Earth Elements Soapworks
Earth Elements Soapworks is a Baltimore-based, founder-led DTC brand that handcrafts and sells plant-based, vegan, and cruelty-free bar soaps, body scrubs, body butters, shower steamers, masks, lip care, and gift sets directly to consumers, wholesale stockists, and gift buyers.
- Company typePrivate
- Founded2010
- HeadquartersBaltimore, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Earth Elements Soapworks does
Earth Elements Soapworks is a Baltimore, Maryland-based private LLC that manufactures and sells handcrafted, plant-based, vegan, and cruelty-free personal care products. The company was founded by Kellie Martin in 2010, drawing inspiration from her great grandmother's tradition of handcrafted soap-making and a holistic lifestyle. Its catalog spans bar soaps (facial and body), body scrubs, body butters, shower steamers, facial masks, lip care, bath salts, hand and body wash, and curated gift sets, with units priced from $4 (lip balm) to $60 (gift sets) and bar soaps anchored at $14 for 5 oz. All production is handcrafted in-house at the company's 520 Forrest St studio, with formulations built around natural ingredients such as turmeric, activated charcoal, essential oils, goat's milk, shea butter, and plant extracts targeting concerns including brightening, anti-aging, hydration, blemish-prone skin, and stress relief.
The business operates a direct-to-consumer-first model through a Shopify-powered storefront, augmented by a selective wholesale program for boutique and wellness retailers, recurring participation in regional markets such as the Makers Market at Greenspring Station, and an auto-renewal subscription program for recurring orders. Distribution covers domestic US shipping (free over $70-$100 thresholds depending on the cited policy) plus international fulfillment through Passport shipping partner, and the brand markets itself via organic social (Instagram, Facebook, Pinterest, TikTok, YouTube, X), a blog, an email newsletter, SEO, and PR. Revenue is undisclosed; with 1-10 employees, no external funding, and modest best-seller review counts (4-31 reviews per product), the company reads as a bootstrapped, founder-led lifestyle brand scaling through product breadth and channel diversification rather than capital-intensive acquisition.
Earth Elements Soapworks firmographics
Firmographics- Name
- Earth Elements Soapworks
- Legal name
- Earth Elements Soapworks, LLC
- Website
- https://earthelementssoapworks.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Earth Elements Soapworks is a Baltimore-based, founder-led DTC brand that handcrafts and sells plant-based, vegan, and cruelty-free bar soaps, body scrubs, body butters, shower steamers, masks, lip care, and gift sets directly to consumers, wholesale stockists, and gift buyers.
- Ownership category
- akta.pro rank
Earth Elements Soapworks industry classification
Industry- Product category
- Handcrafted Natural Skincare
- NAICS
- Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Toilet Preparation Manufacturing (32562), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Intimate & Personal Hygiene Washes (CRABAEAF)
Keywords
Where Earth Elements Soapworks is headquartered
LocationHeadquarters
- HQ city
- Baltimore
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Earth Elements Soapworks business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct E-commerce Sales: Primary revenue stream through their Shopify-powered online store, selling skincare products directly to consumers at various price points from $4 to $60.
- Wholesale/Retail Partnerships: Products sold through retail stockists and boutiques. The company maintains a selective wholesale program with proximity-based selection criteria.
- Subscription/Auto-Renewal Program: Auto-renewal subscription program where customers can set up recurring orders at regular intervals with automatic payment charging.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual bar soaps starting at $14 |
| Unit Pricing | Pay-as-you-go | Body scrubs from $14 to $34 |
| Unit Pricing | Pay-as-you-go | Body butters from $16 to $32 |
| Unit Pricing | Pay-as-you-go | Shower steamers priced at $32 |
| Unit Pricing | Pay-as-you-go | Gift sets from $38 to $60 |
| Other | Pay-as-you-go | Free shipping threshold |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Earth Elements Soapworks product offering
Product offeringCore offering
Earth Elements Soapworks manufactures and retails handcrafted, plant-based, vegan, and cruelty-free skincare products, including facial and body bar soaps, exfoliating body scrubs, body butters, aromatherapy shower steamers, facial masks, lip care, bath salts, and curated gift sets. All products are produced at the company's Baltimore, MD studio using non-toxic, natural ingredients and essential oils, and are sold primarily through its direct-to-consumer Shopify website with supplemental wholesale and event-based distribution.
