Tamarac Medical

What Tamarac Medical does

HeyLink.me operates a global link-in-bio platform that allows users to consolidate multiple links — social profiles, content, stores, and lead-generation forms — into a single shareable URL designed for placement on social media bios where platforms limit clickable links. The platform serves a long-tail user base of more than 11.7 million customers across 195 countries, with primary segments including content creators, social media influencers, small businesses, marketing agencies, and enterprises. The technology is built as a self-serve SaaS with a template-driven editor, integrated analytics, a 200+ app marketplace, and mobile apps on iOS and Android, all localized in 40+ languages.

The product ecosystem extends well beyond the core link-in-bio surface. Adjacent sub-brands include KODE.link (QR code builder, Apple Wallet and Google Wallet digital card generators), HeyLink.au (regional Australian variant), NonProfit-Link.org (nonprofit-specialized platform), RapidWombat (SEO optimization tool targeting AI-driven search platforms), and Baby Passport & Visa Photo Maker. Enterprise customers receive a white-label solution with API integration and multi-account dashboards, while agencies receive a multi-account management tier. The platform supports commerce directly with built-in product catalogs, payment processing, and platform-facilitated distribution across social networks.

Revenue is generated through a tiered subscription model: a free Starter tier with 50 links and a PRO tier priced at $5.90/month (billed monthly) with 1 month free trial, promoting via pricing described as $7/month billed annually and as $9/month monthly billing. PRO offers 100 links, custom branding, custom domain, advanced analytics, and reduced transaction fees (3.9% + 30c vs. 9.9% + 30c on Starter). Secondary revenue streams include commerce transaction fees and a share of advertising revenue via Google AdSense integration. The go-to-market is product-led growth combined with community-led acquisition, leveraging native social sharing across Instagram, TikTok, YouTube, Facebook, and X as the primary distribution channel.

Name

Tamarac Medical

Legal name

HeyLink.me

Website

https://heylink.me

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

HeyLink.me is a global link-in-bio platform serving over 11.7 million customers across 195 countries, offering a freemium single-link consolidation product with a $5.90/month PRO subscription, a 200+ integration marketplace, and adjacent sub-brands for QR codes, nonprofits, and enterprise white-label solutions.

Ownership category

akta.pro rank

Product category

Clinical Laboratory Services

NAICS

Medical Laboratories (621511)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Remote Diagnostics & Point-of-Care (Connected Testing, Home Lab Devices) (HLACAPAK)

Keywords

• Blood lead testing
• Pediatric lead screening
• Occupational lead screening
• CLIA laboratory services
• Fingerstick blood collection

Headquarters

HQ city

Centennial

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. PRO Subscription: Monthly/annual subscription model at $5.90/month (billed monthly) or $7/month (billed annually), providing premium features including 100 links, custom branding, custom domain, enhanced analytics, and reduced transaction fees
2. Advertising Revenue Share: Users can monetize traffic through AdSense integration, earning revenue when users click on ads displayed on their HeyLink.me pages
3. Transaction Fees: Commerce transactions on the platform incur fees: 9.9% + 30c for Starter tier, 3.9% + 30c for PRO tier
4. Enterprise/Agency Plans: Flexible pricing for agencies and enterprises managing multiple PRO accounts, starting at 3 accounts

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Tamarac Medical operates a CLIA-licensed clinical laboratory that performs blood lead testing using fingerstick sample collection. The service is targeted at pediatric screening (children at risk of lead exposure) and workplace/occupational screening (employees with potential lead exposure). Samples are collected via fingerstick and analyzed under the company's CLIA license to produce blood lead level results for clinicians, public health programs, and employers.

