Business Company

What Business Company does

Business Company S.p.A. is a privately held Italian after-sales services company founded in 1999 and headquartered in Milan, with operating offices in Italy, Spain, France, Germany and Poland plus a UK-facing webshop. It serves manufacturers, large organized and specialized retailers, online trade, HoReCa and Brico operators of consumer electronics, appliances, IT, telephony and electrical/electronic products, functioning as an outsourced post-sale department spanning warranty administration, technical assistance, in-home installation and regulatory compliance.

The company's offering is structured as a platform-plus-modules portfolio of five named products: Garanzia3 (consumer-facing warranty-extension products sold via dedicated country webshops in Italy, Spain, France, Germany and the UK, with sub-products covering 3-year extensions, accidental damage, refurbished goods, DIY/garden and new-home bundles); BCM, an integrated in-store after-sales management system for large retailers covering RMA processing, defect reporting, after-sales cost analysis and supplier evaluation; TestOK, a multilingual technical-assistance network for producers, importers and organized distribution, combining a call center, CAT centers, on-site intervention, spare-parts warehousing and conformity certification; Opera, a certified home installation and activation service for Audio/Video/IT, built-in appliances and pellet stoves; and Quick RAEE, a WEEE/battery/photovoltaic reverse-logistics and statutory reporting system. ISO 9001 and ISO 14001 certifications and a 26-year operating history support the compliance positioning, particularly around EU Directive 2024/1799 right-to-repair spare-part obligations.

The business model combines one-time/perpetual-license revenue from warranty-extension sales through country webshops with recurring managed-services contracts (BCM, Quick RAEE), professional services revenue (TestOK, Opera) billed per intervention, and multi-year B2B contracts quoted on request. Go-to-market is enterprise sales-led via country-specific offices with dedicated phone numbers and lead-capture forms, supplemented by trade-show presence (IFA Berlin, Applitech Show 2025), trade-press advertorials (LSA, Points de Vente, Vending Magazine, Uptrade) and a partner-channel motion through the ECOEM Servizi supplier network. Pricing for B2B engagements is not publicly disclosed; consumer warranty pricing is tiered by product variant and device value.

Name

Business Company

Legal name

Business Company S.p.A.

Website

https://businesscompany.it

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Business Company S.p.A. is a privately held Italian after-sales services company founded in 1999, providing warranty administration, technical assistance, certified home installations and WEEE reverse-logistics to manufacturers, retailers and online trade of consumer electronics and appliances across six European countries (Italy, Spain, France, Germany, Poland and the UK) via its Garanzia3, BCM, TestOK, Opera and Quick RAEE product lines.

Ownership category

akta.pro rank

Product category

After-Sales & Warranty Management Services

NAICS

Electronics and Appliance Retailers (44921)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Appliance Service Plans, Extended Warranties & Maintenance Retail (CRACACAK)

akta.pro secondary industry

Warranty, Protection Plans & Extended Service Contracts (CRACAJAH)

Keywords

• After-sales services
• Warranty extension products
• Technical assistance network
• WEEE reverse-logistics
• Home installation services

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Warranty extension products (Garanzia3 family): Multi-tier warranty-extension products sold primarily through the dedicated Garanzia3 webshops across Italy, Spain, France, Germany and the UK, sold as standalone paid extensions or accessory services at point of sale; activated online within 7 or 12 months of product purchase depending on variant.
2. Managed in-store after-sales services (BCM): Recurring managed service delivered to large organized and specialized retailers, covering definition, regulation, management and monitoring of their in-store after-sales operations, including RMA processing, product defect reporting and after-sales cost analysis under contract.
3. Technical assistance services (TestOK): Contract-based technical assistance and warranty management services for producers, importers and organized distribution, covering pre-sales technical analysis, conformity certificates, warranty regulation drafting, and after-sales call center, on-center and on-site interventions with integrated logistics.
4. Home installation & activation services (Opera): Per-intervention certified installation and activation of Audio/Video/IT, built-in appliances, freestanding appliances and pellet stoves at end-customer premises; revenue is typically tied to volume of activations delivered on behalf of manufacturers and retailers.
5. WEEE/RAEE reverse-logistics management (Quick RAEE): Contracted management of Waste Electrical and Electronic Equipment, batteries, accumulators and photovoltaic panel reverse-logistics for retailers and manufacturers, covering collection, transportation documentation, storage documentation and statutory reporting.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Business Company S.p.A. provides integrated after-sales (post-sale) services across Europe for manufacturers, organized distribution, specialized distribution and online trade operating in consumer electronics, HoReCa, Brico and electrical/electronic product categories. Its offering spans a configurable warranty-extension product family (Garanzia3), an in-store after-sales management system for large retailers (BCM), a multilingual technical-assistance network with CAT centres (TestOK), a certified home installation and activation service (Opera), and a WEEE/battery/photovoltaic reverse-logistics management system (Quick RAEE).

