brenneisen theiss communications

What brenneisen theiss communications does

brenneisen theiss communications ag (also trading as "btc") is an owner-managed, independent Swiss full-service communications agency headquartered at St. Alban-Vorstadt 16, 4052 Basel. Founded in 1982, the firm employs approximately 10 full-time staff plus one apprentice, and has been led by Edgard Theiss (Agency Director) and Anne Theiss for the duration of its operating history. The agency delivers integrated marketing communications services spanning brand strategy and branding/rebranding, corporate publishing (annual and sustainability reports, customer and employee magazines), web design and digital media, marketing and advertising campaigns, employer branding, trade show and exhibition design, packaging, video production, and signage/wayfinding systems. Its client base is concentrated in Switzerland, particularly the Basel region, and spans enterprise, SMB, government, and nonprofit buyers across watchmaking, banking, healthcare, agriculture, public transportation, hospitality, food and beverage, and trade associations.

The agency's technology and delivery approach is built on industry-standard creative and digital production tools, with Webflow explicitly used for website development. Rather than building all capabilities in-house, the firm operates a partner-anchored delivery model: CS2 handles technical web implementation across multiple engagements, rod kommunikation co-produces film and TV campaign assets, and arteria provides specialized web programming — allowing btc to retain conception, project leadership, and design ownership while scaling into larger or more technically complex projects.

Commercially, btc operates as a B2B professional services business on project-based engagements with private, non-publicly disclosed pricing. Revenue is generated through retainer and project work for corporate clients, with multi-year and multi-decade relationships (notably the Swatch Group since 1994 and Schweizer Salinen since 2013) serving as revenue anchors. The go-to-market motion is direct sales and relationship-based acquisition rather than inbound-led or productized, consistent with its regional, owner-managed positioning. Financial figures including revenue are not publicly disclosed.

Name

brenneisen theiss communications

Legal name

brenneisen theiss communications ag

Website

https://brenneisentheiss.ch

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

brenneisen theiss communications ag is an owner-managed, independent Swiss full-service communications agency founded in 1982 in Basel. It delivers branding, corporate publishing, web design, and marketing campaign services primarily to enterprise, government, and nonprofit clients in Switzerland.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Miscellaneous Publishing (2741)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Copywriting & Editorial Production (BPAFAIAA), Internal & Employee Communications (BPAFADAD), Nonprofit & Cause Communications (BPAFADAK), Exhibitor/Sponsor Management (Corporate Conferences) (THACAFAN)

Keywords

• Brand development services
• Corporate publishing reports
• Marketing communication agency
• Web design digital media
• Employer branding campaigns

Headquarters

HQ city

Basel

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Communications Services: Professional communications and marketing services including brand development, corporate publishing, web design, campaigns, and event marketing. Project-based engagements for corporate clients across various industries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

brenneisen theiss communications is an owner-managed, independent Swiss full-service communications agency that develops brands and executes cross-media marketing communications for corporate, governmental, and nonprofit clients. The agency delivers integrated services from strategic consulting and creative conception through execution across print, digital, video, packaging, signage, and event/trade show formats, with a particular specialization in corporate publishing (annual and sustainability reports, magazines) and brand/rebranding work.

