Compassion & Choices
- Company typePrivate
- Founded2005
- HeadquartersDenver, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Compassion & Choices firmographics
Firmographics- Name
- Compassion & Choices
- Legal name
- Compassion & Choices
- Website
- https://compassionandchoices.org
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Compassion & Choices industry classification
Industry- Product category
- End-of-Life Advocacy Services
- NAICS
- Social Assistance (624), Individual and Family Services (6241), Other Individual and Family Services (624190)
- SIC
- Services-Health Services (8000), Services-Social Services (8300)
- akta.pro primary industry
- Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB)
- akta.pro secondary industries
- Palliative Care, Hospice & Serious Illness Support (BPAGACAK), End-of-Life Planning & Hospice/Palliative Care Coordination (HLADALAL)
Keywords
Where Compassion & Choices is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Compassion & Choices business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Donor Contributions: Compassion & Choices is 100% donor-funded. Revenue comes from individual donations, monthly sustainer giving (Sustainers Circle), one-time gifts, and non-cash giving options including retirement assets, bequests, donor advised funds, real estate, and charitable remainder trusts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free resources and services for all |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Compassion & Choices product offering
Product offeringCore offering
Compassion & Choices is a 501(c)(3) nonprofit that provides free end-of-life planning tools, educational resources, legal advocacy, and direct consultation services to help individuals document their end-of-life wishes and access medical aid-in-dying laws. The organization operates Compassion Legal (the nation's first nonprofit law firm for end-of-life rights) and a nationwide volunteer network conducting legislative advocacy to expand and protect end-of-life options across U.S. states.
Product overview
Compassion & Choices offers a unified platform of advocacy, legal resources, and planning tools for end-of-life care. The core portfolio includes the My End-of-Life Decisions Advance Planning Guide and Toolkit (available in English and Spanish), the interactive Dementia Values and Priorities Tool (with multilingual support), and state-specific medical aid-in-dying handbooks for authorized jurisdictions. The organization provides complementary planning resources including the LGBTQ+ Advance Care Planning Toolkit (developed with SAGE), Clinician Conversation Toolkit, Values Worksheet, Diagnosis Decoder, and various directive documents (Assisted Living Facility Rider, Hospital Visitation Form, Sectarian Healthcare Directive). Compassion Legal serves as the legal advocacy arm (End-of-Life Justice Center), while the End-of-Life Consultation provides physician resources and the Finish Strong book offers consumer education.
Differentiator
Problem solved
Functional benefit
Products and services
- My End-of-Life Decisions: An Advance Planning Guide and Toolkit A comprehensive 40-page advance planning guide that helps individuals work through end-of-life priorities, complete advance directives, choose healthcare representatives, and have meaningful discussions with healthcare providers. Available as downloadable PDF or free hard copy.
- Dementia Values and Priorities Tool Interactive online tool available in English and Spanish that helps document wishes regarding future care if living with dementia. Generates a document addendum for advance directives after answering questions about common dementia progression scenarios.
- LGBTQ+ Advance Care Planning Toolkit Comprehensive end-of-life planning guide developed in partnership with SAGE specifically for LGBTQ+ individuals. Covers healthcare proxies, hospice care, honoring life, and other end-of-life decisions.
- State-Specific Medical Aid-in-Dying Handbooks State-specific booklets providing step-by-step instructions for how to use medical aid-in-dying laws, how to find a physician, and what to consider when talking with physicians. Available for California, Colorado, Delaware, Hawaii, District of Columbia, Montana, New Jersey, New Mexico, Oregon, Vermont, and Washington.
- Diagnosis Decoder Research-based online tool that helps seriously ill patients ask the right questions to get the care they want. Includes versions for any illness, cancer, and dementia.
- Compassion Legal (End-of-Life Justice Center) The nation's first nonprofit law firm solely dedicated to advancing patient rights at the end of life, providing legal support for medical aid in dying, advance care directives, healthcare refusals, and systemic accountability through litigation and advocacy.