Product overview

Business Company S.p.A. offers a portfolio of integrated after-sales services rather than a single unified software product; the offering is structured as a platform-plus-modules architecture centred on warranty management and technical assistance for consumer electronics, white/brown goods, telephony, IT, DIY and gardening products, delivered across European markets. The core commercial offering is the Garanzia3 warranty-extension line (with the 3-more-years base product plus add-on sub-products Combi, Cover, Display, New House, Brico and RE-USE for refurbished goods). It is complemented by BCM, an integrated in-store after-sales management system for large retailers handling RMA, defect reporting and cost analysis; TestOK, the technical-assistance services network with pre-sales and after-sales services for manufacturers, importers and distribution operators; Opera, the certified home installation and activation service carried out at the customer's premises; and Quick RAEE, the system for managing the recycling of Waste Electrical and Electronic Equipment, batteries and photovoltaics. Together these named products cover the full after-sales lifecycle from warranty extension, repair network operations, in-store after-sales management, in-home installation through to end-of-life WEEE compliance.

Differentiator

Problem solved

Functional benefit

Brands

• Garanzia3: Warranty/technical service extension product line for manufacturers, organized, specialized and online distribution. Offered via garanzia3.it (IT), garantia3.es (ES), garantie3.fr (FR), garantie3.de (DE), warranty3.co.uk (UK).
• Bcm
• TestOK
• Opera
• Quick RAEE

