CareNet Counseling
CareNet Counseling is a North Carolina-based non-profit mental health counseling organization and affiliate of Atrium Health Wake Forest Baptist, providing spiritually integrated psychotherapy across 19-21 locations serving 80+ counties via 50+ therapists.
- Company typePrivate
- Founded1972
- HeadquartersWinston Salem, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What CareNet Counseling does
CareNet Counseling, Inc. is a Winston-Salem, North Carolina-based non-profit mental health counseling organization operating as an affiliate of Atrium Health Wake Forest Baptist. Founded in 1972 as Pastoral Counseling and reorganized under the CareNet name in 1996, the organization delivers state-licensed, evidence-based counseling across 19-21 locations organized into six regional centers, serving more than 80 North Carolina counties and extending into four adjoining states. The organization employs 50+ therapists and 51-100 total staff and self-identifies as the largest hospital-based, outpatient, spiritually integrated behavioral health provider in the United States. Its differentiated methodology integrates clients' spiritual beliefs and resources into psychotherapy, supported by a proprietary two-year Residency in Psychotherapy and Spirituality training program established in 2008.
CareNet's service portfolio spans adult, child, teen, family, senior, couples, premarital, and group counseling, plus specialized offerings for clergy and professional caregivers and an early-childhood program. Service delivery is dual-channel: in-person sessions at community-based locations (many hosted in churches and medical buildings) and telehealth via two-way encrypted video. Supporting technology includes the Atrium Health Wake Forest Baptist MyAtriumHealth patient portal (available on iOS and Android), which handles appointment management, provider messaging, virtual care, and billing; CareNet is consolidating its portal onto this shared infrastructure in 2026.
CareNet's revenue mechanics combine insurance reimbursement (participating with many insurance plans), patient self-pay (copayments, coinsurance, deductibles, with zero-interest payment plans via AccessOne), donations and charitable support from churches, service clubs, corporations, foundations, and individuals, and financial assistance that includes discounted or free care (over $1 million in 2022). Go-to-market is hybrid: direct-to-consumer intake via website and clinic locator, plus enterprise-style healthcare system referrals from Atrium Health Wake Forest Baptist and faith-community partnerships that generate top-of-funnel demand.
CareNet Counseling firmographics
Firmographics- Name
- CareNet Counseling
- Legal name
- CareNet Counseling, Inc.
- Website
- https://carenetnc.org
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CareNet Counseling is a North Carolina-based non-profit mental health counseling organization and affiliate of Atrium Health Wake Forest Baptist, providing spiritually integrated psychotherapy across 19-21 locations serving 80+ counties via 50+ therapists.
- Ownership category
- akta.pro rank
CareNet Counseling industry classification
Industry- Product category
- Behavioral Health Counseling Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Other Individual and Family Services (624190)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)
- akta.pro primary industry
- Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)
- akta.pro secondary industry
- Couples & Family Therapy Teletherapy Platforms (HLALAEAG)
Keywords
Where CareNet Counseling is headquartered
LocationHeadquarters
- HQ city
- Winston Salem
- HQ country
- United States
- HQ region
- North America
Offices17 records
Markets served
CareNet Counseling business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Insurance Reimbursement: CareNet participates with many insurance plans and files claims with insurance companies on behalf of patients. Revenue is collected based on coverage and benefits after insurance processing.
- Patient Self-Pay: Patients pay copayments, coinsurance, and deductibles at time of service. Payment plans available through AccessOne.
- Donations and Charitable Support: Non-profit organization supported by donations from churches, service clubs, corporations, local businesses, grants, foundations, and individuals. Offered over $1 million in free and reduced care services in 2022.
- Financial Assistance: Zero-interest payment plans and discounted or free care for patients unable to pay full amount, range from payment plans to free care.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Insurance-based counseling services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
CareNet Counseling product offering
Product offeringCore offering
CareNet Counseling provides outpatient psychotherapy and counseling services that integrate evidence-based therapeutic approaches with clients' spiritual beliefs, delivered by state-licensed therapists across 19+ community centers in North Carolina and via telehealth. Services span individuals, children, teens, families, couples, seniors, groups, premarital clients, and clergy, supported by a two-year Residency in Psychotherapy and Spirituality training program and integrated patient portal technology.
