What Brugger Magnetsysteme does

Brugger GmbH Magnetsysteme is a privately held, family-owned German manufacturer of industrial magnetic systems, headquartered in a single consolidated facility in Hardt in the Black Forest region. Founded in 1963/1964, the company has spent 60 years building what it describes as a 'hidden champion' position in magnetic fastening and special magnet solutions. Its catalogue covers rubberised magnet systems, pot and deep pot magnets, magnetic filters and wheels, magnetic catches, POS/hook magnets, office magnets, raw magnets (NdFeB, ferrite, SmCo, AlNiCo), and accessories; above this catalogue sits a custom engineering layer producing modified standard systems and special systems such as magnetic couplings, magnetic annular gap systems, magnetic rotors, and magnetic chain drives.

The technology base combines high vertical integration — stamping, pressing, drawn-parts production, injection moulding, assembly, gluing, 3D-printed prototypes, and laser marking are all performed in-house — with stationary high-performance magnetising systems that convert non-magnetic blanks of hard ferrite and neodymium-iron-boron into permanent magnets with axial, sector, multipole, and radial magnetisation patterns. Quality control uses in-house Helmholtz coils, fluxmeters, holding-force measurement devices, and a computer-controlled tensile testing machine for adhesive-force determination. Operating temperature ranges from -270°C to +450°C depending on the magnet material.

The business model is a sales-led B2B operation serving only corporate customers, with regional sales consultants covering German postal-code regions and 14+ international European territories (Austria, Switzerland, Poland, Czech Republic, Hungary, Croatia, Serbia, Slovakia, Slovenia, BeNeLux, Nordics, UK, France, Italy, Spain, Portugal, Greece). Inside sales handle calculations and quotations; technical application consultants support complex integrations; a separate flexiMAGS sub-brand targets the consumer/SMB camping segment. Revenue is generated one-time on the sale of standard catalogue items and on a project/professional-services basis for custom special systems. Pricing is quote-based, with graduated bulk discounts, framework and long-term supply agreements available, and an online price-request/watchlist system; shipping is free above €300 within Germany and €500 internationally. Customer demand is distributed across 16 verticals — automotive, lighting technology, mechanical engineering, exhibition/retail, furniture, sensor technology, medical, wind power, food industry, construction and others — with named enterprise customers including RZB, Sattler, Waldmann, LTS, LTV, Molto Luce, Rohrlux, SETO, HALE, Maibach, Biocare, GIFAS, Elspro, Haensch, and flexiMAGS. The company has held EMAS environmental validation since 2007 and completed REACH registration of magnetic materials in 2020; it is a co-initiator of the FairMagnet ethical-sourcing initiative and operates the Magcycle magnet-recycling scheme with Rocklink.

Name

Brugger Magnetsysteme

Legal name

BRUGGER GmbH Magnetsysteme

Website

https://brugger-magnet.de

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

Brugger GmbH Magnetsysteme is a family-owned German industrial magnet manufacturer, founded ~1964 in Hardt (Black Forest), producing standard magnetic systems (pot, rubberised, neodymium) and custom special systems (couplings, annular gap, rotors) for B2B customers across automotive, lighting, medical, mechanical engineering, wind power, and other European verticals.

Ownership category

akta.pro rank

Product category

Industrial Magnetic Systems

NAICS

Other Electrical Equipment and Component Manufacturing (3359)

SIC

Electronic Coils, Transformers & Other Inductors (3677)

akta.pro primary industry

Passive Components (Resistors, Capacitors, Inductors, Ferrites) (IMAGAJAA)

Keywords

• Industrial magnet systems
• Magnetic fastening technology
• Permanent magnets manufacturing
• Neodymium magnets
• Custom magnetic assemblies

