What Power Delivery Intelligence Initiative does

Power Delivery Intelligence Initiative (PDi2) is a 501c6 non-profit Delaware corporation founded in 2016 and headquartered (mailing address only) in Churchton, Maryland. The organization is governed by an Executive Board representing the full North American power delivery value chain — including materials suppliers (Dow, Borealis), cable manufacturers (Prysmian, Southwire), equipment makers (ABB), engineering firms (Burns & McDonnell), verification bodies (DNV), utility services firms (Osmose, EarthGrid), and investor-owned, municipal, and cooperative utilities. PDi2's stated mission is to drive maximum power grid resiliency and reliability at the lowest life-cycle cost by developing common methods to evaluate overhead versus underground power delivery solutions.

PDi2's core technology and intellectual products consist of decision-support content rather than software or hardware. Key assets include the PDi2 Playbook, the Utility Undergrounding Life-Cycle Cost Guide (The Age of Undergrounding report), the Myths of Undergrounding video series (produced with Continuum Capital's Mark Bridger), the Ask an Expert platform organized across Materials Science, Construction Techniques, Maintenance Practices, and Regulatory Policy & Financial Engineering, plus an extensive reference library of 100+ curated industry documents. The organization distributes these via a content-led model: webinars co-sponsored with T&D World (its official publication partner), white papers, conference presence at DistribuTECH, FLASCE, T&D World Live, and the West Coast Utility Best Practices Symposium, and an active LinkedIn channel.

Revenue mechanics rest on a three-tier subscription membership model: Board Level ($30,000/year) provides governance participation and prominent brand exposure; Partner Level ($10,000/year) enables project collaboration; and Trial Level ($1,500/year) offers advisory participation. The organization serves investor-owned utilities, municipal utilities, cooperative utilities, state utility commissions, federal and state legislators/EPCs, engineering firms, and power industry suppliers — with a content-and-convening go-to-market rather than a transactional sales motion. PDi2 has no disclosed revenue figures, no venture or private equity backing, and operates with a small staff (11-50 employees per its stated range).

Name

Power Delivery Intelligence Initiative

Legal name

Power Delivery Intelligence Initiative

Website

https://pdi2.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

PDi2 is a 501c6 nonprofit industry association that convenes utilities, cable manufacturers, material suppliers, and engineering firms to develop life-cycle cost frameworks and educational content for power delivery infrastructure decisions, particularly overhead-versus-underground system evaluation.

Ownership category

akta.pro rank

Headquarters

HQ city

Churchton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Board Level Membership: Annual membership providing governance participation, brand exposure on website homepage, access to Member Only section, and recognition in promotional activities. Board members can send up to three representatives to Board meetings with one Voting Member on the Executive Board.
2. Partner Level Membership: Annual membership for organizations that help identify or execute projects building data models. Includes access to Members Only section, brand exposure on Membership web page, and recognition in project/data model promotions.
3. Trial Level Membership: Advisory membership for industry experts participating in Board Meetings by invitation. Includes brand exposure on Membership web page and access to Members Only section.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Power Delivery Intelligence Initiative (PDi2) is a 501c6 non-profit industry association that develops data models, life-cycle cost analysis frameworks, and educational resources to help utilities and regulators evaluate overhead versus underground power delivery solutions. It sells tiered memberships, publishes the PDi2 Playbook and Utility Undergrounding Life-Cycle Cost Guide, runs an Ask an Expert consultation platform, and produces webinars and white papers co-sponsored with T&D World.

Product overview

Power Delivery Intelligence Initiative (PDi2) is a nonprofit 501c6 organization that provides a portfolio of educational resources and decision-support tools for the power industry. The core offerings include the PDi2 Playbook (life-cycle cost guide), the Myths of Undergrounding video series, the Ask an Expert consultation tool, webinars co-sponsored with T&D World, and White Papers & Presentations. These products work together to help utilities, regulators, and industry stakeholders make data-driven decisions about power infrastructure—whether to employ overhead or underground solutions—using comprehensive research, expert guidance, and educational content. PDi2 also maintains a Reference Library and Research repository, and offers tiered Membership Programs (Board, Partner, and Trial levels) for industry participation.