Product overview
CareNet Counseling is a nonprofit community-based mental health counseling organization offering a comprehensive portfolio of spiritually-integrated counseling services across North Carolina. The organization operates as a single integrated service offering with multiple counseling specializations for adults, children, teens, families, couples, seniors, and clergy. Core services include individual therapy, family therapy, couples counseling, group therapy, and premarital counseling. The organization also offers a two-year Residency in Psychotherapy and Spirituality training program for developing therapists. Technology-enabled services include telehealth/online counseling and a patient portal (MyAtriumHealth) for appointment management, billing, and provider communication. Services are delivered through over 20 locations across six regional centers spanning 80+ North Carolina counties.
Differentiator
Problem solved
Functional benefit
Products and services
- Adult Counseling Services Individual counseling for adults addressing depression, anxiety, family conflict, grief, addiction, stress, and other mental health concerns through evidence-based therapeutic approaches.
- Child Counseling Services Age-appropriate counseling for children (birth to 12) experiencing anxiety, behavioral problems, depression, ADHD, autism spectrum disorders, and family transitions using play therapy and other specialized techniques.
- Teen Counseling Services Counseling for adolescents (13-17) addressing behavioral issues, parent-teen relationships, bullying, self-injury, autism spectrum disorder, ADHD, and divorce transitions.
- Family Counseling Services Family therapy focused on improving communication, developing healthy boundaries, addressing parental conflict, divorce transitions, parenting skills, and improving family dynamics.
- Seniors Counseling Services Counseling for older adults addressing depression, anxiety, health issues, caregiver relationships, life transitions, and integrative wellness including yoga and mindfulness.
- Couples Counseling Services Relationship therapy for couples addressing communication skills, conflict resolution, intimacy issues, infidelity, trauma recovery, remarriage, and blended family challenges.
- Group Counseling Services Therapeutic group sessions providing peer support, skill development, and interactive learning in a supportive environment with 5-9 individuals per group.
- Premarital Counseling Services Couples counseling focused on building communication skills, identifying expectations, preventing obstacles, and establishing a strong foundation for marriage, utilizing Prepare/Enrich and related tools.
- Clergy and Professional Caregivers Counseling Specialized confidential counseling for ministers, pastors, and professional caregivers addressing burnout, anxiety, depression, and work-life balance.
- Residency in Psychotherapy and Spirituality Two-year post-graduate training program for associate-licensed therapists emphasizing integration of psychotherapy and spirituality, with clinical competencies, supervision, and professional formation components.
- Telehealth/Online Counseling Services Remote counseling sessions via two-way encrypted video, enabling access to care across geographic barriers for individuals and families.
Quantifiable outcome
- Over 50,000 hours of counseling provided in 2022
- +1 more outcomes
Companies that use CareNet Counseling
Customer profileNamed customers2 records
Segments9 records
Ideal customer profiles4 records
CareNet Counseling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
CareNet Counseling partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Atrium Health Wake Forest BaptistcoreCareNet is an affiliate of Atrium Health Wake Forest Baptist Medical Center. The organization operates as the counseling subsidiary of the Atrium Health Wake Forest Baptist system. CareNet's billing and patient portal are integrated with Atrium Health systems.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
CareNet Counseling competitors and assessment
Company assessmentDirect peers
- Grow Therapy: Grow Therapy is a national outpatient mental health platform connecting patients with licensed therapists across all 50 states via in-person and online care. Comparable to CareNet in delivering therapy to individuals, couples, families, and groups, and competing directly for the same therapist and patient pools regionally and via telehealth.
- LifeStance Health: LifeStance Health is one of the largest US outpatient mental health platforms, operating a national network of in-person and virtual psychiatry and therapy clinics. Directly comparable to CareNet as a multi-region outpatient mental health provider delivering therapy to individuals, families, and couples, competing for therapists and payor contracts in overlapping geographies.
