MC Realty

What MC Realty does

MC Realty is a privately held real estate brokerage based in Puerto Vallarta, Jalisco, Mexico, founded in late 2015 and operating across the Puerto Vallarta and Bahía de Banderas corridor spanning Jalisco and Nayarit. The firm provides a 360-degree real estate platform covering property sales (residential and commercial), vacation and annual rentals, property administration, master broker commercialization of new residential developments, and real estate development consulting. Its core product surface is a website-based listings platform (mcrealty.mx) supplemented by 3D virtual tours and video content for development inventory, with lead capture and conversion handled via phone, WhatsApp, email, and in-person viewings.

The company operates as a direct-to-consumer intermediary and serves four primary customer segments: property investors (vacation, retirement, income-generating), homebuyers and residents, property owners seeking management services, and renters. It is the direct commercializer for Grupo Govacasa (one of the largest regional construction groups) and is affiliated with Keller Williams International and AMPI, which provide global referral flow and professional standards respectively.

MC Realty generates revenue through transaction-based commissions on property sales and rental intermediation fees, supplemented by recurring managed-services revenue from property administration, plus professional-services fees from master broker and development consulting engagements. The development pipeline includes at least eight sub-branded residential projects (e.g., Altea, Cendela, Zitadela, Viventos Los Fresnos/Encinos, Los Sauces, Las Tecas, Magnolias Residencial), with unit pricing ranging from approximately MX$963K to MX$5.7M. The firm employs 11-50 people, has no disclosed external funding, and is led by founder and CEO Marisol Perez.

Name

MC Realty

Legal name

MC Realty

Website

https://mcrealty.mx

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

MC Realty is a Puerto Vallarta-based real estate brokerage offering property sales, vacation and annual rentals, property administration, and master broker services for new residential developments across the Puerto Vallarta and Bahía de Banderas corridor in Mexico, serving individual investors, homebuyers, renters, and property owners.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE), Multifamily Brokerage (BPAJABAD)

Keywords

• Real estate brokerage
• Vacation rentals
• Property sales
• Property management
• Real estate development

Headquarters

HQ city

Puerto Vallarta

HQ country

Mexico

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission: Intermediation fees for residential and commercial property sales in Puerto Vallarta and Bahía de Banderas region
2. Rental Intermediation: Monthly rental fees for vacation and annual rental properties, ranging from $8,500 to $28,000 MXN
3. Property Administration: Property management services focused on maximizing return on investment for property owners
4. Master Broker Services: Leadership in commercialization of real estate development projects in the Puerto Vallarta and Bahía de Banderas zone

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MC Realty is a full-service real estate brokerage that intermediates the buying, selling, and renting of residential and commercial properties in the Puerto Vallarta and Bahía de Banderas region of Mexico. The firm also acts as master broker for new real estate developments and provides property administration and development consulting services to investors and property owners.

Product overview

MC Realty offers a comprehensive 360° real estate platform centered on property sales, rentals, and new development marketing across Puerto Vallarta and Bahía de Banderas, Mexico. The core offerings include Venta de Propiedades (residential and commercial sales), Propiedades en Renta (vacation and annual rentals), and Desarrollos Inmobiliarios (master broker services for new developments). Supporting services include property administration and development consulting. The development portfolio features multiple residential sub-brands including Viventos Los Fresnos, Viventos Los Encinos, Altea, Cendela, Zitadela, Los Sauces, Las Tecas, and Magnolias Residencial, each representing distinct communities in various stages (pre-sale, construction, immediate delivery).

