HatiPlong

What HatiPlong does

HatiPlong is an Indonesian digital mental health platform founded in 2021 and operated by PT. Resanoma Inovasi Sehat, headquartered in Jakarta. The company connects individual consumers and corporate clients with licensed clinical psychologists (M.Psi., STR, SIP PK) for online video-based counseling, in-person sessions, EMDR trauma therapy, couples counseling, and mental health assessments. Its core offering is organized into a four-tier care stratification model — Hampir Okay (light support from certified counselors), Over Functioning (1–3 year psychologists), Low Battery (>3 year psychologists), and System Crash (senior psychologists with >10 years) — that matches client severity to psychologist seniority. Pricing is not publicly disclosed; prospective clients are directed to WhatsApp and email inquiries.

The platform is built on NiceDay Netherlands' technology infrastructure, which provides video consultation, secure messaging, session scheduling, and diary/tracker functionality, while HatiPlong operates its own booking platform at konsultasi.hatiplong.com. The technology layer includes HTTPS/TLS encryption, role-based access controls, and UU PDP-compliant data handling, with marketing analytics integrated via Google Analytics, Google Ads, Meta Pixel, and TikTok Pixel under strict data minimization. The platform is transitioning away from the NiceDay mobile app toward its own web-based booking workflow.

HatiPlong operates a dual go-to-market: direct-to-consumer via hatiplong.com for individual sessions and a B2B Employee Assistance Program (HatiPlong for Business, hatiplong.co) targeting corporate clients. Revenue is generated through per-session fees, multi-session packages (Paket Plong), EMDR Pro/Pro+ tiers, couples sessions, Cek Plong assessment bundles, and enterprise EAP contracts. The company is privately held, appears to be bootstrapped with no disclosed external funding, and maintains a 19-person team. Content marketing through an extensive psychology blog and seven social channels drives top-of-funnel acquisition, complemented by paid search and social advertising.

Name

HatiPlong

Legal name

PT. Resanoma Inovasi Sehat

Website

https://hatiplong.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

HatiPlong is an Indonesian digital mental health platform founded in 2021 that connects individuals and corporate clients with licensed clinical psychologists for online and in-person counseling, EMDR therapy, and mental health assessments. Powered by NiceDay Netherlands technology, it operates on a tiered care model.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta Selatan

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Online Counseling Sessions (Sesi Online Plong): Individual online consultation sessions with licensed clinical psychologists. Clients select their preferred psychologist and available time slot through konsultasi.hatiplong.com, complete payment, and receive confirmation via email. Sessions are conducted via video call through the NiceDay platform.
2. Offline/In-Person Counseling (Sesi Offline Plong): Face-to-face in-person consultation sessions with chosen psychologists. Offered as an alternative delivery channel for clients who prefer in-person therapy.
3. EMDR Therapy Sessions: Specialized EMDR (Eye Movement Desensitization and Reprocessing) therapy sessions available in Pro and Pro+ tiers with psychologists of varying certification levels. Delivered both online and potentially in-person.
4. Paket Plong (Session Packages): Bundled consultation packages (4 sessions) offering discounted rates compared to single sessions. Packages include Curhat Plong (budget counselor sessions), Jadi Plong, Yang bikin Plong, Jos Plong, EMDR Pro, and EMDR Pro+.
5. Duo Plong (Couples Counseling): Online counseling sessions conducted in pairs with a partner. Sold as a distinct service targeting relationship and family issues.
6. Cek Plong (Mental Health Check Package): A 1+1 package combining mental health screening with a counseling session, providing assessment and follow-up consultation.
7. Employee Assistance Program (EAP) for Business: Corporate mental health benefit service offered under HatiPlong for Business (hatiplong.co), providing employers with mental health support services for their employees as part of an EAP offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

HatiPlong is an Indonesian online mental health platform that connects adult clients with licensed clinical psychologists for individual, couples, EMDR trauma, and in-person counseling sessions. Services are packaged into tier-routed offerings (Sesi Online Plong, Sesi Offline Plong, Paket Plong bundles, EMDR Plong, Duo Plong, Cek Plong) and delivered primarily via video through the NiceDay Netherlands technology stack. A separate HatiPlong for Business unit sells Employee Assistance Program (EAP) access to corporate clients in Indonesia.

Product overview

HatiPlong is an online mental health platform operated by PT. Resanoma Inovasi Sehat, offering a tiered consultation service system. The core offerings include Sesi Online Plong (video-based online counseling via NiceDay platform) and Sesi Offline Plong (in-person consultations), supported by specialized therapy packages (EMDR Plong for trauma therapy), couple sessions (Duo Plong), and assessment packages (Cek Plong). Consultation sessions are stratified into four tiers based on severity (The Hampir Okay through The System Crash), accompanied by budget-friendly add-on packages (Curhat Plong, Jadi Plong, Yang bikin Plong, Jos Plong, EMDR Pro/Pro+). The platform also provides free mental health self-assessments, workshops, and corporate EAP services under HatiPlong for Business.

