Keenan
- Company typePrivate
- Founded1972
- HeadquartersTorrance, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
Keenan firmographics
Firmographics- Name
- Keenan
- Legal name
- Keenan & Associates, Inc.
- Website
- https://keenan.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Keenan industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Employee Benefits Brokerage & Consulting (FSAEADAC)
- akta.pro secondary industry
- Pharmacy Benefit Analytics, Reporting & Employer Consulting (HLAEAKAK)
Keywords
Where Keenan is headquartered
LocationHeadquarters
- HQ city
- Torrance
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Keenan business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Insurance Commissions: Keenan & Associates receives commissions from insurers as a percentage of premiums due. Commissions vary by insurance company, volume of business, profitability, and other factors. This is the primary revenue stream for the brokerage.
- Contingent Compensation: Additional compensation from insurers including contingents, overrides, profit-sharing arrangements based on overall business performance and profitability with carriers.
- Premium Finance Fees: Fees earned from premium financing arrangements with vendors, including interest on premiums held until paid to insurance companies.
- Producer Subsidies and Incentives: Award trips, meetings, and other incentive compensation from insurers and insurance intermediaries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Commission-based insurance brokerage compensation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Keenan product offering
Product offeringCore offering
Keenan is a full-service insurance brokerage and consulting firm that delivers Employee Benefits (benefits consulting, total rewards, retiree solutions, communication and enrollment, TPA services, pharmacy benefit management, pooled programs, voluntary/worksite benefits) and Property & Casualty risk management (training and compliance, consulting and brokerage, self-insured workers' compensation, self-insured property and liability, loss control, pooled programs) to California public agencies, K-12 schools and colleges, healthcare organizations, and non-profits. The firm supplements its brokerage services with proprietary platforms including SafeSchools online training, the KPPC pharmacy purchasing coalition, and KPCM clinical management.
Product overview
Keenan is a full-service insurance broker and consulting firm offering two primary product lines: Employee Benefits and Property & Casualty risk management. The Employee Benefits division includes benefits consulting, total rewards, retiree solutions, communication and enrollment, employee benefits TPA, pharmacy solutions (via Keenan Pharmacy Services), pooled programs, and voluntary benefits. The Property & Casualty division provides training and compliance (including SafeSchools Training with over 20 million course completions), consulting and brokerage, self-insured workers' compensation, property and liability coverage, and loss control services. Additional offerings include Provider Locator Tools for network access, Keenan Financial Services for retirement programs, and a Knowledge Center for client resources. The firm serves schools, public agencies, healthcare organizations, and non-profits primarily in California.
Differentiator
Problem solved
Functional benefit
Brands
- Keenan SafeSchools: Online training platform offering free courses to California public schools, including safety, compliance, and professional development training.
- Keenan Financial Services
- Keenan Pharmacy Services (KPS)
- KeenanDirect
Products and services
- Employee Benefits Comprehensive employee benefits consulting and administration services for California public agencies, schools, healthcare organizations, and non-profits. Includes benefits strategy, total rewards, retiree solutions, communication and enrollment, employee benefits TPA, pharmacy solutions, pooled programs, voluntary/worksite benefits, and individual/family plans.
- Property & Casualty Comprehensive risk management services including training and compliance, consulting and brokerage, self-insured workers' compensation, self-insured property and liability, loss control, and pooled programs for California public agencies, schools, healthcare organizations, and non-profits.
- SafeSchools Training Online training courses offered free to California public schools covering topics such as active assailant awareness, bullying prevention, mandated reporting, workplace safety, and student support. The platform has delivered over 20 million course completions to California public schools.
- Keenan Pharmacy Services (KPS) Pharmacy benefit management services including the Keenan Pharmacy Purchasing Coalition (KPPC) serving over 500,000 members with $850 million in annual drug spend and $350 million in savings, and the Keenan Pharmacy Clinical Management program (KPCM) providing independent pharmacy clinical interventions with $285 million in additional savings. National reach across 44 states.
- KeenanDirect Direct-to-market platform for employee benefits administration and access, offering Keenan brokerage and consulting services through a direct distribution model.
- Provider Locator Tools Web-based self-service tools including the MPN Provider Finder (Medical Provider Network lookup for occupational injuries, powered by Harbor Health Systems and accessing Anthem Blue Cross Prudent Buyer Plan) and the PRIME Rx Pharmacy Locator (powered by Cadence Rx) for finding participating pharmacies for workers compensation prescription drugs.
- Keenan Financial Services Financial services including public agency retirement programs, CalPERS breakaway studies, and retirement consulting for schools and public agencies.