Differentiator

Problem solved

Functional benefit

Products and services

• Venta de Propiedades (Property Sales) Professional intermediation for residential and commercial property sales, including marketing and transaction management of properties in Puerto Vallarta and Bahía de Banderas. For buyers, sellers, and investors in the regional market.
• Propiedades en Renta (Property Rentals) Vacation and annual rental property intermediation featuring fully furnished properties with amenities in Puerto Vallarta, Bahía de Banderas, and surrounding areas. Monthly rental prices range from MXN $8,500 to $28,000. For renters seeking short-term vacation or long-term annual leases.
• Desarrollos Inmobiliarios (Real Estate Development Commercialization / Master Broker) Master broker services for the commercialization of new real estate development projects, including pre-sale and marketing of residential developments in the Puerto Vallarta region. Portfolio includes Viventos Los Fresnos, Viventos Los Encinos, Altea, Cendela, Zitadela, Los Sauces, Las Tecas, and Magnolias Residencial. Development properties range from MXN $962,850 to $5,145,000. For developers, construction groups, and buyers of new-build residential units.
• Administración de Propiedades (Property Administration) Efficient property management service focused on maximizing return on investment for property owners, covering tenant management, maintenance coordination, and rental yield optimization. For individual property owners and investors holding rental real estate in the Puerto Vallarta and Bahía de Banderas region.
• Desarrollo y Consultoría (Development Consulting) Expert services in the design, evaluation, and development of new housing projects. For investors and developers seeking advisory support for new residential projects in the Puerto Vallarta and Bahía de Banderas market.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Keller Williams InternationalcoreStrategic or Co-development Partner · 1 January 2018Since 2018, MC Realty has been integrated into Keller Williams International, the world's leading real estate platform. This affiliation provides global standards, training, and networking opportunities.
• Grupo GovacasacoreStrategic or Co-development Partner · 1 January 2017Since 2017, MC Realty has collaborated closely as direct commercializers of Grupo Govacasa, one of the most reliable and significant construction groups in the region. This partnership provides MC Realty with preferential access to new development projects for commercialization.
• AMPI (Asociación Mexicana de Profesionales Inmobiliarios)minorStrategic or Co-development PartnerActive members of AMPI, the Mexican Association of Real Estate Professionals, guaranteeing ethics and professionalism in every transaction.
• Lara StudiosminorOthersWebsite development partner credited for creating the company website (2025).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Lamudi México: Mexico-focused online real estate marketplace connecting buyers, sellers, and agents. Not a brokerage itself, but represents the proptech channel through which MC Realty competes for online lead flow in the Mexican market.

Direct peers

• Century 21: Global residential and commercial real estate franchise with significant Mexico operations. Competes head-to-head with Keller Williams-affiliated brokerages for the same buyer and seller pool in Mexican beach and resort markets.
• Engel & Völkers: Premium European-origin real estate franchise operating in major Mexican resort markets. Targets the same premium vacation home and investment property buyer as MC Realty's higher-end development portfolio (Viventos, Altea).
• Sotheby's International Realty: Luxury-focused global real estate franchise with strong presence in Mexican resort destinations including Puerto Vallarta. Competes for the same high-net-worth vacation home and investment buyer segment that MC Realty's master broker listings target.
• Coldwell Banker: One of the largest global residential and commercial real estate franchises, with strong presence across Mexico. Directly comparable as a commission-based brokerage serving buyers, sellers, and renters through a franchised agent network.
• RE/MAX: Global real estate franchise with extensive Mexican footprint, operating a similar agent-based brokerage model for residential and commercial sales and rentals. Direct competitor for franchise-affiliated agents in Vallarta.

Broad incumbents

• Keller Williams Realty: Parent global franchise of MC Realty since 2018; the world's largest real estate brokerage by agent count. Comparable on business model and technology stack, but operates at massive global scale versus MC Realty's regional focus.

Regional players

• Casa de las Playas Real Estate: Established Puerto Vallarta-area real estate brokerage serving foreign buyers of vacation and investment properties. Operates in the exact same hyper-local market as MC Realty, providing directly comparable local competition.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mcrealty.mx
• Instagraminstagram.com/mc_realty.mx
• LinkedInlinkedin.com/company/mcrealty

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MC Realty