Products and services

• Garanzia3 (G3) – 3 more years warranty extension Configurable 3-year warranty-extension product providing three additional years of coverage beyond the legal manufacturer guarantee, with a maximum 60-month duration from purchase. Users pay no deductibles or upfront fees; free repair is provided during the coverage period and refund or replacement is provided if the product cannot be repaired. Sold as a standalone paid warranty extension via the dedicated Garanzia3 country webshops or at point of sale; intended for end customers purchasing consumer electronics, telephony, IT, white goods, brown goods and electrotechnical products.
• Garanzia3 – Combi Combined technical-assistance service bundling a single accidental-damage repair during the first 12 months from purchase with a 2-year extension of the technical service after the legal manufacturer warranty. Activated online within 7 days of purchase; if the product cannot be repaired, a replacement is provided. Targeted at end customers of consumer electronics, telephony, IT, white goods, brown goods and electrotechnical products.
• Garanzia3 – Cover Accidental-damage coverage providing a single repair with a maximum duration of 12 months from the purchase date. Activation must be completed online within 7 days of purchase; if the product cannot be repaired, the customer receives a refund. Targeted at end customers of consumer electronics, telephony, IT, white goods, brown goods and electrotechnical products.
• Garanzia3 – Display Accidental screen-damage coverage providing a single repair of the device display. Activation is performed via the dedicated Garanzia3 mobile app (Google Play, Apple App Store, Huawei AppGallery), with 12-month coverage from activation that is renewable. Targeted at end customers of new, used and refurbished IT and telephony devices.
• Garanzia3 – Casa Nuova / New House Bundle warranty extension providing a 3-year technical-service extension for 3 or 4 household appliances, designed for the new-home purchase scenario. Targeted at end customers furnishing a new home with multiple appliances.
• Garanzia3 – Brico 3 anni in più DIY/garden warranty extension providing 3 years of additional technical-service coverage beyond the legal manufacturer warranty. Usable for any electrical, electrotechnical and internal-combustion-engine product sold through the Brico/DIY channel; targeted at end customers of DIY and gardening equipment.
• Garanzia3 – RE-USE Refurbished-product warranty extension providing a 2-year technical-service extension valid from the expiration of the retailer or manufacturer warranty, with a maximum 36-month duration from the purchase date. Targeted at end customers of reconditioned consumer electronics, telephony, IT, white goods, brown goods and electrotechnical products.
• BCM (Business Company Management) – In-Store After-Sales Management System Integrated system for the definition, regulation, management and monitoring of in-store after-sales activities at large organized and specialized retailers. Functions include RMA management (in-warranty and out-of-warranty collections), product defect reporting, after-sales cost analysis, administrative management control, customer-loyalty and satisfaction tracking, regulation of after-sales activities, supplier/manufacturer evaluation, full process automation and reduced resource/operating costs. Targeted at retailers in consumer electronics, appliances, telephony, IT and electrical/electronic product categories.
• TestOK – Technical Assistance Services Network Network for the complete management of technical assistance and after-sales warranty for manufacturers, importers and organized distribution operators in IT and consumer electronics (grey, brown and white) categories. Pre-sales services include technical product analysis, ministerial conformity certificates, warranty-regulation drafting and spare-parts warehouse management. After-sales services include a multilingual call centre, dedicated/customised phone numbers, CAT (Technical Assistance Centres) network management, on-centre and on-site intervention with product pick-up & return, integrated logistics, and product assembly/modifications. Targeted at manufacturers, importers and organized distributors of consumer electronics and IT products.
• Opera – Home Installations and Activations Certified home installation and activation service delivered at the customer's premises by trained technical personnel, compliant with Italian Law 38/2008. Covers Audio/Video/IT products, built-in appliances, freestanding appliances and pellet stoves. Includes dedicated customer support, pre-inspection and technical verification, supply of technical accessories, no deductibles or call-out fees for the end user, and installation within the manufacturer's warranty terms. Targeted at retailers and manufacturers selling high-ticket appliances and AV/IT products who need certified on-site installation.
• Quick RAEE – WEEE Management System Dedicated system for the management and recycling of Waste Electrical and Electronic Equipment (WEEE / RAEE), batteries and accumulators, and photovoltaic panels. Simplifies logistical, administrative and documentary procedures in accordance with applicable law, reduces WEEE-treatment management costs, and provides standardised point-of-sale management with customised brand regulation and continuous monitoring of all point-of-sale activities. Includes centralised control of end-user collection, point-of-sale management, logistics and administrative activities, production of legally required transport and storage documentation, and reporting on all WEEE management activities. Targeted at retailers and manufacturers selling electrical/electronic equipment, batteries and photovoltaic panels who need outsourced RAEE/WEEE compliance across European jurisdictions.

