Yuasa Battery
Yuasa Battery, Inc. is the largest US manufacturer and distributor of lead-acid powersports batteries (motorcycles, ATVs, UTVs, snowmobiles, personal watercraft, scooters), supplying more powersports OEMs than all competitors combined. Founded 1979 in Reading, PA, it is a wholly-owned subsidiary of Japan's GS Yuasa and sells exclusively through certified dealer and online channels.
- Company typePrivate
- Founded1979
- HeadquartersReading, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Yuasa Battery does
Yuasa Battery, Inc. is the largest American manufacturer and distributor of powersports batteries, operating continuously from its Laureldale, Pennsylvania facility (Reading, PA area) since 1979 as the US subsidiary of Japan's GS Yuasa — a company with over 100 years of energy storage technology experience and the 2nd largest share of the global lead-acid battery market. The company manufactures lead-acid batteries across AGM (Absorbed Glass Mat), VRLA (Valve Regulated Lead Acid), and conventional flooded chemistries, organized into product series including the high-performance GYZ and YTZ AGM lines, the YTX AGM line, Yumicron and conventional flooded batteries, and the YBX Auxiliary Series for automotive applications. Yuasa states it supplies more powersports OEMs than all competitors combined in the US and globally, while also serving the replacement aftermarket exclusively through certified dealer networks and curated certified online retailers.
Yuasa generates revenue through hardware sales of batteries and a growing accessories ecosystem including chargers, maintainers, professional shop equipment, and a Bluetooth battery tester with companion mobile apps. Distribution is deliberately channel-restricted — the company does not sell direct-to-consumer and explicitly excludes Big Box retail, enforcing a certified channel model that supports pricing discipline, warranty handling, and product authentication. Go-to-market spans enterprise OEM supply relationships, a nationwide certified physical dealer network, and a defined set of certified online powersports retailers (Summit Racing, Cycle Gear, Chaparral Motorsports, Dennis Kirk, J&P Cycle, Revzilla, Rocky Mountain ATV-MC). Marketing emphasizes 40+ years of US manufacturing heritage, brand authority in battery selection, and content marketing targeted at powersports enthusiasts. Headcount is 101-250 employees, leadership comprises President & CEO Ryo Okubo and recently appointed VP of Sales & Marketing Thomas Charno (March 2026), and the company is privately held with no disclosed external institutional investors — ownership rests entirely within the GS Yuasa corporate structure.
Yuasa Battery firmographics
Firmographics- Name
- Yuasa Battery
- Legal name
- Yuasa Battery, Inc.
- Website
- https://yuasabatteries.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Yuasa Battery, Inc. is the largest US manufacturer and distributor of lead-acid powersports batteries (motorcycles, ATVs, UTVs, snowmobiles, personal watercraft, scooters), supplying more powersports OEMs than all competitors combined. Founded 1979 in Reading, PA, it is a wholly-owned subsidiary of Japan's GS Yuasa and sells exclusively through certified dealer and online channels.
- Ownership category
- akta.pro rank
Yuasa Battery industry classification
Industry- Product category
- Powersports Batteries
- NAICS
- Battery Manufacturing (335910)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Battery Cells (Li-ion, LFP, Sodium-ion, Lead-acid, NiMH) (IMAGAHAA)
- akta.pro secondary industries
- Automotive Batteries & 12V/Low-Voltage Energy Storage Manufacturing (IMACAJAJ), Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters) (IMACANAL)
Keywords
Where Yuasa Battery is headquartered
LocationHeadquarters
- HQ city
- Reading
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Yuasa Battery business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Powersports Battery Sales: Yuasa Battery generates revenue through the manufacture and sale of lead-acid batteries for powersports vehicles including motorcycles, ATVs, UTVs, snowmobiles, personal watercraft, and scooters. Products are sold exclusively through certified dealer networks and certified online retailers. The company also sells automotive auxiliary batteries and battery accessories including chargers, testers, and maintenance tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | MSRP Pricing - Powersports Batteries |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Yuasa Battery product offering
Product offeringCore offering
Yuasa Battery manufactures and distributes a portfolio of premium lead-acid batteries for powersports vehicles (motorcycles, ATVs, UTVs, snowmobiles, personal watercraft, scooters) and automotive auxiliary applications. Products span four AGM/conventional series (GYZ, YTZ, YTX, Yumicron/Conventional) plus the YBX Auxiliary Series, complemented by chargers, maintainers, testers, and shop accessories. Sales occur exclusively through a certified dealer network and certified online retailers, alongside direct OEM supply to vehicle manufacturers.
