Scot Agri
Scot Agri is an authorised agricultural machinery dealer for JCB, Massey Ferguson, and Horsch, selling and servicing tractors, telehandlers, sprayers, and precision farming technology across 11 depots in Scotland and Northern England.
- Company typePrivate
- Founded2005
- HeadquartersForfar, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Scot Agri does
Scot Agri is the agricultural machinery trading division of Scot JCB Holdings Ltd, operating under the Scot JCB Group conglomerate alongside sister company Scot JCB (construction and industrial machinery). The company sells and services a broad portfolio of agricultural equipment — tractors, telehandlers, loaders, combine harvesters, sprayers, balers, fertiliser spreaders, and grassland equipment — through authorised dealerships with JCB, Massey Ferguson, and Horsch as core OEM partners, supplemented by Ktwo, BvL, Berthoud, KRM (Bogballe), Spearhead, Team, and AFT. Distribution and service are delivered through at least 11 depots spanning Scotland and Northern England (Forfar, Perth, Huntly, Kelso, Glenrothes, Aberdeen, Alnwick, Carlisle, Dumfries, Edinburgh, Newcastle), supported by mobile field service engineers and a Field Parts Representative covering Aberdeenshire. Revenue is generated through one-time machinery sales (new, used, ex-hire, ex-demo), recurring parts and attachments supply, workshop and field service, OEM finance referrals (JCB Finance), and a consumer-facing online store for branded merchandise and consumables. The technical platform centres on precision farming integration — including Massey Ferguson Fuse (MF Guide, MF Section Control, MF Variable Rate Control, MF AutoHeadland, Datatronic 5) and JCB Guidance Complete with Trimble/NovAtel/RTK/TerraStar GPS — delivered as resold OEM technology rather than proprietary IP. The business is also distinctive in operating an in-house four-year apprenticeship programme with a dedicated Glasgow training facility and manufacturer training partnerships at JCB global sites, creating a sustainable talent pipeline for its multi-depot service operation. The company targets mixed and livestock farms, large-scale arable operations, and agricultural contractors across Scotland and Northern England, with go-to-market executed through depot-based field sales, 18+ annual agricultural shows, and active social media (LinkedIn, Facebook, Instagram, TikTok, Threads).
Scot Agri firmographics
Firmographics- Name
- Scot Agri
- Legal name
- Scot JCB Holdings Ltd
- Website
- https://scotagri.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Scot Agri is an authorised agricultural machinery dealer for JCB, Massey Ferguson, and Horsch, selling and servicing tractors, telehandlers, sprayers, and precision farming technology across 11 depots in Scotland and Northern England.
- Ownership category
- akta.pro rank
Scot Agri industry classification
Industry- Product category
- Agricultural Machinery Dealership
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB)
- akta.pro secondary industries
- Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL), Harvesting & Forage Equipment (IMAHACAD)
Keywords
Where Scot Agri is headquartered
LocationHeadquarters
- HQ city
- Forfar
- HQ country
- United Kingdom
- HQ region
- Europe
Offices12 records
Markets served
Scot Agri business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Agricultural Machinery Sales: Sale of new and used agricultural machinery from OEM brands including JCB, Massey Ferguson, Horsch, Ktwo, BvL, Berthoud, Spearhead, KRM, and AFT. Stock categories include new stock, used stock, and ex-hire/ex-demo equipment.
- Parts & Attachments: Supply of genuine and OEM parts and agricultural attachments through depot stock and a field parts representative service. Parts are available for all brands sold and supported.
- Workshop & Field Service: Servicing and repair of agricultural machinery both at depot workshops and on-site at customer farms. Mobile service engineers travel to remote locations. Online service booking available.
- JCB Finance: Finance products offered in partnership for purchasing JCB machinery, including the ability to spread the cost of equipment purchases.