Product overview
Earth Elements Soapworks is a direct-to-consumer natural skincare brand offering a diverse portfolio of plant-based, vegan, and cruelty-free personal care products. The core product line includes handcrafted soaps (facial and body bars) formulated with natural plant-based ingredients and essential oils for various skin concerns, along with complementary product categories including shower steamers for aromatherapy, body scrubs for exfoliation, body butters for deep moisturizing, facial masks, lip care products, and bath salts. The brand also offers curated gift sets and digital gift cards. Products are organized by concern (Anti-Aging, Brightening, Hydration, Dry & Sensitive, Lip Care) and category (Aromatherapy, Cleansers, Scrubs & Exfoliators, Moisturizers, Masks & Exfoliants, Gifts & Sets, Travel Size). All products are handmade in Baltimore, MD, with non-toxic, all-natural ingredients and no synthetic fragrances.
Differentiator
Problem solved
Functional benefit
Products and services
- Handcrafted Bar Soaps (Facial & Body) A multi-variant line of handcrafted facial and body bar soaps (5 oz bars at $14 each) formulated with plant-based ingredients and essential oils for different skin types and concerns, including brightening (turmeric, carrot, honey), detoxifying (tea tree, lavender, activated charcoal), soothing (goat milk, oatmeal, honey), clarifying (peppermint, eucalyptus, rosemary, spirulina), and anti-aging (rose geranium, tangerine, rosehip) variants. Designed for individual consumers seeking natural, non-toxic, vegan, and cruelty-free cleansers.
- Exfoliating Body Scrubs A multi-variant line of plant-based, sugar and salt exfoliating body scrubs priced from $14 (travel size 2.5 oz) to $34 (full size 17 oz), available in scents such as lemongrass + ginger, lavender, orange & bergamot, coconut rose, honey almond, coffee, peppermint, citrus, turmeric carrot honey, patchouli citrus, matcha orange blossom, ginger peach, watermelon mint, peppermint vanilla, coconut lime, and pineapple sage. Marketed for gentle exfoliation, hydration, and aromatherapy benefits.
- Moisturizing Body Butters A multi-variant line of concentrated, deeply moisturizing body butters priced from $16 (travel size 2 oz) to $32 (full size 8 oz), made with organic shea butter, coconut, mango, cocoa, and grape seed oils. Available in scents including honey almond, orange bergamot, lavender lemongrass, lavender, sweet pea, cherry almond, coconut rose, lavender vanilla, and rose geranium, plus a customizable 'Made to Measure' body butter option.
- Aromatherapy Shower Steamers Aromatherapy shower steamers packaged in 7 oz glass jars and priced at $32, available in Breathe Eucalyptus (eases congestion, supports respiratory health), Lavender Cypress (calming, stress-relieving), and Pink Grapefruit (energizing) variants. Designed to dissolve in shower steam and release essential oils for a spa-like aromatherapy experience.
- Facial Masks A line of targeted facial masks including a Vitamin C brightening mask with pink clay and rosehip, a Detox mask with bamboo charcoal, sea clay, and spirulina, and a Superfoods Skin Refining mask with chlorella, spirulina, spinach, and kale. Marketed for brightening, purifying, and refining skin with antioxidant-rich, plant-based ingredients.
- Lip Care (Lip Scrubs and Lip Balms) Plant-based lip care products including a Honey Creme Brulee exfoliating lip scrub and a Moisturizing Peppermint lip balm (entry-priced at $4). Designed for exfoliating dry lip skin and providing hydrating, scented lip protection.
- Bath Salts Calming bath salts made with Himalayan pink salt crystals, jasmine, clary sage, and neroli for relaxation and aromatherapy, offered under the 'Calm' bath ritual assortment.
- Hand and Body Wash A liquid hand and body wash scented with rosemary and mint essential oils, available in clear or amber bottle options. Positioned as a complement to the brand's bar soap line for everyday cleansing.
- Curated Gift Sets Themed, multi-product gift sets priced from $30 to $60, including the Calming Lavender Gift Set, Calming Orange & Bergamot Gift Set, Coconut Rose Gift Set, Renew & Glow Exfoliating Body Scrub Set, Luxe Body Butter Set, and Aromatherapy Shower Steamer Gift Set. Each set bundles soap, body butter, body scrub, and/or bath salts or shower steamers into a coordinated bathing ritual, targeted at gift-givers for holidays, birthdays, and self-care.
- Earth Elements Soapworks eGift Card Digital gift cards available in multiple denominations for recipients to redeem against any product on the Earth Elements Soapworks website, used for gifting and self-directed purchasing.
- Auto-Renewal Subscription Program A subscription/auto-renewal program that allows customers to set up recurring product orders at regular intervals with automatic payment charging, providing a recurring-revenue channel for the brand's soaps, scrubs, butters, and other skincare products.
