APPtechnology
APPtechnology is a UK Microsoft Gold Partner delivering Windows migration, application packaging, and Microsoft Endpoint Manager services to enterprise and public-sector clients across the UK and Europe. Its offerings blend fixed-price project work, recurring managed services, and patented legacy-application containerization via a Droplet Computing partnership.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What APPtechnology does
APPtechnology Ltd. is a UK-based IT services firm founded in 2010, headquartered at The Gherkin in London, specializing in Microsoft end-user computing (EUC) transformations for enterprise and public-sector customers. Its core offering spans three interlocking service lines: Windows OS migration and management (including Windows 10/11 readiness assessments and Autopilot deployments), application packaging and discovery across MSI, MSIX, App-V, IntuneWin, and PowerShell formats for SCCM, Intune, Citrix, and Landesk estates, and Microsoft Endpoint Manager services combining Intune, Configuration Manager, and Autopilot. Underlying technology includes the firm's own ITRAM packaging methodology for Cyber Essentials Plus compliance and a strategic partnership with Droplet Computing that grants access to a worldwide-patented container technology for running legacy applications on modern Windows and Azure Virtual Desktop without refactoring.
The firm's commercial model blends fixed-price project services (per-application packaging, fixed-price SCCM-to-Intune migrations, fixed-price Intune/Autopilot accelerators), recurring managed services for ongoing Microsoft Endpoint Manager operations (priced on monthly support hours or full outsourcing), and transactional pay-as-you-go consulting teams. Distribution is direct enterprise field sales supplemented by G-Cloud framework procurement for UK public-sector clients. The customer base spans NHS trusts (Salisbury), universities (King's College London), FTSE/Global enterprises (AA, Deloitte, Lloyd's Register, Mondelez, L'Oréal, B&Q, Screwfix, TfL, Arriva, PayPoint), charities (Barnardo's), and pan-European retailers and manufacturers, with reported scale of 265,000+ managed devices and ~100,000 devices for the largest single client. Certifications include Microsoft Gold Partner and Cyber Essentials Plus, and the firm holds SC-cleared consultants and ISEB-certified testing teams, positioning it for regulated and government work.
APPtechnology firmographics
Firmographics- Name
- APPtechnology
- Legal name
- APPtechnology Ltd.
- Website
- https://apptechnology.co.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- APPtechnology is a UK Microsoft Gold Partner delivering Windows migration, application packaging, and Microsoft Endpoint Manager services to enterprise and public-sector clients across the UK and Europe. Its offerings blend fixed-price project work, recurring managed services, and patented legacy-application containerization via a Droplet Computing partnership.
- Ownership category
- akta.pro rank
APPtechnology industry classification
Industry- Product category
- Enterprise IT Services
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Other Computer Related Services (541519)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Endpoint & Device Management (UEM/MDM) Services (BPAEABAF)
- akta.pro secondary industries
- Device Lifecycle Services (Imaging, Deployment, MDM/UEM Ops, Asset Tagging) (EDAEAHAK), IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF)
Keywords
Where APPtechnology is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
APPtechnology business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - Application Packaging: Fixed-price and per-application packaging services for Windows OS migration projects. Services include discovery, packaging, testing, and deployment of applications in MSI, MSIX, App-V, IntuneWin, and PowerShell formats. Pricing based on application complexity and volume.
- SCCM to Intune Migration Services: Fixed-price migration services to transition existing SCCM-packaged software estates to Microsoft Endpoint Manager/Intune. Includes assessment, retrieval, repackaging, and QA approval for Intune import.
- Managed Services: Ongoing managed services covering Microsoft Endpoint Manager (MEM) operations including software deployments, patching, Windows 10 servicing, OSD, infrastructure upgrades, performance monitoring, and policy management. Pricing can be based on monthly support hours or full outsourcing.
- Transactional Project Services: Short-term purpose-built consulting teams deployed at short notice for projects of any lifecycle stage. Provides fast access to skilled SMEs without IR35 complexity, with UK onshore teams.
- Citrix License Optimization: Managed migration from Citrix to Azure Virtual Desktop with ongoing operational cost optimization. SaaS offering with live comparative reporting on spend and savings. Automated provisioning and de-provisioning reduces operational costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Application Packaging - Fixed Price per Application |
| Outcome Based/ Performance | Multi-year contract | SCCM to Intune Migration - Fixed Price per Project |
| Subscription | Monthly | Managed Service - Monthly Support Hours or Full Outsourcing |
| Usage-based | Pay-as-you-go | Transactional Project Services - Pay-as-you-go |
| Usage-based | Pay-as-you-go | University Packaging-as-a-Service - PAYG |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
APPtechnology product offering
Product offeringCore offering
APPtechnology provides end-to-end enterprise IT services for Windows OS migration (Windows 10/11 readiness, planning, and deployment), multi-format application packaging (MSI, MSIX, App-V, IntuneWin, PowerShell) for SCCM/Intune/Citrix, and Microsoft Endpoint Manager implementations (Intune, SCCM/MECM, Autopilot). Offerings are delivered via fixed-price project services, pay-as-you-go consulting engagements, and ongoing managed service contracts for enterprise, public sector, and education clients in the UK and Europe.