Product overview
Yuasa Battery is a leading manufacturer of powersports and automotive batteries, offering a portfolio of premium battery products organized into four main AGM and conventional battery series: GYZ Series (elite high-performance AGM), YTZ Series (compact high-performance AGM), YTX Series (durable AGM), and Yumicron/Conventional (lead-acid). The company also provides the YBX Auxiliary Series for automotive applications requiring backup batteries. All battery products are complemented by a comprehensive accessories line including chargers, maintainers, testers, and jumper cables. The company manufactures in the USA (Reading, PA facility since 1979) and supplies more OEM powersports manufacturers than all competitors combined. Products serve motorcycles, ATVs, UTVs, snowmobiles, personal watercraft, scooters, and automotive vehicles.
Differentiator
Problem solved
Functional benefit
Brands
- GYZ Series: Elite performer AGM batteries with more cranking amps and higher amp hour capacity for powersports applications.
- YTZ Series
- YTX Series
- Yumicron
- YBX Auxiliary Series
Products and services
- GYZ Series AGM Batteries Yuasa's elite high-performance maintenance-free AGM battery line for powersports applications, featuring factory activation, built-in brass nuts, heavy-duty flush terminals, and up to 500–525 CCA on the GYZ32HL. Designed for riders needing maximum cranking amps and amp-hour capacity.
- YTZ Series AGM Batteries Compact, high-performance AGM VRLA batteries delivering up to 30% more CCA than standard AGM in a smaller, lighter package, with an expanded grid design and high-pressure plates for extreme-angle mounting. Targeted at sport-bike applications.
- YTX Series AGM Batteries Durable absorbed glass mat batteries with lead-calcium construction that holds specific gravity three times longer than conventional lead antimony types. Maintenance-free, designed for heavy seasonal use and long storage.
- Yumicron and Conventional Batteries Conventional lead-acid batteries with heat-sealed cases and special thin separators, including Yumicron high-performance variants with heavy-duty glass mat for superior vibration resistance and cranking power.
- YBX Auxiliary Series OEM-quality auxiliary batteries for modern luxury cars, trucks, and SUVs with advanced electrical systems requiring backup 12V support (e.g., Audi, BMW, Mercedes). Maintenance-free, spill-proof, with matching lid ventilation.
- Yuasa Battery Chargers and Accessories Line of automatic battery chargers and maintainers (1.2A, 2A dual-bank, 3A, 900 mA), battery charger leads, jumper cables, and the 12V Yuasa Bluetooth Battery and Charging System Tester with mobile app integration.
- Yuasa 10-Bank Charger Professional-grade multi-bank battery charger capable of charging or maintaining up to ten batteries simultaneously via individually controlled charging banks, designed for dealerships, repair shops, rental fleets, and collectors. Launching in 2026.
Quantifiable outcome
- AGM batteries hold specific gravity more than 3 times longer than conventional lead antimony types
- +3 more outcomes
Companies that use Yuasa Battery
Customer profileSegments4 records
Ideal customer profiles3 records
Yuasa Battery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Yuasa Battery partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Corey Alexander / Pipe Dreams PodcastminorYuasa Battery renewed its partnership with Corey Alexander and the Pipe Dreams Podcast through 2027. The partnership supports content marketing efforts targeting powersports enthusiasts and provides brand exposure through podcast discussions.
- Summit RacingcoreCertified online powersports retailer for Yuasa batteries.
- Cycle GearcoreCertified online powersports retailer for Yuasa batteries.
- Chaparral MotorsportscoreCertified online powersports retailer for Yuasa batteries.
- Dennis KirkcoreCertified online powersports retailer for Yuasa batteries.
- J&P CyclecoreCertified online powersports retailer for Yuasa batteries.
- RevzillacoreCertified online powersports retailer for Yuasa batteries.
- Rocky Mountain ATV-MCcoreCertified online powersports retailer for Yuasa batteries.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Yuasa Battery competitors and assessment
Company assessmentRegional players
- BS Battery: European-based powersports battery manufacturer with AGM and Li-ion ranges. Competes with Yuasa internationally through OEM and aftermarket channels outside the US.
