What Smart Elektro does

Smart Elektro AS is a Norwegian electrical contracting company founded in 2002 and headquartered in Lillestrøm/Oslo, with 75-250 employees and employee-owned governance. The company operates as a one-stop electrical services provider for private homeowners, housing cooperatives, commercial property owners, public institutions, and large enterprises across the Oslo/Akershus (Viken) region, executing projects ranging from individual switchboard upgrades and EV charger installations to multi-building totalentreprise contracts for property developers and government clients.

Its service portfolio covers electrical installation (svakstrøm and sterkstrøm), EV charging infrastructure built around Zaptec and Easee hardware with proprietary load-balancing configurations, solar energy systems, smart home integration (KNX/xComfort), fire alarm and emergency lighting (FG 750), data/UPS, snow melting, and internal control (internkontroll) compliance under NEK 405. The company operates a physical Smart City Store showroom at Torvet 5, Lillestrøm, and serves as a certified Zaptec gold partner and authorized Easee installer. Notable technical differentiators include customized web-based internal control systems, energy efficiency integrations (LED with sensor control, EOS/SD systems), and large-scale bus depot charging infrastructure — including Europe's largest bus charging facility (133 charging positions for Norgesbuss at Rosenholmveien).

The business model is primarily project-based (one-time installation contracts, totalentreprise), supplemented by recurring service agreements for ongoing maintenance and compliance, hardware resale of EV chargers, and quoted commercial pricing. Revenue streams include professional services (installation, energy advisory), hardware sales (Zaptec, Easee, fuse boxes), and subscription-style recurring service contracts. Enterprise sales are driven by direct field outreach, project bidding, free site consultations (befaring), and referral networks across property developers, housing cooperatives, and property managers (CBRE, Colliers, Malling & Co, Thon Eiendom).

Name

Smart Elektro

Legal name

Smart Elektro AS

Website

https://smartelektro.no

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Smart Elektro AS is an employee-owned Norwegian electrical contractor in the Oslo/Lillestrøm/Viken region, offering end-to-end electrical services — including EV charging (Zaptec, Easee), solar, smart home, fire safety, and totalentreprise — for residential, commercial, and public-sector clients.

Ownership category

akta.pro rank

Product category

Electrical Contracting and Installation Services

akta.pro primary industry

Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)

akta.pro secondary industries

Smart Appliance & Energy Management Integration (HSAHADAG), Smart Lighting Control (Switches, Dimmers, Scenes) Integration (HSAOANAF)

Keywords

• Electrical installation services
• EV charging infrastructure
• Commercial electrical contracting
• Smart home integration
• Solar energy systems

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electrical Installation Services: One-time project-based installation services for electrical systems in new builds and renovation projects. Revenue generated through bids, totalentreprise contracts, and direct service requests from both enterprise clients and private customers. Covers services from el-sjekk (electrical inspection) to full totalentreprise.
2. EV Charging Equipment Sales and Installation: Sale and installation of EV charging hardware (Zaptec, Easee) to private homeowners, housing cooperatives, and businesses. Pricing varies by product model and installation complexity; includes both one-time installation fees and ongoing support.
3. Service Agreements: Annual and multi-year service contracts for ongoing maintenance, inspection, and monitoring of electrical installations. Covers internal control compliance, fire safety, and preventive maintenance for businesses and housing cooperatives.
4. Energy Consulting: Energy advisory services for commercial and residential properties, including energy audits, certification support, and implementation planning. May include Enova subsidy facilitation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Smart Elektro AS is a Norwegian electrical contracting company that delivers complete electrical installation, maintenance, and project services for residential, commercial, and public-sector customers in the Oslo/Akershus (Viken) region. Core offerings span electrical safety inspections, EV charging infrastructure (Zaptec and Easee), solar energy installations, smart home integration, fire alarm and emergency lighting, energy advisory, and full totalentreprise electrical project delivery.

Product overview

Smart Elektro is an electrical contractor company offering a comprehensive portfolio of electrical services and products for both residential and commercial customers in the Oslo/Lillestrøm/Viken region of Norway. The company operates as a total supplier of electrical services, offering everything from simple electrical inspections (Elkontroll) and EV charging solutions (Zaptec Go, Zaptec Pro, Easee Home) to complete smart home systems (Smarthus), solar energy installations (Solenergi), fire alarm systems, and total contract services (Totalentreprise). The product lineup centers on electric vehicle charging infrastructure with Zaptec and Easee as primary brands, complemented by energy efficiency services including LED lighting upgrades, energy advisory consulting (Energirådgivning), and internal control compliance services (Internkontroll). The company also operates a physical Smart City Store showroom in Lillestrøm where customers can experience smart home and EV charging solutions. Smart Elektro positions itself as a one-stop solution provider for all electrical needs, from basic safety inspections to complex commercial building electrical systems.

