Mahija Parahita Nusantara

What Mahija Parahita Nusantara does

Mahija Parahita Nusantara (legally Yayasan Mahija Parahita Nusantara) is an Indonesian non-profit foundation established in 2021 by Coca-Cola Europacific Partners Indonesia (CCEP Indonesia) and Dynapack Asia. The foundation operates at the upstream of Indonesia's PET bottle recycling value chain, coordinating a network of Collection Centers and Collection Partners (Lapak) to ensure ethical, traceable, bottle-to-bottle recycling, while simultaneously delivering social programs to the informal waste workers (pemulung and "Pahlawan Daur Ulang") who form the backbone of collection. Programs are organized under three pillars: Enhanced Waste Collection (responsible PET sourcing through Collection Centers, responsible sourcing via The Circulate Initiative, and traceability pilots), Empowered Waste Workers (Hidup Berdaya for productive activities, identity documentation, and occupational health training; Semangat Sehat Mahija for clinical and mental health; Membangun Harapan Indonesia for children's education), and Enabling Partnership (multi-stakeholder collaboration with banks, ministries, NGOs, and recyclers).

The foundation's portfolio includes five branded programs — Hidup Berdaya, Semangat Sehat Mahija, Membangun Harapan Indonesia, KOLASTIK, and Recycle in Action — supplemented by sub-programs such as Mahija Mobile School, DBS x Mahija Mobile School, and Sahabat Sehat Mahija. There are no proprietary technology products; the foundation's "platform" is its operational logistics network spanning 27+ collection points and 30 collection partners across Java, with documented processing capacity of 31,500 tons of PET annually (equivalent to roughly 2 billion bottles). Its outputs are measured in social-impact units — 30,000+ waste workers supported, 314 children reached via Mobile School in H1 2025, 111 identity documents issued in H1 2025, and 134,897 PET bottles collected through Recycle in Action in the first half of 2025.

The business model is corporate and donor-funded philanthropy, not commercial. Revenue mechanics consist of grants and in-kind contributions from founding partners CCEP Indonesia and Dynapack Asia, plus additional support from Bank DBS Indonesia, DBS Foundation, Frestea, CARE Indonesia, KemenPPPA, Mentari Group, and others. There are no products or services sold to beneficiaries; programs and identity, health, and education services are delivered free of charge to waste worker communities. Pricing, revenue, and budget figures are not publicly disclosed. The GTM motion is effectively partnership-led, with go-to-market executed through corporate sustainability programs, brand-owner responsible-sourcing initiatives, and government/NGO collaborations rather than traditional sales channels.

Name

Mahija Parahita Nusantara

Legal name

Yayasan Mahija Parahita Nusantara

Website

https://mahijaparahitanusantara.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Mahija Parahita Nusantara is an Indonesian non-profit foundation that strengthens ethical PET bottle collection and empowers informal waste workers (pemulung) through health, education, and identity documentation programs across Java, operating via a network of Collection Centers and Partners funded primarily by CCEP Indonesia and Dynapack Asia.

Ownership category

akta.pro rank

Product category

Non-profit Waste Management Foundation

NAICS

Solid Waste Collection (562111), Waste Collection (56211)

SIC

Refuse Systems (4953)

akta.pro primary industry

Municipal Solid Waste Collection (Residential/Commercial) (IMAIAFAA)

Keywords

• PET bottle recycling
• Waste worker empowerment
• Circular economy programs
• Informal waste collection
• Community health education

Headquarters

HQ city

Cilandak

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Foundation Funding: Mahija Parahita Nusantara is a non-profit foundation funded by strategic partners including Coca-Cola Europacific Partners Indonesia (CCEP Indonesia) and Dynapack Asia. The foundation operates charitable programs for waste workers and does not generate commercial revenue from products or services.

Distribution channels3 records

Marketing channels6 records

Core offering

Mahija Parahita Nusantara is an Indonesia-based non-profit foundation that strengthens ethical PET bottle waste collection through a network of Collection Centers and Collection Partners. It simultaneously empowers informal waste worker (pemulung) communities by delivering health, education, and livelihood programs at the upstream of the recycling supply chain.

Product overview

Mahija Parahita Nusantara Foundation operates as a non-profit organization with three strategic pillars: Enhanced Waste Collection, Empowered Waste Workers, and Enabling Partnership. The organization focuses on strengthening upstream PET plastic recycling in Indonesia by working with Collection Centers and Collection Partners (Lapak), while simultaneously empowering waste workers through health, education, and livelihood programs including Hidup Berdaya, Semangat Sehat Mahija, and Membangun Harapan Indonesia. The portfolio includes community programs like KOLASTIK for public education, Mahija Mobile School for informal education, and Sahabat Sehat Mahija for community health workers. This is not a technology product company but a foundation that coordinates waste collection networks and community empowerment initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Hidup Berdaya: Program supporting waste workers through productive community-based activities, basic needs support, identity access assistance, and occupational health and safety training.
• Semangat Sehat Mahija
• Membangun Harapan Indonesia
• KOLASTIK (Kolaborasi Daur Ulang Plastik)
• Recycle in Action

Products and services

• Enhanced Waste Collection
• Hidup Berdaya
• Semangat Sehat Mahija
• Membangun Harapan Indonesia
• KOLASTIK
• Mahija Mobile School
• Sahabat Sehat Mahija

Quantifiable outcome

• 31,500 tons of PET bottles processed per year, equivalent to 2 billion bottles
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, major and minor.

