Doulagivers
Doulagivers Institute is an online education and certification organization that trains family caregivers and professional practitioners in non-medical end-of-life care through the proprietary 3 Phases of End of Life Care Model, serving individuals globally across 18+ countries via a freemium webinar-to-certification funnel.
- Company typePrivate
- Founded2012
- HeadquartersSt. Petersburg, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Doulagivers does
Doulagivers Institute, operating as Doulagivers LLC, is a Florida-based education and certification organization founded in 2012 by hospice and oncology nurse Suzanne B. O'Brien RN. The company trains family caregivers and aspiring practitioners in non-medical end-of-life care through a proprietary clinical framework called the Doulagivers 3 Phases of End of Life Care Model (Shock, Stabilization, Transition), delivered via a password-protected online portal containing video, audio, written lessons, templates, worksheets, and checklists. Its product portfolio centers on a free monthly 90-minute Level 1 webinar (available in 15+ languages) that funnels participants into paid professional certifications — the Doulagivers Certified End of Life Doula Training (foundational), the Doulagivers Certified Care Consultant Training, and the Doulagivers Certified Elder Care Doula Training — sold individually or as the Doulagivers Specialist Bundle Package.
The business operates on a community-led freemium GTM motion: free resources (Level 1 training, 9 Choice Advance Directive, Grief Guide, Forgiveness Guide, Comfort Kit, Symptom Tracker, Support System Scheduler, MAID Guide) generate top-of-funnel volume that converts to paid certification enrollment. Earned media in NYT, TIME, PBS, NBC, CBS, CNBC, Oprah Magazine, AARP, and Katie Couric Media, along with the Ask A Death Doula podcast (158+ episodes), Good Death Good Life Café virtual gatherings, and weekly newsletters sustain engagement. The organization claims 350,000+ individuals trained globally and certified practitioners in 18+ countries.
Monetization combines paid certification program fees (pricing undisclosed), The Good Death book sales (HarperOne, 2025) through thegooddeathbook.com and major retailers, the paid Hospice Handbook, and downstream practitioner service fees ($20–$85/hr for End of Life Doula/Elder Care; $125–$350/hr for Care Consultants, varying by geography). The company is bootstrapped, founder-owned, and operating without external capital, with an emerging B2B placement channel as certified Doulagivers are employed inside hospice agencies and senior living communities.
Doulagivers firmographics
Firmographics- Name
- Doulagivers
- Legal name
- Doulagivers LLC
- Website
- https://doulagivers.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Doulagivers Institute is an online education and certification organization that trains family caregivers and professional practitioners in non-medical end-of-life care through the proprietary 3 Phases of End of Life Care Model, serving individuals globally across 18+ countries via a freemium webinar-to-certification funnel.
- Ownership category
- akta.pro rank
Doulagivers industry classification
Industry- Product category
- End-of-Life Care Education and Certification
- NAICS
- Educational Support Services (6117), Educational Services (611), Other Individual and Family Services (624190)
- SIC
- Services-Educational Services (8200), Services-Social Services (8300)
- akta.pro primary industry
- Family Caregiver Coaching, Education & Support (HSABAIAI)
- akta.pro secondary industries
- Family Caregiver Support, Training & Coaching (HLADAGAK), Caregiver Support, Coaching & Training (HLADALAG)
Keywords
Where Doulagivers is headquartered
LocationHeadquarters
- HQ city
- St. Petersburg
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Doulagivers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Professional Certification Programs: Self-paced online certification programs — the award-winning Doulagivers Certified End of Life Doula Training (foundational) and the Doulagivers Specialist Bundle Package (three certifications: End of Life Doula, Care Consultant, Elder Care Doula). Revenue is generated through program enrollment fees. The bundle is designed to enable full-time practice as practitioners can offer multiple services.
- Free Family Caregiver Resources and Level 1 Training: Free Level 1 End of Life Doula and Family Caregiver Training webinar (90 minutes, hosted monthly) used as an acquisition tool to funnel participants into paid certification programs.
- The Good Death Book: Suzanne B. O'Brien RN's book 'The Good Death: A Guide for Supporting Your Loved One Through the End of Life' published by Harper One, available for order through thegooddeathbook.com.
- Hospice Handbook and Additional Resources: Sale of the Hospice Handbook and specialty training resources (e.g., Veterans Edition) as supplementary paid educational materials.
