BPRC
BPRC Propaganda is a privately-held, São Paulo-based digital marketing agency serving Brazilian small and medium businesses with paid traffic, social media, brand building, 3D rendering, AI chatbot automation, and multimedia production services, operating with 1-10 employees since 2010.
- Company typePrivate
- Founded2010
- HeadquartersSão Paulo, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingServices
What BPRC does
BPRC Propaganda (legal name: BPRC Propaganda, DBA: MKT | BPRC) is a privately-held, founder-led digital marketing agency headquartered at Rua Teodoro Sampaio, 744 in São Paulo, Brazil. Founded in 2010, the company operates with a small team of 1-10 employees and provides a comprehensive suite of marketing and creative services to Brazilian small and medium businesses (PMEs), with secondary customer segments in architecture/engineering/interior design and educational publishing. Its core service portfolio spans paid traffic management (Google, Facebook, and Instagram Ads), social media management, brand identity and institutional materials, optimized sales/landing page development, 3D architectural visualization and rendering, AI-powered chatbot and automation solutions, podcast and television production, and book/educational publishing.
The agency's technology stack is built around digital marketing service delivery platforms integrated with third-party advertising APIs (Google Ads, Facebook Ads, Instagram Ads) and WhatsApp business for client communication. Specialized technical capabilities include professional 3D rendering and visualization (offered at R$120-R$250 per image and R$600-R$900 per animation minute), AI/bot automation tools for customer service workflows (text-based modality only), and multimedia production tools for podcast and TV content. No proprietary technology platforms, APIs, or software products are disclosed; all technology appears to be standard agency tooling combined with third-party integrations.
BPRC's business model is professional services-based with a mix of project-based and retainer engagements, plus unit pricing for standardized 3D rendering deliverables. Go-to-market is direct sales through phone, WhatsApp, email, and website lead capture targeting domestic Brazilian SMBs. The company is bootstrapped with no disclosed institutional funding, no parent company, no subsidiaries, and no partnerships. Renan Campaci appears to be the primary contact and likely founder/owner based on the dedicated email address ([email protected]). Revenue figures are not disclosed.
BPRC firmographics
Firmographics- Name
- BPRC
- Legal name
- BPRC Propaganda
- Website
- https://bprc.com.br
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BPRC Propaganda is a privately-held, São Paulo-based digital marketing agency serving Brazilian small and medium businesses with paid traffic, social media, brand building, 3D rendering, AI chatbot automation, and multimedia production services, operating with 1-10 employees since 2010.
- Ownership category
- akta.pro rank
BPRC industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189), Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
- akta.pro secondary industry
- Product & Brand PR (Consumer & B2B) (BPAFADAH)
Keywords
Where BPRC is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
BPRC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Digital Marketing Services: Project-based and retainer-based digital marketing services including paid traffic management (Google Ads, Facebook Ads, Instagram Ads), social media management, content marketing, and brand building
- 3D Rendering Services: Per-image and per-minute pricing for 3D architectural visualizations, renderings, and animations. Custom quotes for complex projects with modelagem 3D inclusa (3D modeling included)
- Publishing and Educational Materials: Book publishing and educational material production services from conception through distribution
- AI/Bot and Automation Services: Custom chatbot and AI solution development for customer service and marketing automation
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 3D Image Rendering - R$120 to R$250 per image |
| Unit Pricing | Pay-as-you-go | 3D Animation - R$600 to R$900 per minute |
| Other | Pay-as-you-go | Custom 3D Projects with Full Modeling |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
BPRC product offering
Product offeringCore offering
BPRC Propaganda is a full-service digital marketing agency offering paid traffic management (Google Ads, Facebook Ads, Instagram Ads), sales page development with UX/UI design, social media management, brand building and institutional materials, book publishing and educational content services, and 3D architectural visualization. The agency also provides AI/bot automation solutions for customer service and marketing workflows, plus television and podcast production services for content marketing.
Product overview
BPRC is a full-service marketing agency that offers a comprehensive portfolio of digital marketing and creative services. The core offering includes paid traffic campaigns (Tráfego Pago), website and sales page development (Webs), social media management (Gestão de Redes Sociais), brand building (Marcas & Materiais), publishing services (Editora & Educação), and 3D visualization services (3D Arq./Renderize Já). Additional specialized services include AI-powered automation (Bot e IA), television production (TV), and podcast production. The agency serves small to medium businesses in Brazil, providing integrated digital marketing solutions with a focus on conversion optimization and online sales processes.
Differentiator
Problem solved
Functional benefit
Products and services
- Tráfego Pago (Paid Traffic Management) High-performance paid traffic campaigns on Google, Facebook Ads, and Instagram Ads platforms, maximizing ROI and online visibility for clients.
