What Nubika does

Nubika is a Madrid-based cloud consultancy founded in 2016 that provided Salesforce consulting and implementation services to enterprise customers. As a core-tier Technology/Integration partner of Salesforce, the firm specialized in platform deployments, customizations, and development work within the Salesforce ecosystem. Its primary go-to-market was delivery of professional services in cloud environments rather than sale of proprietary software.

Following acquisition by Inetum, Nubika ceased operating as a standalone entity and was restructured as the 'Salesforce IBL Inetum' business unit within the Inetum group. The nubika.com domain now redirects to inetum.com, and Salesforce-related services are delivered through the integrated business unit under the parent brand. The acquisition effectively transferred Nubika's Salesforce capability and customer relationships into a larger strategic-operating parent with broader geographic reach and a wider technology services portfolio.

The underlying business model is consultancy-led services revenue: Nubika billed clients for Salesforce implementation, customization, and integration engagements. With a disclosed headcount band of 11–50 employees and no independent pricing, customer disclosure, or revenue figures, the firm operated as a specialized boutique rather than a tier-one global systems integrator. No certifications, partner-tier benefits beyond the Salesforce core partnership, or proprietary product offerings are documented in the available source material.

Name

Nubika

Website

https://nubika.com

Company type

Private

Founded year

2016

Operating status

Acquired

Headcount range

11–50 employees

Short description

Nubika is a Madrid-based cloud and Salesforce implementation consultancy founded in 2016, acquired by Inetum and now operating as the Salesforce IBL Inetum business unit within the Inetum group.

Ownership category

akta.pro rank

Product category

IT Consulting Services

NAICS

Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Integration, iPaaS & Middleware Services (API/EDI) (BPAEAGAH)

Keywords

• Cloud consulting services
• Salesforce implementation
• CRM consulting
• Cloud development services
• Salesforce partner services

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Core offering

Nubika provides consultancy and development services in cloud environments, with a specific focus on the Salesforce platform. Following its acquisition by Inetum, the company now operates as the Salesforce IBL Inetum business unit, delivering Salesforce implementation and integration services to enterprise customers via the Inetum group.

Product overview

Nubika operated as a Salesforce-focused consulting and services provider before becoming part of the Inetum group. The company has been integrated as the 'Salesforce IBL Inetum' business unit, continuing to offer Salesforce-related services under the Inetum umbrella. The source material indicates a transition from Nubika's standalone operations to this unified Inetum business unit focused on Salesforce solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Salesforce IBL Inetum

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SalesforcecoreTechnology or IntegrationNubika operates as the Salesforce IBL Inetum business unit within Inetum, providing Salesforce implementation and services to customers. Salesforce serves as the technology platform/provider for the services offered.

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Atos: European IT services group (now Eviden) with Salesforce and cloud transformation capabilities. Comparable as a broad incumbent European SI competing for the same enterprise customers that Inetum/Salesforce IBL targets.
• Accenture: Global systems integrator with a large Salesforce practice serving enterprise customers worldwide. Overlaps with Nubika/Inetum on Salesforce implementation but as part of a much broader portfolio of cloud, SAP, and digital services.
• Capgemini: European-headquartered global IT services and consulting firm with a substantial Salesforce capability. Directly competitive in Iberia and broader Europe on cloud and CRM transformation mandates where Nubika/Inetum would bid.
• Wipro: Global IT services and consulting firm with Salesforce and cloud transformation practices. Competes with Inetum/Salesforce IBL Inetum on cross-border cloud deals, offering scale and offshore delivery that small regional Salesforce partners cannot match.
• Deloitte Digital: Big Four advisory and consulting arm with a global Salesforce practice. Competes with Nubika/Salesforce IBL Inetum for enterprise Salesforce transformation deals, but as part of a much larger advisory and systems integration portfolio.
• Cognizant: Global IT services company with a dedicated Salesforce Business Group offering consulting, implementation, and managed services. Overlaps with Nubika/Salesforce IBL Inetum on enterprise CRM programs across Europe and globally.

Direct peers

• Persistent Systems: Global digital engineering and Salesforce Summit partner providing Salesforce consulting, custom development, and integration services. Comparable to Nubika as a Salesforce delivery partner with broader IT services capabilities, particularly in Europe and across mid-market/enterprise deals.
• Silverline (Ascend): Salesforce consulting and managed services firm offering implementation, integration, and industry-specific CRM solutions. Directly comparable as a Salesforce-specialist consultancy, though US-anchored rather than Spain-based.
• Simplus (Infosys): Pure-play Salesforce consulting partner (now part of Infosys) focused on CRM implementations, Quote-to-Cash, and managed services. Highly comparable to Nubika's Salesforce implementation focus; now leveraging Infosys scale similar to how Inetum backs Nubika.
• Slalom: Large global pure-play Salesforce consulting and delivery partner offering strategy, implementation, and managed services across Salesforce clouds. Directly comparable as a Salesforce-focused consulting firm, though at substantially greater scale than Nubika.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nubika