Blessed Earth
Blessed Earth is a 501(c)(3) nonprofit ministry that produces biblically grounded books, video curricula, and educational resources on creation care, Sabbath living, and suicide prevention, delivered to churches, individuals, and faith-based organizations through speaking engagements and partner distribution.
- Company typePrivate
- Founded2004
- HeadquartersLexington, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Blessed Earth does
Blessed Earth is a 501(c)(3) nonprofit ministry founded in 2004 by Dr. Matthew Sleeth, a former emergency room physician, and headquartered in Lexington, Kentucky. The organization produces biblically grounded educational content on three programmatic verticals — creation care (environmental stewardship), Sabbath living, and mental health/suicide prevention — and delivers it through published books, video teaching series, downloadable tip sheets, sermon materials, and live speaking engagements at churches, colleges, conferences, and retreats. Its core output is a content library of eight books (including Reforesting Faith, 24/6, Hope Always, and Serve God Save the Planet) plus the 24/6 and Hope Always video curricula and accompanying discussion guides.
The ministry is not a technology company; it operates from a single Lexington office with a core staff of four plus a Board of Trustees. There is no proprietary software platform, app, or digital product beyond a Squarespace-hosted website that distributes free resources and accepts donations. Distribution relies on direct speaking (Dr. Sleeth has appeared at 1,000+ churches and events), retail book sales through Amazon and Christian bookstores, and partnerships with the Colson Center, Colson Educators, The Bible Project, the National Christian Foundation, and others that extend reach into Christian education and donor channels.
Revenue is generated through a mix of individual donations (channeled via the National Christian Foundation, which accepts securities, real estate, and estate gifts, and via PayPal) and one-time book purchases. Resources, curricula, and tip sheets are provided largely at no cost. Geographic reach spans 45+ countries and all 50 U.S. states, but the operational scale is small — consistent with a grassroots, founder-led ministry dependent on charitable contributions rather than enterprise contracts.
Blessed Earth firmographics
Firmographics- Name
- Blessed Earth
- Legal name
- Blessed Earth
- Website
- https://blessedearth.org
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Blessed Earth is a 501(c)(3) nonprofit ministry that produces biblically grounded books, video curricula, and educational resources on creation care, Sabbath living, and suicide prevention, delivered to churches, individuals, and faith-based organizations through speaking engagements and partner distribution.
- Ownership category
- akta.pro rank
Blessed Earth industry classification
Industry- Product category
- Faith-based educational ministry and publishing
- NAICS
- Religious Organizations (81311), Religious Organizations (8131)
- akta.pro primary industry
- Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides) (MPAJAHAC)
- akta.pro secondary industries
- Sermon, Homiletics & Ministry Resource Publishing (Preaching Aids, Pastoral Resources) (MPAJAHAD), Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides) (MPAJAHAB)
Keywords
Where Blessed Earth is headquartered
LocationHeadquarters
- HQ city
- Lexington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Blessed Earth business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Book Sales: Blessed Earth generates revenue through the sale of published books authored by Matthew and Nancy Sleeth, including Reforesting Faith, 24/6, Hope Always, Serve God Save the Planet, Go Green Save Green, Almost Amish, and The Gospel According to Earth. Books are sold through Amazon and Christian bookstores.
- Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization, Blessed Earth relies on tax-deductible donations from individuals. The organization accepts various donation types including appreciated securities, real estate, business interests, personal property, retirement plans, and estate gifts through its fund with National Christian Foundation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Published books available for one-time purchase |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Blessed Earth product offering
Product offeringCore offering
Blessed Earth is a Christian nonprofit ministry that produces and distributes books, video teaching curricula, and free downloadable educational resources centered on biblically grounded creation care, Sabbath living, and suicide prevention. Its offerings include eight published books by Matthew and Nancy Sleeth, video series on Sabbath (24/6) and mental health (Hope Always), church sermon materials, retreat guides, and tip sheets, delivered through speaking engagements, retail book channels, partner platforms, and a self-serve website.