Differentiator

Problem solved

Functional benefit

Products and services

• EV Charging Solutions (Elbil Lading) End-to-end electric vehicle charging solutions for private homes, housing cooperatives, and commercial buildings. Includes home chargers, shared charging systems for apartment buildings with load balancing, and scalable infrastructure for future expansion.
• Smarthus (Smart Home) Smart home solutions for controlling lighting, sound, and heating via panels or mobile phone. Includes pre-made smart home packages expandable with additional solutions and functionality.
• Solenergi (Solar Energy) Solar energy systems for residential and commercial buildings. Smart Elektro is a member of OREEC (Oslo Renewable Energy & Environment Cluster) and delivers solar energy systems from leading suppliers in the market.
• Energirådgivning (Energy Advisory) Energy consulting services that help customers find the smartest solutions to reduce energy costs, increase comfort, and achieve a greener everyday life. Includes inspection, energy certificate, and action plan for upgrades. Enova subsidies up to 2 NOK/sqm for energy management (up to 4 NOK/sqm with energy service contract) may be available.
• Energieffektivisering (Energy Efficiency) Energy efficiency measures for buildings including LED lighting upgrades, sensor control systems, and energy management solutions that can reduce energy consumption by up to 90%.
• Brannvarsling og Nødlysanlegg (Fire Alarm and Emergency Lighting) Fire alarm and emergency lighting systems installation and maintenance. Includes marking lights, guide lights, anti-panic lighting, and emergency lamps that meet all regulatory requirements.
• Data og UPS Data network infrastructure, UPS systems, and emergency power solutions. Includes distribution networks for telephony, data, antenna systems, and online UPS solutions for stable power supply.
• Internkontroll (Internal Control) Documented systems with procedures to comply with Norwegian internal control regulations. Includes NEK 405-1, NEK 405-2, NEK 405-3, and FG 750 control of fire and emergency lighting systems.
• Elkontroll (Electrical Inspection) Electrical inspection service for residential properties to check electrical installations and equipment safety. Prices from 4,900 NOK for apartments and from 7,700 NOK for single-family homes including VAT. Inspection follows NEK 405 series as required by insurance companies and may reduce insurance premiums by up to 20%.
• Snøsmelteanlegg (Snow Melting Systems) Snow melting systems for areas that need to be ice and snow-free during winter. Typical applications include gutters, streets, sidewalks, driveways, and parking areas.
• Totalentreprise (Total Contract) Complete technical total contract services including consulting, planning, and execution of projects. Covers advisory, project management, fire alarm systems, advanced control systems (KNX, X-Comfort), telecom, IP telephony, UPS systems, access control, and AV rooms.
• Serviceavtale (Service Agreement) Service agreements ensuring maximum operational reliability and profitability for individual installations. Can include internal control and other tasks required by authorities with 24/7 emergency support.
• EV Charging for Housing Cooperatives (Elbil Lader Borettslag) EV charging solutions specifically designed for housing cooperatives and shared parking. Includes scalable infrastructure, cost control, load balancing, and support for Charge365 payment solutions.
• Grønt Avspark (Green Kickoff) Sports Lighting Program Sports facility lighting upgrade project combining Datek control systems, Arianna/Luxia LED fixtures, Smart Elektro installation, and LillestrømBanken financing. Targets football and sports facilities with up to 80% energy consumption reduction.
• Zaptec Go Home EV Charger (Sold and Installed) Smart Elektro sells and installs the Zaptec Go home EV charger — a sophisticated charging station for home EV charging on private parking spaces or garages. Supports charging up to 22kW with 1 and 3-phase power, built-in earth fault protection type B, cable locking, and WiFi connectivity.
• Zaptec Pro Commercial/Housing-Cooperative EV Charger (Sold and Installed) Smart Elektro sells and installs the Zaptec Pro charging station for housing cooperatives, indoor garages, and outdoor parking lots. Uses all available capacity on the power grid and distributes electricity intelligently between charging stations. Offers charging speed of 22 kilowatts, allowing up to 110 kilometers of range per hour of charging.
• Easee Home EV Charger (Sold and Installed) Smart Elektro sells and installs the Easee Home smart charging station. Provides up to 10x faster charging than traditional socket charging, with integrated 4G, app control for iOS and Android, and equalizer capability that communicates with the fuse box.
• Fuse Box Replacement (Sikringsskap) Supply and installation of modern fuse boxes with automatic fuses, earth leakage breakers, and surge protection. Prices from 8,000 NOK including VAT for basic models with four to five outgoing circuits.

Quantifiable outcome

• Up to 20% reduction in insurance premiums for residential properties following approved electrical safety inspection (elkontroll) under NEK 405
• +4 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, secondary and support.

