Neuman Aqua

What Neuman Aqua does

Neuman Aqua is a UK-based design-build company specialising in the delivery and maintenance of pools and waterpark projects. Founded through the combination of Neuman Group and Aqua Leisure International, with approximately 40 years of combined industry experience, the company operates as a single-source specialist managing the full project lifecycle from initial concept design and specialist engineering through to construction, commissioning, training, and ongoing service and maintenance. It serves enterprise and institutional clients globally, including commercial waterpark operators, resort and hospitality groups, educational institutions, healthcare and hydrotherapy providers, high-end residential developers, and municipal authorities.

The company's core technology stack combines aquatic design-build engineering with water treatment systems, hydraulic design, filtration, pool hall HVAC, and ride/attraction integration. It operates an in-house BIM (Building Information Modelling) design department for spatial coordination and clash avoidance, and holds exclusive UK distribution rights for Myrtha Pools' stainless steel panel technology. Proprietary innovations include a world-first themed Master Blaster wood graining technique (Alton Towers), a bespoke über surface draw off water treatment system, and regenerative UV filtration installations. The company also delivers integrated heat experience packages (saunas, steam rooms, experience showers, ice caves) and develops bespoke ride concepts such as the Center Parcs Turbo Tunnel.

Neuman Aqua generates revenue primarily through one-time design-build project contracts for bespoke aquatic facilities, ranging from domestic residential pools to large-scale commercial waterparks with individual project values reaching £40-42 million (e.g., Butlin's Bognor Regis, Moorways Derby). This is supplemented by recurring service and maintenance contracts, commissioning and training fees, and standalone heat experience installations. The go-to-motion is enterprise field sales secured through direct client engagement, industry networking, tender processes, and affiliations with bodies including the World Waterpark Association, IAAPA, BALPPA, ISPE, RIBA, CHAS, and ALES. Notable completed projects span the UK, Netherlands, UAE, Bahrain, Jordan, India, USA, and Canada, including Wild Wadi Waterpark Dubai, Hamdan Sports Complex Dubai, and Alton Towers Splash Landings.

Name

Neuman Aqua

Legal name

Neuman Aqua LTD

Website

https://neumanaqua.co.uk

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Neuman Aqua is a UK-based design-build specialist delivering turnkey pools, waterparks, and aquatic attractions for enterprise leisure, hospitality, education, healthcare, residential, and municipal clients worldwide, with exclusive UK distribution of Myrtha stainless steel pool technology.

Ownership category

akta.pro rank

Product category

Aquatic Design-Build Services

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Water Supply and Irrigation Systems (221310)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Water Park Design, Engineering & Construction (Master Planning, Build) (THAAABAJ)

akta.pro secondary industries

Aquatic Centers & Swimming Facilities (MPAKAEAF), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

Keywords

• Aquatic design build services
• Waterpark construction
• Swimming pool engineering
• Pool refurbishment services
• Stainless steel pool installation

Headquarters

HQ city

Dorking

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Design-Build Project Revenue: Neuman Aqua generates revenue primarily through design-build contracts for waterparks, pools, and aquatic attractions. Services include concept design, engineering, detailed design, construction, rides and attractions installation, water treatment, and commissioning. Projects range from domestic residential pools to large-scale commercial waterparks, with revenue earned on a project-by-project basis as one-time contracted fees.
2. Service & Maintenance Contracts: Ongoing service and maintenance contracts for pools, spas, and waterparks delivered by an experienced in-house servicing department. Plans are available for residential, domestic, commercial pools, spas and leisure attractions, with summarisation and winterisation services also offered.
3. Commissioning, Training & Warranty: On-site start-up, chemical balancing, hydraulic fine-tuning, hands-on training, and operating procedures for installed aquatic systems. Projects are provided with complete O&M Manuals and a tailored maintenance support plan from the in-house service department.
4. Heat Experience Package Installations: Installation of thermal wellness experiences including saunas, steam rooms, and related heat experience elements, offered as part of comprehensive pool package completions or as standalone specialist installations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Neuman Aqua is an international design-build specialist for pools, waterparks, and aquatic attractions. It provides full turnkey delivery from initial concept design, specialist hydraulic and filtration engineering, and detailed design, through construction, ride and attraction installation, commissioning, and ongoing service and maintenance. The company also distributes and installs Myrtha stainless steel pool systems in the UK and offers heat experience packages (saunas, steam rooms, and related thermal wellness elements) as part of pool package completions.

Differentiator

Problem solved

Functional benefit

Brands

• Myrtha Pools (UK Distributor): Neuman Aqua is an official UK distributor of Myrtha Pools, undertaking supply and installation of stainless-steel swimming pools and Myrtha refurbishment projects.

Products and services

• Design & Specialist Engineering

Quantifiable outcome

• World's longest indoor Master Blaster waterslide (Sandcastle Waterpark, 250 metres)
• +6 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

13 partnerships are on record, tiered core, supporting and flagship.