Product overview
Blessed Earth is a ministry organization, not a technology company. Its offerings consist of published books by Matthew Sleeth, MD and Nancy Sleeth covering creation care, Sabbath living, and mental health themes; video teaching series including the 24/6 and Hope Always curricula; and educational resources such as tip sheets, devotional guides, discussion articles, and sermon materials. The portfolio centers on faith-based environmental stewardship (Reforesting Faith, Serve God Save the Planet, The Green Bible), Sabbath rest practices (24/6 book and video series, Sabbath Living Resources), and suicide prevention/mental health (Hope Always book and video series, Mental Health Resources). Products are distributed through Amazon, Christian Book Distributors, and direct download from the website.
Differentiator
Problem solved
Functional benefit
Products and services
- Reforesting Faith (book) A book by Matthew Sleeth, MD exploring what trees teach us about the nature of God and His love, examining the trail of trees throughout Scripture from Genesis to Revelation. Sold through Amazon and Christian bookstores.
- 24/6 (book) A book by Matthew Sleeth, MD presenting the Bible's life-giving rhythm for a healthier, more God-centered life through Sabbath rest practices. Sold through Amazon and Christian bookstores.
- Hope Always (book) A book by Dr. Matthew Sleeth offering practical and spiritual tools for individuals, families, and churches to help loved ones dealing with depression and suicidal ideation. Sold through Amazon and Christian bookstores.
- Serve God, Save the Planet (book) A practical guide by Matthew Sleeth, MD connecting Biblical lessons of personal responsibility, simplicity, and stewardship with modern environmental concerns. Sold through Amazon and Christian bookstores.
- Almost Amish (book) A book by Nancy Sleeth exploring how conscious choices to limit technology and simplify life can lead to calmer, more focused lives with stronger relationships. Sold through Amazon and Christian bookstores.
- Go Green, Save Green (book) A practical guide by Nancy Sleeth offering hundreds of easy-to-implement steps for saving money while protecting the earth, from a faith perspective. Sold through Amazon and Christian bookstores.
- The Gospel According to Earth (book) A book by Matthew Sleeth, MD retelling Bible stories that motivated his environmental journey and providing a green lens for reading Scripture. Sold through Amazon and Christian bookstores.
- The Green Bible (book) An eco-friendly Bible featuring inspirational essays from key Christian leaders including Matthew Sleeth, with a Green Trail Guide and topical index. Sold through Amazon and Christian bookstores.
- 24/6 Video Series A four-session video curriculum on Sabbath living covering topics including 'Our 24/7 World,' 'Why we need 24/6,' 'How we do 24/6,' and 'Your 24/6 world,' with special messages for pastors and businesses. Designed for churches, small groups, and individuals.
- Hope Always Video Series A five-session video series addressing suicide prevention with sessions covering 'The Problem of Suicide,' 'A Biblical Worldview of Suicide,' 'Talking to a Loved One,' 'Offering Hope,' and 'Drugs and Alcohol.' Distributed through Colson Educators course platform and the Colson Center.
Quantifiable outcome
- Reached audiences in more than 45 countries and all 50 U.S. states
- +2 more outcomes
Companies that use Blessed Earth
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Blessed Earth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Blessed Earth partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, minor and flagship.
- Colson CentercoreBlessed Earth has partnered with the Colson Center to produce video teaching series including the Hope Always mental health curriculum, which has become one of the most watched teaching resources on the Colson Center platform.
- Colson EducatorscoreBlessed Earth partnered with Colson Educators to make the Hope Always course on suicide prevention available through their educational platform, enabling broader distribution to Christian educators and families.
- The Bible ProjectminorThe Bible Project released a podcast series on trees inspired by Blessed Earth's Reforesting Faith book. This partnership has helped extend Blessed Earth's creation care message through The Bible Project's popular podcast audience.
- Young Evangelicals for Climate ActionminorYoung Evangelicals for Climate Action (Y.E.C.A.) is listed as a student resource partner, connecting Blessed Earth's creation care message with younger evangelical audiences interested in environmental stewardship.
- Creation Care Study ProgramminorThe Creation Care Study Program is listed as a student resource, connecting students with opportunities to connect Christian faith with global environmental issues through academic study abroad programs.
