What Lull Farm does

Lull Farm LLC is a privately held, family-owned agricultural operation headquartered in Hollis, New Hampshire, founded in 1980 and led by owner David Orde. The company operates two physical farm stand locations — a year-round flagship at 65 Broad Street/Route 130 in Hollis and a seasonal location at 615 Route 13 South/North in Milford — selling directly to local consumers. The product mix spans farm-raised free-range beef, chicken, pork, and eggs (grass pasture-fed, antibiotic- and GMO-free), greenhouse-grown annuals, perennials, heirloom tomatoes, and vegetables, seasonal pick-your-own strawberries, apples, and pumpkins, Thanksgiving turkeys (Broad Breasted and Golden Artisan heritage breeds), custom floral arrangements, and fresh-baked goods from the on-site Lull Farm Bakery & Kitchen. Distribution is entirely physical retail with phone orders for select items; there is no e-commerce platform, mobile app, or online ordering beyond seasonal turkey and seafood pre-orders via partner sites.

The business model is a diversified farm-to-retail operation with vertical integration into adjacent consumer categories. The Hollis location houses three functional departments — farm stand, commercial bakery (operated as the separate subsidiary Lull Farm Bakery LLC, built in 2012), and full-service floral department (headed by florist Patricia Carew) — generating revenue through unit-priced retail transactions. Pricing is per-unit across categories: turkeys at $7-$8/lb with a $50 non-refundable deposit, apple pick-your-own at $20 per peck bag or $35 per half-bushel, and floral arrangements at $50-$100. The customer base is exclusively local consumers in southern New Hampshire, with marketing limited to organic social (Facebook, Pinterest), the company website, and word-of-mouth. The farm supplements its own production with two minor recurring supplier partnerships: Brookford Farm (raw milk and yogurt, weekly Thursday delivery) and The Daily Haul (fresh seafood, weekly Saturday delivery).

There is no evidence of external investment, institutional backing, technology platform, or geographic expansion beyond the two NH locations. The company is privately held by owner David Orde with no public listing, no funding history, and no M&A activity. Operating status is active, with headcount in the 11-50 range across the Hollis and Milford stands, bakery, and floral operations.

Name

Lull Farm

Legal name

Lull Farm LLC

Website

https://livefreeandfarm.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Lull Farm LLC is a family-owned farm operation in Hollis and Milford, New Hampshire, selling farm-raised beef, chicken, produce, baked goods, and floral arrangements directly to local consumers through two physical farm stand locations.

Ownership category

akta.pro rank

Product category

Farm Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Production-Crops (100)

akta.pro primary industry

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

Keywords

• Farm raised meats
• Fresh produce retail
• Pick your own farm
• On site farm bakery
• Full service florist

Headquarters

HQ city

Milford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Retail Farm Stand Sales: Year-round retail sales of fresh produce, plants, and specialty items at two farm stand locations in Hollis and Milford, NH.
2. Bakery Products: Fresh-baked goods including breads, muffins, donuts, croissants, cookies, pies, and seasonal items sold through the bakery counter at Hollis location.
3. Pick-Your-Own Produce: Customers pay to pick their own strawberries, apples, and pumpkins directly from the farm.
4. Thanksgiving Turkey Sales: Pre-ordered heritage and broad-breasted turkeys sold annually in November with $50 non-refundable deposit required.
5. Floral Arrangements: Custom floral arrangements for proms, Mother's Day, Easter, bereavement, Valentine's Day, and bridal bouquets, plus Thanksgiving pumpkin arrangements.
6. Meat and Poultry Products: Fresh and frozen beef, chicken, duck eggs, and farm eggs sold directly to consumers. Beef is grass pasture-fed and antibiotic/GMO free.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Lull Farm is a family-owned farm operation running two retail farm stands in Hollis (year-round) and Milford (seasonal), New Hampshire, selling farm-raised beef, chicken, pork, duck eggs, and farm eggs; an on-site bakery producing fresh breads, muffins, donuts, croissants, cookies, and pies daily; greenhouse-grown annuals, perennials, and heirloom vegetables; a full-service floral department; seasonal pick-your-own strawberries, apples, and pumpkins; and pre-ordered heritage and broad-breasted Thanksgiving turkeys.

Product overview

Lull Farm is a family-owned farm operation with two retail locations in Hollis and Milford, NH, operating year-round. The business centers on a diversified farm model combining agricultural production (beef, chicken, pork, produce, plants) with a commercial bakery and kitchen, a full-service floral department, and seasonal pick-your-own experiences. The Hollis location houses the main farm stand, bakery, and floral department, while the Milford location serves as a seasonal farm stand. Products include farm-raised meats and eggs, fresh baked goods, floral arrangements, seasonal produce and plants, and specialty items like Thanksgiving turkeys and Halloween offerings. The farm emphasizes all-natural, antibiotic-free, free-range practices for their own livestock.

