Monge

What Monge does

Monge & C. S.p.A. is an Italian family-owned pet food manufacturer founded in 1963 and headquartered in Monasterolo di Savigliano, Cuneo, in the Piedmont region. The company produces dry and wet dog and cat food, treats, and natural plant-based cat litter, organized across a broad portfolio of 15+ sub-brands including Monge Natural Superpremium, Monge VetSolution, Monge Easy Green, Monge Gift, LeChat, Gemon, Special Dog, Moustache, and Simba, spanning mass-market, superpremium, and veterinary therapeutic price tiers. Its core technical differentiation lies in monoprotein formulations built on fresh meat, incorporation of next-generation prebiotics (xylo-oligosaccharides/XOS and mannan-oligosaccharides/MOS), botanical extracts (Echinacea, Oregano, Artichoke), functional ingredients (Glucosamine, Chondroitin, L-Carnitine, Spirulina), and ultra-hydrolyzed protein diets under the VetSolution line, paired with a plant-based cat litter made from 100% Italian-grown corn and barley.

The business model is a traditional branded consumer packaged goods operation: Monge generates revenue through unit-priced sales of its physical products via three distribution channels — direct-to-consumer e-commerce on monge.it, physical Italian pet retail stores, and a dedicated professional breeder channel at mongebreeders.it. Customer segments are horizontally split between end pet owners (dogs and cats, segmented by life stage, breed size, and dietary needs) and professional breeders served by the Monge Breeders program. The company maintains multilingual storefronts in Italian, English, and Spanish and runs an extensive content/education ecosystem (Blog a 4 zampe, Monge Academy) along with the Food Fighters CSR initiative to support brand engagement. No external private equity or venture capital investors are disclosed, and the company operates as a privately held family business with 251-500 employees.

Name

Monge

Legal name

Monge & C. S.p.a.

Website

https://monge.it

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

251–500 employees

Short description

Monge is a privately held Italian pet food manufacturer founded in 1963, producing dog and cat food, treats, and plant-based cat litter across 15+ sub-brands, sold through Italian retail, breeder networks, and DTC e-commerce for pet owners and professional breeders.

Ownership category

akta.pro rank

Product category

Pet Food Manufacturing

NAICS

Dog and Cat Food Manufacturing (311111)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Dry Kibble (Dog & Cat) (CRADAFAA)

akta.pro secondary industries

Functional & Veterinary Diet Pet Food (CRADAFAF), Natural/Organic & Limited-Ingredient Diets (CRADAFAH)

Keywords

• Pet food manufacturing
• Dog food products
• Cat food products
• Cat litter products
• Veterinary dietetic food

Headquarters

HQ city

Savigliano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pet Food Sales: Monge generates revenue through the sale of manufactured pet food and accessories. Product lines include dry food (crocchette/croquettes), wet food (paté, bocconcini), treats (Monge Gift snacks), and cat litter (Easy Green line). Products are sold through retail channels, breeders, and direct-to-consumer e-commerce.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Monge manufactures and sells premium dog and cat food (dry kibble, wet paté, and snacks) under multiple sub-brands such as Monge Natural Superpremium, Monge VetSolution, and Monge Gift, plus a plant-based cat litter line (Monge Easy Green). The company formulates products around single-protein (monoprotein) recipes with functional ingredients (prebiotics, glucosamine, botanical extracts) for life-stage, breed-size, and therapeutic dietary needs.

Product overview

Monge is an Italian pet food company founded in 1963, operating as a single-company brand family with multiple sub-brands targeting different pet segments and price points. The core product portfolio centers on four main lines: (1) Monge Natural Superpremium dry foods for dogs and cats with monoproteic and multi-protein formulas across life stages (puppy/junior, adult, senior); (2) Monge Easy Green natural plant-based cat litters in four variants using Italian corn, barley, and activated carbon; (3) Monge Gift snacks for dogs and cats including dental and mobility support products; and (4) Monge VetSolution veterinary dietetic formulas for chronic health conditions. Supporting sub-brands include LeChat (cat products), Gemon, Special Dog, Artù, Gran Bontà, Leo's, Moustache, Simba, Monge Supreme, Monge Fresh, Monge Fruit, Monge Grill, and Monge BWild, covering premium, natural, and specialty segments. The company also maintains Monge Breeders, a dedicated program for professional breeders.