Product overview
APPtechnology is an IT services company providing Windows migration, application packaging, and endpoint management solutions for enterprise clients. The core offerings consist of Windows Management/Migration Services (including Windows 10 and 11 readiness and deployment), Application Packaging Services (covering MSI, APP-V, MSIX, PowerShell formats for SCCM, Intune, Citrix deployment), and Microsoft Endpoint Management Services (combining Intune, SCCM/MECM, and Autopilot). These services are delivered through various engagement models including fixed-price accelerators (Intune and Autopilot Accelerator), assessment programs (Engage Assessment Programme using ManagementStudio), SCCM to Intune migration services, and flexible managed services with banked consulting days. Additional specialized services include Cyber Essentials Plus packaging, Office 365 license management, Power Platforms consultancy, SharePoint consultancy, Entra ID migrations, and managed Apple device services. The company operates primarily as a services provider rather than a software product vendor, with services available via G-Cloud framework for public sector clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Windows Management/Migration Services End-to-end Windows OS migration and management services covering Windows 10 and 11 readiness assessments, deployment planning, and migration execution. Delivered as a full managed service or as surge assistance to in-house IT teams, with results-driven, milestone-based delivery.
- Application Packaging Services Multi-platform application packaging covering MSI, App-V, MSIX, PowerShell and other formats, deployable via SCCM, Intune, Citrix, and Landesk. Delivered with a 6-month warranty on every package, MSIX certification with digital signing, and onshore/near-shore UK options including SC-cleared consultants.
- Microsoft Endpoint Management Services Comprehensive endpoint management combining Microsoft Intune, Configuration Manager (SCCM/MECM), and Windows Autopilot for modern Windows device lifecycle management across on-premises and cloud-based deployment. Supports cloud-first strategies and reduces endpoint ownership costs.
- SCCM to Intune Application Migration Fixed-price service to migrate existing SCCM-packaged software estates to Microsoft Endpoint Manager / Intune, supporting MSIX and IntuneWin packaging formats with assessment, retrieval, repackaging, and QA approval for Intune import.
- Citrix License Optimisation Managed migration service from Citrix environments to Azure Virtual Desktop with automated provisioning and de-provisioning, live comparative reporting on spend and savings, and ongoing operational cost optimization, reporting 60%+ virtual device cost savings versus Citrix.
- Transactional Project Services Rapid deployment of purpose-built project teams at short notice for projects at any lifecycle stage, providing fast access to skilled UK onshore SMEs without IR35 complexity. Track record includes deployments up to 100,000 seats.
- Managed Services for Microsoft Endpoint Manager Ongoing managed services covering Microsoft Endpoint Manager operations including software deployments, patching, Windows 10/11 servicing, OSD, infrastructure upgrades, performance monitoring, and policy management. Priced as monthly support hours or full outsourcing.
- Intune and Autopilot Accelerator Fixed-price accelerator program providing a requirements workshop, current build process review, Windows Autopilot gap analysis, Intune setup, and demonstration of core capabilities with handover documentation, enabling clients to onboard Intune and Autopilot without learning the underlying complexity.
- Engage Assessment Programme Windows 11 readiness assessment service, delivered with ManagementStudio, that integrates data from SCCM, Active Directory, and HR systems to produce comprehensive estate reporting on device compatibility, application usage, savings opportunities, and security risks.
- Cyber Essentials Plus Application Monitoring and Packaging Evergreen application packaging and monitoring service ensuring continuous Cyber Essentials Plus compliance for enterprise applications, including patching, version update management, and ITRAM methodology compliance.
- Droplet Legacy Application Containerization Legacy application support service leveraging Droplet Computing's worldwide-patented container technology to isolate legacy applications from their underlying OS, providing security, compatibility, and compliance without refactoring. Supports USB, serial, COM, and LPT ports and enables legacy applications to run on Windows 10/11 and in Azure Virtual Desktop, vSphere, AWS, and bare-metal environments.
- Power Platforms Consultancy Expert consulting service for Microsoft Power Platform including Power Apps, Power Automate, Power BI, Dataverse, and Power Virtual Agents design, development, and deployment.