• Myrtha PoolscoreTechnology or IntegrationNeuman Aqua is an official UK distributor of Myrtha Pools, undertaking the supply and installation of stainless steel swimming pools. Myrtha uses innovative technology with stainless steel panels that have a PVC layer applied and are bolted rather than welded, offering an alternative to traditional concrete pool structures with reduced build times and adaptability to any space.
• Waterplay SolutionssupportingTechnology or IntegrationWaterplay features were supplied for the Wahooo! Children's Area refurbishment project, including carronades, fun-brella, power post, Sail Away, Sneaky Soaker, Spiral Tunnel, Twin Tot slide, Wall Spray, Rainy River and ground sprays.
• Neptune & Benson FilterssupportingTechnology or IntegrationNeptune & Benson Filters were used in the Merton Hotel refurbishment project for pool and spa filtration systems.
• Center ParcsflagshipStrategic or Co-development PartnerCenter Parcs engaged Neuman Aqua to develop a new ride concept ('Turbo Tunnel') for Aqua Mundo at Port Zélande Holiday Park in the Netherlands. Neuman Aqua designed and installed the ride within a limited footprint while meeting the brand expectations of the client. Additional work undertaken for Longleat Center Parcs expansion.
• Merlin Entertainment GroupcoreStrategic or Co-development PartnerMerlin Entertainment Group selected Neuman Aqua as specialist contractor for the two themed swimming pools in the Legoland Hotel Windsor Resort. The project required coordination and installation of themed interactive water features sourced from multiple suppliers across Europe and North America.
• Orion Land & Leisure / Parkwood LeisuresupportingChannel Partner/ Reseller/ DistributorPartnership between Orion Land & Leisure and Parkwood Leisure (OLLC) was the developer and operator respectively for the Cardiff International Pool public-private funded project. Neuman Aqua was responsible for the design, supply and installation of slides and space bowl for the facility.
• World Waterpark Association (WWA)supportingOthersNeuman Aqua is affiliated with the World Waterpark Association, having won multiple WWA Leading Edge Awards including in 2021, 2022, and 2023. The company is an active networker and promoter of the industry.
• IAAPAsupportingOthersNeuman Aqua is affiliated with IAAPA (International Association of Amusement Parks and Attractions).
• BALPPAsupportingOthersNeuman Aqua is affiliated with BALPPA (British Association of Leisure Parks, Piers and Attractions).
• ISPEsupportingOthersNeuman Aqua engineers are members of ISPE (International Society of Pool and Spa Engineers). All service engineers are Pool Plant Operator qualified, confined space trained, and manufacture-specific trained.
• RIBAsupportingOthersNeuman Aqua is affiliated with RIBA (Royal Institute of British Architects).
• CHASsupportingOthersNeuman Aqua is affiliated with CHAS (Contractors Health and Safety Assessment Scheme), a UK health and safety accreditation scheme.
• ALESsupportingOthersNeuman Aqua is affiliated with ALES (Association of Leisure and Entertainment Specialists).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Myrtha Pools: Italian-headquartered manufacturer of stainless-steel modular pool systems. Although Neuman Aqua is the official UK distributor, Myrtha also delivers turnkey pool design-build worldwide, making it a direct competitor on international tenders while remaining the underlying technology supplier.
• Polin Waterparks: Turkish manufacturer and turnkey provider of waterpark slides, attractions and design-build services. Directly competes with Neuman Aqua in Middle East and Asia on waterpark construction projects and is a frequent ride supplier integrated into competitors' offerings.
• Barr + Wray: UK-headquartered design and engineering company delivering luxury hotel pools, spas and wellness facilities. Direct UK competitor in the high-end hospitality and residential pool design-build segment that Neuman Aqua targets.
• WhiteWater West: Canadian-based global leader in waterpark design, manufacturing and construction of slides, rides, and attractions. Competes head-to-head with Neuman Aqua on large international waterpark projects and frequently supplies ride packages on projects Neuman Aqua integrates.
• Wiegand Maelzer: German water slide manufacturer and turnkey waterpark provider. Comparable as both an integrated ride supplier on Neuman Aqua projects and a competitor on European turnkey waterpark contracts.
• ProSlide Technology: Canadian water ride manufacturer and design firm behind many of the world's top waterparks. Competes with Neuman Aqua on ride integration and themed attraction delivery for major waterpark developments globally.
• Water Technology, Inc. (WTI): US-based aquatic design and engineering firm specialising in pools, waterparks and aquatics facility planning. Closest US-headquartered peer offering concept-to-commissioning design-build services for competition, leisure, and waterpark projects.

Emerging players

• Vortex Aquatic Structures: Canadian-headquartered aquatic play equipment and splashpad manufacturer with growing waterpark design-build capability. Competes in the interactive water feature and children's play structure niche that overlaps with Neuman Aqua's waterpark ride packages.

Regional players

• SPLASH (South West Pools / National Leisure): UK/regional pool design-build and refurbishment specialist serving community leisure, schools and local authority aquatic facilities. Comparable in scale and project type for the public/community recreation segment but typically serves smaller municipal tenders than Neuman Aqua's flagship work.

Broad incumbents

• AECOM (Aquatics practice): Global engineering and design consultancy with a dedicated aquatics practice delivering pool and waterpark masterplanning and design. Competes on large municipal, Olympic and competition-standard aquatic facilities where full multi-disciplinary consulting is required.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/neuman-aqua-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neuman Aqua