Differentiator

Problem solved

Functional benefit

Products and services

• Sesi Online Plong Individual online consultation sessions with licensed Indonesian clinical psychologists delivered via secure video call through the NiceDay platform. Clients choose a psychologist and time slot, complete payment through konsultasi.hatiplong.com, and receive email confirmation. Sessions are routed to provider tiers (Hampir Okay, Over Functioning, Low Battery, System Crash) based on severity.
• Sesi Offline Plong Face-to-face in-person consultation sessions with a chosen HatiPlong psychologist at a physical location, offered as an alternative delivery channel for clients who prefer in-person therapy over video.
• Paket Plong Bundled 4-session consultation packages providing discounted rates versus single sessions. Includes Curhat Plong (budget counselor venting sessions), Jadi Plong (mental refresh package), Yang bikin Plong (budget mood-improvement package), and Jos Plong (premium energetic days package) with HatiPlong psychologists or counselors.
• EMDR Plong Eye Movement Desensitization and Reprocessing trauma therapy delivered online by experienced psychologists using bilateral stimulation. Available in Pro (experienced psychologists under supervision) and Pro+ (psychologists with official EMDR Indonesia / EMDR International certifications) tiers.
• Duo Plong Online counseling sessions conducted with two clients together with a partner (couples or pairs), targeting relationship and family issues through joint therapeutic work with a HatiPlong psychologist.
• Cek Plong 1+1 bundled package that pairs a structured mental health screening assessment with one online counseling session, combining diagnostic check-in with immediate therapeutic follow-up from a HatiPlong psychologist.
• Free Mental Health Tests (Tes Gratis) Free self-service psychological screening assessments covering burnout, depression, stress, well-being, anxiety, and family and relationship domains, accessible without purchase. Not intended as clinical diagnosis or replacement for professional evaluation.
• HatiPlong for Business (Employee Assistance Program) Corporate Employee Assistance Program (EAP) offered under the HatiPlong for Business sub-brand at hatiplong.co, providing Indonesian employers with their employees' access to HatiPlong's licensed psychologist network for workplace mental health support.
• Workshop Plong Group training sessions and workshops for mental health education and skill development, offered as a paid supplementary offering beyond one-to-one counseling.

Quantifiable outcome

• HatiPlong is NOT an emergency service. The platform explicitly states it does not replace psychiatric emergency care and directs users in crisis to national hotlines (119 ext. 8, 110, 118/119).

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

One partnership is on record.

• NiceDay NetherlandscoreTechnology or IntegrationHatiPlong's online services are powered and supported by NiceDay Netherlands' technology platform. Every HatiPlong psychologist delivers services meeting the highest standards through the NiceDay system, which provides the video consultation, scheduling, session notes, diary, and tracker functionality underpinning the service. NiceDay also processes certain user data as a data processor — HatiPlong and NiceDay share access to client data for service delivery purposes. The NiceDay app was previously used for consultation delivery but is currently in the process of service discontinuation per the Syarat dan Ketentuan (Terms and Conditions).

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Riliv: Indonesian mental health platform offering online counseling with psychologists and self-guided content. Directly competes with HatiPlong in the same geography and product category (digital therapy for Indonesian consumers).
• Bicarakan: Indonesia-based online counseling and mental health platform connecting users with psychologists. Closely comparable service model (online psychology sessions, content-led acquisition) targeting the same Indonesian consumer base.

Broad incumbents

• Headspace: Global consumer and employer mental health platform combining content, coaching, and therapy. Comparable in B2B EAP (Headspace for Work) and online therapy delivery, though at much larger global scale.
• BetterHelp: Global leader in online therapy subscription services. While not operating in Indonesia, it represents the global benchmark for online counseling delivery, UX, and subscription packaging that HatiPlong's model implicitly competes with.
• Alodokter: Largest Indonesian health information and teleconsultation platform. Adjacent incumbent with overlapping audience and capability to add mental health services, posing cross-category competitive risk.
• Docquity: Southeast Asia's largest community of healthcare professionals with growing telehealth and CME services. Relevant given its professional network in psychiatry/psychology and emerging patient-facing telehealth layers.
• Halodoc: Major Indonesian telehealth super-app covering general physician, pharmacy, and adjacent health services. Competes indirectly with HatiPlong through broad healthcare access and could expand into mental health verticals.

Regional players

• Intellect: Singapore-headquartered mental health benefits and EAP provider serving employers across Southeast Asia. Comparable B2B EAP motion to HatiPlong for Business, with overlap on enterprise mental health procurement.
• MindFi: Southeast Asia-focused mental health platform offering therapy and wellness content across multiple markets. Comparable model but operates regionally rather than purely domestic, intersecting with HatiPlong's online therapy approach.

Emerging players

• Wysa: AI-driven mental health chatbot and self-care platform serving consumers and employers globally. Comparable self-service screening and corporate wellness overlap with HatiPlong's free tests and EAP offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hatiplong
• YouTubeyoutube.com/channel/UCAr13oNP1RM8zMeomLP7Pgg/featured
• Facebookfacebook.com/HatiPlong-106873131744009
• LinkedInlinkedin.com/company/hatiplong
• Instagraminstagram.com/hatiplong
• Pinterestid.pinterest.com/hatiplong/_created
• TikToktiktok.com/@hatiplong

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HatiPlong