- Online Store (Merchandise): E-commerce channel selling branded merchandise including clothing (hoodies, gilets, jackets, polo shirts, overalls, Christmas jumpers), hats, accessories, mugs, scale models, and consumables such as JCB AdBlue. Free delivery on orders over £50.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Online merchandise with free delivery threshold |
| Other | One time/ perpetual license | Massey Ferguson Tech Bundle Offer (limited time) |
| Other | Multi-year contract | JCB Finance |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Scot Agri product offering
Product offeringCore offering
Scot Agri is an authorised agricultural machinery dealer supplying new, used, ex-hire and ex-demo machines from JCB, Massey Ferguson, Horsch, BvL, Spearhead, Berthoud, KRM Bogballe, Ktwo, AFT and Team, alongside parts, attachments, workshop and mobile field servicing, precision farming technology integration and finance options across a depot network covering Scotland and Northern England. The business also operates the SCOTAGRI online parts and merchandise store and runs a dedicated apprenticeship programme to train agricultural engineers.
Product overview
Scot Agri is an agricultural machinery dealer operating as part of the Scot JCB Group, supplying and servicing a comprehensive range of agricultural machinery from world-renowned manufacturers. The core product offering centers on new, used, ex-hire, and ex-demo machinery sales across multiple branded product lines: JCB agricultural equipment (Fastrac tractors, Loadall telehandlers, Telemaster wheeled loaders, skid steers), Massey Ferguson tractors (from 20hp MF 1M compact series through to 305hp MF 8S Xtra), Horsch sprayers (mounted, trailed, and self-propelled), KRM Bogballe fertiliser spreaders, and complementary brands including Ktwo, BvL mixer wagons, Berthoud, Spearhead, Team, and AFT. The business extends beyond equipment sales through integrated service offerings including precision farming technology solutions (MF Fuse, JCB Guidance Complete with Trimble/NovAtel integration), comprehensive parts and attachment supply, workshop and field servicing, online service booking, finance options, and a dedicated apprenticeship programme. A consumer-facing online store provides branded merchandise. The product portfolio is unified by the Scot Agri dealer network operating across multiple Scottish and Northern English depots, supported by mobile field parts representatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Agricultural Machinery Sales (new, used, ex-hire, ex-demo) Sale of new, used, ex-hire and ex-demo agricultural machinery from authorised brands including JCB, Massey Ferguson, Horsch, BvL, Spearhead, Berthoud, KRM Bogballe, Ktwo, AFT and Team, offered to farming and contracting customers across Scotland and Northern England via the depot network.
- JCB Agricultural Equipment Authorised sales of JCB agricultural machines including telehandlers, Fastrac tractors, skid steers and the Telemaster telescopic wheeled loader for farming and contracting customers.
- Massey Ferguson Tractors Authorised sales of Massey Ferguson tractors spanning the MF 1M, 5M, 6S, 7S, 8S, 8S Xtra and 9S series, supported by the MF Tech Bundle promotional offers combining tractor with precision farming technology.
- Horsch Sprayers Authorised sales of Horsch crop protection and seeding equipment for arable operations through the Scot Agri dealer network.
- Berthoud Sprayers Authorised sales of Berthoud self-propelled and mounted crop sprayers for agricultural customers.
- KRM Bogballe Fertiliser Spreaders Authorised sales of KRM Bogballe fertiliser spreaders, including the M-Line and iZ range, with KRM Bogballe NAVI app integration for variable-rate application.
- Massey Ferguson Round Balers Authorised sales of Massey Ferguson round balers for hay, silage and straw operations.
- Ktwo Agricultural Machinery Authorised sales of Ktwo muck spreaders, trailers and related agricultural handling equipment.
- BvL Mixer Wagons Authorised sales of BvL mixer wagons for livestock feeding operations.
- Spearhead Agricultural Equipment Authorised sales of Spearhead agricultural machinery including mowers, mulchers and related attachments.
- AFT Agricultural Equipment Authorised sales of AFT agricultural machinery and attachments through the Scot Agri dealer network.
- Parts and Attachments Genuine and aftermarket parts plus attachments for the full range of agricultural machinery brands stocked by Scot Agri, supplied through the depot network, the SCOTAGRI online store, and via the dedicated field parts representative.