- Washington National CathedralflagshipDr. Sleeth served as monthly guest preacher for a year at the Washington National Cathedral, one of the most prominent Episcopal churches in the United States.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Blessed Earth competitors and assessment
Company assessmentDirect peers
- CareNet: Christian mental health resource network providing biblical counseling content, referrals, and educational materials. Direct peer for Blessed Earth's Hope Always mental health pillar and suicide-prevention curriculum.
- National Christian Foundation: Donor-advised fund and giving services organization with which Blessed Earth has established a dedicated fund. Closest peer on the donation infrastructure side and primary financial partner for the ministry's fundraising.
- Renovaré: Christian spiritual formation ministry producing books, study guides, and conferences on spiritual practices including Sabbath. Overlaps with Blessed Earth's Sabbath living pillar and resource-based ministry model.
- InterVarsity Christian Fellowship: Campus ministry organization that produces devotional and study resources and hosts speaker events. Comparable operating model of speaking engagements, content distribution, and faith-based educational programming.
- A Rocha: Christian conservation organization focused on creation care and environmental stewardship from a biblical perspective. Most direct peer in the faith-based environmental stewardship niche Blessed Earth occupies.
- The Bible Project: Produces free biblical video and podcast content and has partnered with Blessed Earth on creation-care content. Comparable as a faith-based content publisher building educational resources for churches and individuals.
- The Colson Center: Christian worldview content and education platform that co-produces and distributes Blessed Earth's Hope Always curriculum. Operates in the same faith-based content and resource distribution space targeting churches and Christian educators.
- Young Evangelicals for Climate Action (Y.E.C.A.): Student-oriented evangelical climate advocacy organization listed as a Blessed Earth student resource partner. Comparable in mission at the intersection of evangelical faith and creation care, with overlap in target audience of college students.
Broad incumbents
- Focus on the Family: Large established Christian ministry producing books, curricula, and broadcast content for families and churches. Broader portfolio than Blessed Earth but overlaps in family discipleship, content publishing, and resource distribution.
- Christianity Today: Major Christian media and publishing organization producing magazines, books, and digital content. Comparable as a faith-based content publisher serving evangelical audiences with educational and ministry resources.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Blessed Earth social profiles
Digital presenceBlessed Earth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blessed Earth leadership team
Management profileNumber of profiles
Profiles8 records
Blessed Earth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blessed Earth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blessed Earth
What does Blessed Earth do?
Blessed Earth is a Christian nonprofit ministry that produces and distributes books, video teaching curricula, and free downloadable educational resources centered on biblically grounded creation care, Sabbath living, and suicide prevention. Its offerings include eight published books by Matthew and Nancy Sleeth, video series on Sabbath (24/6) and mental health (Hope Always), church sermon materials, retreat guides, and tip sheets, delivered through speaking engagements, retail book channels, partner platforms, and a self-serve website.
Is Blessed Earth a public or private company?
Blessed Earth is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Blessed Earth founded?
Blessed Earth was founded in 2004. It employs 1 to 10 people.
Where is Blessed Earth based?
Blessed Earth is headquartered in Lexington, United States, in the North America region.
How does Blessed Earth make money?
Two revenue lines are on record. Book Sales are the primary driver. The others are donations and Charitable Contributions.
Who are Blessed Earth's main competitors?
Direct peers on record are CareNet, National Christian Foundation, Renovaré, InterVarsity Christian Fellowship, A Rocha, The Bible Project, The Colson Center and Young Evangelicals for Climate Action (Y.E.C.A.). Broad incumbents are Focus on the Family and Christianity Today.
Does Blessed Earth have an API?
No public API is recorded for Blessed Earth.
What industry is Blessed Earth in?
Blessed Earth's product category is Faith-based educational ministry and publishing. Its primary akta.pro industry code is MPAJAHAC, Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides), with a secondary code of MPAJAHAD, Sermon, Homiletics & Ministry Resource Publishing (Preaching Aids, Pastoral Resources). Its NAICS code is 81311.