Product overview

brenneisen theiss communications ag is a full-service Swiss communication agency based in Basel, founded in 1982. The company offers an integrated portfolio of marketing and communication services organized around core capabilities: brand strategy and branding (including corporate identity, logo design, and visual identity systems), marketing communication and advertising campaigns (cross-media, print and digital), corporate publishing (annual reports, sustainability reports, customer and employee magazines in print and digital formats), web design and digital media (websites, digital reports, digital magazines), employer branding, trade show/exhibition booth design, video production, packaging design, and signage/wayfinding systems. The agency serves diverse Swiss clients across industries including healthcare, finance, retail, agriculture, hospitality, and government sectors. The company positions itself as a full-service agency delivering complete solutions from strategic consulting through creative concept to execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy, Branding & Rebranding Strategic brand development services for corporate clients, including corporate identity creation, logo design, visual identity systems, and brand positioning. The agency uses frameworks such as Markenrad and Markenpyramide.
• Marketing Communication & Advertising Cross-media marketing communication services including advertising campaigns, print and digital advertising, social media marketing, and promotional materials for corporate clients across Switzerland.
• Corporate Publishing Production of corporate publications including annual reports, sustainability reports, customer magazines, association magazines, and employee magazines delivered in both print and digital formats for enterprise and institutional clients.
• Web Design & Digital Media Website design and development services including responsive web design, digital annual reports, digital magazines, and interactive digital content. Webflow is used for website development with technical implementation handled in partnership with CS2.
• Employer Branding Employer brand development services including employee value proposition, purpose messaging, career page optimization, and LinkedIn presence development aimed at talent attraction and engagement for corporate clients.
• Trade Show & Exhibition Booth Design Trade show and exhibition booth design and concept services including complete trade fair presence conceptualization and execution for companies participating in industry events.
• Campaigns & Campaigning Advertising campaign development and implementation including TV spots, posters, social media campaigns, print ads, and cross-media marketing measures.
• Packaging Design Product packaging design services for consumer products including ice cream packaging (e.g., Gelati Gasparini) and industrial packaging.
• Signage & Wayfinding Systems Design of signage and wayfinding systems for physical spaces and locations including commercial properties and public environments.
• Video Production Video content creation including corporate videos, promotional clips, and social media video content for corporate clients.

Quantifiable outcome

• 90% brand awareness in Switzerland for IP-SUISSE beetle after rebranding campaign
• +2 more outcomes

Named customers26 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• CS2 (Web Agency)coreTechnology or IntegrationPartner web agency responsible for technical implementation and programming of websites. CS2 handles the technical development while btc manages project leadership, conception, and design.
• rod kommunikationcoreStrategic or Co-development PartnerCreative partner agency for IP-SUISSE campaigns, specifically for TV and cinema commercial production. Collaborative partnership in multi-agency campaign work.
• CS2coreTechnology or IntegrationCollaborative agency partnership for digital magazine INFO for santésuisse. CS2 handles technical implementation while btc manages conception and design in triangular collaboration.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Scholz & Friends: German full-service creative agency with brand strategy, campaign development, and corporate publishing offerings. Overlaps with btc on integrated brand and corporate communications work for enterprise clients in German-speaking markets.
• Jung von Matt: Major European creative agency network with a strong presence in the German-speaking market. Overlaps with btc on integrated brand campaigns and cross-media creative work but operates at substantially greater scale across multiple European offices.
• Serviceplan Group: Largest owner-managed agency group in the DACH region, offering integrated brand, digital, and media services. Comparable independent ownership model and integrated scope; differs in much larger scale and multi-house structure.
• Heimat (TBWA\): Berlin-based independent creative network within TBWA\ offering integrated brand campaigns across advertising, content, and digital. Comparable integrated offering with a German-speaking market focus; operates at larger scale with multiple offices.

Direct peers

• Wirz Communications: One of the largest owner-managed Swiss advertising agencies, also headquartered in Switzerland with a similarly integrated full-service offering spanning brand, campaign, and digital. Most directly comparable on owner-managed independent model, Swiss focus, and enterprise B2B client roster.
• Ruf Lanz: Independent owner-managed Swiss creative agency known for integrated advertising and brand work. Closely comparable boutique positioning, Swiss-market focus, and full-service creative scope against blue-chip Swiss clients.
• Farner Consulting: Swiss communications and brand consultancy offering integrated brand, marketing, and corporate communications services to enterprise clients. Comparable on Swiss-market focus and full-service communications scope, with similar employee scale.
• Hotz Brandconsulting: Swiss brand and corporate identity consultancy with deep experience in corporate publishing and annual reports. Highly comparable on Swiss owner-managed model, brand strategy focus, and corporate-reporting client base.

Emerging players

• Rod Kommunikation: Swiss creative agency with whom btc has a documented co-development partnership for IP-SUISSE film campaigns. Comparable Swiss-market integrated agency with overlapping creative and brand campaign capabilities.
• Kolle Rebbe (TBWA\): Hamburg-based independent creative agency within TBWA\ specializing in brand identity, packaging, and cross-media campaigns. Comparable on integrated creative and packaging design services for premium consumer and enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@brenneisentheiss
• Facebookfacebook.com/brenneisentheisscommunications
• Instagraminstagram.com/brenneisentheiss
• LinkedInlinkedin.com/company/brenneisen-theiss-communications-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about brenneisen theiss communications