Headquarters

HQ city

Hardt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Magnetic Systems and Components Sales: Primary revenue from manufacturing and selling magnetic systems including rubberised magnet systems, pot magnets, flat pot magnets, deep pot magnets, magnetic filters, magnetic wheels, magnetic catches, POS and hook magnets, office magnets, raw magnets, accessories, and neodymium magnets. Both standard products and customized solutions.
2. Custom Development and Engineering Services: Development and manufacturing of custom magnetic systems according to customer specifications and drawings, including special systems such as magnetic couplings, magnetic annular gap systems, and magnetic rotors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

BRUGGER GmbH designs, manufactures, and sells industrial magnetic fastening systems and assemblies, ranging from catalogue-standard items (rubberised magnet systems, pot magnets, flat pot magnets, deep pot magnets, magnetic filters and wheels, magnetic catches, POS/hook magnets, office magnets, raw magnets, neodymium magnets, accessories) to fully customised special systems (magnetic couplings, magnetic annular gap systems, magnetic rotors, magnetic chain drives) built precisely to customer drawings and specifications.

Product overview

Brugger Magnetsysteme is a German manufacturer offering industrial magnet systems and special custom solutions. The product portfolio consists of three main categories: (1) Standard magnet systems including rubberised magnet systems, pot magnets/flat pot magnets, deep pot magnets, magnetic filters and wheels, magnetic catches, POS and hook magnets, office magnets, raw magnets, neodymium magnets, and accessories; (2) Modified standard systems built to customer drawings; and (3) Special/custom systems including magnetic couplings, magnetic annular gap systems, magnetic rotors, and magnetic chain drives. The company operates with high vertical integration, performing all key production steps including stamping, pressing, injection moulding, assembly, and quality control at its Hardt facility in Germany's Black Forest region.

Differentiator

Problem solved

Functional benefit

Products and services

• Rubberised magnet systems Magnet systems encased in rubber housing that protects from environmental elements, prevents scratching on sensitive surfaces, and increases static friction for better adhesion; designed for outdoor use with UV-resistant coating. Sold to industrial customers across multiple sectors.
• Pot magnets / flat pot magnets Pot magnets and flat pot magnets featuring ferromagnetic housings that concentrate magnetic flux for enhanced holding force; available with internal and external threads. Used by industrial B2B customers for mounting, holding, and fastening tasks.
• Deep pot magnets Deep pot magnets (stabgreifer) designed for applications requiring deeper penetration into ferromagnetic materials; available in multiple sizes and configurations for industrial holding tasks.
• Magnetic filter systems and magnetic wheels Magnetic filter systems and magnetic wheels used to separate ferromagnetic particles from liquids, powders, or bulk materials in industrial processes.
• Magnetic catches Invisible magnetic closure solutions for furniture, doors, panels, and display systems where concealed magnetic fastening is required.
• POS and hook magnets Magnetic mounting solutions for retail point-of-sale displays, exhibition stand construction, and advertising applications requiring flexible, non-permanent fastening.
• Office magnets Organisation magnets for office use, including whiteboard and presentation applications where magnets are used for displaying materials.
• Raw magnets Unmounted raw magnets in various materials including neodymium (NdFeB), ferrite, samarium-cobalt (SmCo), and AlNiCo, supplied for integration into customers' own applications.
• Neodymium magnets High-strength neodymium-iron-boron (NdFeB) permanent magnets (the strongest commercially available magnet type), available in grades N35 to N52 and various configurations for industrial customers.
• Magnetic system accessories Supporting components and accessories for magnetic systems including mounting hardware, protective equipment, and specialised fittings.
• Modified standard systems Custom-modified versions of standard BRUGGER magnet systems tailored to specific customer requirements through drawing-based specifications. Served as a customisation service for industrial B2B customers.
• Magnetic couplings Custom magnetic coupling systems enabling torque transmission between separated compartments without mechanical connection, for hermetic sealing and contamination-free power transfer in industrial equipment.
• Magnetic annular gap systems Magnetic ring gap systems combining permanent magnets and ferromagnetic materials for high force density, precise control, and contactless force transmission; used in position sensors, actuators, speakers, microphones, and ventilators.
• Magnetic rotors Custom magnetic rotor systems for industrial applications including pumps, compressors, and turbines.
• Magnetic chain drive Magnetic chain drive systems providing contactless power transmission for specialised industrial applications.
• flexiMAGS camping magnet products Dedicated magnet-based products range for camping applications, distributed by BRUGGER via the separate flexiMAGS domain ([email protected]) and dedicated contact Brita Zenner.
• Custom magnetic system development and engineering Custom development and manufacturing of magnetic systems to customer drawings and specifications, including special systems such as magnetic couplings, magnetic annular gap systems, and magnetic rotors, supported by technical application consultants.
• magnofy gel pad with nano-gel adhesive layer A gel pad incorporating a nano-gel adhesive layer, designed as a magnetic mounting solution accessory.