- Thriveworks Counseling: Thriveworks operates a national network of outpatient counseling centers with combined in-person and telehealth therapy for individuals, couples, families, and children. Closely comparable to CareNet on service delivery model (outpatient counseling centers), patient segments served, and integrated in-person plus telehealth motion.
Emerging players
- Charlie Health: Charlie Health provides intensive outpatient mental health programs for adolescents and young adults. Comparable to CareNet on outpatient mental health delivery and shared focus on teen and family therapy, though operating with a different acuity of care and digital-first delivery model.
- Talkspace: Talkspace is a publicly traded telehealth therapy and psychiatry platform offering messaging, video, and couples therapy. Comparable to CareNet's telehealth therapy delivery but lacks CareNet's multi-region physical footprint and spiritually integrated specialization.
- Mantra Health: Mantra Health is a digital mental health provider focused on college students and young adults. Comparable to CareNet on outpatient mental health delivery via telehealth and serving younger populations, and competes as a regional, state-licensed outpatient alternative.
- BetterHelp (Teladoc Health): BetterHelp is the largest consumer telehealth therapy network in the US, operated by Teladoc Health. Comparable to CareNet on telehealth-based therapy delivery but provides a secular, national-scale, app-led model that competes for the same patient demand.
- Headway: Headway is a national mental health network enabling therapists to accept insurance across all 50 states via a platform model. Comparable to CareNet in supporting in-network outpatient therapy and the operational/billing layer for therapists; competes in North Carolina with CareNet's insurance-based offerings.
Broad incumbents
- Spring Health: Spring Health is a comprehensive mental health benefits platform serving employers and health plans. Comparable to CareNet through employer and payor channel partnerships, overlapping therapy service delivery, and integration into broader healthcare ecosystems similar to CareNet's Atrium Health affiliation.
- Atrium Health (Advocate Health): Atrium Health, now part of Advocate Health, is the parent health system of CareNet Counseling. It is a relevant broad incumbent comparable to CareNet through its oversight of behavioral health referrals, billing, and MyAtriumHealth patient portal integration that underpins CareNet's operational model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CareNet Counseling social profiles
Digital presenceCareNet Counseling compliance and trust
Trust signalCompliance1 record
CareNet Counseling financial estimates
Financial estimateRevenue estimate
Valuation estimate
CareNet Counseling leadership team
Management profileNumber of profiles
Profiles8 records
CareNet Counseling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CareNet Counseling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CareNet Counseling
What does CareNet Counseling do?
CareNet Counseling provides outpatient psychotherapy and counseling services that integrate evidence-based therapeutic approaches with clients' spiritual beliefs, delivered by state-licensed therapists across 19+ community centers in North Carolina and via telehealth. Services span individuals, children, teens, families, couples, seniors, groups, premarital clients, and clergy, supported by a two-year Residency in Psychotherapy and Spirituality training program and integrated patient portal technology.
Is CareNet Counseling a public or private company?
CareNet Counseling is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was CareNet Counseling founded?
CareNet Counseling was founded in 1972. It employs 51 to 100 people.
Where is CareNet Counseling based?
CareNet Counseling is headquartered in Winston Salem, United States, in the North America region.
How does CareNet Counseling make money?
Four revenue lines are on record. Insurance Reimbursement is the primary driver. The others are patient Self-Pay, donations and Charitable Support and financial Assistance.
Who are CareNet Counseling's main competitors?
Direct peers on record are Grow Therapy, LifeStance Health and Thriveworks Counseling. Emerging players are Charlie Health, Talkspace, Mantra Health, BetterHelp (Teladoc Health) and Headway. Broad incumbents are Spring Health and Atrium Health (Advocate Health).
Does CareNet Counseling have an API?
No public API is recorded for CareNet Counseling.
What industry is CareNet Counseling in?
CareNet Counseling's product category is Behavioral Health Counseling Services. Its primary akta.pro industry code is HLAFACAA, Outpatient Mental Health Clinics & Counseling Centers, with a secondary code of HLALAEAG, Couples & Family Therapy Teletherapy Platforms. Its NAICS code is 621420 and its SIC code is 8093.