What Atlas Farm does

Atlas Farm is a 120-acre certified organic, diversified family farm headquartered in Deerfield, Massachusetts, founded in 2004 by Gideon Porth. It grows and sells certified organic vegetables, including greens, lettuces, heirloom tomatoes, storage crops, and greenhouse production, harvested year-round from fields, greenhouses, and high tunnels. Produce is packed and delivered wholesale to grocery stores, produce distributors, grower co-ops, restaurants, farm stands, and CSAs across New England, with year-round direct delivery in Western Massachusetts and Boston and distributor-amplified reach into New York City and beyond.

The farm's core technology is its certified-organic production system (Baystate Organic Certifiers under the USDA National Organic Program), combined with sustainability infrastructure including 174kw of cumulative solar photovoltaic capacity across three installations (2012, 2018, 2024), an on-farm biomass heating system completed in 2020 that displaces 20,000+ gallons of propane per year, and minimum-till farming methods developed in collaboration with American Farmland Trust. The farm also converts cosmetically imperfect produce into value-added products such as organic tomato puree.

Atlas Farm's revenue model is transaction-based wholesale produce sales to B2B customers (anchor accounts include Whole Foods across 13+ locations, Big Y, UMass Amherst Dining, Baldor, Boston Organics, regional co-ops, and food banks), supplemented by a now-separate retail channel through the Atlas Farm Store in South Deerfield (spun off to former general manager Kelly Hickey in 2022 but maintained as a close partnership). Pricing is quote-based for wholesale accounts and set by individual retailers for consumer sales. GTM motion is primarily direct enterprise field sales with a secondary direct-to-consumer presence through partner retailers in New England.

Name

Atlas Farm

Legal name

Atlas Farm

Website

https://atlasfarm.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlas Farm is a 120-acre certified organic family farm in Deerfield, Massachusetts, founded in 2004, that grows and wholesales year-round organic produce to grocery stores, distributors, restaurants, and food-service accounts throughout New England.

Ownership category

akta.pro rank

Product category

Organic Vegetable Farming and Wholesale Produce Distribution

NAICS

Vegetable and Melon Farming (11121), Vegetable and Melon Farming (1112), Other Vegetable (except Potato) and Melon Farming (111219)

SIC

Agricultural Production-Crops (100), Wholesale-Farm Product Raw Materials (5150), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Fresh Organic Produce Wholesale (AFAIAJAA)

akta.pro secondary industries

Organic Produce Wholesale (AFAIACAE), Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

Keywords

• Organic vegetable farming
• Wholesale produce distribution
• Certified organic produce
• Sustainable agriculture
• Specialty crop farming

Headquarters

HQ city

South Deerfield

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Produce Sales: Atlas Farm sells certified organic produce to wholesale customers throughout New England including grocery stores, produce distributors, grower co-ops, restaurants, and farm stands/CSAs. They deliver year-round to Western Massachusetts and Boston, and work with distributors to reach New York City and beyond.
2. Retail Produce Sales (Farm Store): The Atlas Farm Store in South Deerfield sells the farm's certified organic produce along with other regional and sustainable farm products. The store is now owned by former general manager Kelly Hickey but maintains close partnership with Atlas Farm.
3. Wholesale Produce to Retailers: Atlas Farm produce is sold at local retail stores including Long River Produce Market, River Valley Co-op, Green Fields Market, and Whole Foods locations throughout the region.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Atlas Farm grows and sells certified organic vegetables on 120 acres of owned and leased land in the Connecticut River Valley of Massachusetts, harvesting year-round from fields, greenhouses, and high tunnels. Its primary commercial offering is wholesale distribution of certified organic produce—including storage crops packed for winter—to grocery stores, produce distributors, grower co-ops, restaurants, university food service, and CSAs throughout New England, with year-round direct delivery in Western Massachusetts and the Boston area plus distributor-reached shipments into New York City. Retail consumers access the produce through partner grocery retailers and the formerly owned Atlas Farm Store (now separately owned but partner-operated).

Product overview

Atlas Farm is a 120-acre certified organic, diversified family farm in Deerfield, Massachusetts that operates as a produce supplier with three main offerings: certified organic vegetables grown year-round in fields and greenhouses (including storage crops for winter sales), the Atlas Farm Store retail location in South Deerfield, and wholesale produce distribution throughout New England via delivery and local distributors. The farm also converts imperfect produce into value-added products like organic tomato puree.