Direct peers
- Chrome Battery: Direct competitor selling replacement powersports batteries (motorcycles, ATVs, snowmobiles, PWCs) online and through dealers. Competes head-to-head with Yuasa on aftermarket price/performance tiers including AGM and conventional flooded options.
Emerging players
- Shorai Inc. Maker of lithium-iron-phosphate powersports batteries sold as premium lightweight alternatives to lead-acid. Competes with Yuasa's YTZ/YTX/GYZ series by targeting the same powersports end-user with weight and performance advantages.
- Antigravity Batteries: Li-ion powersports and automotive battery specialist targeting the same motorcycle, ATV, and powersports dealer channel as Yuasa. Represents the primary emerging chemistry threat to Yuasa's lead-acid installed base.
- Full Spectrum Power: US-based powersports battery specialist focused on lithium-ion for motorcycles and ATVs. Direct channel and chemistry competitor to Yuasa in the premium and sport segments.
Broad incumbents
- EnerSys (Odyssey Battery): Large industrial battery manufacturer whose Odyssey premium AGM line targets powersports, marine, and high-performance automotive applications. Competes with Yuasa GYZ/YTX series in the premium AGM segment.
- Clarios (formerly Johnson Controls Power Solutions): World's largest automotive battery maker (Optima, Varta, AC Delco brands). Competes with Yuasa in the automotive auxiliary 12V segment and increasingly in premium powersports AGM.
- East Penn Manufacturing: Major privately-held US lead-acid battery manufacturer producing powersports, automotive, and commercial batteries under the Deka brand. Overlaps with Yuasa in motorcycle and powersports AGM and flooded product lines.
- Interstate Batteries: Large US battery distributor/manufacturer with broad automotive and powersports coverage. Sells through a similarly deep dealer/distributor network and competes with Yuasa on replacement market share.
Others
- Batteries Plus: US retail chain selling replacement batteries including powersports and automotive. Acts as a downstream channel for Yuasa competitors and an indirect rival for end-consumer battery purchases.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Yuasa Battery social profiles
Digital presenceYuasa Battery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yuasa Battery leadership team
Management profileNumber of profiles
Profiles2 records
Yuasa Battery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yuasa Battery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yuasa Battery
What does Yuasa Battery do?
Yuasa Battery manufactures and distributes a portfolio of premium lead-acid batteries for powersports vehicles (motorcycles, ATVs, UTVs, snowmobiles, personal watercraft, scooters) and automotive auxiliary applications. Products span four AGM/conventional series (GYZ, YTZ, YTX, Yumicron/Conventional) plus the YBX Auxiliary Series, complemented by chargers, maintainers, testers, and shop accessories. Sales occur exclusively through a certified dealer network and certified online retailers, alongside direct OEM supply to vehicle manufacturers.
Is Yuasa Battery a public or private company?
Yuasa Battery is a private company. It is classified as corporate owned and is currently operating.
When was Yuasa Battery founded?
Yuasa Battery was founded in 1979. It employs 101 to 250 people.
Where is Yuasa Battery based?
Yuasa Battery is headquartered in Reading, United States, in the North America region.
How does Yuasa Battery make money?
One revenue line is on record: powersports Battery Sales.
Who are Yuasa Battery's main competitors?
BS Battery is listed as a regional player. Chrome Battery is listed as a direct peer. Emerging players are Shorai Inc., Antigravity Batteries and Full Spectrum Power. Broad incumbents are EnerSys (Odyssey Battery), Clarios (formerly Johnson Controls Power Solutions), East Penn Manufacturing and Interstate Batteries. Batteries Plus is listed as an others.
Does Yuasa Battery have an API?
No public API is recorded for Yuasa Battery.
What industry is Yuasa Battery in?
Yuasa Battery's product category is Powersports Batteries. Its primary akta.pro industry code is IMAGAHAA, Battery Cells (Li-ion, LFP, Sodium-ion, Lead-acid, NiMH), with a secondary code of IMACAJAJ, Automotive Batteries & 12V/Low-Voltage Energy Storage Manufacturing. Its NAICS code is 335910 and its SIC code is 3600.