Southlands

What Southlands does

Southlands is an open-air shopping, dining, and entertainment center located in Aurora, Colorado, a Denver suburb, operating under the legal entities Southlands TC, LLC and Southlands PC, LLC. The property is managed by M&J Wilkow Properties, LLC and features a four-block Main Street configuration with a community plaza, retail stores, restaurants, a movie theater, and a health club. The asset serves Aurora and Denver metro residents with family-oriented amenities and a diversified tenant mix.

The property underwent a major capital reinvestment branded as 'The Peak of Southlands,' introducing an upgraded Town Square with a pop-jet fountain and fire pit, seasonal ice skating at The Pond 2.0, and the Cub Hub children's play area, alongside a relocated Guest Services hub at the Clock Tower offering complimentary gift wrapping, stroller and wheelchair rentals, and visitor information. The center operates the Peak Perks loyalty program (with a $10 birthday gift card incentive tied to email signup) and sells Southlands gift cards online. Digital engagement is multi-channel across Instagram, Facebook, TikTok, and an e-newsletter.

The business model is built primarily on retail tenant leasing — generating recurring rental income from anchor stores, specialty retailers, restaurants, and service providers — supplemented by gift card sales (transaction-based with float economics), event sponsorships and partnerships, and ancillary revenue from on-site amenities (EV charging via Volta partnership, hotel referral programs). Customer segments include local Aurora/Denver metro residents, families with children, and the tenant businesses themselves; the property is positioned as a regional community gathering destination competing on experience rather than transactional retail alone.

Name

Southlands

Legal name

Southlands TC, LLC & Southlands PC, LLC

Website

https://www.shopsouthlands.com/

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Southlands is a four-block open-air shopping, dining, and entertainment center in Aurora, Colorado, managed by M&J Wilkow Properties, serving Denver metro residents and families with retail, restaurants, a cinema, ice skating, and community events under the 'Peak of Southlands' brand.

Ownership category

akta.pro rank

Product category

Shopping Center / Retail Real Estate

NAICS

Amusement Parks and Arcades (7131), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Motion Picture Theaters (7830)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

akta.pro secondary industry

Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)

Keywords

• Shopping center operations
• Retail leasing
• Commercial property management
• Entertainment venue operations
• Retail real estate

Headquarters

HQ city

Aurora

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Tenant Leasing: Southlands generates revenue by leasing retail space to tenants including shops, restaurants, and entertainment providers. Tenants include anchor stores, specialty retailers, dining establishments, and service providers.
2. Gift Card Sales: Sale of Southlands gift cards which drive customer spend and capture market share from potential competitors. Gift cards provide upfront cash flow and encourage repeat visits to the mall.
3. Event Sponsorships and Partnerships: The mall hosts events and programs that may include corporate sponsorships, vendor fees for participation, and partnership opportunities with local businesses and organizations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Southlands operates a shopping, dining, and entertainment center in Aurora, Colorado, leasing retail space to shops, restaurants, and entertainment providers including a movie theater. The property offers consumer-facing services including the Peak Perks loyalty program, a gift card program, and on-site Guest Services at the Clock Tower featuring complimentary gift wrapping and stroller/wheelchair rentals.

Product overview

Southlands is a shopping, dining, and entertainment center in Aurora, Colorado, operated by M&J Wilkow Properties, LLC. The property features retail stores, dining options, a movie theater, and various entertainment amenities. The center operates a loyalty program (Peak Perks), sells gift cards, and provides guest services at the Clock Tower. A major redevelopment initiative called 'The Peak of Southlands' has introduced new amenities including the Town Square with a pop-jet fountain and fire pit, The Pond 2.0 ice skating area, and the Cub Hub children's play area.

Differentiator

Problem solved

Functional benefit

Products and services

• Southlands Shopping Center
• Southlands Gift Card
• Peak Perks Loyalty Program
• Guest Services at the Clock Tower

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• Bent Barley BrewingminorChannel Partner/ Reseller/ Distributor · 1 January 2023Restaurant tenant at Southlands featured in AuroraTV Craft Brews Tour coverage Summer 2023. Represents the dining/entertainment tenant mix.
• M&J Wilkow Properties, LLCcoreStrategic or Co-development PartnerM&J Wilkow Properties, LLC is the property management company for Southlands. They oversee mall operations, tenant relations, and have been instrumental in the 'Peak of Southlands' redevelopment initiative. The footer states 'MANAGED BY M&J WILKOW PROPERTIES, LLC.'
• Hotel PartnersminorGTM or Marketing PartnerSouthlands has a dedicated 'Hotel Partners' page indicating partnerships with local hotels to drive visitors to the mall. Part of visitor services initiative.
• AuroraTVminorGTM or Marketing PartnerLocal media partner providing coverage of Southlands events and tenant features including Craft Brews Tour with Bent Barley Brewing.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Simon Property Group: Simon Property Group is the largest U.S. shopping center REIT, operating a national portfolio of malls, premium outlets, and lifestyle centers. Relevant as a broad incumbent setting benchmark tenant economics, leasing terms, and cap rates across the shopping center asset class that Southlands competes within.
• Macerich: Macerich is a major U.S. shopping center REIT focused on regional malls and lifestyle centers, including properties in the Western U.S. Broadly comparable as a publicly-traded owner/operator in the same shopping center category as Southlands, including Denver-metro exposure.
• Taubman Centers: Taubman is a U.S. shopping center REIT operating a portfolio of regional and super-regional malls with a focus on premium retail and entertainment. Relevant as a broad incumbent setting tenant rent benchmarks and operating standards for the shopping center category Southlands operates in.
• Brookfield Properties: Brookfield Properties operates a large portfolio of retail, office, and mixed-use properties, including shopping centers across the U.S. Comparable as a broad institutional incumbent with similar retail real estate expertise and asset management capabilities.
• Federal Realty Investment Trust: Federal Realty is an open-air shopping center REIT specializing in high-quality mixed-use and lifestyle centers in affluent U.S. markets. Highly relevant as an incumbent peer in the lifestyle/open-air shopping center category Southlands competes within.

Direct peers

• Aspen Grove Lifestyle Center: Aspen Grove is an open-air lifestyle center in Littleton, CO featuring retail, dining, and entertainment amenities. Closely comparable format and positioning to Southlands as a Denver-metro lifestyle destination.
• Park Meadows: Park Meadows is a super-regional shopping center in Lone Tree, CO serving the south Denver metro with a similar mix of retail, dining, and entertainment. It is a direct Denver-metro competitor for shopper and tenant demand that Southlands targets.
• Cherry Creek Shopping Center: Cherry Creek Shopping Center is an upscale open-air and enclosed retail center in Denver, CO, operated by a major retail REIT. Comparable as a Denver-metro shopping destination competing for the same shopper wallet share and tenant roster as Southlands.
• FlatIron Crossing: FlatIron Crossing is a regional shopping mall in Broomfield, CO serving the northwest Denver metro with a comparable retail, dining, and entertainment mix. Direct Denver-metro competitor for the same regional shopper base.
• Belmar: Belmar is a walkable, mixed-use lifestyle center in Lakewood, CO (Denver metro) featuring retail, dining, entertainment, public plaza, and residential. It is the closest direct competitor to Southlands in the same metro, sharing the open-air lifestyle center, family-friendly amenity, and event-driven positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/shopsouthlands
• Instagraminstagram.com/shopsouthlands
• TikToktiktok.com/@shopsouthlands_aurora
• Xx.com/shopsouthlands
• LinkedInlinkedin.com/company/southlands-shopping-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southlands