Moving Spirits

What Moving Spirits does

Moving Spirits International B.V. is a privately-held B2B wholesale distributor of branded spirits, founded in 2012 and headquartered in Groningen, Netherlands. The company supplies business customers across 100+ countries with a catalogue of more than 2,500 spirit brand articles spanning whisky (100+ Single Malt, 80+ Blended, 20+ Bourbon), gin (80+), rum (60+), vodka (50+), and cognac, complemented by five exclusive import brands (Athru, Conker Spirit, Doghouse Distillery, Poetic, Wildjac). The company operates exclusively B2B and does not sell to individual consumers.

Name

Moving Spirits

Legal name

Moving Spirits International B.V.

Website

https://movingspirits.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Beverage Wholesale Distribution (Spirits)

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

akta.pro secondary industry

Spirits Distilling & Brands (CRADAIAC)

Keywords

• Wholesale spirits distribution
• B2B alcohol wholesale
• Spirit brand sourcing
• Liquor wholesale supply
• International beverage wholesale

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Wholesale Spirit Sales: Moving Spirits generates revenue by selling branded spirit products (whisky, gin, rum, vodka, cognac, bourbon) to business customers (retailers, liquor wholesalers) at wholesale prices. The company offers mixed orders, allowing customers to combine products in smaller quantities per brand (per box minimum), creating a flexible, high-frequency purchasing model. Orders are placed via the Sales Portal or via phone/email.
2. Proprietary Import Brand Sales: Moving Spirits acts as importer/distributor for exclusive own import brands including Athru, Conker Spirit, Doghouse Distillery, Poetic, and Wildjac. These sustainable spirit brands are distributed exclusively through Moving Spirits, creating a differentiated revenue stream with potentially higher margins.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels3 records

Core offering

Moving Spirits is an independent international B2B wholesale distributor of branded spirits (whisky, gin, rum, vodka, cognac, bourbon) serving liquor retailers and wholesalers across 100+ countries from its headquarters in Groningen, Netherlands. Customers place mixed orders at wholesale prices through a proprietary 24/7 Sales Portal that provides real-time inventory, pricing, product photos, order history, and invoicing. The company also acts as exclusive importer for a portfolio of sustainable spirit brands (Athru, Conker Spirit, Doghouse Distillery, Poetic, Wildjac).

Product overview

Moving Spirits operates a single unified B2B wholesale platform centred on its proprietary Sales Portal, through which business customers access real-time inventory, pricing, and order management 24/7. The product portfolio spans six core spirit categories — Whisky (100+ Single Malt, 80+ Blended, 20+ Bourbon), Gin (80+), Rum (60+), Vodka (50+), Cognac, and Champagne — totalling over 2,500 brand articles sourced globally from independent distilleries. Additionally, Moving Spirits imports and distributes five exclusive sustainable brands (Athru, Conker Spirit, Doghouse Distillery, Poetic, Wildjac) that complement the core A-brand assortment. The Sales Portal is the sole digital channel for customers, with orders fulfilled through logistics partners Loendersloot (warehousing, excise suspension) and Green Logistics (transport).

Differentiator

Problem solved

Functional benefit

Brands

• Athru: Sustainable gin brand imported by Moving Spirits.
• Conker Spirit
• Doghouse Distillery
• Poetic
• Wildjac

Products and services

• Sales Portal Proprietary B2B e-commerce platform that gives approved business customers 24/7 real-time access to spirit inventory, pricing, product photos, order history, invoicing, exclusive portal-only deals, and order-saving / reservation functionality. Free to register.
• Whisky wholesale assortment Wholesale range of over 100 Single Malt, 80+ Blended, and 20+ Bourbon whisky brands, including labels such as Johnnie Walker and Jack Daniels, sold per box with mixed-order flexibility to B2B customers across 100+ countries.
• Gin wholesale assortment Wholesale range of over 80 gin brands including London Dry, Plymouth, and Old Tom styles, with exclusive import labels such as Bombay Sapphire and Tanqueray, distributed to B2B buyers at wholesale prices.
• Rum wholesale assortment Wholesale range of over 60 rum brands across white, dark, spiced, and flavoured varieties, including labels such as Bacardi, Captain Morgan, and Havana Club, supplied to B2B customers with mixed-order flexibility.
• Vodka wholesale assortment Wholesale range of over 50 vodka brands including Absolut Vodka, Eristoff, Grey Goose, and Wyborowa, supplied to B2B customers at competitive wholesale prices with mixed-order capability.
• Cognac wholesale assortment Wholesale cognac range including Hennessy, Martell, Baron Otard, Camus, and Meukow across VS, VSOP, XO, and XXO classifications, supplied to B2B buyers with mixed-order flexibility.
• Athru (exclusive import gin brand) Exclusive sustainable import gin brand distributed by Moving Spirits as the sole importer, available wholesale to B2B customers.
• Conker Spirit (exclusive import gin brand) Exclusive sustainable British gin and spirit brand distributed by Moving Spirits as sole importer, using renewable energy production methods.
• Doghouse Distillery (exclusive import spirit brand) Exclusive sustainable import spirit brand distributed by Moving Spirits as sole importer, available wholesale to B2B customers.
• Poetic (exclusive import gin brand) Exclusive handmade artisan gin brand founded in 2015, distributed by Moving Spirits as sole importer; uses a one-shot distilling method with seasonal limited editions and has won multiple awards.
• Wildjac (exclusive import spirit brand) Exclusive sustainable British spirits brand distributed by Moving Spirits as sole importer, producing handcrafted gin and vodka with hand-picked Wyre Forest ingredients, reusable bottles, and recyclable packaging.

