Clyde
Clyde is an embedded product protection platform that enables e-commerce merchants to offer extended warranties, product registration, shipping insurance, and automated claims resolution via AI-optimized pricing. It serves DTC and enterprise merchants across consumer electronics, furniture, fitness, and jewelry on Shopify, Amazon, eBay, and Wayfair, and operates as a subsidiary of Cover Genius following its 2024 acquisition.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Clyde does
Clyde is an ownership-enrichment and product protection platform that enables e-commerce merchants to offer extended warranties, shipping insurance, product registration, and automated claims resolution through a single integrated stack. Founded in 2017 by Brandon Gell in Columbus, Ohio and now headquartered in New York with a remote-first team of 100+, Clyde serves merchants selling consumer electronics, appliances, furniture, fitness equipment, jewelry, and e-bikes — including enterprise customers such as SharkNinja, Movado, and Bugaboo alongside a long tail of mid-market and SMB brands on Shopify, BigCommerce, Magento, and Salesforce Commerce Cloud.
The platform combines three core products — Extended Warranty, Registration, and Resolution — with marketplace distribution on Amazon, eBay, and Wayfair, and pre-built integrations into the broader DTC stack (Klaviyo, Attentive, Gorgias, Affirm, Registria). Clyde's technology layer uses AI-based pricing optimization and dynamic product recommendations to maximize warranty attach rates at checkout, post-purchase, and product-registration touchpoints, while a resolution engine processes claims in under 60 seconds. The platform is licensed or authorized in all 50 US states and more than 60 countries, and is ranked #1 on TrustPilot with a 4.7-star consumer rating and a merchant NPS of +65.
Clyde operates a transaction-based revenue model, taking a share of warranty premiums sold rather than charging upfront licensing fees, which removes adoption friction and aligns Clyde's economics with merchant success. Go-to-market combines self-serve PLG for smaller merchants, enterprise field sales with dedicated account management for larger brands, and a channel partner program through agencies such as Hawke Media, Half Helix, Sama Labs, and Object Edge. In October 2021 Clyde raised $41 million in funding led by Headline, followed by a 2023 restructuring focused on path to profitability, before being acquired by Cover Genius in October 2024 to combine Clyde's embedded warranty capabilities with Cover Genius's broader embedded insurance platform.
Clyde firmographics
Firmographics- Name
- Clyde
- Legal name
- Clyde Technologies, Inc
- Website
- https://joinclyde.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Clyde is an embedded product protection platform that enables e-commerce merchants to offer extended warranties, product registration, shipping insurance, and automated claims resolution via AI-optimized pricing. It serves DTC and enterprise merchants across consumer electronics, furniture, fitness, and jewelry on Shopify, Amazon, eBay, and Wayfair, and operates as a subsidiary of Cover Genius following its 2024 acquisition.
- Ownership category
- akta.pro rank
Where Clyde is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Clyde business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Extended Warranty/Product Protection: Transaction-based model where merchants pay a fee or revenue share for warranties sold. No upfront costs for merchants. Revenue generated from protection plan sales at checkout or post-purchase.
- Product Registration Services: Registration flow integrated with warranty upsell opportunities to drive additional protection plan attachment rates.
- Claims Administration: Resolution services for limited warranty claims with flexible resolution options including promo codes, payouts, or re-buying options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Self-serve platform for small to mid-market merchants |
| Transaction based/ take rate | Pay-as-you-go | Enterprise implementation with dedicated account management |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Clyde product offering
Product offeringCore offering
Clyde is a product lifecycle (ownership enrichment) platform that enables e-commerce merchants to offer extended warranties, product registration, and automated claims resolution at checkout or post-purchase. The platform integrates with Shopify, BigCommerce, Magento, Salesforce Commerce Cloud, Amazon, eBay, and Wayfair, providing AI-optimized pricing, dynamic product recommendations, and instant claims resolution under 60 seconds.
Product overview
Clyde is an ownership enrichment platform that provides a unified suite of three core products: Extended Warranty for product protection plans, Registration for customer engagement and data capture, and Resolution for automated claims processing. The platform integrates with major e-commerce platforms (Shopify, BigCommerce, Magento, Salesforce) and marketplaces (Amazon, eBay, Wayfair) to offer AI-optimized protection at checkout or post-purchase. Clyde's platform enables auto-renewing warranties, shipping insurance with tracking, return protection, and customer dashboards—all managed from a single dashboard to drive customer lifetime value.
Differentiator
Problem solved
Functional benefit
Products and services
- Extended Warranty
- Registration
- Resolution
- Shipping Insurance
Quantifiable outcome
- 78% of shoppers would spend more if offered extended warranties at checkout
- +5 more outcomes
Companies that use Clyde
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
Clyde technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability4 records
Feature5 records
Clyde partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- ShopifycorePre-built platform integration for Shopify merchants to easily add product protection.