Differentiator

Problem solved

Functional benefit

Products and services

• PDi2 Playbook A comprehensive resource providing guidance on utility undergrounding life-cycle cost analysis and strategic undergrounding practices for power infrastructure decisions, targeted at utilities, regulators, and industry stakeholders.
• Myths of Undergrounding A video series from Continuum Capital's Mark Bridger discussing misconceptions about the nature, performance, and cost of undergrounding power infrastructure for utilities and industry stakeholders.
• Ask an Expert An expert consultation tool organized by categories including Materials Science, Construction Techniques, Maintenance Practices, and Regulatory Policy & Financial Engineering, providing member access to subject matter experts on undergrounding innovations.
• PDi2 Webinars Educational webinars on topics impacting power infrastructure decisions, co-sponsored with T&D World, covering 21st-Century Costs of Undergrounding and various utility case studies for industry professionals.
• White Papers & Presentations Research publications and presentations on topics impacting infrastructure decisions including undergrounding economics, grid resiliency, and strategic undergrounding analysis.
• PDi2 Reference Library A comprehensive collection of industry research documents, utility case studies, and policy reports related to power delivery and undergrounding, available to members and the public.
• PDi2 Research Program Data-driven research projects engaging with utilities to develop information that supports infrastructure construction or rehabilitation decisions across the North American power industry.
• PDi2 Membership Programs Tiered membership structure including Board Level ($30,000/year), Partner Level ($10,000/year), and Trial Level ($1,500/year) offering progressive engagement, governance rights, brand exposure, and access to members-only content for industry participation.
• Utility Undergrounding Life-Cycle Cost Guide Comprehensive guide providing data and methodology for evaluating underground versus overhead power delivery solutions using life-cycle cost analysis, distributed by PDi2 to utilities and regulators.
• Joint Trench Initiative Collaboration initiative promoting shared trench excavation among North American utilities for improved safety, resilience, and affordability in power infrastructure.

Quantifiable outcome

• Joint trenching can save each utility up to 40% of individually installed capital cost
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• T&D WorldcoreStrategic or Co-development PartnerT&D World serves as an official publication of PDi2, co-sponsoring the 21st-Century Costs of Undergrounding webinar series. The partnership provides industry visibility and content distribution through the trade publication's audience, with PDi2 members featuring in T&D World articles and webinars.
• Continuum CapitalminorStrategic or Co-development PartnerContinuum Capital's Mark Bridger developed the Myths of Undergrounding video series for PDi2, providing expert content on misconceptions about undergrounding nature, performance, and cost.
• American Polywater CorporationminorGTM or Marketing PartnerCo-sponsored webinar on maximizing cable pulling distances, reducing splices, and preventing cable damage during installation. Industry leader in underground cable placement, termination, and asset system hardening products.
• Champion FiberglassminorGTM or Marketing PartnerCo-sponsored Cable Pulling 101 webinar addressing modern challenges in tight urban corridors, complex duct systems, and evolving material technologies.
• EarthGridminorGTM or Marketing PartnerCo-sponsored webinar on plasma drilling technology for rapid underground utility installation, featuring patented plasma tunnel excavation technology.
• ABBcoreOthersBoard Level member organization providing materials, technologies, and expertise to the power industry value chain.
• Borealis InternationalcoreOthersBoard Level member organization and parent company of Borouge, focused on cable insulation materials and polyolefin solutions.
• Burns & McDonnellcoreOthersBoard Level member organization providing engineering and construction expertise for underground and submarine cable projects.
• DNVcoreOthersBoard Level member and current Executive Board Chair (Landry Molimbi). Provides energy transition outlook research and digital solutions expertise.
• DowcoreOthersBoard Level member organization providing material science expertise and cable insulation technology solutions.
• EarthGridcoreOthersBoard Level member organization developing plasma drilling technology for underground utility installation.
• Osmose Utility ServicescoreOthersBoard Level member organization with Ben Lanz serving as Sr. Director and Board member. Provides utility services and industry expertise.
• Prysmian GroupcoreOthersBoard Level member organization and major cable manufacturer for power transmission and distribution systems.
• SouthwirecoreOthersBoard Level member organization and leading wire and cable manufacturer for power delivery applications.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Rural Electric Cooperative Association (NRECA): Trade association for U.S. electric cooperatives. Operates the same nonprofit, member-funded, industry-education model as PDi2 and serves a distinct but adjacent utility segment.
• American Public Power Association (APPA): Trade association for publicly owned (municipal and state) electric utilities. Direct analog to PDi2's nonprofit utility-association model and audience, with broader coverage but a narrower utility segment.
• Edison Electric Institute (EEI): National trade association for investor-owned electric utilities. EEI is a much larger industry-association incumbent with broader remit (reliability, policy, security, decarbonization), comparable to PDi2 in governance and membership structure but vastly larger scale.

Direct peers

• Association of Edison Illuminating Companies (AEIC): Operating-utility association that develops standards, practices, and technical guidance for electric power delivery. Closest functional peer to PDi2 in serving utility transmission & distribution practitioners through technical committees and shared industry knowledge.
• EPRI (Electric Power Research Institute): Nonprofit R&D organization serving the global electric utility industry with research, data, and standards. PDi2 mirrors EPRI's nonprofit research-for-membership model but focuses narrowly on power delivery (overhead vs. underground) rather than full generation/transmission/end-use.
• GridWise Alliance: Industry coalition focused on grid modernization, resilience, and policy advocacy. Highly comparable to PDi2 in convening utilities, suppliers, and policymakers around grid investment decision-making, though broader in scope than undergrounding.
• National Association of Regulatory Utility Commissioners (NARUC): Association representing state public utility commissions that oversee rates and infrastructure investment. NARUC overlaps with PDi2's 'Utility Commissions and Regulators' customer segment and similarly convenes regulators on cost/benefit frameworks for utility infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@PDI2web/videos
• LinkedInlinkedin.com/company/power-delivery-intelligence-initiative
• Xx.com/pdi2_tweets

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power Delivery Intelligence Initiative