Quantifiable outcome
- Products show 94-100% positive review ratings with customers reporting improved skin texture, reduced breakouts, and satisfaction with natural formulations
Companies that use Earth Elements Soapworks
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Earth Elements Soapworks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Earth Elements Soapworks partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wholesale Retail PartnerscoreEarth Elements Soapworks offers wholesale partnerships to retail stores interested in carrying their natural skincare collection. The selection process considers proximity to existing retailers, honoring current partnerships, and overall fit with the brand mission of eco-conscious skincare.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Earth Elements Soapworks competitors and assessment
Company assessmentBroad incumbents
- The Honest Company: Public clean-beauty and household brand with personal care product lines including body washes and skincare. Comparable clean/natural ingredient positioning, DTC + retail omnichannel model, and gifting focus.
- Mrs. Meyer's Clean Day: Established natural household and personal care brand under SC Johnson. Comparable clean-ingredient, plant-based positioning and aromatherapy-led product naming, though with much broader household cleaning line and mass retail distribution.
- Lush: Global handmade cosmetics and bath/body care brand with strong natural-ingredient positioning and physical retail footprint. Comparable on handmade bath/body product line, aromatherapy items, and gift-set merchandising, though at far greater scale and retail presence.
- Dr. Bronner's: Iconic natural soap brand (castile bars and liquids) sold DTC, wholesale, and internationally. Comparable product category (natural bar soaps), clean-ingredient positioning, and omnichannel distribution, though at substantially larger scale and breadth.
- Tom's of Maine: Long-standing natural personal care brand (soap, deodorant, oral care) owned by Colgate-Palmolive. Comparable natural-ingredient, no-synthetic-fragrance positioning, but operates at massive scale with national retail distribution.
- SheaMoisture (Sundial Brands): Natural, plant-based body care brand (owned by Unilever) with bar soaps, body butters, scrubs, and bath products. Highly comparable product portfolio and natural-ingredient positioning, though at significantly larger scale.
Direct peers
- Chagrin Valley Soap & Salve: Handmade, small-batch natural soap and skincare brand sold DTC online. Highly comparable on positioning (plant-based, handcrafted, natural skincare), channel mix (DTC + selective wholesale), and product overlap (bar soaps, body butters, salves).
- Duke Cannon: Natural-ingredient men's grooming and bar soap brand sold through DTC and mass retail. Comparable on oversized bar soaps, premium natural positioning, and giftable product presentation.
- SoapBox Soaps: Handmade natural bar soaps and body care sold DTC and through retail/wholesale. Directly comparable on product type (handcrafted bar soaps), mission-driven branding, and mixed DTC + wholesale GTM.
Emerging players
- Herbivore Botanicals: Independent natural skincare brand with botanical body scrubs, masks, and bath products sold DTC and at Sephora. Comparable on natural/plant-based formulation ethos, body scrub and mask categories, and premium giftable positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Earth Elements Soapworks social profiles
Digital presenceEarth Elements Soapworks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Earth Elements Soapworks leadership team
Management profileNumber of profiles
Profiles1 record
Earth Elements Soapworks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Earth Elements Soapworks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Earth Elements Soapworks
What does Earth Elements Soapworks do?
Earth Elements Soapworks manufactures and retails handcrafted, plant-based, vegan, and cruelty-free skincare products, including facial and body bar soaps, exfoliating body scrubs, body butters, aromatherapy shower steamers, facial masks, lip care, bath salts, and curated gift sets. All products are produced at the company's Baltimore, MD studio using non-toxic, natural ingredients and essential oils, and are sold primarily through its direct-to-consumer Shopify website with supplemental wholesale and event-based distribution.
Is Earth Elements Soapworks a public or private company?
Earth Elements Soapworks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Earth Elements Soapworks founded?
Earth Elements Soapworks was founded in 2010. It employs 1 to 10 people.
Where is Earth Elements Soapworks based?
Earth Elements Soapworks is headquartered in Baltimore, United States, in the North America region.
How does Earth Elements Soapworks make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale/Retail Partnerships and subscription/Auto-Renewal Program.
Who are Earth Elements Soapworks's main competitors?
Broad incumbents on record are The Honest Company, Mrs. Meyer's Clean Day, Lush, Dr. Bronner's, Tom's of Maine and SheaMoisture (Sundial Brands). Direct peers are Chagrin Valley Soap & Salve, Duke Cannon and SoapBox Soaps. Herbivore Botanicals is listed as an emerging player.
Does Earth Elements Soapworks have an API?
No public API is recorded for Earth Elements Soapworks.
What industry is Earth Elements Soapworks in?
Earth Elements Soapworks's product category is Handcrafted Natural Skincare. Its primary akta.pro industry code is CRABAEAF, Intimate & Personal Hygiene Washes. Its NAICS code is 3256 and its SIC code is 2840.