- Webs (Sales Page Development) Optimized capture and sales pages with advanced UX/UI strategies focused on superior user experience and visitor-to-customer conversion.
- Gestão de Redes Sociais (Social Media Management) Complete social media content production and management services, helping brands connect authentically and effectively with their target audience.
- Marcas & Materiais (Brand Building & Institutional Materials) Brand identity strengthening through branding strategies and institutional materials that highlight brand values and build customer loyalty.
- Editora & Educação (Publishing & Education) Book and educational material publishing services that elevate brand knowledge and authority, including complete editorial services from conception to distribution.
- 3D Arq. (Architectural 3D Visualization) Architectural 3D visualization services including modeling and rendering that bring architectural projects to life, facilitating client and partner communication.
- Realidade Visual (Visual Reality Production) 3D modeling, lighting, rendering, scenes, materials, and post-production services for architectural and interior design projects.
- Bot e IA (AI and Bot Automation) AI-powered bot solutions for automation of customer service, marketing, and business processes, maximizing efficiency and improving customer experience.
- TV (Television Production) Television content production including commercials, programs, and high-quality informational content with visual impact.
- Podcast (Podcast Production) Professional podcast production services from conception to final editing, delivering engaging and high-quality content.
- Renderize Já (3D Rendering for Architects and Engineers) High-quality 3D rendering and animation services for architects, engineers, and interior designers, offering prices from R$120–R$250 per image and R$600–R$900 per minute for animations.
Quantifiable outcome
- Scarcity-based marketing strategies can increase demand by up to 60%
- +3 more outcomes
Companies that use BPRC
Customer profileSegments3 records
Ideal customer profiles3 records
BPRC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature3 records
BPRC partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights4 records
BPRC competitors and assessment
Company assessmentDirect peers
- Artplan: Brazilian full-service advertising agency offering integrated campaigns across paid media, brand, and content for Brazilian clients, broadly overlapping BPRC's generalist mid-market positioning in São Paulo.
- Rock Content: Brazil-origin digital marketing company combining content marketing, SEO, and demand-generation services for mid-market and enterprise clients, overlapping BPRC's digital campaigns and content offering.
- DPZ&T: Long-standing Brazilian ad agency delivering creative campaigns, brand work, and integrated communications for major Brazilian brands, competing for the same end-to-end campaign mandates as BPRC.
- Resultados Digitais (RD Station): Brazilian martech-plus-agency player that combines inbound marketing software with agency services for SMBs, directly competing for the same PME digital marketing budget as BPRC.
Broad incumbents
- WMcCann: Major Brazilian creative and media agency within the IPG/McCann network, offering integrated advertising services that overlap BPRC's full-service positioning but at significantly larger scale.
- Lew'Lara\TBWA: Brazilian TBWA-affiliated creative agency providing brand, advertising, and content services across consumer and B2B, an incumbent competitor for integrated Brazilian marketing mandates.
- AlmapBBDO: One of Brazil's largest creative networks (BBDO affiliate), offering advertising, brand strategy, and content at scale across multiple verticals; competes with BPRC for larger campaign mandates but operates at a much broader portfolio level.
- iProspect: Global digital performance and media-buying agency under Dentsu, deeply overlapping BPRC's paid traffic (Google, Facebook, Instagram Ads) and SEO offerings but operating across many geographies and verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
BPRC social profiles
Digital presenceBPRC financial estimates
Financial estimateRevenue estimate
Valuation estimate
BPRC leadership team
Management profileNumber of profiles
Profiles1 record
BPRC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BPRC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BPRC
What does BPRC do?
BPRC Propaganda is a full-service digital marketing agency offering paid traffic management (Google Ads, Facebook Ads, Instagram Ads), sales page development with UX/UI design, social media management, brand building and institutional materials, book publishing and educational content services, and 3D architectural visualization. The agency also provides AI/bot automation solutions for customer service and marketing workflows, plus television and podcast production services for content marketing.
Is BPRC a public or private company?
BPRC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BPRC founded?
BPRC was founded in 2010. It employs 1 to 10 people.
Where is BPRC based?
BPRC is headquartered in São Paulo, Brazil, in the Latin America region.
How does BPRC make money?
Four revenue lines are on record. Digital Marketing Services are the primary driver. The others are 3D Rendering Services, publishing and Educational Materials and AI/Bot and Automation Services.
Who are BPRC's main competitors?
Direct peers on record are Artplan, Rock Content, DPZ&T and Resultados Digitais (RD Station). Broad incumbents are WMcCann, Lew'Lara\TBWA, AlmapBBDO and iProspect.
Does BPRC have an API?
No public API is recorded for BPRC.
What industry is BPRC in?
BPRC's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio), with a secondary code of BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 54181 and its SIC code is 7311.