Quantifiable outcome
- 92% of packages returned within 5 days
- +8 more outcomes
Companies that use APPtechnology
Customer profileNamed customers22 records
Segments6 records
Ideal customer profiles3 records
APPtechnology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
APPtechnology partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Droplet ComputingcoreStrategic partnership for legacy application containerization. Droplet's worldwide patented container technology enables APPtechnology to offer security, compatibility, and compliance solutions for legacy applications that have no upgrade path. Droplet containers isolate applications from underlying OS without refactoring, supporting USB, serial, COM, and LPT ports. The technology has been pen-tested by NCC Group and enables legacy applications to run securely in Azure Virtual Desktop and other cloud environments.
Scale indicators19 records
Recent moves6 records
Expansion highlights6 records
APPtechnology competitors and assessment
Company assessmentDirect peers
- Numecent: Cloudpaging and application virtualization vendor specializing in legacy-to-modern Windows migrations. Direct peer on enterprise Windows migration and legacy application modernization engagements that APPtechnology also targets.
- 1E: Endpoint management software and services company (Tachyon, DEX) serving large Microsoft-centric enterprises. Overlaps with APPtechnology on Intune/SCCM operational services and digital employee experience for enterprise estates.
- Adaptiva: Endpoint management and content delivery vendor for Microsoft SCCM/Intune environments. Direct peer on endpoint management tooling and services that support large enterprise Windows estates, including migration accelerators.
- Recast Software: Provider of SCCM/Intune management, application packaging and endpoint security tools (Right Click Tools, Application Manager). Directly comparable to APPtechnology's application packaging and endpoint management services from a tooling and adjacent services perspective.
- Cloudhouse Technologies: UK-based provider of application compatibility and virtualization technology for legacy Windows applications. Directly competes with APPtechnology's legacy app containerization offering, particularly Droplet-enabled migrations to Azure Virtual Desktop.
Broad incumbents
- Computacenter: UK-headquartered IT infrastructure and services provider with deep Microsoft enterprise practice. Operates broadly across endpoint management, workspace and managed services; overlaps APPtechnology on Intune/SCCM deployments and enterprise migrations but at much larger scale.
- Softcat: UK IT reseller and services firm selling Microsoft licensing, hardware and supporting services to mid-market and enterprise. Comparable in UK enterprise customer base and Microsoft-centric GTM, though primarily a license reseller rather than pure-play packaging specialist.
- Insight Enterprises: Global solutions integrator with large UK presence focused on Microsoft, hardware lifecycle and managed services. Competes with APPtechnology on enterprise IT transformation, Windows migrations and managed endpoint engagements at much greater scale.
Regional players
- Bytes Software Services: UK-focused Microsoft licensing, software and services provider. Comparable UK enterprise customer base and Microsoft-centric services GTM; competes on managed services and IT transformation but with a heavier license-resale model.
Emerging players
- Droplet Computing: Developer of patented container technology for legacy application isolation and the BCS award-winning partner that powers APPtechnology's legacy application offering. Adjacent/partner peer because it both enables and competes with APPtechnology's legacy modernization work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
APPtechnology social profiles
Digital presenceAPPtechnology financial estimates
Financial estimateRevenue estimate
Valuation estimate
APPtechnology leadership team
Management profileNumber of profiles
Profiles3 records
APPtechnology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
APPtechnology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about APPtechnology
What does APPtechnology do?
APPtechnology provides end-to-end enterprise IT services for Windows OS migration (Windows 10/11 readiness, planning, and deployment), multi-format application packaging (MSI, MSIX, App-V, IntuneWin, PowerShell) for SCCM/Intune/Citrix, and Microsoft Endpoint Manager implementations (Intune, SCCM/MECM, Autopilot). Offerings are delivered via fixed-price project services, pay-as-you-go consulting engagements, and ongoing managed service contracts for enterprise, public sector, and education clients in the UK and Europe.
Is APPtechnology a public or private company?
APPtechnology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was APPtechnology founded?
APPtechnology was founded in 2010. It employs 11 to 50 people.
Where is APPtechnology based?
APPtechnology is headquartered in London, United Kingdom, in the Europe region.
How does APPtechnology make money?
Five revenue lines are on record. Professional Services - Application Packaging is the primary driver. The others are SCCM to Intune Migration Services, managed Services, transactional Project Services and citrix License Optimization.
Who are APPtechnology's main competitors?
Direct peers on record are Numecent, 1E, Adaptiva, Recast Software and Cloudhouse Technologies. Broad incumbents are Computacenter, Softcat and Insight Enterprises. Bytes Software Services is listed as a regional player. Droplet Computing is listed as an emerging player.
Does APPtechnology have an API?
No public API is recorded for APPtechnology.
What industry is APPtechnology in?
APPtechnology's product category is Enterprise IT Services. Its primary akta.pro industry code is BPAEABAF, Endpoint & Device Management (UEM/MDM) Services, with a secondary code of EDAEAHAK, Device Lifecycle Services (Imaging, Deployment, MDM/UEM Ops, Asset Tagging). Its NAICS code is 54151 and its SIC code is 7371.