Differentiator

Problem solved

Functional benefit

Products and services

• Certified Organic Produce Year-round harvested certified organic vegetables grown on 120 acres in Deerfield, South Deerfield, Sunderland, and Hadley, Massachusetts, including greens, lettuces, heirloom tomatoes, cabbage, leeks, beets, carrots, turnips, radishes, potatoes, and sweet potatoes, sold wholesale and through partner grocery retailers across New England.
• Wholesale Produce Distribution Year-round wholesale distribution of certified organic produce via direct delivery into Western Massachusetts and the Boston area and via on-farm pickup Tuesday-Saturday, with local distributor partners (Marty's Local, Myers Produce, Food Connects) extending reach into New York City and beyond; sold by the case/pallet to grocery stores, produce distributors, grower co-ops, restaurants, university food service, and farm stands/CSAs on quote-based wholesale accounts.
• Storage Crops (Winter Wholesale Line) Root vegetables and storage crops including potatoes, sweet potatoes, cabbage, leeks, beets, carrots, turnips, and radishes that are stored on-farm after harvest and packed for wholesale throughout the winter months to maintain continuous customer supply between field seasons.
• Organic Tomato Puree Organic tomato puree made on-farm from 'seconds' tomatoes that cannot be sold as fresh produce because of small size, irregular shape, or cosmetic blemishes but remain nutritious and flavorful; sold at the Atlas Farm Store and through other local stores as a value-added use of surplus harvest.

Quantifiable outcome

• Over 100,000 pounds of fresh produce donated to food banks annually
• +4 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• American Farmland TrustcoreStrategic or Co-development Partner · 1 January 2022Collaborative research partnership with American Farmland Trust on minimum-till production methods for organic crops including kale, winter squash, and tomatoes. Atlas Farm is one of eight farms in the Farmer Led Innovations grant program, enabling trials of reduced tillage practices including cover crop mulch systems, strip tillage in living clover, and living mulches.
• Food Bank of Western MassachusettscoreStrategic or Co-development PartnerAtlas Farm donates over 100,000 pounds of fresh produce annually to the Food Bank of Western Massachusetts. Most donated vegetables are seconds that cannot be sold due to small size, irregular shape, or cosmetic blemishes but remain nutritious and delicious. This partnership addresses food waste while supporting community food access.
• Marty's LocalminorChannel Partner/ Reseller/ DistributorLocal distributor in Pittsfield, MA that distributes Atlas Farm produce to customers in the Berkshires region.
• Myers ProduceminorChannel Partner/ Reseller/ DistributorLocal produce distributor based in Hardwick, VT that carries Atlas Farm products.
• Food ConnectsminorChannel Partner/ Reseller/ DistributorLocal distributor in Brattleboro, VT that distributes Atlas Farm produce to customers in southern Vermont.
• Baystate Organic CertifierscoreOthersThird-party organic certification body that certifies Atlas Farm's products as organic under the USDA National Organic Program.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Organic Valley: Organic Valley is a farmer-owned organic cooperative distributing dairy, produce, and other organic products nationally. Comparable as a broad incumbent organic-aggregator model that uses a cooperative structure to achieve scale advantages a single regional farm like Atlas Farm cannot.
• Cascadian Farm: Cascadian Farm began as an organic fruit and produce farm in Washington State and is now a leading organic brand owned by General Mills. It is a broader incumbent in the organic produce/frozen-vegetable category, illustrating the at-scale organic brand model that a successful Atlas Farm could aspire to.
• Earthbound Farm: Earthbound Farm is one of the largest organic produce growers and packaged-salad suppliers in the United States, now owned by Taylor Farms. It serves as the broad incumbent benchmark for organic vegetable production, processing, and national wholesale distribution — the at-scale version of Atlas Farm's model.

Direct peers

• Just Roots: Just Roots is a nonprofit community farm in Greenfield, MA, producing certified organic vegetables for CSA, food access programs, and local wholesale. Comparable organic vegetable producer in the same Pioneer Valley geography serving overlapping wholesale and food-bank channels.
• Red Fire Farm: Red Fire Farm is a certified organic vegetable operation in Granby and Sunderland, MA, selling wholesale, CSA, and farmers market channels across Western Massachusetts and Boston. Comparable regional organic vegetable peer with similar direct-to-consumer and wholesale mix.
• Lull Farm: Lull Farm is a family farm in Milford, NH, growing produce and operating a farm store and CSA across southern New Hampshire and northern Massachusetts. Comparable regional small-scale grower serving similar CSA and farm-stand channels to Atlas Farm.
• Kitchen Garden Farm: Kitchen Garden Farm is a certified organic vegetable farm in Sunderland, MA, also in the Connecticut River Valley, selling wholesale to Boston-area distributors and restaurants. It is the most direct peer to Atlas Farm — same region, same organic vegetable model, same wholesale channels — and competes for many of the same Whole Foods and co-op accounts.
• Warner Farm: Warner Farm is a multi-generation vegetable and fruit farm in Sunderland, MA, operating a farm store, CSA, and wholesale distribution across Western Massachusetts. Comparable regional grower selling into the same Western MA / Boston wholesale market.
• Enterprise Farm: Enterprise Farm is a multi-generation farm in Whately, MA, in the Connecticut River Valley, that grows organic produce and distributes to Boston-area wholesalers, restaurants, and CSA customers. Directly comparable regional organic vegetable grower competing in the same wholesale lanes as Atlas Farm.

Others

• Boston Organics: Boston Organics is a Boston-based home-delivery organic produce company that aggregates produce from regional organic farms (including Atlas Farm) and distributes to consumers. It is a customer and channel partner of Atlas Farm rather than a competitor, but provides comparable signal on the New England organic distribution market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/atlas-farm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlas Farm