What Alltech Lienert Australia does

Alltech Lienert Australia manufactures, distributes, and supplies nutritional ingredients, supplements, premixes, and feed additives to livestock producers, commercial feed mills, and rural resellers across Australia, New Zealand, the Pacific Islands, and Asia. The company was founded in 1970 as Lienert Australia in Roseworthy, South Australia, was acquired by Alltech in September 2014, and absorbed the KEENAN diet feeder business in April 2016. It operates four facilities (Roseworthy SA headquarters, Forbes NSW production, Bendigo/Strathdale VIC, and Glenvale QLD) and employs 11–50 staff under a sales-led go-to-market model supported by regional sales managers and qualified animal nutritionists.

The product portfolio is built on proprietary Alltech technologies including Bioplex chelated organic trace minerals, Sel-Plex organic selenium yeast, Optisync controlled-release non-protein nitrogen, the Blueprint and Supplamins granulated loose-lick ranges, Yea-Sacc, Egalis silage inoculants, De-Odorase, EconomasE, and the patent-pending Mycosorb A+ EVO mycotoxin binder. The KEENAN diet feeder range (MechFiber 320+ through 400+ paddle mixers and VA2 vertical auger machines) is paired with the KEENAN Controller and InTouch feed management platform. Supporting services include Alltech IFM rumen fermentation diagnostics, Alltech E-CO2 Carbon Trust-accredited environmental assessments, a mycotoxin management program, and exclusive Australian distribution of the Virkon biosecurity range (ACO-certified organic approval).

Revenue is generated through a mix of one-time product sales (proprietary supplements, premixes, KEENAN diet feeders and parts), professional services (custom feed formulation, on-farm nutrition, mycotoxin testing), and hardware sales (KEENAN new and used machines). Pricing is quote-based and not publicly disclosed; products are sold predominantly in 25 kg units, with custom formulations and millpacks priced on request. Distribution is direct via the head office and three regional warehouses, augmented by field sales representatives, a store locator, and a customer service line. Selected customer-side outcomes cited include up to 16% more milk per kg of feed with KEENAN MechFiber rations, up to 53% reduction in assisted calving, and a 23% reduction in plant protein use on dairy diets using Optisync.

Name

Alltech Lienert Australia

Legal name

Alltech Lienert Australia Pty Ltd

Website

https://alltechlienert.com.au

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Alltech Lienert Australia produces and supplies proprietary animal nutrition supplements, premixes, KEENAN diet feeders, and on-farm advisory services to livestock producers, commercial feed mills, and resellers across Australia, New Zealand, the Pacific Islands, and Asia.

Ownership category

akta.pro rank

Product category

Animal Nutrition and Livestock Feed Supplements

NAICS

Animal Food Manufacturing (3111), Animal Food Manufacturing (31111), Other Animal Food Manufacturing (311119), Farm Supplies Merchant Wholesalers (42491), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Mineral & Salt Products for Ruminants (Free-Choice Minerals, Salt Blocks) (AFADAAAF)

akta.pro secondary industries

Mycotoxin Risk Management (Binders, Deactivators) (AFADAKAG), Organic Micro-Ingredients & Supplements (Kelp, Herbs, Oils) (AFADAJAK), Forage-Based Total Mixed Ration (TMR) & Roughage Blends (AFADAHAG)

Keywords

• Animal nutrition supplements
• Livestock feed additives
• Diet feeder equipment
• Mycotoxin management
• Biosecurity products

Headquarters

HQ city

Roseworthy

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Animal Nutrition Products: Sale of nutritional supplements, premixes, feed additives, and mineral licks including proprietary products like Bioplex, Sel-Plex, Optisync, Mycosorb, and the Supplamins and Blueprint ranges. Products sold in 25kg bags with custom formulations available.
2. KEENAN Diet Feeders: Sale and distribution of KEENAN MechFiber and Vertical Auger diet feeders for livestock operations. Includes new machines, used machines, parts, and service support.
3. Technical Services: On-farm nutrition services, feed formulation, production management consulting, biosecurity planning, mycotoxin testing, and analysis services provided by qualified nutritionists.
4. Feed Formulation Services: Custom feed formulation and technical advice service provided by qualified and experienced nutritionists for customers purchasing manufactured products. Includes customized formulations to match genetics, sex, weight ranges, and market aims.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Alltech Lienert Australia manufactures, distributes, and supplies proprietary animal nutrition products including chelated organic trace minerals, controlled-release non-protein nitrogen, mycotoxin binders, yeast additives, silage inoculants, and weather-resistant loose mineral licks (Blueprint and Supplamins ranges). It also distributes the KEENAN range of diet feeders and orbital spreaders and provides on-farm nutrition services, custom feed formulation, biosecurity products, and the KEENAN Controller feed management platform to livestock producers, commercial feed mills, and rural resellers.

Product overview

Alltech Lienert Australia operates as a livestock nutrition company offering a comprehensive portfolio of animal feed additives, nutritional supplements, feed equipment, and advisory services. The product ecosystem comprises three main pillars: (1) Core nutritional products including Optisync (non-protein nitrogen), Bioplex (organic trace minerals), Sel-Plex (selenium yeast), and Mycosorb A+ EVO (mycotoxin binder); (2) The Blueprint Nutrition Program sub-brand featuring premium loose mineral licks (Blueprint SuperMag, Blueprint Lift, Blueprint Utilize) using 100% organic trace minerals; (3) The standard Supplamins range of granulated weather-resistant loose mineral licks. The company also distributes the KEENAN range of diet feeders (MechFiber 320+-400+ paddle mixers, VA2 vertical auger machines, Orbital Spreader) with integrated KEENAN Controller and InTouch technology platform. Supporting services include Alltech IFM (rumen fermentation modeling), Alltech E-CO2 (environmental assessments), Biosecurity products (Virkon range), and Mycotoxin Management programs. Products serve beef cattle, dairy cattle, sheep, goats, pigs, poultry, aquaculture, equine, and pets across Australia, New Zealand, Pacific Islands and Asia.

