LineUp
LineUp is a Ukraine-headquartered IT services firm delivering full-cycle software, hardware, and AI/ML engineering to startups and enterprises across fintech, healthcare, smart city, logistics, and defense, operating from offices in 8 countries.
- Company typePrivate
- Founded2011
- HeadquartersKharkiv, Ukraine
- Headcount251–500
- GTM typeB2B
- OfferingServices
What LineUp does
LineUp is a privately-held IT services and software development company headquartered in Kharkiv, Ukraine, founded in 2011. The firm delivers full-cycle software, hardware, and AI/ML engineering through three engagement models: an Intelligent Dedicated Team (staff augmentation), Full Managed Delivery (end-to-end project ownership), and Product Development (full lifecycle). Its technical scope spans web and mobile applications, embedded systems and IoT, AI/ML and data analytics, cybersecurity, blockchain/Web3, and business engineering (digital transformation, ERP/CRM integration), supported by expertise across 40+ technologies and frameworks including Java, Python, React, AWS/Azure/GCP, TensorFlow, PyTorch, and LangChain.
LineUp serves a mix of early-stage startups and mid-to-large enterprises across more than 10 verticals, with named reference clients in fintech (WCard, Vesta), insurance (Lovys), healthcare (Odrex Medical Center), smart city (Smart Parking Solution), logistics/defense (GPS tracking client), and digital entertainment (Digitalstage.io). Go-to-market is sales-led and direct, leveraging content marketing, case studies, third-party reviews (Clutch, Upwork), and regional offices in Germany, France, Estonia, Italy, Poland, the USA, and the UAE, with active expansion into Saudi Arabia via a 2023 partnership with MawGif.
LineUp operates a professional services revenue model with custom quote-based pricing and multi-year contract potential, generating revenue primarily from billable engineering capacity. The company is bootstrapped with no disclosed external funding, holds ISO 9001:2015, HIPAA, and GDPR compliance credentials, and does not publicly disclose revenue. Its competitive positioning rests on full-stack technical breadth, multi-disciplinary delivery (software + hardware + AI), and a multi-region presence that competes with mid-sized Eastern European IT services firms for European and Gulf enterprise work.
LineUp firmographics
Firmographics- Name
- LineUp
- Legal name
- LineUp
- Website
- https://lineuptech.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- LineUp is a Ukraine-headquartered IT services firm delivering full-cycle software, hardware, and AI/ML engineering to startups and enterprises across fintech, healthcare, smart city, logistics, and defense, operating from offices in 8 countries.
- Ownership category
- akta.pro rank
LineUp industry classification
Industry- Product category
- IT Consulting Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415), Marketing Consulting Services (541613)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)
- akta.pro primary industry
- ITSM Platform Implementation & Administration (ServiceNow/JSM/BMC/etc.) (BPAEAJAC)
- akta.pro secondary industries
- Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), Brand Architecture & Portfolio Strategy (BPAFAEAE)
Keywords
Where LineUp is headquartered
LocationHeadquarters
- HQ city
- Kharkiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices9 records
Markets served
LineUp business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Development Services: Full-cycle software development services including custom software development, mobile applications, web applications, hardware engineering, AI/ML implementation, and digital transformation consulting.
- Managed Delivery: Full managed delivery model where LineUp takes end-to-end responsibility for project delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
LineUp product offering
Product offeringCore offering
LineUp is an IT consulting and software development services company that delivers full-cycle development projects for enterprise clients and startups globally. The company provides custom software engineering (web, mobile iOS/Android, custom applications), hardware engineering (robotics, IoT, embedded systems), AI and advanced technology services (machine learning, data analytics, cybersecurity), business engineering (digital transformation, ERP/CRM integration), startup launching services (MVP development), QA and technical support, and design studio services. Engagement is structured through three service models: Intelligent Dedicated Team (staff augmentation), Full Managed Delivery (end-to-end project ownership), and Product Development (full lifecycle).
Product overview
LineUp is a software development services company offering full-cycle development as a responsive, dedicated team. The company provides a comprehensive portfolio of services organized into three main service models: Intelligent Dedicated Team (team augmentation), Full Managed Delivery (end-to-end project ownership), and Product Development (full lifecycle). The core service offerings span Software Engineering (web, mobile, custom development), Hardware Engineering (robotics, IoT, embedded systems), AI & Advanced Tech (machine learning, data analytics, cybersecurity), Business Engineering (digital transformation, ERP/CRM integration), Startups Launching, QA & Technical Support, and Design Studio Services. The company operates across multiple industries including Smart City, Healthcare, Finance & Banking, Logistics, Retail, Defense, Insurance, E-learning, and DLT & Blockchain, delivering solutions in 20+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- Design Studio: Design studio services including branding design, web design, mobile design, UI/UX consulting, motion and illustrations, and video production.
Products and services
- Software Engineering Full-cycle software development services including web applications, mobile applications for iOS and Android, and custom software solutions for enterprise clients and startups.
- Hardware Engineering Hardware development services including robotics and automation, Internet of Things (IoT) solutions, embedded systems, simulations and analysis, and custom device development.
- AI & Machine Learning Artificial intelligence and machine learning development services leveraging frameworks including TensorFlow, PyTorch, and LangChain for predictive analytics, anomaly detection, and generative AI applications.
- Data Analytics Data analytics services for processing and analyzing structured data to derive business intelligence and support data-driven decision making.
- Cybersecurity Security services including anomaly detection, threat identification, and security system development for protecting digital assets.