Quantifiable outcome

• Temperature resistance from -270°C to +450°C depending on magnet material (hard ferrite to AlNiCo)
• +1 more outcomes

Named customers20 records

Segments10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Rocklink (Magcycle)coreOthersRocklink is a recycling partner for Brugger's magnet take-back system called Magcycle. This partnership enables simple and uncomplicated return and recycling of magnet scrap. Neodymium-iron-boron (NdFeB) and AlNiCo magnets are sent to Rocklink for efficient recycling, recovering valuable rare earths. This supports Brugger's sustainability commitments.
• FairMagnet InitiativecoreStrategic or Co-development PartnerBrugger is a co-initiator of the FairMagnet initiative, which focuses on ethical and transparent supply chains for magnetic materials. This partnership provides comprehensive insights into supply chains and enables detailed information on raw material origins, particularly for magnets sourced from China.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IBS Magnet: German-based specialist in permanent magnets, magnetic systems, and demagnetizing technology serving industrial customers. Closely comparable to Brugger in size, geographic focus, and product portfolio.
• Calamit: European magnet systems manufacturer producing permanent magnets, magnetic assemblies, and magnetic filtration equipment. Directly comparable in product portfolio and B2B industrial focus.
• Adams Magnetic Products: US-based custom magnet manufacturer offering NdFeB, ferrite, SmCo, AlNiCo magnets and assemblies. Comparable to Brugger in custom magnet systems and broad industrial customer base.
• Master Magnetics Inc. North American manufacturer and distributor of permanent magnets and magnetic assemblies including pot magnets, neodymium magnets, and magnetic tools. Comparable product mix though more US-focused distribution.
• Bunting Magnetics Co. Manufacturer of magnetic separators, magnetic assemblies, and magnets serving industrial customers across food, recycling, and processing. Directly comparable to Brugger in magnetic filters/wheels and engineered magnetic systems.
• Maurer Magnetic: Specialty magnet manufacturer focused on magnetic systems, magnet assemblies, and custom magnetic solutions for industrial customers. Closely comparable to Brugger in custom engineered magnet offerings.
• Magnetfabrik Bonn GmbH: German manufacturer of permanent magnets, bonded magnets, and magnet assemblies including pot magnets and system solutions. Direct peer to Brugger given similar German mid-market footprint and focus on engineered magnetic components for industrial customers.

Emerging players

• Magnosphere (Magnetworld): European online-focused magnet retailer and small-batch magnet supplier offering neodymium, ferrite, and pot magnets. Comparable in product range though operating a more retail/digital channel model versus Brugger's B2B direct sales.

Regional players

• Schramberger Magnetfabrik: Historic German magnet manufacturer (part of MS-Schramberg group) producing hard ferrite and specialty magnets. Comparable as a regional German peer in industrial permanent magnets.

Broad incumbents

• Arnold Magnetic Technologies: Long-established global manufacturer of precision magnetic materials and assemblies including NdFeB, SmCo, AlNiCo, and magnetic couplings. Broad incumbent covering more geographies and product breadth than Brugger, but competing in the same specialty magnet space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCi084rU8nw9YbRURl-ESBGw
• LinkedInlinkedin.com/company/brugger-magnetsysteme

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brugger Magnetsysteme