Quantifiable outcome

• 26+ years of continuous operation since 1999
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• ECOEM ServizicoreStrategic or Co-development PartnerECOEM Servizi is referenced across the multilingual Business Company website via localized 'Qualify as a supplier' forms (IT/EN/FR/DE/ES) inviting qualified suppliers to join the ECOEM Servizi network used to deliver Business Company's pan-European after-sales services. The page explicitly invites sector operators to 'join the ECOEM Servizi network' for service-delivery collaboration.
• LSA (French retail trade press)coreGTM or Marketing PartnerFrench trade magazine in which Business Company publishes advertorial content about its Garanzia3 warranty-extension product. A 'Publi-redactionnel de Garantie3 sur LSA' is published on Business Company's news page, with a downloadable PDF of the full interview hosted on its site.
• Points de Vente (French retail trade press)coreGTM or Marketing PartnerFrench trade outlet in which Business Company published the article 'PLUS de marge bénéficiaire PLUS de fidélité AVEC GARANTIE3', with a link to the full article on Points de Vente's website surfaced from Business Company's news page.
• Vending MagazinecoreGTM or Marketing PartnerItalian trade outlet in which Business Company was featured in May 2026, with the news article 'Business Company su Vending Magazine' highlighting Heineken, Capitani, Cino and Electrolux as example clients and positioning Business Company as the dedicated after-sales department for producers and distributors.
• UptradecoreGTM or Marketing PartnerItalian trade outlet in which Business Company was featured in January 2026, with the 'Business Company su Uptrade' article describing the firm as a strategic partner for Producers, Online Trade and Organized/Specialized Distribution with over 26 years of experience.
• IFA BerlincoreGTM or Marketing PartnerMajor European consumer-electronics trade show where Business Company's sales and marketing force was present at IFA 2022 (September 2022). The multilingual 'BUSINESS COMPANY AT IFA' announcement is hosted on the company site and was promoted on the corporate Facebook account via #IFA2022 hashtag.
• Applitech ShowcoreGTM or Marketing PartnerNew dedicated B2B exhibition and conference for the appliances and consumer-electronics supply chain, scheduled 5–7 November 2025 at Bologna Exhibition Centre. Business Company has been confirmed as an exhibitor, with the show expected to span around 12,000 sqm.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Asurion: Global leader in device protection, extended warranties and tech-support services for consumer electronics and connected devices. Comparable to Business Company's TestOK/Broad service network at the platform level (multilingual call centers, certified repair network, manufacturer/retailer contracts) but at significantly greater scale and breadth.
• SquareTrade (Allstate): Allstate-owned extended-warranty and device-protection provider offering multi-year protection plans for consumer electronics and appliances, sold via retailers and online. Overlaps with Business Company's Garanzia3 warranty-extension offering, though SquareTrade is US-centric and owned by a large insurance parent.
• Assurant: Global provider of extended service contracts, device protection and connected-living services, with major European presence (Assurant Solutions). Competes with Business Company's BCM/TestOK/Garanzia3 lines for OEM and retailer service-contract programs, though at substantially larger scale and with broader product breadth.

Direct peers

• Domestic & General: UK-headquartered specialist in extended warranties and after-sales service plans for domestic appliances, consumer electronics and home equipment, serving manufacturers, retailers and consumers across Europe. Closely comparable in business model (B2B2C warranty administration + in-home repair network) and customer base (CE/white-goods OEMs and large retailers).

Emerging players

• Clyde: US-based extended-warranty and product-protection startup offering embedded protection plans sold via e-commerce merchants. Overlaps with Business Company's Garanzia3 warranty-extension product sold through online retailers and country webshops, though Clyde is a digital-native challenger focused on D2C/e-commerce distribution.
• ServicePower: Field-service-management software and managed-services provider for in-home repair and installation networks. Comparable to Business Company's Opera home-installation/TestOK network operations from a delivery-model perspective (certified third-party technician networks with logistics coordination), though focused on SaaS rather than fully outsourced after-sales.
• Upsie: Consumer-facing extended-warranty provider for consumer electronics, appliances and automotive products, sold online and through retailer partnerships. Comparable in warranty-product design to Garanzia3 (multi-year, deductible-free coverage) but operates exclusively in North America and through a digital-only model.
• Mulberry Insurance (extended warranty): Insurance and warranty administrator offering product-protection plans for online retailers and manufacturers of consumer goods. Overlaps with Business Company's B2B warranty-extension and RMA management (BCM) business from an insurance-product-administration perspective, though smaller in scale and US-centric.

Others

• Veolia (WEEE/reverse logistics): Global environmental-services and waste-management major with a dedicated WEEE/battery/photovoltaic recycling business across Europe. Comparable to Business Company's Quick RAEE service for regulated reverse-logistics compliance, though Veolia is a vastly larger broad-spectrum waste operator rather than a specialist CE/WEEE provider.
• Suez (WEEE/reverse logistics): International water and waste-management group operating extensive WEEE collection and recycling infrastructure across Europe, including for retailers and manufacturers. Comparable to Business Company's Quick RAEE offering from a regulatory-compliance angle (RAEE/WEEE documentation, collection, reporting), but Suez is a multi-utility giant with no focus on consumer-electronics after-sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Company