- Practitioner Service Fees: Certified Doulagivers charge clients directly for services. FAQ states End of Life Doulas and Eldercare Doulas earn $20–$85/hr; Care Consultants earn $125–$350/hr depending on geography.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Level 1 End of Life Doula and Family Caregiver Training — Free 90-minute webinar |
| Subscription | Pay-as-you-go | Doulagivers Certified End of Life Doula Training — Foundational certification program |
| Subscription | Pay-as-you-go | Doulagivers Specialist Bundle Package — Three certifications (End of Life Doula, Care Consultant, Elder Care Doula) |
| Unit Pricing | Pay-as-you-go | Certified Practitioner Service Rates — End of Life Doula and Elder Care Doula |
| Unit Pricing | Pay-as-you-go | Certified Practitioner Service Rates — Care Consultant |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels10 records
Doulagivers product offering
Product offeringCore offering
Doulagivers Institute delivers online education and certification programs for non-medical end-of-life care practitioners (death doulas) and family caregivers. Its core offerings include the free Level 1 End of Life Doula and Family Caregiver Training webinar and the paid Doulagivers Specialist Bundle Package, which combines three certifications (End of Life Doula, Care Consultant, and Elder Care Doula). The organization also publishes The Good Death book and a library of free caregiver resources, having trained over 350,000 people globally across 18+ countries.
Product overview
Doulagivers Institute is an educational platform offering a comprehensive suite of end-of-life care training programs and free caregiver resources. The core offering consists of the free Level 1 End of Life Doula and Family Caregiver Training webinar, which serves as an entry point to professional certification programs (Certified End of Life Doula Training, Certified Care Consultant Training, and Certified Elder Care Doula Training) that can be taken individually or as the Doulagivers Specialist Bundle Package. The company also provides a robust library of free downloadable resources including the 9 Choice Advance Directive, Death Doula Guide, Caregiver Checklist, Forgiveness Guide, MAID Resource, Symptom Management Comfort Tracker, Comfort Kit Supply List, Support System Scheduler, Top Questions to Ask the MD, Grief Guide, and Universal Life Mastery Guide. Additional offerings include The Good Death Book (published 2025), the Ask A Death Doula Podcast (158+ episodes), The Good Death Seminar Series, and Good Death Good Life Cafe community gatherings. Specialized programs include the Veterans Edition training and multilingual training in 14+ languages. The organization has trained over 350,000 people globally across 18+ countries, operates with an internationally recognized certification program, and functions as an adjunct support to traditional hospice services.
Differentiator
Problem solved
Functional benefit
Brands
- Ask A Death Doula Podcast: A podcast hosted by Suzanne B. O'Brien RN covering end-of-life topics, death doula movement, and interviews with practitioners and guests.
- Doulagivers Specialist Program
- The Good Death Book
- Good Death Good Life Cafe
- Level 1 End of Life Doula Training
Products and services
- Doulagivers Level 1 End of Life Doula and Family Caregiver Training Free 90-minute live webinar training teaching essential skills to care for someone through the three phases of end of life (Shock, Stabilization, Transition). Open to family caregivers and prospective practitioners worldwide.
- Doulagivers Certified End of Life Doula Training Award-winning foundational professional certification program training individuals to become certified end-of-life doulas. Includes video, audio, written lessons, templates, worksheets, checklists, and business/marketing guidance. Requires 15 hours minimum bedside experience and a final exam.
- Doulagivers Specialist Bundle Package Comprehensive bundle containing three certifications: End of Life Doula, Care Consultant, and Elder Care Doula. Allows practitioners to offer three different services, work with healthy adults for consulting income, and support end-of-life clients.
- The Good Death Book Book by Suzanne B. O'Brien RN providing a comprehensive guide for supporting loved ones through the end of life, published by Harper One and available through retail channels.
- Hospice Handbook
Quantifiable outcome
- Free Level 1 training delivered to 350,000+ individuals globally
- +4 more outcomes
Companies that use Doulagivers
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Doulagivers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Doulagivers partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- National Hospice and Palliative Care Organization (NHPCO)coreThe NHPCO established the End-of-Life Doula Council in 2018, formally recognizing the role of end-of-life doulas within the hospice ecosystem. Doulagivers Institute positions its certified practitioners as adjuncts to hospice care, explicitly aligned with NHPCO standards. Doulagivers graduate Michelle Donaldson is employed full-time by Unified Care Hospice as a Doulagiver, and Lindsay Ward serves as Volunteer & Bereavement Coordinator for her hospice — both demonstrating institutional integration.
