Monge
Monge is a privately held Italian pet food manufacturer founded in 1963, producing dog and cat food, treats, and plant-based cat litter across 15+ sub-brands, sold through Italian retail, breeder networks, and DTC e-commerce for pet owners and professional breeders.
- Company typePrivate
- Founded1963
- HeadquartersSavigliano, Italy
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Monge does
Monge & C. S.p.A. is an Italian family-owned pet food manufacturer founded in 1963 and headquartered in Monasterolo di Savigliano, Cuneo, in the Piedmont region. The company produces dry and wet dog and cat food, treats, and natural plant-based cat litter, organized across a broad portfolio of 15+ sub-brands including Monge Natural Superpremium, Monge VetSolution, Monge Easy Green, Monge Gift, LeChat, Gemon, Special Dog, Moustache, and Simba, spanning mass-market, superpremium, and veterinary therapeutic price tiers. Its core technical differentiation lies in monoprotein formulations built on fresh meat, incorporation of next-generation prebiotics (xylo-oligosaccharides/XOS and mannan-oligosaccharides/MOS), botanical extracts (Echinacea, Oregano, Artichoke), functional ingredients (Glucosamine, Chondroitin, L-Carnitine, Spirulina), and ultra-hydrolyzed protein diets under the VetSolution line, paired with a plant-based cat litter made from 100% Italian-grown corn and barley.
The business model is a traditional branded consumer packaged goods operation: Monge generates revenue through unit-priced sales of its physical products via three distribution channels — direct-to-consumer e-commerce on monge.it, physical Italian pet retail stores, and a dedicated professional breeder channel at mongebreeders.it. Customer segments are horizontally split between end pet owners (dogs and cats, segmented by life stage, breed size, and dietary needs) and professional breeders served by the Monge Breeders program. The company maintains multilingual storefronts in Italian, English, and Spanish and runs an extensive content/education ecosystem (Blog a 4 zampe, Monge Academy) along with the Food Fighters CSR initiative to support brand engagement. No external private equity or venture capital investors are disclosed, and the company operates as a privately held family business with 251-500 employees.
Monge firmographics
Firmographics- Name
- Monge
- Legal name
- Monge & C. S.p.a.
- Website
- https://monge.it
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Monge is a privately held Italian pet food manufacturer founded in 1963, producing dog and cat food, treats, and plant-based cat litter across 15+ sub-brands, sold through Italian retail, breeder networks, and DTC e-commerce for pet owners and professional breeders.
- Ownership category
- akta.pro rank
Monge industry classification
Industry- Product category
- Pet Food Manufacturing
- NAICS
- Dog and Cat Food Manufacturing (311111)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Dry Kibble (Dog & Cat) (CRADAFAA)
- akta.pro secondary industries
- Functional & Veterinary Diet Pet Food (CRADAFAF), Natural/Organic & Limited-Ingredient Diets (CRADAFAH)
Keywords
Where Monge is headquartered
LocationHeadquarters
- HQ city
- Savigliano
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Monge business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Pet Food Sales: Monge generates revenue through the sale of manufactured pet food and accessories. Product lines include dry food (crocchette/croquettes), wet food (paté, bocconcini), treats (Monge Gift snacks), and cat litter (Easy Green line). Products are sold through retail channels, breeders, and direct-to-consumer e-commerce.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Products available across multiple tier levels from standard to superpremium veterinary formulas |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Monge product offering
Product offeringCore offering
Monge manufactures and sells premium dog and cat food (dry kibble, wet paté, and snacks) under multiple sub-brands such as Monge Natural Superpremium, Monge VetSolution, and Monge Gift, plus a plant-based cat litter line (Monge Easy Green). The company formulates products around single-protein (monoprotein) recipes with functional ingredients (prebiotics, glucosamine, botanical extracts) for life-stage, breed-size, and therapeutic dietary needs.
Product overview
Monge is an Italian pet food company founded in 1963, operating as a single-company brand family with multiple sub-brands targeting different pet segments and price points. The core product portfolio centers on four main lines: (1) Monge Natural Superpremium dry foods for dogs and cats with monoproteic and multi-protein formulas across life stages (puppy/junior, adult, senior); (2) Monge Easy Green natural plant-based cat litters in four variants using Italian corn, barley, and activated carbon; (3) Monge Gift snacks for dogs and cats including dental and mobility support products; and (4) Monge VetSolution veterinary dietetic formulas for chronic health conditions. Supporting sub-brands include LeChat (cat products), Gemon, Special Dog, Artù, Gran Bontà, Leo's, Moustache, Simba, Monge Supreme, Monge Fresh, Monge Fruit, Monge Grill, and Monge BWild, covering premium, natural, and specialty segments. The company also maintains Monge Breeders, a dedicated program for professional breeders.
Differentiator
Problem solved
Functional benefit
Brands
- Monge Natural Superpremium: Premium dry and wet food for dogs and cats with monoprotein formulas
- Monge VetSolution
- Monge Easy Green
- Monge Gift
- Monge Supreme
- Monge Fresh
- Monge BWild
- Monge Breeders
Products and services
- Monge Natural Superpremium Premium dry and wet dog and cat food featuring monoproteic formulas, XOS prebiotics, glucosamine, chondroitin, and plant extracts. Available in puppy/junior, adult, and senior variants across chicken, lamb, salmon, duck, trout, and pork proteins and Mini/Medium/Maxi/All Breeds/Extra Small sizes.
- Monge Easy Green Natural plant-based cat litter made from Italian-grown maize and barley. Four variants: classic, 100% Italian corn, 100% Italian corn with activated carbon, and 100% Italian barley. Ultra-clumping, dust-free, soft-touch granules suitable for kittens.