- Workshop and Mobile Field Servicing In-depot workshop servicing plus mobile field service engineers providing on-farm repairs, maintenance and technical support to reduce customer downtime.
- Precision Farming Technology Solutions Supply, installation and integration of precision farming technologies including JCB Guidance Complete (with NovAtel Smart-7 receiver and Trimble correction services), Massey Ferguson MF Fuse suite (MF Datatronic 5, MF AutoHeadland, ISOBUS), Patchwork software and the KRM Bogballe NAVI app for variable-rate fertiliser application.
- JCB Finance Brokerage Brokerage of JCB Finance finance and leasing options for customers purchasing new and used JCB machinery through Scot Agri.
- SCOTAGRI Online Store E-commerce store selling agricultural parts, accessories and Scot Agri-branded merchandise online, with free delivery offered on orders above a threshold.
- Scot Agri Apprenticeship Programme Vocational apprenticeship programme training agricultural service engineers to support the dealership's workshop and field service capacity across its depot network.
Quantifiable outcome
- MF 8S Xtra achieved up to 3.74 l/hr fuel savings versus competitors in DLG PowerMix tests, translating to potential savings of 18,727 litres over 5,000 working hours.
- +2 more outcomes
Companies that use Scot Agri
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Scot Agri technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature4 records
Scot Agri partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- JCBcoreScot Agri is an authorised JCB dealer supplying the full range of JCB agricultural machinery including telehandlers (Loadall series), tractors (Fastrac), skid steer loaders, wheeled loaders, telemaster telescopic wheeled loaders, and generators. Provides sales, service, parts, and JCB finance products.
- Massey FergusoncoreScot Agri is an authorised Massey Ferguson dealer supplying tractors (MF 1M, 5S, 5M, 7S, 8S, 8S Xtra, 9S), combine harvesters, round balers, sprayers, and precision farming technology (MF Fuse). Offers MF tech bundle promotions and MF finance products.
- HorschcoreScot Agri supplies Horsch agricultural equipment including sprayers (Leeb FT, Leeb CS, Leeb AX, Leeb LT, Leeb GS, Leeb TD, Leeb PT, Leeb VN, Leeb VL, Leeb VT), seed and soil equipment, and drills.
- KtwominorScot Agri supplies Ktwo agricultural equipment as part of its product portfolio.
- BvL (Bernard van Lengerich)minorScot Agri supplies BvL agricultural machinery as part of its grassland and materials handling equipment range.
- BerthoudminorScot Agri supplies Berthoud sprayers and agricultural spraying equipment.
- KRM (including Bogballe)minorScot Agri supplies KRM Bogballe fertiliser spreaders including L Range (L15, L15W, L20, L20W) and M Range (M35, M35W, M45, M45W, M60W) models.
- TeamminorScot Agri supplies Team agricultural equipment as part of its product portfolio.
- SpearheadminorScot Agri supplies Spearhead agricultural machinery including hedge cutters and vegetation management equipment.
- AFTminorScot Agri supplies AFT agricultural equipment as part of its product portfolio.
- Stewart Plant SalesminorScot Agri is linked with Stewart Plant Sales as part of the Scot JCB Group of companies, operating from the website footer alongside Scot JCB.
- Scot JCB GroupcoreScot Agri is a trading name of Scot JCB Holdings Ltd (Company No SC180256). Scot Agri operates alongside sister company Scot JCB (construction and industrial machinery) under the Scot JCB Group umbrella. The Group provides shared policies, HR, training facilities, and governance across both businesses.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Scot Agri competitors and assessment
Company assessmentDirect peers
- Thomas Sherriff & Co: Long-established Scottish agricultural machinery dealer representing JCB and Massey Ferguson across multiple branches in the Scottish Borders and East Scotland. Closely comparable to Scot Agri in geography, OEM mix and multi-depot operating model.
- Ben Burgess & Co: Multi-branch John Deere agricultural machinery dealer covering East Anglia and the East Midlands. Comparable as a similarly structured, large regional dealer combining new/used machinery sales, parts, service and precision agriculture support.