• The Circulate Initiative (TCI)coreStrategic or Co-development Partner · 1 January 2024TCI is a global non-profit focused on tackling ocean plastic pollution. Mahija serves as the implementing partner for Responsible Sourcing Initiative (RSI) in Indonesia, which applies the Harmonized Responsible Sourcing Framework for Recycled Plastics to ensure ethical recycling practices.
• Coca-Cola Europacific Partners Indonesia (CCEP Indonesia)coreStrategic or Co-development Partner · 1 January 2021CCEP Indonesia is a founding partner of Mahija Parahita Nusantara Foundation. The company established the foundation as part of its commitment to managing post-consumer PET bottle waste ethically and sustainably. CCEP supports various programs including Responsible Sourcing Initiative, health services, and community empowerment activities.
• Dynapack AsiacoreStrategic or Co-development Partner · 1 January 2021Dynapack Asia co-founded Mahija Parahita Nusantara Foundation together with CCEP Indonesia as part of their shared commitment to ethical PET bottle recycling and waste worker welfare in Indonesia.
• Bank DBS IndonesiamajorGTM or Marketing PartnerBank DBS Indonesia partners with Mahija through the People of Purpose (PoP) volunteer program, providing financial literacy education to waste workers and supporting the DBS x Mahija Mobile School initiative for children's education.
• DBS FoundationmajorGTM or Marketing PartnerDBS Foundation supports Mahija's Mobile School program, providing educational resources and volunteer mentors for children of waste workers in Jakarta.
• Ministry of Women Empowerment and Child Protection (KemenPPPA)majorStrategic or Co-development PartnerMahija collaborates with KemenPPPA on National Children's Day events, working together to promote inclusion, equity, and access to education for children from waste picker families.
• Frestea (Coca-Cola Indonesia)minorGTM or Marketing PartnerFrestea supports Mahija's Ramadan Berbagi program, providing donations of basic food packages (sembako) and iftar packages for waste workers and families during Ramadan.
• Mentari GroupminorGTM or Marketing PartnerMentari Group donated 2,613 books to Mahija for distribution to seven waste worker community locations, supporting literacy and education access for children of waste workers.
• Doctor ShareminorStrategic or Co-development PartnerDoctor Share provides medical services during Semangat Sehat Mahija health programs, offering general medical examinations for waste workers.
• Hati PlongminorStrategic or Co-development PartnerHati Plong provides psychology consultation services as part of Mahija's mental health support for waste workers.
• ASOBSI (Indonesian Waste Bank Association)minorStrategic or Co-development PartnerMahija collaborates with ASOBSI Bogor chapter for strategic partnership to promote high-value PET plastic bottle collection and strengthen circular economy practices.
• Bank Sampah BarokahminorChannel Partner/ Reseller/ DistributorStrategic partnership with Bank Sampah Barokah in Bogor for PET bottle collection, with Mahija collecting 400 kg of PET bottles as the first pickup from this partner.
• CARE IndonesiaminorStrategic or Co-development PartnerCARE Indonesia partners with Mahija on community entrepreneurship programs for waste workers, supporting income-generating activities.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hasiru Dala: Indian non-profit working with informal waste pickers on collection, livelihoods, and social protection. Highly comparable model of organizing informal waste workers into formal associations while integrating with municipal and brand-owner recycling supply chains.
• The Circulate Initiative: Global non-profit focused on ocean plastic pollution and the parent of the Responsible Sourcing Initiative that Mahija implements in Indonesia. Closely aligned mission around ethical recycled-plastic supply chains and informal-worker welfare.
• Waste4Change: Indonesian waste-management service provider offering responsible waste collection, recycling, and education programs. Overlaps with Mahija on PET collection, community education, and CSR/sustainability program delivery in Indonesia.
• Plastic Bank: Social enterprise that operates ethical plastic collection networks in coastal communities across Southeast Asia, paying collectors above-market rates and integrating with brand ESG programs — directly comparable operating model to Mahija.
• Wecyclers: Nigeria-based social enterprise that rewards households for recycling and uses a network of informal collectors — analogous community-based, worker-empowerment collection model adapted to an emerging market context.

Broad incumbents

• Plastic Pollution Coalition: Global non-profit coalition working on plastic-pollution reduction across the value chain — comparable mission scope around source reduction, ethical recycling, and worker welfare in plastic supply chains.
• GAIA (Global Alliance for Incinerator Alternatives): Global alliance of NGOs advocating zero-waste and just transition for informal waste workers — overlaps with Mahija on policy advocacy and informal-sector recognition, particularly in Asia-Pacific.

Emerging players

• Octopus Indonesia: Indonesian waste-management and recycling platform that connects households, businesses, and waste collectors through digital tooling — competes for the same informal-worker pool and brand-owner recycling volumes in Indonesia.
• Gringgo Indonesia: Indonesia-based waste-tech company using AI and mobile tools to formalize waste-bank and informal-picker operations — adjacent technology layer that could complement or compete with Mahija's community-collection network.

Regional players

• ASOBSI (Asosiasi Bank Sampah Indonesia): Indonesian Waste Bank Association and one of Mahija's named partners. Operates a national network of community waste banks that collect recyclables including PET — directly comparable grassroots collection infrastructure within Indonesia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC_MyLlw6M9b7oixpxRUuwrA
• LinkedInlinkedin.com/company/mahija-parahita-nusantara-foundation
• Instagraminstagram.com/mahijaparahitanusantara
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Mahija Parahita Nusantara