Differentiator

Problem solved

Functional benefit

Brands

• Monge Natural Superpremium: Premium dry and wet food for dogs and cats with monoprotein formulas
• Monge VetSolution
• Monge Easy Green
• Monge Gift
• Monge Supreme
• Monge Fresh
• Monge BWild
• Monge Breeders

Products and services

• Monge Natural Superpremium Premium dry and wet dog and cat food featuring monoproteic formulas, XOS prebiotics, glucosamine, chondroitin, and plant extracts. Available in puppy/junior, adult, and senior variants across chicken, lamb, salmon, duck, trout, and pork proteins and Mini/Medium/Maxi/All Breeds/Extra Small sizes.
• Monge Easy Green Natural plant-based cat litter made from Italian-grown maize and barley. Four variants: classic, 100% Italian corn, 100% Italian corn with activated carbon, and 100% Italian barley. Ultra-clumping, dust-free, soft-touch granules suitable for kittens.
• Monge Gift Snacks and treats for dogs and cats, including Mobility Support (superfruit/extruded monoproteic M-shaped treats with antioxidants) and Dental (semi-moist cat snacks with over 80% fresh meat) lines.
• Monge VetSolution Veterinary dietetic pet food line for chronic health conditions. The AN-HYDRO formula combines ultra-hydrolyzed proteins, XOS prebiotics, and live Limosilactobacillus reuteri probiotics for gastrointestinal and dermatological support.
• Monge Breeders Specialized products and program for professional dog and cat breeders, offering breeding-specific formulations and dedicated support through the Monge Breeders initiative.
• Monge Crocchette al Salmone per Cani

Quantifiable outcome

• Monge Easy Green awarded 'Prodotto dell'Anno 2026' (Product of the Year 2026)

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Fondazione MeyercoreStrategic or Co-development Partner · 14 November 2023Monge supports Fondazione Meyer through the Food Fighters initiative, contributing to pediatric hospital programs including pet therapy services for young patients at Ospedale Pediatrico Meyer.
• Wildlife IniziativeminorStrategic or Co-development Partner · 11 May 2023Monge partners with Wildlife Iniziative for Pallas cat (Otocolobus manul) conservation efforts, supporting wildlife protection initiatives through the Food Fighters CSR program.
• UCIS (Unità Cinofile)minorStrategic or Co-development Partner · 1 May 2023Monge provides food support for UCIS search and rescue dog units through the Food Fighters initiative, sustaining canine heroes involved in emergency response operations.
• Banca delle Visite PETminorStrategic or Co-development Partner · 1 January 2023Monge supports Banca delle Visite PET charity initiative that provides veterinary care access for pet owners who cannot afford veterinary expenses.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Farmina Pet Foods: Italian premium pet food manufacturer (N&D, Vet Life, Team Breeder) with a comparable multi-line portfolio spanning dry food, wet food, therapeutic diets, and a breeder channel — the closest Italian-headquartered competitor to Monge in scale, product mix, and target customer.
• Forza10: Italian therapeutic and natural pet food brand owned by Sanypet, focused on functional diets for skin, joint, and digestive health — directly comparable to Monge's VetSolution therapeutic line and Easy Green ethos.
• Almo Nature: Italian premium natural pet food brand owned by Almo Nature SpA, headquartered in Genoa — directly comparable as a Made-in-Italy competitor targeting pet owners willing to pay a premium for natural formulations and ethical sourcing.
• Trainer (Nestlé Purina): Italian-market premium and natural pet food brand owned by Nestlé Purina — competes head-to-head with Monge Natural Superpremium in Italian pet retail and grocery channels with similar breed-size and life-stage segmentation.
• Morando S.p.A. Historic Italian pet food manufacturer (Stuzzy, Miglior, Winner brands) competing in dry and wet dog and cat food across mass and premium tiers — overlapping substantially with Monge's portfolio across Italian retail.

Broad incumbents

• Royal Canin (Mars Petcare): Global premium and breed-specific/therapeutic pet food brand owned by Mars Petcare — directly competes with Monge's VetSolution line in veterinary clinics and with Natural Superpremium in retail, but at much larger global scale.
• Nestlé Purina PetCare: World's largest pet food company and a broad incumbent in Italian retail across mass, premium (Purina ONE, Pro Plan), and specialty (Trainer) brands — competitive backdrop across virtually every Monge price tier.
• Affinity Petcare: Spain-based pet food subsidiary of Agrolimen (Ultima, Advance, Brekkies, Libra) — a larger Southern European competitor with comparable Iberian/Italian retail reach and overlapping mass and premium segments.
• Hill's Pet Nutrition: Global veterinary and therapeutic pet food brand owned by Colgate-Palmolive — overlaps with Monge's VetSolution line in clinical channel and Prescription Diet positioning, with vastly greater international distribution.

Emerging players

• Champion Petfoods (Orijen & Acana): Premium and 'biologically appropriate' dry pet food brand — overlapping with Monge's Natural Superpremium positioning on grain-free, fresh-meat-first formulas, but distributed primarily through specialty pet retail and growing internationally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/mongepetfood
• Facebookfacebook.com/mongepetfood
• LinkedInit.linkedin.com/company/monge-&-c.---s.p.a.
• Instagraminstagram.com/monge_official
• Pinterestpinterest.com/mongepetfood
• TikToktiktok.com/@monge_official

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monge