What Byma does

Byma is a Brazilian event ticketing and entertainment management platform that enables event producers to sell tickets online and manage the full lifecycle of an event through a self-serve digital channel. The platform serves two primary user groups: event producers (and their resellers — promoters, commissaries, and PDV partners) who configure, monitor, and close events through a dedicated control panel, and consumers who discover events, purchase tickets, transfer them between registered users, and gain entry via an instant-validation access control system. Byma monetizes exclusively through a convenience fee ("taxa de conveniência") applied on each ticket sold intermediated through the platform; the fee is calculated as a percentage or fixed amount over the ticket price and is not publicly disclosed.

The underlying technology combines secure online payment processing (outsourced to Pagar.me, with no direct storage of banking or card data), a producer-side control panel for event configuration and real-time monitoring, an access control module with instant validation and live reporting, a promotional layer featuring coupons and influencer discount codes, and a platform-mediated ticket transfer system with anti-fraud security review. Social login is supported via Facebook, Instagram, and Google. Distribution is multi-channel: direct consumer sales through byma.com.br, an authorized PDV and promoter/commissary network for physical and resold tickets, and direct producer onboarding via a solutions/contact page. Payment processing is wholly delegated to a third-party processor, keeping Byma out of PCI-scope data custody.

Byma is a privately held Brazilian limited liability company (Byma Soluções em Entretenimento Ltda-ME), founded in 2013, with a legal headquarters in São Carlos and an operational office in São Paulo. The company is led by CEO Lucas Miranda, employs between 11 and 50 people, and operates exclusively within Brazil. Notably, on April 6, 2026, Byma announced (per Latin Finance reporting) the acquisition of a bond trading platform — a strategic signal of potential diversification into financial markets infrastructure beyond its core entertainment ticketing business.

Name

Byma

Legal name

Byma Soluções em Entretenimento Ltda-ME

Website

https://byma.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Byma is a Brazilian event ticketing platform enabling producers to sell tickets online, manage access control, and run promotional campaigns via a self-serve platform, charging a convenience fee per transaction. It serves SMB event organizers and consumers across Brazil.

Ownership category

akta.pro rank

Product category

Event Ticketing Platform

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Event Marketing, Ticketing & Registration Management (HSACAAAM)

Keywords

• Event ticketing platform
• Online ticket sales
• Event management software
• Access control validation
• Promotional discount codes

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Taxa de Conveniência: Byma charges a convenience fee on each ticket sold through the platform. The fee is calculated as a percentage or fixed amount over the ticket price, serving as the primary revenue stream for ticket sales intermediation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Byma operates an online event ticketing and management platform that enables event producers to register events, sell tickets directly to consumers online, validate access control at event venues, and manage promotional campaigns. The platform charges a convenience fee (Taxa de Conveniência) on each ticket sold, calculated as a percentage or fixed amount over the ticket price, and supports online sales, point-of-sale (PDV) distribution through promoters/commissaries, real-time reporting, and platform-based ticket transfers between users.

Product overview

Byma is an event ticketing and entertainment management platform that provides technology infrastructure for ticket sales and event management. The platform operates as a unified system consisting of core ticketing modules (Venda Online, Pontos de Venda, Controle de Acesso), promotional tools (Cupons), producer management tools (Painel de Controle), and support services (Central de Ajuda). The platform facilitates online ticket sales, point-of-sale distribution through promoters, access control validation, and ticket transfer capabilities between users.

Differentiator

Problem solved

Functional benefit

Products and services

• Plataforma Byma Integrated event ticketing and entertainment management platform that enables event producers to sell tickets online, manage access control, process payments, and run promotional campaigns through a unified digital channel. Serves event organizers in Brazil who need end-to-end ticketing infrastructure.
• Sistema de Pontos de Venda (PDV) Byma Point of sale system enabling authorized promoters and commissaries to sell tickets for events registered on Byma using a modern and complete sales solution with commission tracking and sales reporting. Serves authorized ticket resellers operating physical or digital points of sale.
• Painel do Produtor Byma Producer control panel (available at producer.byma.com.br) providing event organizers with a complete dashboard for event configuration, monitoring, and closing. Enables event producers to self-serve manage all aspects of their event ticketing operations on the Byma platform.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

One partnership is on record.

• Bond Trading Platform (acquisition target)majorStrategic or Co-development Partner · 6 April 2026BYMA announced the acquisition of a bond trading platform on April 6, 2026. This represents a significant strategic expansion beyond the entertainment ticketing business into financial markets infrastructure. The Latin Finance publisher reported this as a notable move by BYMA to diversify its platform offerings.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sympla: Brazil's leading event ticketing and management platform, offering online ticket sales, access control, and producer tools. Sympla is Byma's closest direct competitor, targeting the same SMB event producers and consumer audience in Brazil with a very similar feature set.
• Ingresso.com: Brazilian online ticketing platform owned by Eventim, selling tickets for concerts, theater, sports, and entertainment events. Ingresso.com competes directly with Byma for consumer ticket purchases in Brazil and brings deeper relationships with major promoters and venues.
• Blueticket: Brazilian ticketing platform with online sales, access control, and producer dashboards. Blueticket competes head-to-head with Byma across the same product modules and Brazilian producer segments.
• BrazilTix: Brazilian event ticketing platform offering online ticket sales and event management tools. BrazilTix targets a similar SMB producer and consumer audience to Byma in Brazil with comparable self-serve functionality.

Broad incumbents

• Eventim: European-headquartered global ticketing and live entertainment platform with significant Brazilian operations through Ingresso.com. Eventim is a broader incumbent whose ticketing technology and primary box-office systems overlap directly with Byma's core offering.
• Eventbrite: Global self-serve ticketing and event management platform operating in Brazil. Eventbrite competes with Byma for SMB and mid-market event producers, offering broader international reach but with less local customization for Brazilian payment methods and PDV/promoter workflows.
• Ticketmaster: World's largest ticketing platform, active in Brazil primarily through major concert and sports tours. Ticketmaster competes for primary ticketing of large-scale events that Byma's Brazilian producer base also serves, representing the upper-end competitive threat.

Emerging players

• DICE: Mobile-first music ticketing platform with anti-scalp and social-discovery features. While not Brazil-native, DICE's emphasis on access control, mobile tickets, and fan-first features competes conceptually with Byma's producer-side and access-control strengths.
• Fever: Global event-discovery and ticketing platform with growing Latin American presence. Fever focuses on curated experiences and influencer-driven discovery, intersecting with Byma's ticketing-plus-promotion model while typically targeting larger urban audiences.

Regional players

• Sympla (Inklua/Eventro): Other Brazilian and Latin American regional ticketing operators (e.g., BoletoEventos, Ticket Hoy) offer comparable primary ticketing and PDV features in specific states or sub-regions of Brazil, partially overlapping with Byma's service area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BymaBr
• LinkedInlinkedin.com/company/app-byma

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Byma