- In Their Honor, LLC (Dr. Qwynn Galloway-Salazar)coreDr. Qwynn Galloway-Salazar, a military veteran and founder of In Their Honor, LLC, co-developed and co-presents the Doulagivers Level 1 End of Life Doula Training Veterans Edition. She volunteers with hospice serving veterans and their caregivers and partners with professional organizations addressing veteran-specific end-of-life needs. This partnership addresses the unique emotional and mental challenges veterans face at end of life due to service-related trauma.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Doulagivers competitors and assessment
Company assessmentDirect peers
- The Dying Year: The Dying Year offers end-of-life doula training programs and personal end-of-life planning resources, targeting the same aspiring professional practitioners and family caregivers as Doulagivers with comparable online delivery.
- Going with Grace: Going with Grace provides end-of-life doula training, end-of-life planning resources, and conversation guides — overlapping with Doulagivers' certification curriculum and free caregiver planning tools like advance directives.
- Lifespan Doulas: Lifespan Doulas offers end-of-life doula training alongside birth and postpartum doula certifications, serving the same aspiring professional practitioner customer with a similar multi-certification bundle model and freemium webinar funnel.
- Quality of Life Care: Quality of Life Care provides end-of-life doula training and a registry of certified practitioners, directly competing with Doulagivers for both the student/funnel audience and the consumer-facing practitioner directory discovery channel.
- International End of Life Doula Association (INELDA): INELDA is one of the most prominent end-of-life doula training and certification organizations in the US, offering multi-day in-person and online programs that directly compete with Doulagivers' certifications for the same aspiring practitioner and family caregiver audience.
Broad incumbents
- AARP: AARP is a large, established advocacy and resource organization for older Americans, publishing extensive caregiver guides, end-of-life planning content, and family caregiver support — a broader incumbent in the same elder-care/caregiver education category.
- Hospice Foundation of America: Hospice Foundation of America is a national nonprofit providing hospice education, caregiver resources, and public awareness programs — broader than Doulagivers but serving overlapping family caregivers and hospice professionals.
- National Hospice and Palliative Care Organization (NHPCO): NHPCO is the largest US trade association for hospice and palliative care providers and established the End-of-Life Doula Council in 2018, positioning itself as the broader industry standard-setter that Doulagivers explicitly aligns with.
Others
- Compassion & Choices: Compassion & Choices is a national advocacy organization focused on end-of-life choice, including medical aid in dying — adjacent to Doulagivers' end-of-life education and MAID resources, but operating as a policy/advocacy nonprofit rather than a training provider.
Emerging players
- Doula Trainings International: Doula Trainings International offers certification across multiple doula specializations including end-of-life, providing partial overlap with Doulagivers' Specialist Bundle for aspiring practitioners seeking a multi-disciplinary doula path.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Doulagivers social profiles
Digital presenceDoulagivers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doulagivers leadership team
Management profileNumber of profiles
Profiles1 record
Doulagivers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doulagivers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doulagivers
What does Doulagivers do?
Doulagivers Institute delivers online education and certification programs for non-medical end-of-life care practitioners (death doulas) and family caregivers. Its core offerings include the free Level 1 End of Life Doula and Family Caregiver Training webinar and the paid Doulagivers Specialist Bundle Package, which combines three certifications (End of Life Doula, Care Consultant, and Elder Care Doula). The organization also publishes The Good Death book and a library of free caregiver resources, having trained over 350,000 people globally across 18+ countries.
Is Doulagivers a public or private company?
Doulagivers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Doulagivers founded?
Doulagivers was founded in 2012. It employs 11 to 50 people.
Where is Doulagivers based?
Doulagivers is headquartered in St. Petersburg, United States, in the North America region.
How does Doulagivers make money?
Five revenue lines are on record. Professional Certification Programs are the primary driver. The others are free Family Caregiver Resources and Level 1 Training, the Good Death Book, hospice Handbook and Additional Resources and practitioner Service Fees.
Who are Doulagivers's main competitors?
Direct peers on record are The Dying Year, Going with Grace, Lifespan Doulas, Quality of Life Care and International End of Life Doula Association (INELDA). Broad incumbents are AARP, Hospice Foundation of America and National Hospice and Palliative Care Organization (NHPCO). Compassion & Choices is listed as an others. Doula Trainings International is listed as an emerging player.
Does Doulagivers have an API?
No public API is recorded for Doulagivers.
What industry is Doulagivers in?
Doulagivers's product category is End-of-Life Care Education and Certification. Its primary akta.pro industry code is HSABAIAI, Family Caregiver Coaching, Education & Support, with a secondary code of HLADAGAK, Family Caregiver Support, Training & Coaching. Its NAICS code is 6117 and its SIC code is 8200.