New Element
New Element AS is a 25-year-old, four-person Oslo-based web agency serving 100+ Norwegian SMBs with WordPress/WooCommerce design, hosting, SEO, Google Ads, service agreements, and Microsoft 365 managed IT services.
- Company typePrivate
- Founded2001
- HeadquartersOslo, Norway
- Headcount1–10
- GTM typeB2B
- OfferingServices
What New Element does
New Element AS is a privately held Norwegian web agency headquartered at Bedriftsveien 10, Oslo, founded in 2001 and operating for 25 years. The firm delivers WordPress-based web solutions, WooCommerce online stores, SEO and Google Ads marketing, web hosting, service agreements, GDPR compliance, accessibility services, and IT operations (including Microsoft 365) to more than 100 small and medium-sized business customers across Norway. Its core technical asset is the proprietary NE Master platform, a customized WordPress master configuration with pre-selected plugins optimized for Norwegian payment gateways (Vipps, Klarna, Bambora), shipping providers (Bring, ProTeria), and accounting systems (Tripletex, Visma, Fiken).
The business is a four-person team led by CEO Tore Sanne, Technical Lead Geir Hagen, developer Rodrigo Perez, and accounting manager Anne-Merethe Aspli. Revenue derives from one-time web design and development project fees, tiered monthly service agreements (MINI, STANDARD, CUSTOM), resold hosting through Syse Data and Servebolt infrastructure partners, Google Ads and Google Shopping campaign management, and supplementary IT-Drift managed services. Customer acquisition is sales-led via organic search, Google Ads, referrals, and a content marketing blog, with quote-based project pricing and Norwegian-language direct sales.
The firm has co-developed the Design+ product with Quick Systems targeting automotive, motorcycle, and boat dealers, and holds partnerships with Zendesk (support), Google (advertising), Facebook (campaign measurement), Quick Systems (vertical e-commerce), Syse Data and Servebolt (hosting), and Nortelecom. It maintains GDPR and Privacy Shield compliance, EU data hosting, and a Data Protection Officer role. All operations are domestic to Norway with no disclosed geographic expansion, external funding, M&A, or venture investment.
New Element firmographics
Firmographics- Name
- New Element
- Legal name
- New Element AS
- Website
- https://newelement.no
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- New Element AS is a 25-year-old, four-person Oslo-based web agency serving 100+ Norwegian SMBs with WordPress/WooCommerce design, hosting, SEO, Google Ads, service agreements, and Microsoft 365 managed IT services.
- Ownership category
- akta.pro rank
New Element industry classification
Industry- Product category
- Web Design Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- On-Page SEO (Content Optimization, Internal Linking) (BPAFAJAB)
- akta.pro secondary industries
- Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA), Enterprise SEO (Large Sites, Governance, Workflow) (BPAFAJAF)
Keywords
Where New Element is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
New Element business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Web Design and Development: One-time project fees for designing and developing websites, e-commerce stores, and digital solutions. Pricing based on complexity, number of pages, and required integrations.
- Service Agreements (MINI, STANDARD, CUSTOM): Recurring monthly/annual fees for ongoing maintenance, security updates, bug fixes, and technical support. Different tiers serve different customer complexity levels.
- Web Hosting (Server Leie): Monthly fees for web hosting through partner Syse Data, including managed backups, security scanning, and infrastructure management.
- Digital Marketing Services: Fees for SEO services, Google Ads management, and online marketing campaigns. Pricing depends on scope and campaign budget.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | MINI - Basic maintenance for simple websites |
| Subscription | Monthly | STANDARD - Mid-tier maintenance with extended support |
| Subscription | Monthly | CUSTOM - Full-service maintenance for e-commerce and complex integrations |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
New Element product offering
Product offeringCore offering
New Element is a Norwegian web agency that builds and maintains WordPress-based websites and WooCommerce online stores for businesses, primarily SMBs. The agency bundles custom design, e-commerce setup, SEO, Google Ads management, GDPR cookie compliance, and ongoing hosting and maintenance service agreements on top of its proprietary NE Master framework.
Product overview
New Element is a Norwegian web agency offering a WordPress-based web solutions platform. The core offering centers on the NE Master (customized WordPress CMS) as the foundational platform, with WooCommerce as the primary e-commerce add-on for online stores. The company provides integrated services including SEO and search engine marketing (Google Ads, Google Shopping, Google My Business), web hosting via Tornado Web Server, IT operations and Microsoft 365 services, service agreements (MINI/Standard/Custom tiers), accessibility compliance, and GDPR/privacy solutions. Design+ extends Quick Systems ERP integration for automotive/boat industries. All solutions leverage the open-source WordPress ecosystem with New Element's selected plug-ins for WooCommerce, payment gateways (Klarna, Vipps, PayPal, Stripe, Bambora), shipping (Bring, ProTeria), and accounting systems (Tripletex, Visma, Xledger).
Differentiator
Problem solved
Functional benefit
Brands
- NE Master: Customized WordPress master platform with selected plugins developed by New Element for their web solutions.
Products and services
- Web design and production (WordPress-based) Custom design and build of WordPress websites for Norwegian businesses and organizations, leveraging the in-house NE Master framework.
- WooCommerce e-commerce stores Online store builds on WooCommerce with Norwegian payment (Vipps, Klarna) and shipping/carrier integrations for small and medium retailers.