Differentiator

Problem solved

Functional benefit

Products and services

• Our Own Beef, Chicken & Pork Farm-raised beef (grass pasture-fed, antibiotic and GMO free, available frozen in special cuts, ground, and organ meats), free-range chickens (fresh and frozen as whole birds, wings, breast, and parts), and farm and duck eggs sold directly to consumers at the Lull Farm farm stands.
• Lull Farm Bakery & Kitchen On-site commercial bakery at the Hollis location producing fresh breads (including sourdough, ciabatta, cinnamon swirl), muffins, donuts, croissants, cookies, and pies daily, plus homemade soups and meals, sold at the bakery counter.
• Floral Department Full-service floral department at Lull Farm headed by florist Patricia Carew, offering custom floral arrangements for proms, Mother's Day, Easter, bereavement, Valentine's Day, bridal bouquets, and Thanksgiving pumpkin arrangements.
• Pick Your Own Seasonal pick-your-own experiences at the Hollis location covering strawberries, apples (Macintosh, Cortland, Macoun, Spencer, Mutzu, Honeycrisp, Yellow Delicious, Red Delicious), and pumpkins, with peck bags priced at $20 and half-bushel bags at $35 for apples.
• Thanksgiving Turkeys Farm-raised Broad Breasted turkeys priced at $7/lb and Heritage Golden Artisan turkeys priced at $8/lb, all free-range, all-natural, antibiotic-free, and fresh (never frozen). Orders begin November 1st with a $50 non-refundable deposit required.
• Plants, Veggies & Annuals Greenhouse-grown selection of summer annuals, perennials, Proven Winner 4-inch annuals, marigolds, zinnias, snapdragons, plus eggplant, peppers, and heirloom and regular tomato varieties.
• Halloween at Lull Farm Seasonal Halloween offerings at the Hollis location including farm-produced apple cider, cider donuts, pumpkins, and accompanying fall activities.
• Lull Farm Hollis & Milford Farm Stand Retail Year-round and seasonal farm stand retail operations at the Hollis (65 Broad Street/Route 130, open 7:00 AM–7:00 PM seven days a week) and Milford (615 Route 13 South/North, open 8:00 AM–7:00 PM seasonally) locations, providing walk-in consumer access to all Lull Farm farm, bakery, plant, and floral products.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Brookford FarmminorStrategic or Co-development PartnerBrookford Farm supplies raw milk and yogurt to Lull Farm. Lull Farm receives shipments of raw milk every Thursday between 3:00 PM and 6:00 PM.
• The Daily HaulminorStrategic or Co-development PartnerThe Daily Haul provides fresh seafood to the Hollis location every Saturday from 10 AM to 2 PM. Customers can pre-order through thedailyhaul.com.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Whole Foods Market: National natural and organic food retailer with strong New England presence. Sets the broader benchmark for premium natural-meat and local-produce merchandising against which farm-stand retailers like Lull Farm compete for the same customer.

Others

• Brookford Farm: Canterbury, NH-based diversified organic farm and named Lull Farm partner that supplies raw milk and yogurt weekly. Comparable NH farm operation with overlapping direct-to-consumer philosophy and CSA/distribution model.

Direct peers

• Gould Hill Farm: Multi-generational NH farm in Contoocook operating a farm store with PYO apples, peaches, and blueberries, plus a bakery. Comparable family-operated diversified farm-retail model in the same NH market.
• Hackleboro Orchards: Family-owned Canterbury, NH orchard with a farm stand, PYO fruit, cider, and seasonal baked goods. Closely mirrors Lull Farm's PYO-plus-farm-stand format in the same regional geography.
• Sunnycrest Farm: Family-owned NH farm in Londonderry operating a year-round farm stand with PYO strawberries, blueberries, apples, and pumpkins, plus a bakery. Highly comparable multi-format direct-to-consumer farm model in the same regional market.
• Applecrest Farm Orchards: The oldest apple orchard in New Hampshire, operating a year-round farm stand with PYO fruit, a commercial bakery, and seasonal events. Most directly comparable to Lull Farm as a diversified NH farm-retail operation spanning produce, baked goods, and on-farm experiences.
• McKenzie's Farm: Family-owned farm and farm stand located in Milford, NH — the same town as Lull Farm's second location. Operates PYO produce and a farm stand with bakery items, directly competing for the same southern NH local-food customer base.
• Carter Hill Orchard: NH orchard in Pembroke offering PYO apples, a farm store with bakery and cider, and seasonal agritourism events. Closely matches Lull Farm's combination of PYO produce, baked goods, and family destination positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LullFarmLLC
• Pinterestpinterest.com/lullfarm
• Xx.com/lullfarm
• LinkedInlinkedin.com/company/lull-farm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lull Farm