• DatekcoreTechnology or Integration · 1 January 2019Datek provides the control system for Grønt Avspark sports lighting projects. Datek has 15+ years of experience in outdoor lighting control nationally and internationally, delivering robust and tested wireless control solutions for sports facilities. Smart Elektro handles installation and commissioning of complete LED lighting systems.
• Luxia / AriannacoreTechnology or Integration · 1 January 2019Luxia and Arianna are LED lighting suppliers with cost-effective, flicker-free LED fixtures. Their solutions are used for sports facilities, roads, cycle paths, tunnels, supermarkets, parking lots, and warehouses. Smart Elektro installs these LED fixtures as part of the Grønt Avspark total solution for sports club lighting upgrades.
• ZapteccoreTechnology or IntegrationZaptec is a Norwegian EV charging company and Smart Elektro is a certified Zaptec dealer and gold partner. Smart Elektro installs Zaptec Go (home), Zaptec Pro (housing cooperatives/businesses), and provides complete charging infrastructure. The partnership includes access to Zaptec's load-balancing technology and ZapCloud portal.
• EaseesecondaryTechnology or IntegrationEasee is a Norwegian EV charger manufacturer and Smart Elektro is an authorized installer of Easee Home chargers. Easee offers intelligent, powerful, and safe home charging stations with integrated 4G and app control.
• TibbersecondaryTechnology or IntegrationTibber provides smart energy management integration with Zaptec Go chargers. When Tibber Pulse/APM is connected, the charger communicates with the electricity meter to optimize charging times for lowest electricity prices.
• Charge365supportImplementation/ SI/ Consulting PartnerCharge365 provides seamless payment services for EV charging in housing cooperatives and residential associations. Smart Elektro recommends and implements Charge365's payment solution for their housing cooperative EV charging projects, handling all setup and commissioning. Charge365 offers automatic, fair billing among charging users with 24/7 phone support.
• EatonsupportGTM or Marketing PartnerSmart Elektro collaborated with Eaton on a mini video series featuring Otto Robsahm (Sinnasnekker'n) exploring smart home technology. The series (5 episodes) demonstrates smart home solutions and how they can improve daily life, co-branded content published on Smart Elektro's YouTube channel.
• OREECsupportStrategic or Co-development PartnerSmart Elektro is a member of OREEC (Oslo Renewable Energy & Environment Cluster), a network promoting renewable energy and environmental solutions in the Oslo region. Membership supports Smart Elektro's sustainability positioning and access to industry developments.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OneCo: Norwegian infrastructure and electrical services company delivering electrical installations, EV charging infrastructure, and telecom/energy projects. Particularly comparable for EV charging and energy infrastructure projects targeting Norwegian transport and property sectors.
• GK Norge: Norwegian technical contractor specializing in electrical, HVAC, and building automation with strong presence in Oslo. Direct overlap in commercial electrical installations, building automation, and service agreements for commercial real estate customers.
• Caverion Norge: Norwegian subsidiary of Caverion, a major Nordic technical installer with electrical, HVAC, and building automation services. Overlaps directly with Smart Elektro's totalentreprise and building automation (KNX) offerings for commercial and public-sector clients.
• Assemblin: Nordic multi-technical installation services group with Norwegian operations in electrical, HVAC, and plumbing. Comparable as a competitor for totalentreprise electrical projects in Oslo/Akershus and across Norway.
• Bravida Norge: Norwegian arm of Bravida, the leading Nordic multi-discipline technical installation contractor (electrical, HVAC, plumbing). Directly comparable as a regional-scale electrical services provider serving property developers, commercial real estate, and public sector across the same Norwegian geography.
• Evig Grønn: Norwegian EV charging infrastructure specialist offering charger installation for housing cooperatives, businesses, and public fast charging. Highly comparable as a focused EV charging installer in the same Norwegian regulatory and subsidy environment.

Broad incumbents

• Eltel Group: Large Nordic-listed electrical and telecom infrastructure services provider with broad utility, power distribution, and network capabilities. Comparable as a larger incumbent offering overlapping electrical infrastructure services across the Nordics.
• Fortum Charge & Drive: Nordic EV charging operator and infrastructure provider offering public charging networks and installation services. Overlaps with Smart Elektro's Shell/Recharge fast charging and commercial EV charging work as a broader incumbent in the Norwegian EV market.

Emerging players

• Futurehome: Norwegian smart home platform provider offering energy management and home automation solutions that electricians install. Comparable as an emerging smart-home/energy-management player in the same Norwegian ecosystem where Smart Elektro delivers installation services.

Others

• Easee: Norwegian EV charger manufacturer (Easee Home, Easee Charge) for which Smart Elektro is an authorized installer. Adjacent ecosystem participant: Smart Elektro's installer channel is core to Easee's go-to-market, making them a complementary rather than competitive peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/smartelektroas
• LinkedInlinkedin.com/company/smart-elektro-as

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Elektro