Quantifiable outcome

• Orders placed before 10:00 are delivered within 2 business days
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Springtime FoundationcoreStrategic or Co-development Partner · 1 January 2016Springtime Foundation (founded 2016) is Moving Spirits' own foundation through which it supports projects and organizations providing opportunities to people in disadvantaged positions or giving them moments of happiness. A portion of Moving Spirits' profits goes to these initiatives and team members help out when possible. This gives meaning to the company's operations beyond profit.
• Loendersloot Global LogisticscoreStrategic or Co-development PartnerLoendersloot Global Logistics manages Moving Spirits' full inventory storage at their facility in Roosendaal, Netherlands. Loendersloot is expert in customs clearance and excise regulations and holds licenses to store goods under suspension of excise duties and VAT. This partnership is critical to Moving Spirits' ability to handle international spirit distribution efficiently.
• Green LogisticscoreStrategic or Co-development PartnerGreen Logistics handles the transportation/delivery of Moving Spirits' orders. The company uses professional carriers equipped with hard sidewalls to prevent theft and track & trace systems for shipment monitoring. Moving Spirits has worked with Green Logistics for years based on reliability, service, and professionalism.
• SeabrookminorOthersSeabrook is one of the reputable warehouses Moving Spirits works with in Europe. Like Loendersloot, Seabrook knows applicable customs and excise regulations.
• JustdiggitcoreStrategic or Co-development PartnerMoving Spirits is a partner of Justdiggit, an organization committed to raising awareness that nature-based solutions are key to reversing climate change. Justdiggit's Rainwater Harvesting and Farmer Managed Natural Regeneration techniques help restore degraded land and promote vegetation growth, benefiting both the environment and local communities.
• Nanninga's Bos (Het Groninger Landschap)coreStrategic or Co-development PartnerMoving Spirits plants a tree for every order received at Nanninga's Bos in Groningen, in partnership with Het Groninger Landschap (The Groningen Landscape). Team members plant the trees themselves, creating direct employee engagement with the initiative.
• Boodschappenservice NoordminorOthersMoving Spirits orders its groceries from Boodschappenservice Noord because they provide work to people with a disadvantage in the labor market. This reflects the company's broader commitment to social responsibility.
• Stichting AapminorOthersMoving Spirits donates empty printer cartridges to Stichting Aap as part of its office sustainability practices.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maverick Drinks: UK-based independent B2B importer and distributor of premium craft spirits, with a curated portfolio and direct relationships with retailers and on-trade accounts — directly comparable to Moving Spirits' independent, brand-agnostic-plus-exclusive-imports model.
• Walker & Wodehouse: UK wine and spirits wholesaler serving independent on-trade and off-trade accounts with a mixed-order model and a broad portfolio — closely aligned with Moving Spirits' mid-market, mixed-cart B2B proposition.
• Enotria & Coe: UK premium drinks wholesaler distributing wine and spirits to hospitality and specialist retail. Overlaps with Moving Spirits in B2B spirits distribution, supplier portfolio breadth, and logistics-led service for trade customers.
• Marussia Beverages: European premium spirits importer and distributor building a portfolio of exclusive agency brands. Highly comparable to Moving Spirits in its mix of exclusive import brands and B2B distribution across European markets.
• Speciality Drinks (Drinks Distributors Ltd): Independent UK B2B premium spirits distributor focused on boutique and craft brands to the on-trade; comparable to Moving Spirits in its mix of exclusive agency brands and A-brand portfolio serving specialist retailers and wholesalers.

Broad incumbents

• Hallgarten Wines: UK on-trade wine and spirits importer/distributor with exclusive agency brands. Comparable to Moving Spirits in the exclusive-import angle and B2B trade focus, but predominantly wine-weighted and larger.
• Bibendum Wine: UK B2B wine and spirits wholesaler serving hospitality and retail with a curated portfolio and a logistics-led service. Comparable in B2B trade model and brand mix, though weighted toward wine and at a larger scale.
• Berry Bros. & Rudd: Historic UK premium wine and spirits house with B2B trade, retail and cellar operations. Comparable to Moving Spirits in premium spirits range and trade customers, but operates at far larger scale and with a broader product set.

Regional players

• Liberty Wines: UK-focused premium wine and spirits importer/distributor serving independent on-trade and retail. Comparable in B2B premium-spirits distribution and exclusive agency structure, but UK-only versus Moving Spirits' pan-European reach.

Emerging players

• Drinxchange: Online B2B marketplace/platform connecting beverage producers and trade buyers in Europe. Comparable to Moving Spirits' portal-led B2B e-commerce approach, though a marketplace model rather than a principal wholesale operation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moving Spirits