- Lister Wilder: UK JCB, Kubota and agricultural equipment dealer operating multiple branches across central and southern England. Comparable as a multi-depot authorised dealer for premium agricultural machinery OEMs with a strong service and parts offering.
- Rea Valley Tractors: Multi-branch UK Massey Ferguson and agricultural machinery dealer with depots across the Midlands, North Wales and Northwest England. Comparable as a similarly sized regional multi-brand agricultural dealer focused on premium tractor franchises.
- Cornthwaite Group: Cumbria and southern Scotland agricultural and construction equipment dealer representing premium tractor and machinery brands. Comparable regional multi-depot dealer operating in adjacent northern UK geography with overlapping customer base.
- Ripon Farm Services: Northern English agricultural machinery dealer operating multiple branches across Yorkshire and the North East, representing multiple premium tractor and equipment franchises. Comparable multi-depot regional dealer model serving mixed and arable farms.
- Chandlers Farm Equipment: AGCO (Massey Ferguson, Fendt, Valtra) agricultural machinery dealer operating multiple depots across the Midlands and southern England. Comparable OEM mix and full-service dealer operating model including precision farming technology sales and aftersales.
Others
- Agrii: UK agronomy services and crop input provider serving arable farmers across the UK. Comparable as an adjacent agricultural services ecosystem participant that interacts with the same farm customer base Scot Agri serves, though its offering centres on agronomy advice and inputs rather than machinery.
Broad incumbents
- Kubota UK: UK subsidiary of global compact and agricultural machinery manufacturer Kubota, distributing through an authorised dealer network. Comparable as a broad OEM incumbent whose products overlap with Scot Agri's compact tractor and small equipment ranges.
- CLAAS UK: UK subsidiary of global agricultural machinery manufacturer CLAAS, operating via its own dealer network. Comparable as a major OEM competitor in tractors, combines and forage harvesting equipment, with overlapping premium-brand positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Scot Agri social profiles
Digital presenceScot Agri compliance and trust
Trust signalCompliance2 records
Scot Agri financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scot Agri leadership team
Management profileNumber of profiles
Profiles14 records
Scot Agri funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scot Agri M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scot Agri
What does Scot Agri do?
Scot Agri is an authorised agricultural machinery dealer supplying new, used, ex-hire and ex-demo machines from JCB, Massey Ferguson, Horsch, BvL, Spearhead, Berthoud, KRM Bogballe, Ktwo, AFT and Team, alongside parts, attachments, workshop and mobile field servicing, precision farming technology integration and finance options across a depot network covering Scotland and Northern England. The business also operates the SCOTAGRI online parts and merchandise store and runs a dedicated apprenticeship programme to train agricultural engineers.
Is Scot Agri a public or private company?
Scot Agri is a private company. It is classified as corporate owned and is currently operating.
When was Scot Agri founded?
Scot Agri was founded in 2005. It employs 1 to 10 people.
Where is Scot Agri based?
Scot Agri is headquartered in Forfar, United Kingdom, in the Europe region.
How does Scot Agri make money?
Five revenue lines are on record. Agricultural Machinery Sales are the primary driver. The others are parts & Attachments, workshop & Field Service, JCB Finance and online Store (Merchandise).
Who are Scot Agri's main competitors?
Direct peers on record are Thomas Sherriff & Co, Ben Burgess & Co, Lister Wilder, Rea Valley Tractors, Cornthwaite Group, Ripon Farm Services and Chandlers Farm Equipment. Agrii is listed as an others. Broad incumbents are Kubota UK and CLAAS UK.
Does Scot Agri have an API?
No public API is recorded for Scot Agri.
What industry is Scot Agri in?
Scot Agri's product category is Agricultural Machinery Dealership. Its primary akta.pro industry code is IMACAFAB, Agricultural Tractor & Field Machinery Vehicle Manufacturing, with a secondary code of CRAFAHAL, Agriculture Inputs & Farm Supply Marketplaces. Its NAICS code is 423820 and its SIC code is 3523.