- SEO (search engine optimization) Ongoing SEO service for client sites to improve organic search visibility in the Norwegian market.
- Google Ads / Google Shopping management Management of paid search and Google Shopping campaigns on Google Ads for SMB clients.
- Service agreements (serviceavtaler) Recurring monthly service/maintenance plans in MINI, STANDARD, and CUSTOM tiers covering hosting, security updates, support, and backups.
- Web hosting (Tornado Web Server / TWS) Managed hosting on Tornado Web Server delivered via the Servebolt partnership, with Norwegian data center placement.
- GDPR cookie consent solution Cookie consent and GDPR-compliance tooling bundled into NE Master for client websites.
- Universal design (accessibility) add-on Accessibility and universal-design enhancements to client sites to support Norwegian universal design requirements.
Quantifiable outcome
- 100+ customers served with professional web solutions
- +2 more outcomes
Companies that use New Element
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles1 record
New Element technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration34 records
Feature2 records
New Element partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Syse DatacoreSyse Data in Tønsberg provides server infrastructure and web hosting services for all New Element customers. They manage the servers where customer data is stored, located in Norway and/or EU. New Element resells hosting services through their partnership.
- Quick SystemscoreNew Element has collaborated with Quick Systems for over 3 years, developing the Design+ product for Quick 3 e-commerce solution. This includes extended design, Ajax quick search, and custom Google visibility features specifically tailored for automotive, motorcycle, and boat industries.
- Zendesk Inc.coreZendesk provides the customer service platform for handling inquiries and support tickets. All chat and email correspondence with customer service ([email protected] and [email protected]) is processed through Zendesk servers. Data is stored on Zendesk servers in the USA.
- Facebook Ireland / Facebook Inc.minorFacebook measures the reach and results of New Element's advertising campaigns on Facebook. Used for tracking and analyzing ad performance for client campaigns.
- GooglecoreGoogle is a key advertising partner for New Element's digital marketing services. New Element manages Google Ads campaigns for clients and utilizes Google's advertising ecosystem including Search, Shopping, and Display networks.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
New Element competitors and assessment
Company assessmentDirect peers
- Creuna: Nordic digital agency (now part of Capgemini Invent) providing web platforms, e-commerce, and digital marketing across Scandinavia. Direct competitor in the Norwegian web agency space with comparable WordPress and content platform expertise.
- Netlife Design: Norwegian digital agency focused on design, web development, and digital strategy for SMB and enterprise clients. Direct competitor in the Norwegian web agency market with overlapping WordPress and e-commerce services.
- Trigger: Norwegian creative and digital agency specializing in web, design, and digital marketing for SMB and mid-market clients. Overlaps with New Element's full-service web agency model in the Norwegian market.
- Anti (formerly TRY Reklame): Norwegian creative agency offering digital marketing, web solutions, and brand strategy. Comparable in its full-service Norwegian agency model, though with stronger focus on creative campaigns and brand work.
Broad incumbents
- Bouvet ASA: Listed Norwegian IT consulting and digital services company with a wide portfolio including web solutions, design, and digital marketing. Operates at a larger scale across Scandinavia but overlaps with New Element's web development and digital marketing offerings.
- Itera ASA: Nordic digital consultancy offering web development, e-commerce, and digital marketing services. Larger, publicly listed peer with similar end-to-end web solution capabilities but serving mid-market and enterprise clients.
- Webstep ASA: Norwegian IT consultancy listed on Oslo Børs providing software development, web solutions, and IT operations. Comparable to New Element's IT-Drift and web development services but at greater scale and broader scope.
Emerging players
- Visma AS: Major Nordic SaaS provider whose accounting and ERP systems (Visma eAccounting, Visma.net) New Element integrates with. While not a direct competitor, Visma's vertical SaaS platforms increasingly bundle web presence features, posing adjacent competition for SMB IT budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
New Element social profiles
Digital presenceNew Element compliance and trust
Trust signalCompliance3 records
New Element financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Element leadership team
Management profileNumber of profiles
Profiles4 records
New Element funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Element M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Element
What does New Element do?
New Element is a Norwegian web agency that builds and maintains WordPress-based websites and WooCommerce online stores for businesses, primarily SMBs. The agency bundles custom design, e-commerce setup, SEO, Google Ads management, GDPR cookie compliance, and ongoing hosting and maintenance service agreements on top of its proprietary NE Master framework.
Is New Element a public or private company?
New Element is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Element founded?
New Element was founded in 2001. It employs 1 to 10 people.
Where is New Element based?
New Element is headquartered in Oslo, Norway, in the Europe region.
How does New Element make money?
Four revenue lines are on record. Web Design and Development is the primary driver. The others are service Agreements (MINI, STANDARD, CUSTOM), web Hosting (Server Leie) and digital Marketing Services.
Who are New Element's main competitors?
Direct peers on record are Creuna, Netlife Design, Trigger and Anti (formerly TRY Reklame). Broad incumbents are Bouvet ASA, Itera ASA and Webstep ASA. Visma AS is listed as an emerging player.
Does New Element have an API?
No public API is recorded for New Element.
What industry is New Element in?
New Element's product category is Web Design Services. Its primary akta.pro industry code is BPAFAJAB, On-Page SEO (Content Optimization, Internal Linking), with a secondary code of BPAFAJAA, Technical SEO (Audits, Crawl/Indexing, Site Architecture). Its NAICS code is 518210 and its SIC code is 7311.