Differentiator

Problem solved

Functional benefit

Brands

• KEENAN: A brand of diet feeders and sustainable farming solutions, focused on maximising feed efficiency. KEENAN machines use a gentle mixing action to produce consistent, thoroughly mixed feed. Part of Alltech since April 2016.

Products and services

• Optisync
• Bioplex
• Sel-Plex
• Mycosorb A+ EVO
• Yea-Sacc
• Egalis
• De-Odorase
• EconomasE
• Blueprint Utilize
• Blueprint SuperMag
• Blueprint Lift
• Supplamins MidMag
• Supplamins HiMag
• KEENAN MechFiber Paddle Diet Feeders
• KEENAN VA2 Vertical Auger Diet Feeders
• KEENAN Orbital Spreader
• KEENAN Controller
• Alltech IFM
• Alltech E-CO2
• Biosecurity Products
• Mycotoxin Management
• Blueprint Nutrition Program
• Nutrition and On-Farm Services

Quantifiable outcome

• Up to 16% more milk per kilogram of feed with KEENAN MechFiber ration
• +3 more outcomes

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• KEENAN (Alltech Subsidiary)coreStrategic or Co-development Partner · 1 April 2016KEENAN, established in 1978, became part of the Alltech family of companies in April 2016. Now integrated under Alltech Lienert Australia, KEENAN range has been revised and improved to better suit the Australian market. Provides access to innovative nutritional products and programs including Blueprint Nutrition Program and Alltech E-CO2 environmental assessments.
• Alltech (Parent Company)coreStrategic or Co-development Partner · 1 September 2014Alltech acquired Lienert Australia in September 2014 to strengthen the offerings and services of the companies, simplify processes and procedures, and ultimately enhance the quality of service to customers in Australia. This acquisition brought together Alltech's global innovation with Lienert's local market presence.
• Carbon TrustcoreStrategic or Co-development PartnerAlltech works with the Carbon Trust to accredit the range of bespoke assessment tools including Alltech E-CO2. This ensures products and services provided through Alltech E-CO2 are independently assessed and internationally verified for environmental sustainability assessments.
• Australian Packaging Covenant Organisation (APCO)minorOthersAlltech Lienert Australia participates in APCO, which manages the Australian Packaging Covenant - a national regulatory framework for managing environmental impact of packaging. The company submits Annual Reports and Action Plans as part of this partnership.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Elanco Animal Health: Global animal health and nutrition company with feed additive and nutritional health products for livestock and pets. Adjacent competitor across mycotoxin management and nutritional health categories.
• Phibro Animal Health: Animal health and nutrition company with nutritional specialty products and feed additives for livestock. Competes in trace minerals, mycotoxin binders, and ruminant nutrition.
• DSM-Firmenich (Animal Nutrition & Health): Global animal nutrition giant offering premixes, vitamins, mycotoxin binders, and feed additives across all livestock species. Competes against Alltech Lienert's Bioplex, Sel-Plex, and Mycosorb product lines with greater scale and broader portfolio.
• Cargill Animal Nutrition (Provimi): Global agribusiness supplying premixes, compound feeds, and nutritional services to livestock producers worldwide. Direct overlap in premix and feed additive categories, especially across Asia-Pacific.
• ADM Animal Nutrition: Global feed and animal nutrition business within ADM offering premixes, complete feeds, and specialty ingredients. Overlaps with Alltech Lienert across commercial feed mill and producer segments in Australia and Asia.
• Trouw Nutrition (Nutreco): Global animal nutrition subsidiary of Nutreco, producing premixes, specialty feeds, and feed additives for livestock producers. Competes with Alltech Lienert across ruminant, monogastric, and aquaculture segments in Asia-Pacific.

Direct peers

• BEC Feed Solutions: Australian animal nutrition company producing premixes, concentrates, and specialty feeds for livestock producers. Direct domestic peer with overlapping customer base of Australian feed mills and farmers.
• KEENAN (Alltech) — International: Ireland-based diet feeder manufacturer (also an Alltech subsidiary) selling the same MechFiber and vertical auger mixer range globally. Sister brand rather than competitor, but the underlying technology competes globally with Trioliet, Kuhn, and Siloking.
• Ridley Corporation: Australian-listed animal nutrition company manufacturing stockfeed, premixes, and supplements for livestock producers. Most direct peer given overlapping product range, Australian customer base, and focus on commercial feed mills and producers.

Others

• Alltech (parent): Global parent company headquartered in the US, producing the proprietary Bioplex, Sel-Plex, Optisync, and Mycosorb technologies that Alltech Lienert distributes. Functions as supplier and strategic sponsor rather than direct competitor in Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Alltech
• YouTubeyoutube.com/channel/UC0UEK4O_uRF8gKeqtaoBMSQ
• Facebookfacebook.com/AlltechLienert
• LinkedInlinkedin.com/company/alltech-lienert-australia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alltech Lienert Australia