Quantifiable outcome
- SafeSchools training platform has delivered over 20 million course completions to California public schools
- +2 more outcomes
Companies that use Keenan
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Keenan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Keenan partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Harbor Health SystemscoreHarbor Health Systems provides the technology platform powering Keenan's PRIME Advantage and PRIME Plus Medical Network, which accesses the Anthem Blue Cross Prudent Buyer Plan network for occupational injuries. This partnership enables Keenan's Medical Access Assistant service for provider lookups.
- Anthem Blue CrosscoreKeenan accesses the Anthem Blue Cross Prudent Buyer Plan network for occupational injuries and medical services through their PRIME Advantage and PRIME Plus Medical Network products, providing clients with comprehensive provider networks.
- Cadence RxcoreCadence Rx powers the PRIME Rx Pharmacy Locator, enabling Keenan clients to find participating pharmacies for workers compensation prescription drugs, addressing high pharmaceutical costs in workers compensation.
- AssuredPartnerscoreKeenan & Associates is part of AssuredPartners, a leading insurance brokerage firm. This affiliation provides Keenan's California operations with broader market access, resources, and partnerships while maintaining local expertise and client relationships.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Keenan competitors and assessment
Company assessmentDirect peers
- Alliant Insurance Services: Large US insurance brokerage with a strong California presence and meaningful public-sector and employee-benefits practice, making it the closest like-for-like competitor to Keenan in core geography and client mix.
- Hub International: Major North American insurance brokerage offering commercial, employee benefits and risk advisory services across verticals including public sector and healthcare, directly overlapping Keenan's integrated broker model.
- USI Insurance Services: National insurance brokerage and consulting firm combining property/casualty, employee benefits and retirement services for mid-market and larger public-entity clients, directly comparable to Keenan's integrated offering.
- Woodruff-Sawyer & Co. California-headquartered insurance brokerage serving public agencies, schools and non-profits with integrated benefits and risk management — closely aligned with Keenan's regional focus and vertical mix.
- The Horton Group: Mid-sized US insurance brokerage with employee benefits, commercial insurance and risk consulting practices serving public-sector and mid-market clients, comparable in scope to Keenan's full-service model.
Broad incumbents
- Brown & Brown: Large publicly traded US insurance broker with diversified commercial, employee benefits and public-sector programs; broader scale than Keenan but overlaps significantly in benefits brokerage and risk advisory.
- Arthur J. Gallagher & Co. Global insurance broker and Keenan's indirect corporate parent via AssuredPartners; competes broadly in the same brokerage, benefits consulting and risk advisory markets at much larger scale.
- Marsh McLennan Agency: Middle-market arm of Marsh, providing employee benefits, risk management and consulting to public-sector and commercial clients; competes with Keenan especially on larger benefits accounts.
- Aon: Global insurance and reinsurance broker with large public-sector and benefits consulting practices; competes with Keenan primarily on larger municipal and K-12 consortium accounts.
- Marsh: World's largest insurance broker with deep public-sector and employee-benefits capabilities; overlaps with Keenan on complex California municipal and education accounts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Keenan social profiles
Digital presenceKeenan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keenan leadership team
Management profileNumber of profiles
Profiles25 records
Keenan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keenan M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keenan
What does Keenan do?
Keenan is a full-service insurance brokerage and consulting firm that delivers Employee Benefits (benefits consulting, total rewards, retiree solutions, communication and enrollment, TPA services, pharmacy benefit management, pooled programs, voluntary/worksite benefits) and Property & Casualty risk management (training and compliance, consulting and brokerage, self-insured workers' compensation, self-insured property and liability, loss control, pooled programs) to California public agencies, K-12 schools and colleges, healthcare organizations, and non-profits. The firm supplements its brokerage services with proprietary platforms including SafeSchools online training, the KPPC pharmacy purchasing coalition, and KPCM clinical management.
Is Keenan a public or private company?
Keenan is a private company. It is classified as corporate owned and is currently operating.
When was Keenan founded?
Keenan was founded in 1972. It employs 501 to 1,000 people.
Where is Keenan based?
Keenan is headquartered in Torrance, United States, in the North America region.
How does Keenan make money?
Four revenue lines are on record. Insurance Commissions are the primary driver. The others are contingent Compensation, premium Finance Fees and producer Subsidies and Incentives.
Who are Keenan's main competitors?
Direct peers on record are Alliant Insurance Services, Hub International, USI Insurance Services, Woodruff-Sawyer & Co. and The Horton Group. Broad incumbents are Brown & Brown, Arthur J. Gallagher & Co., Marsh McLennan Agency, Aon and Marsh.
Does Keenan have an API?
No public API is recorded for Keenan.
What industry is Keenan in?
Keenan's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAC, Employee Benefits Brokerage & Consulting, with a secondary code of HLAEAKAK, Pharmacy Benefit Analytics, Reporting & Employer Consulting. Its NAICS code is 52421 and its SIC code is 6411.