- Business Engineering Business transformation services including Digital Transformation, Strategy Consulting, Motivation & Reward Systems, Enterprise Architecture, Scorecard & KPI development, Business Process Automation, and ERP & CRM Systems integration.
- Startups Launching Comprehensive startup development services covering Discovery and R&D, Product Design, MVP development, Product Management, Post MVP development, and Investment consulting for early-stage companies.
- QA & Technical Support Quality assurance and technical support services including requirements analysis, test planning, test design, test execution, monitoring and improvements, and QA consulting.
- Design Studio Services Creative design services including branding design, web design, mobile design, UI/UX consulting, motion and illustrations, and video production.
- Intelligent Dedicated Team Team augmentation model providing dedicated engineers integrated into client teams for flexible development capacity.
- Full Managed Delivery End-to-end project delivery model where LineUp takes full ownership of planning, development, and deployment.
- Product Development Full product lifecycle development from concept through launch and ongoing maintenance.
Quantifiable outcome
- 450+ projects delivered in 20+ countries
- +4 more outcomes
Companies that use LineUp
Customer profileNamed customers7 records
Segments13 records
Ideal customer profiles3 records
LineUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability9 records
Feature1 record
LineUp partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- MawGifminorPartnership in Saudi Arabia that ignited valuable perspectives and fostered creation of innovative approaches. LineUp is expanding presence in KSA market.
- VisacoreVisa facilitates over $8.8 trillion in payments and is the world's number one payment card. WCard has partnered with Visa to provide branded payment cards with loyalty programs for sports teams and fans.
- IntergirocoreFintech partner based and licensed in Sweden, operating under the stringent guidelines set by the European E-Money Directive, ensuring secure and trustworthy e-money practices for WCard financial services.
- Celo BlockchaincoreBlockchain platform used for Digitalstage.io's Web 3.0 platform enabling NFT generation and blockchain wallet integration for digital fan experiences.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
LineUp competitors and assessment
Company assessmentBroad incumbents
- GlobalLogic (Hitachi): Hitachi-owned global IT services and digital product engineering company with significant Ukrainian engineering centers; competes for enterprise software and embedded systems work.
- EPAM Systems: Global digital engineering and IT services incumbent with deep roots in Ukraine; competes directly for the same custom development, cloud and AI talent and clients.
- SoftServe: Large Ukrainian-headquartered IT services and consulting company serving enterprise digital transformation across the same verticals (fintech, healthcare, retail) as LineUp.
Direct peers
- N-iX: Ukrainian IT services company offering custom software development, dedicated teams and digital transformation — directly comparable in scale, geography, and offerings.
- Ciklum: Global digital solutions company headquartered in Ukraine with offices in Europe and the US; competes in custom software, cloud, AI, and dedicated team services.
- Binariks: Mid-sized Ukrainian IT services firm offering dedicated teams, custom software, and healthcare/fintech solutions — directly comparable in scale and verticals.
- ELEKS: Ukrainian IT services company offering full-cycle software development, design, and consulting across fintech, healthcare, logistics and other verticals overlapping with LineUp.
- DataArt: Global technology consulting and software engineering firm with Eastern European delivery centers, operating in the same custom development, cloud and data services space.
- Intellias: Ukrainian-founded IT services firm offering custom software development, digital transformation, and dedicated team models — overlapping with LineUp on customer profile, geography, and service portfolio.
Emerging players
- Digi-Code (DigiCode): Emerging IT services vendor offering custom development and dedicated teams from Eastern Europe, competing for the same startup and mid-market engagements LineUp targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
LineUp social profiles
Digital presenceLineUp compliance and trust
Trust signalCompliance7 records
LineUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
LineUp leadership team
Management profileNumber of profiles
Profiles2 records
LineUp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LineUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LineUp
What does LineUp do?
LineUp is an IT consulting and software development services company that delivers full-cycle development projects for enterprise clients and startups globally. The company provides custom software engineering (web, mobile iOS/Android, custom applications), hardware engineering (robotics, IoT, embedded systems), AI and advanced technology services (machine learning, data analytics, cybersecurity), business engineering (digital transformation, ERP/CRM integration), startup launching services (MVP development), QA and technical support, and design studio services. Engagement is structured through three service models: Intelligent Dedicated Team (staff augmentation), Full Managed Delivery (end-to-end project ownership), and Product Development (full lifecycle).
Is LineUp a public or private company?
LineUp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LineUp founded?
LineUp was founded in 2011. It employs 251 to 500 people.
Where is LineUp based?
LineUp is headquartered in Kharkiv, Ukraine, in the Europe region.
How does LineUp make money?
Two revenue lines are on record. Software Development Services are the primary driver. The others are managed Delivery.
Who are LineUp's main competitors?
Broad incumbents on record are GlobalLogic (Hitachi), EPAM Systems and SoftServe. Direct peers are N-iX, Ciklum, Binariks, ELEKS, DataArt and Intellias. Digi-Code (DigiCode) is listed as an emerging player.
Does LineUp have an API?
No public API is recorded for LineUp.
What industry is LineUp in?
LineUp's product category is IT Consulting Services. Its primary akta.pro industry code is BPAEAJAC, ITSM Platform Implementation & Administration (ServiceNow/JSM/BMC/etc.), with a secondary code of BPACAJAH, Talent Management & Leadership Advisory (Succession, Performance, Culture). Its NAICS code is 541511 and its SIC code is 7370.