- Monge Gift Snacks and treats for dogs and cats, including Mobility Support (superfruit/extruded monoproteic M-shaped treats with antioxidants) and Dental (semi-moist cat snacks with over 80% fresh meat) lines.
- Monge VetSolution Veterinary dietetic pet food line for chronic health conditions. The AN-HYDRO formula combines ultra-hydrolyzed proteins, XOS prebiotics, and live Limosilactobacillus reuteri probiotics for gastrointestinal and dermatological support.
- Monge Breeders Specialized products and program for professional dog and cat breeders, offering breeding-specific formulations and dedicated support through the Monge Breeders initiative.
- Monge Crocchette al Salmone per Cani
Quantifiable outcome
- Monge Easy Green awarded 'Prodotto dell'Anno 2026' (Product of the Year 2026)
Companies that use Monge
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Monge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Monge partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Fondazione MeyercoreMonge supports Fondazione Meyer through the Food Fighters initiative, contributing to pediatric hospital programs including pet therapy services for young patients at Ospedale Pediatrico Meyer.
- Wildlife IniziativeminorMonge partners with Wildlife Iniziative for Pallas cat (Otocolobus manul) conservation efforts, supporting wildlife protection initiatives through the Food Fighters CSR program.
- UCIS (Unità Cinofile)minorMonge provides food support for UCIS search and rescue dog units through the Food Fighters initiative, sustaining canine heroes involved in emergency response operations.
- Banca delle Visite PETminorMonge supports Banca delle Visite PET charity initiative that provides veterinary care access for pet owners who cannot afford veterinary expenses.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Monge competitors and assessment
Company assessmentDirect peers
- Farmina Pet Foods: Italian premium pet food manufacturer (N&D, Vet Life, Team Breeder) with a comparable multi-line portfolio spanning dry food, wet food, therapeutic diets, and a breeder channel — the closest Italian-headquartered competitor to Monge in scale, product mix, and target customer.
- Forza10: Italian therapeutic and natural pet food brand owned by Sanypet, focused on functional diets for skin, joint, and digestive health — directly comparable to Monge's VetSolution therapeutic line and Easy Green ethos.
- Almo Nature: Italian premium natural pet food brand owned by Almo Nature SpA, headquartered in Genoa — directly comparable as a Made-in-Italy competitor targeting pet owners willing to pay a premium for natural formulations and ethical sourcing.
- Trainer (Nestlé Purina): Italian-market premium and natural pet food brand owned by Nestlé Purina — competes head-to-head with Monge Natural Superpremium in Italian pet retail and grocery channels with similar breed-size and life-stage segmentation.
- Morando S.p.A. Historic Italian pet food manufacturer (Stuzzy, Miglior, Winner brands) competing in dry and wet dog and cat food across mass and premium tiers — overlapping substantially with Monge's portfolio across Italian retail.
Broad incumbents
- Royal Canin (Mars Petcare): Global premium and breed-specific/therapeutic pet food brand owned by Mars Petcare — directly competes with Monge's VetSolution line in veterinary clinics and with Natural Superpremium in retail, but at much larger global scale.
- Nestlé Purina PetCare: World's largest pet food company and a broad incumbent in Italian retail across mass, premium (Purina ONE, Pro Plan), and specialty (Trainer) brands — competitive backdrop across virtually every Monge price tier.
- Affinity Petcare: Spain-based pet food subsidiary of Agrolimen (Ultima, Advance, Brekkies, Libra) — a larger Southern European competitor with comparable Iberian/Italian retail reach and overlapping mass and premium segments.
- Hill's Pet Nutrition: Global veterinary and therapeutic pet food brand owned by Colgate-Palmolive — overlaps with Monge's VetSolution line in clinical channel and Prescription Diet positioning, with vastly greater international distribution.
Emerging players
- Champion Petfoods (Orijen & Acana): Premium and 'biologically appropriate' dry pet food brand — overlapping with Monge's Natural Superpremium positioning on grain-free, fresh-meat-first formulas, but distributed primarily through specialty pet retail and growing internationally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Monge social profiles
Digital presenceMonge compliance and trust
Trust signalCompliance4 records
Monge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Monge leadership team
Management profileNumber of profiles
Profiles4 records
Monge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Monge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Monge
What does Monge do?
Monge manufactures and sells premium dog and cat food (dry kibble, wet paté, and snacks) under multiple sub-brands such as Monge Natural Superpremium, Monge VetSolution, and Monge Gift, plus a plant-based cat litter line (Monge Easy Green). The company formulates products around single-protein (monoprotein) recipes with functional ingredients (prebiotics, glucosamine, botanical extracts) for life-stage, breed-size, and therapeutic dietary needs.
Is Monge a public or private company?
Monge is a private company. It is classified as family owned and is currently operating.
When was Monge founded?
Monge was founded in 1963. It employs 251 to 500 people.
Where is Monge based?
Monge is headquartered in Savigliano, Italy, in the Europe region.
How does Monge make money?
One revenue line is on record: pet Food Sales.
Who are Monge's main competitors?
Direct peers on record are Farmina Pet Foods, Forza10, Almo Nature, Trainer (Nestlé Purina) and Morando S.p.A.. Broad incumbents are Royal Canin (Mars Petcare), Nestlé Purina PetCare, Affinity Petcare and Hill's Pet Nutrition. Champion Petfoods (Orijen & Acana) is listed as an emerging player.
Does Monge have an API?
No public API is recorded for Monge.
What industry is Monge in?
Monge's product category is Pet Food Manufacturing. Its primary akta.pro industry code is CRADAFAA, Dry Kibble (Dog & Cat), with a secondary code of CRADAFAF, Functional & Veterinary Diet Pet Food. Its NAICS code is 311111 and its SIC code is 2090.