Product overview

HeyLink.me is a unified link-in-bio platform offering a single customizable landing page that aggregates multiple links for social media profiles, websites, stores, and content. The platform operates on a tiered model: the free Starter tier provides 50 links with basic analytics and templates, while the PRO tier ($9/month or $7/year) offers 100 links, custom branding, custom domains, advanced analytics with pixel tracking, and reduced transaction fees. The product ecosystem extends across multiple sub-brands including HeyLink.au for Australia, NonProfit-Link.org for nonprofits, RapidWombat for SEO, Baby Passport & Visa Photo Maker, and KODE.link for QR code solutions. The HeyLink.me Marketplace provides 100+ app integrations spanning social media (Instagram, Facebook, TikTok, X, YouTube, Pinterest), music platforms (Apple Music, Spotify, SoundCloud, Tidal, Deezer), payment systems (bank transfers, crypto wallets), advertising (Google AdSense), and ecommerce tools. Enterprise customers receive white-label solutions with comprehensive dashboards and API integration.

Differentiator

Problem solved

Functional benefit

Brands

• KODE.link: Advanced QR code solutions including QR code builder, Apple Wallet digital card generator, Google Wallet digital card generator, and digital business card builder
• HeyLink.au
• NonProfit-Link.org
• RapidWombat

Products and services

• Pediatric Blood Lead Testing CLIA-licensed blood lead level testing service for children, using fingerstick sample collection. Designed for pediatricians, family practices, and public health programs performing routine childhood lead exposure screening (e.g., Medicaid/EPSDT and state-mandated screening).
• Workplace / Occupational Blood Lead Testing CLIA-licensed blood lead level testing service for workplace and occupational health screening, using fingerstick sample collection. Designed for employers, occupational health clinics, and safety programs conducting OSHA-aligned medical surveillance of workers with occupational lead exposure.

Quantifiable outcome

• 11,723,575 customers from 195 countries trust HeyLink.me

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

Feature9 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ARUP Laboratories: University-affiliated reference laboratory offering a heavy metals/lead panel, with a specialty-oriented positioning similar to Tamarac Medical. Comparable as a high-complexity esoteric lab serving hospital and occupational clients.
• BioReference Laboratories: U.S. clinical reference laboratory (now part of OPKO Health) with a broad esoteric and routine menu that includes blood lead. Comparable as a clinical lab serving pediatric, occupational, and hospital clients with similar assay scope.
• Clinical Pathology Laboratories (CPL): Regional reference laboratory serving Texas and surrounding states with a routine toxicology and heavy metals menu. Comparable as a mid-sized community lab offering lead testing to pediatricians and employers, similar scale tier to Tamarac Medical.
• Trace Elements Inc. (TEI): Independent reference laboratory specializing in trace mineral and toxic metal analysis, including blood lead, using ICP-MS technology. Comparable as a focused, specialist clinical lab in the same heavy-metals niche as Tamarac Medical.
• Mayo Clinic Laboratories: Reference laboratory division of Mayo Clinic that performs heavy metals testing, including blood lead, for clients nationwide. Comparable as a clinical reference lab competing for the same pediatric and occupational specimen streams.

Broad incumbents

• Quest Diagnostics: Largest U.S. clinical reference laboratory offering blood lead testing as part of a broad toxicology and pediatric menu. Comparable as a competing provider of the same assay to pediatricians and occupational health programs, though at vastly greater scale and with a multi-thousand test menu.
• Laboratory Corporation of America (Labcorp): Major U.S. clinical reference laboratory that includes blood lead testing in its pediatric and occupational health panels. Direct competitor for send-out lead specimens from physician offices and employer drug-and-screening programs.
• Eurofins Scientific: International testing services group with U.S. clinical diagnostics operations including metals and toxicology testing. Comparable as a broad-based clinical lab operator with lead testing capability, though serving a wider portfolio of industries.
• Sonic Healthcare USA: Global clinical laboratory network operating in the U.S. (formerly Aurora Diagnostics and several regional labs) offering routine toxicology and lead testing as part of broader clinical menus. Comparable as a multi-site reference lab competing for occupational and pediatric work.

Emerging players

• Mercury Labs: Specialty clinical laboratory focused on heavy metals and toxic element testing, including blood lead analysis. Comparable as a niche specialist with overlapping clinical methodology and target customer segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xheylink.me/twitter
• YouTubeheylink.me/youtube
• Facebookheylink.me/facebook
• Instagramheylink.me/instagram
• TikTokheylink.me/tiktok
• LinkedInlinkedin.com/company/tamarac-medical

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tamarac Medical