- Shopify PluscoreCertified Shopify Plus App for enterprise merchant compatibility.
- BigCommercecorePre-built platform integration for BigCommerce merchants.
- Magento / Adobe CommercecorePre-built platform integration for Magento merchants.
- Salesforce Commerce CloudcorePre-built integration for Salesforce Commerce Cloud enterprise merchants.
- AffirmcoreIntegration allowing customers to pay over time for products and extended warranties. Clyde + Affirm boosts attach rates by 51%.
- Hawke MediacoreAgency partner for ecommerce strategy and Clyde implementation services.
- Half HelixcoreStrategic agency partner for ecommerce development and integration.
- Sama LabscoreAgency partner for ecommerce technology implementation.
- Object EdgecoreAgency partner for ecommerce consulting and Clyde deployment.
- In SocialminorAgency partner for social commerce and Clyde integration.
- AsurioncoreClaims administration partnership with Asurion to deliver instant, easy, scalable protection plan programs.
Scale indicators9 records
Recent moves6 records
Clyde competitors and assessment
Company assessmentDirect peers
- Extend: Extend offers extended warranty and product protection plans to e-commerce merchants with similar transaction-based economics and platform integrations. It is the closest direct competitor to Clyde's core extended warranty product.
- Sure: Sure is an embedded insurance infrastructure platform that enables digital businesses to distribute insurance and protection products via APIs. Its API-first, multi-product distribution model overlaps directly with Clyde's software-driven warranty offerings.
- Mulberry: Mulberry provides extended warranty and product protection to online retailers, similar in positioning to Clyde. It serves comparable merchant segments (consumer electronics, home goods) with a transaction-based revenue model.
- Seel: Seel (formerly known for shipping/return protection) delivers commerce-related protection experiences to online merchants including shipping insurance and returns, overlapping with Clyde's shipping protection and post-purchase modules.
- Bolttech: Bolttech is an embedded insurance platform operating across multiple Asian and international markets. Its technology-led, multi-line protection distribution mirrors Clyde's platform approach, though it scales on a geographic breadth strategy rather than Clyde's vertical depth.
- Akko: Akko offers device protection and extended warranties targeted at electronics and gadget merchants, with a similar transaction fee model. It is a direct competitor in the consumer electronics protection niche Clyde serves.
Broad incumbents
- SquareTrade: SquareTrade, owned by Allstate, is one of the largest third-party extended warranty providers in the US with deep relationships across consumer electronics and major retailers. It competes with Clyde across the same attach-rate opportunity but as a much larger, established incumbent.
- Allstate Protection Plans: Allstate Protection Plans is the parent division housing SquareTrade, offering device and appliance protection across major US retailers. It is a well-capitalized incumbent serving much of the same merchant and customer base Clyde targets.
Others
- Cover Genius: Cover Genius is Clyde's parent company following its October 2024 acquisition. As an embedded insurance platform serving travel, retail, shipping, and fintech, it provides the operational backbone and distribution leverage for Clyde's product protection programs.
- Asurion: Asurion is Clyde's claims administration partner and the largest US provider of device protection and tech-support services. While primarily an adjacent infrastructure/partner rather than a direct rival, it shapes the broader protection ecosystem in which Clyde operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Clyde social profiles
Digital presenceClyde compliance and trust
Trust signalCompliance2 records
Clyde financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clyde leadership team
Management profileNumber of profiles
Profiles8 records
Clyde funding detail
Funding detailFunding overview
Funding rounds4 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clyde M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clyde
What does Clyde do?
Clyde is a product lifecycle (ownership enrichment) platform that enables e-commerce merchants to offer extended warranties, product registration, and automated claims resolution at checkout or post-purchase. The platform integrates with Shopify, BigCommerce, Magento, Salesforce Commerce Cloud, Amazon, eBay, and Wayfair, providing AI-optimized pricing, dynamic product recommendations, and instant claims resolution under 60 seconds.
Is Clyde a public or private company?
Clyde is a private company. It is classified as corporate owned and is currently acquired.
When was Clyde founded?
Clyde was founded in 2017. It employs 51 to 100 people.
Where is Clyde based?
Clyde is headquartered in New York, United States, in the North America region.
How does Clyde make money?
Three revenue lines are on record. Extended Warranty/Product Protection is the primary driver. The others are product Registration Services and claims Administration.
Who are Clyde's main competitors?
Direct peers on record are Extend, Sure, Mulberry, Seel, Bolttech and Akko. Broad incumbents are SquareTrade and Allstate Protection Plans. Others are Cover Genius and Asurion.
Does Clyde have an API?
Yes. Clyde offers API and SDK integration options. The company provides documentation for developers at docs.joinclyde.com. Integration capabilities include API and SDK for connecting Clyde's product protection platform with merchant e-commerce systems. Developer documentation is at docs.joinclyde.com/docs.