What iLoveKickboxing does

iLoveKickboxing (ILKB) is a US-based group fitness brand founded in 2012 and headquartered in Merrick, New York. It operates a national network of kickboxing studios offering 45-minute, HIIT-based group classes delivered by certified coaches. The core service is segmented into three workout formats — Standard (cardio-focused), Strength (muscle-building using Equalizer Bars), and Hybrid (cardio plus strength blend) — designed to be accessible to general fitness enthusiasts without prior martial arts experience. Studios are discoverable through a zip-code-based class finder on the company's website, which functions as the primary demand-generation surface and trial-class conversion funnel.

The underlying operating model is asset-light at the brand level: ILKB standardizes class plans and instructor methodology, while studio operations are delivered through what appears to be a franchise or affiliate structure across the United States. The C.O.A.C.H. (Coach Online And Changing Lives) program is a self-paced, 7-8 hour online certification course that licenses individuals to teach ILKB classes, granting access to branded class plans, marketing assets, and wholesale product accounts. The company also runs an e-commerce storefront (shop.ilovekickboxing.com) selling fitness gear and equipment. No proprietary technology platform, mobile app, API, or AI/ML capability is disclosed; the technology stack consists of the public-facing website, e-commerce site, and online certification delivery.

Monetization flows from three streams: (1) recurring studio membership revenue from group class access, (2) fees from the C.O.A.C.H. online certification program, and (3) e-commerce product sales to members, coaches, and consumers. Public pricing is not disclosed on the website. The company is privately held with no disclosed funding rounds, parent company, or executive team beyond Founder & CEO Michael Parrella and VP of Operations Ryan Healy.

Name

iLoveKickboxing

Legal name

I Love Kickboxing

Website

https://ilovekickboxing.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

iLoveKickboxing is a US group fitness brand operating a national network of studios offering 45-minute HIIT kickboxing classes in Standard, Strength, and Hybrid formats, serving general fitness consumers and licensing coaches through its C.O.A.C.H. online certification program.

Ownership category

akta.pro rank

Product category

Group Fitness Kickboxing Studios

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Boxing & Kickboxing Fitness Classes (HSADABAF)

akta.pro secondary industries

Combat Sports Gyms (Boxing, Kickboxing, Muay Thai) (HSADADAB), Combat Sports & Boxing Fitness Equipment Retail (Bags, Gloves, Pads, Wraps) (CRAMADAI)

Keywords

• Group fitness classes
• Kickboxing workouts
• HIIT fitness programs
• Fitness studio membership
• Fitness coach certification

Headquarters

HQ city

Merrick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Studio Memberships: The company operates fitness studios offering group kickboxing classes. Members pay recurring fees to access 45-minute group fitness sessions across Standard, Strength, and Hybrid class formats. Studios operate at physical locations searchable by zip code.
2. C.O.A.C.H. Online Certification Program: The C.O.A.C.H. (Coach Online And Changing Lives) program is a paid online training and certification course that teaches individuals to become ILKB-certified kickboxing fitness coaches. The 7-8 hour self-paced course leads to a coaching license, with coaches earning income from teaching classes and receiving commission on product sales.
3. E-commerce (Shop): The company operates an e-commerce storefront (shop.ilovekickboxing.com) selling fitness gear and equipment, likely generating wholesale product revenue from coaches and members.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

iLoveKickboxing operates a network of physical fitness studios across the United States offering 45-minute group kickboxing classes that combine martial arts techniques with high-intensity interval training (HIIT). The brand delivers three class formats—Standard (cardio), Strength (muscle-building with Equalizer Bars), and Hybrid (cardio + strength)—and monetizes memberships, an online C.O.A.C.H. coach certification program, and branded e-commerce merchandise.

Product overview

iLoveKickboxing is a fitness franchise offering group kickboxing classes through a network of gym locations. The core offering consists of three 45-minute kickboxing workout formats: Standard (cardio-focused), Strength (muscle-building), and Hybrid (combined cardio and strength). The company also operates the C.O.A.C.H. Program for instructor certification and maintains an e-commerce shop for fitness merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• 45-Minute Standard Kickboxing Class Signature cardio-focused 45-minute group kickboxing class that combines punches, kicks, combos, and HIIT intervals for adult fitness members seeking high-energy workouts.
• 45-Minute Strength Kickboxing Class 45-minute muscle-building group kickboxing class using Equalizer Bars for resistance training, designed for members seeking to build strength, increase muscle mass, and improve conditioning.
• 45-Minute Hybrid Kickboxing Class 45-minute combined cardio and strength class that blends kickboxing with resistance training for members seeking a comprehensive full-body workout.
• C.O.A.C.H. Online Certification Program Paid online coach training and certification course (7-8 hours, self-paced) that trains and certifies individuals to become ILKB-licensed kickboxing instructors, including access to class plans, marketing assets, and wholesale accounts.
• iLoveKickboxing Shop (Branded E-commerce) Online storefront selling ILKB-branded fitness gear, gloves, wraps, and other kickboxing equipment for members, coaches, and fitness consumers.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• EverybodyFights: EverybodyFights is a boxing-inspired group fitness concept offering multi-format classes (boxing, conditioning, strength) in a studio setting — closely mirroring ILKB's three-format (Standard/Strength/Hybrid) approach and target member.
• Rumble Boxing: Rumble is a premium boutique boxing-anchored group fitness brand with a strong urban identity and signature strength-training-with-boxing class format. Comparable to ILKB on the boxing modality and group fitness delivery model, though positioned upmarket.
• CKO Kickboxing: CKO Kickboxing operates group kickboxing fitness classes in a studio membership format, competing head-to-head with ILKB for the same fitness kickboxing consumer. Closely comparable on workout duration, instructor-led group format, and franchised US footprint.
• 9Round Fitness: 9Round is a kickboxing-anchored fitness franchise offering 30-minute circuit-style kickboxing workouts in a studio membership model. Overlaps directly with ILKB on kickboxing modality, group format, and franchise-based US footprint.
• Title Boxing Club: Title Boxing Club is the closest direct peer: a US franchise offering group boxing/kickboxing fitness classes in a studio setting with monthly memberships. Operates hundreds of locations nationally with a near-identical member experience and value proposition to iLoveKickboxing.

Broad incumbents

• Peloton Interactive: Peloton is a leading connected fitness platform offering on-demand and live fitness classes including boxing, HIIT, and strength. While not a direct studio competitor, it pressures ILKB on the same consumer wallet share and represents the digital-native direction fitness is heading.
• Orangetheory Fitness: Orangetheory is a large, established boutique fitness franchise offering coach-led HIIT group classes. Competes with ILKB for the same HIIT-seeking consumer and fitness-goal-oriented member, but uses treadmill/rower modalities rather than kickboxing.
• Barry's Bootcamp: Barry's is a well-known premium boutique group fitness brand combining HIIT with strength intervals in a structured class format. Overlaps with ILKB on the high-intensity interval group-fitness positioning and the urban, fitness-as-lifestyle consumer.
• F45 Training: F45 is a global functional training franchise with 45-minute group HIIT classes, overlapping ILKB on duration, group format, and franchise expansion model. Different modality (functional training vs. kickboxing) but same category and target customer.

Emerging players

• BoxUnion: BoxUnion is a smaller, emerging boxing-fitness studio concept offering group boxing classes in a membership model. Less scaled than ILKB but directly comparable on modality, target customer, and studio-based delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/ilovekickboxing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iLoveKickboxing