- End-of-Life Consultation (EOLC) Comprehensive information and resources on end-of-life care and options, including planning resources, FAQs, dementia information, and Doc2Doc consultation for physicians. Provides direct consultation services for individuals, families, and caregivers.
- VSED Resources Resources about Voluntarily Stopping Eating and Drinking (VSED), including guidance documents, personal stories, and best-practice materials outlining the process, risks, and safeguards.
- Clinician Conversation Toolkit Resources including Finding a Partner Doctor postcard, Doc to Doc Consultation Program for clinicians with questions about legally supporting end-of-life wishes, and links to the Diagnosis Decoder tool.
Quantifiable outcome
- 14 states and D.C. authorized medical aid in dying through organization's advocacy efforts
- +1 more outcomes
Companies that use Compassion & Choices
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Compassion & Choices technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Compassion & Choices partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- SAGEcorePartnership with SAGE, a national organization supporting LGBTQ+ elders, to create the LGBTQ+ Advance Care Planning Toolkit - a comprehensive end-of-life planning guide developed by LGBTQ+ people for LGBTQ+ people.
- Mexican Consulates / Institutes of Mexicans AbroadcoreVentanilla de Salud pilot program implemented through Mexican consulates in the United States, expanding access to advance care planning tools and patient-directed end-of-life information for Latino immigrant communities.
- City of HopeminorOngoing collaboration through the Interdisciplinary End-of-Life Symposium series, bringing patient-directed perspectives and advance-care expertise to clinicians and caregivers.
- Patient Choices VermontcorePartner organization working to amend Vermont's medical aid-in-dying law to allow telehealth requests and eliminate mandatory waiting periods.
- MergerWatchminorLong-standing partnership (2003-2013) to challenge Catholic hospital mergers that threaten patient access to end-of-life options.
- WilmerHalecorePro bono legal counsel working with Compassion Legal (End-of-Life Justice Center) on high-impact litigation including motions to intervene in lawsuits challenging medical aid-in-dying laws.
- Compassion & Choices Action Network (CCAN)coreRelated 501(c)(4) advocacy organization that works alongside Compassion & Choices on political advocacy and lobbying efforts, with separate 990 forms available.
- DeathWiseminorNonprofit organization merged into Compassion & Choices in 2017, contributing interactive online tools and resources that became foundation for the Dementia Values & Priorities Tool.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Compassion & Choices competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Compassion & Choices social profiles
Digital presenceCompassion & Choices compliance and trust
Trust signalCompliance4 records
Compassion & Choices financial estimates
Financial estimateRevenue estimate
Valuation estimate
Compassion & Choices leadership team
Management profileNumber of profiles
Profiles2 records
Compassion & Choices subsidiaries and ownership
Company hierarchySubsidiaries2 records
Compassion & Choices funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Compassion & Choices M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Compassion & Choices
What does Compassion & Choices do?
Compassion & Choices is a 501(c)(3) nonprofit that provides free end-of-life planning tools, educational resources, legal advocacy, and direct consultation services to help individuals document their end-of-life wishes and access medical aid-in-dying laws. The organization operates Compassion Legal (the nation's first nonprofit law firm for end-of-life rights) and a nationwide volunteer network conducting legislative advocacy to expand and protect end-of-life options across U.S. states.
Is Compassion & Choices a public or private company?
Compassion & Choices is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Compassion & Choices founded?
Compassion & Choices was founded in 2005. It employs 1 to 10 people.
Where is Compassion & Choices based?
Compassion & Choices is headquartered in Denver, United States, in the North America region.
How does Compassion & Choices make money?
One revenue line is on record: donor Contributions.
Does Compassion & Choices have an API?
No public API is recorded for Compassion & Choices.
What industry is Compassion & Choices in?
Compassion & Choices's product category is End-of-Life Advocacy Services. Its primary akta.pro industry code is BPAGACAB, Hospitals, Clinics & Charitable Healthcare Providers, with a secondary code of BPAGACAK, Palliative Care, Hospice & Serious Illness Support. Its NAICS code is 624 and its SIC code is 8000.