What ANTI does

ANTI AS is an Oslo-headquartered, independently owned Norwegian creative agency founded in 2009, operating under the philosophy of 'A New Type of Interference.' The company delivers integrated brand solutions across six practice areas — Advertising, Design, Digital, Strategy, Podcast production, and TV production — combining brand positioning, visual identity, digital product development, and content production under one roof rather than as separate disciplines. Its client roster spans Norwegian and Scandinavian enterprises and public-sector organizations across broadcasting (NRK, TV 2), retail (Coop Prix), telecommunications (Telenor), automotive (NAF, DEFA, VOYAH), hospitality (Thon Hotels), healthcare (Möller's, Jordan), confectionery (Orkla/Stratos), NGO/advocacy (UNICEF Norway, FFO), and government research (The Research Council of Norway).

ANTI operates a B2B, sales-led go-to-market, acquiring clients through direct sales engagement, portfolio presentations, industry events, and thought leadership. Revenue is generated through professional services — custom-quoted project and retainer engagements based on scope and complexity, with no publicly disclosed pricing. Geographic focus is the Nordic region, with selective international project work for brands entering European markets. The company has 101-250 employees, holds EcoVadis and Miljøfyrtårn (Eco-Lighthouse) sustainability certifications, and has recently announced a research partnership with AID, Norway's leading AI research centre, to explore autonomous content publishing applications. Leadership comprises CEO & Founding Partner Kenneth Pedersen and Managing Director Kristin Eikeland Grimstad. The firm has no disclosed external funding, parent company, or M&A activity, and operates as a privately held, founder-led entity.

Name

ANTI

Legal name

ANTI AS

Website

https://anti.as

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

ANTI is an Oslo-based, independently owned Norwegian creative agency founded in 2009, delivering integrated brand, advertising, design, digital, podcast, and TV production services to enterprise and public-sector clients primarily across Scandinavia.

Ownership category

akta.pro rank

Product category

Creative Advertising Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Creative advertising services
• Brand design agency
• Digital content production
• Podcast production services
• Tv commercial production

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: ANTI generates revenue through professional creative services including brand strategy, visual identity, advertising campaigns, digital design, TV/film production, and podcast content creation for B2B clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

ANTI is an independent creative agency headquartered in Oslo, Norway, providing advertising, design, digital, strategy, podcast, and television production services to leading Norwegian and Scandinavian brands. The agency combines strategic brand thinking with creative execution across traditional and digital media channels, serving clients in broadcasting, retail, telecommunications, hospitality, automotive, and nonprofit sectors.

Product overview

ANTI is a Norwegian creative agency offering a unified suite of brand and communication services organized into six core practice areas: Advertising (commercials, print, content, social media, audio), Design (identity, packaging, editorial, 3D & motion, illustration, typefaces, design systems), Digital (websites, applications, digital tools), Strategy (brand positioning, research, naming), Podcast (documentary, fiction, infotainment), and TV (fiction, non-fiction). Rather than a modular software platform, ANTI delivers integrated creative services that combine strategy, identity, tone of voice, experience, and communication as one connected force to solve complex brand problems for ambitious clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Services End-to-end advertising campaign development for brands across traditional and digital channels. Includes concept development, copywriting, art direction, and campaign execution.
• Design Services Brand identity, visual design, and graphic design services for corporate and consumer brands. Includes logo development, brand guidelines, and visual communication systems.
• Digital Services Digital content creation, online campaign development, and digital communication strategy for brands seeking to engage audiences through online channels.
• Strategy Services Strategic brand positioning, communication strategy, and creative platform development to guide brand and campaign direction.
• Podcast Production Full podcast production services including concept development, recording, editing, and publishing for brands and organizations seeking branded audio content.
• TV Production Television commercial production, branded video content, and broadcast-quality video production services for advertising campaigns and brand storytelling.

Named customers14 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• TRY Apt: Stockholm-headquartered independent creative agency group with Nordic reach. Closest peer by business model and geography — integrated creative, design, and strategy work for Nordic enterprise brands.
• Frank & Asche: Norwegian creative agency focused on brand strategy, design, and advertising for ambitious Nordic companies. Directly comparable in positioning ('ambitious clients'), service mix, and Norwegian market focus.
• Pool: Norwegian creative and design agency offering brand, design, and digital services to Scandinavian clients. Directly comparable boutique competitor in the Oslo market targeting similar enterprise and public-sector briefs.
• Nord DDB: Nordic creative agency network serving Norwegian, Swedish, Danish, and Finnish brands. Directly comparable integrated advertising and brand-building services targeted at the same Nordic enterprise market.
• Både og: Oslo-based Norwegian creative agency providing integrated brand, advertising, and digital services. Closely comparable peer competing head-to-head with ANTI for Norwegian enterprise and public-sector clients.
• Kitchen: Oslo-based Norwegian creative agency offering brand strategy, design, and advertising services. Directly comparable to ANTI as a Norwegian full-service creative shop competing for the same enterprise and public-sector clients.

Broad incumbents

• Wieden+Kennedy: Global independent creative agency renowned for integrated brand campaigns and content production. Comparable creative positioning and full-service model, but materially larger scale and international footprint.
• Anomaly: Globally distributed independent creative agency with offices across multiple continents. Comparable as a brand-strategy-led creative shop, but operates at substantially larger scale and geographic breadth than ANTI.
• TBWA\Worldwide: Global creative agency network with strong presence in the Nordics via TBWA\Hakuhodo and other offices. Comparable on creative strategy and integrated campaigns, but competes with significantly more resources.

Regional players

• Futatsu Industries: Stockholm-based independent creative and design agency with a portfolio of European brand work. Comparable on integrated design and brand strategy, but primarily serves clients in Sweden rather than Norway.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ANTI_Norway
• Facebookfacebook.com/anewtypeofinterference
• LinkedInlinkedin.com/company/anti-inc-as

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANTI