CityFitness
CityFitness Group Ltd operates New Zealand's largest fitness network, running 66 clubs serving 250,000+ members nationwide through a three-tier subscription membership model (Basic, Black Card, Premium) augmented by group fitness, personal training, yoga and Pilates, and recovery services.
- Company typePrivate
- Founded-
- HeadquartersWellington, New Zealand
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
CityFitness firmographics
Firmographics- Name
- CityFitness
- Legal name
- CityFitness Group Ltd
- Website
- https://cityfitness.co.nz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- CityFitness Group Ltd operates New Zealand's largest fitness network, running 66 clubs serving 250,000+ members nationwide through a three-tier subscription membership model (Basic, Black Card, Premium) augmented by group fitness, personal training, yoga and Pilates, and recovery services.
- Ownership category
- akta.pro rank
CityFitness industry classification
Industry- Product category
- Fitness Clubs
- NAICS
- Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)
- akta.pro secondary industries
- Strength & Conditioning Bootcamps (HSADABAB), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), General Personal Training (In-Person & Virtual) (HSADAAAA)
Keywords
Where CityFitness is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices6 records
Markets served
CityFitness business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Membership Subscriptions: Recurring weekly membership fees from three tiers: Basic ($7.99/week), Black Card ($14.99/week), and Premium ($18.99/week). Members can pay weekly, fortnightly, or monthly. All new memberships include a $29 joining fee.
- Personal Training Services: Personal trainer consultations offered at discounted introductory rate of $30. Trainers operate as franchisees within CityFitness clubs, paying rental fees to the company.
- Casual Day Passes: Non-members can purchase casual day passes for $20 during staffed hours to access gym facilities.
- Advertising Partnership: Sundance Fitness Media partnership establishes exclusive advertising partnership within CityFitness's national club network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Membership - $7.99/week - Home club only access |
| Subscription | Monthly | Black Card Membership - $14.99/week - All clubs nationwide access |
| Subscription | Monthly | Premium Membership - $18.99/week - All clubs including Simplicity Fitness access |
| Unit Pricing | Pay-as-you-go | Casual Day Pass - $20 per visit |
| Unit Pricing | Pay-as-you-go | Personal Training Consultation - $30 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
CityFitness product offering
Product offeringCore offering
CityFitness operates a network of 60+ fitness clubs across New Zealand, selling tiered weekly gym memberships (Basic at $7.99/week, Black Card at $14.99/week, and Premium at $18.99/week) that grant access to equipment, group fitness classes, yoga and Pilates studios, personal training, and recovery amenities. The company also offers casual day passes, in-house personal training services, and a mobile app for class bookings, PT matching, and on-demand workout casting.
Product overview
CityFitness operates a multi-tiered gym membership model as New Zealand's largest fitness provider with 60+ clubs nationwide. The product portfolio consists of three membership tiers (Basic, Black Card, and Premium) at price points of $7.99, $14.99, and $18.99 per week respectively, serving over 250,000 members. The memberships function as the core product, with escalating access to add-on services: Black Card unlocks nationwide club access and group fitness classes, while Premium adds Simplicity Fitness (exclusive smaller studios), Abundance Studios (yoga and Pilates), and Recovery Rooms. Personal Training operates as a separate service available to all members. The CityFitness App serves as the digital platform for bookings, PT connections, and workout casting.
Differentiator
Problem solved
Functional benefit
Brands
- Simplicity Fitness: An exclusive, less-crowded fitness studio available to premium members aged 18 and over, offering state-of-the-art cardio equipment, free weights, pin-loaded strength machines, and flexibility zones in a smaller, more private environment.
- Abundance Yoga and Pilates
- Recovery Room
Products and services
- Basic Membership Entry-level gym membership at $7.99/week providing 24/7 access to free-weights, cardio machines, pin-loaded strength machines, and lifting platforms at a single home club. Includes a $29 joining fee. Targeted at individual consumers seeking affordable, single-location fitness access.
- Black Card Membership Mid-tier membership at $14.99/week granting access to all 60+ CityFitness clubs nationwide, unlimited Group Fitness and HITT classes, free guest and family access, massage chair use, and a free gym bag. Includes a $29 joining fee. Targeted at frequent gym users wanting nationwide access.
- Premium Membership Top-tier membership at $18.99/week including all Black Card benefits plus access to Simplicity Fitness studios, unlimited Reformer Pilates, Mat Pilates, Yoga classes, Recovery Room access, and unlimited Premium WiFi. Includes a $29 joining fee. Targeted at consumers seeking premium, full-service fitness experience.
- Simplicity Fitness Studios Exclusive, less-crowded fitness studios available to Premium members aged 18 and over, offering state-of-the-art cardio equipment, free weights, pin-loaded strength machines, and flexibility zones in a smaller, more private environment. Operated as a sub-brand under CityFitness Group.
- Personal Training One-on-one personal training services with certified personal trainers, including a discounted introductory 1-hour consultation at $30 covering pre-screening, goal discussion, coaching, and routine setup, plus ongoing PT sessions. Trainers operate as franchisees within CityFitness clubs, paying rental fees to the company.
- Casual Day Pass Single-visit casual pass priced at $20 granting non-members aged 18+ access to gym facilities during staffed hours. Targeted at visitors, tourists, or consumers trialing fitness facilities before committing to a membership.
- CityFitness Mobile App Proprietary mobile application (iOS and Android) for members providing class booking, PT Finder to locate and connect with personal trainers, activity calendar, membership management, notifications, and casting of on-demand workouts to TVs via VirtuaGym integration.
Companies that use CityFitness
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
CityFitness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CityFitness partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sundance Fitness MediaflagshipStrategic partnership established on May 5, 2026 making Sundance Fitness Media the exclusive advertising partner within CityFitness's national club network in New Zealand. This partnership marks Sundance Fitness Media's entry into the New Zealand market and positions the company as the only media firm operating a dedicated fitness network across both New Zealand and Australia.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
CityFitness competitors and assessment
Company assessmentDirect peers
- Fitness First: Premium full-service gym chain operating across Australia and with presence in NZ. Competes in the mid-to-premium tier with comparable nationwide access memberships, group fitness, and personal training services.
- Anytime Fitness:
- Jetts Fitness: 24/7 discount gym chain operating across Australia and New Zealand with similar low-cost, no-frills positioning. Closest direct competitor in the value tier segment, competing for the same price-sensitive Basic-tier members.
- Snap Fitness: Global 24/7 franchise fitness chain with compact-format clubs. Directly comparable in the small-box, low-cost, 24/7 segment that competes for CityFitness Basic-tier members.
- Les Mills International: NZ-founded global fitness brand operating both licensed group fitness programming and clubs. Direct overlap with CityFitness in the NZ market for fitness club access and group fitness classes, with strong brand equity.
Broad incumbents
- GoodLife Fitness: Canada's largest fitness chain with comparable multi-tier membership model, group fitness classes, and personal training. A broad incumbent comparable for benchmarking chain economics and tier strategy outside the ANZ region.
- Planet Fitness: Largest global discount fitness chain by membership count. Directly comparable low-cost value tier and franchise model, serving as the global benchmark for scale-driven fitness economics.
Regional players
- Plus Fitness: Australian-headquartered 24/7 budget gym franchise chain with comparable member-tier model and digital access features. Most relevant as an Australian cross-Tasman competitor benchmarking expansion strategy.
- Fernwood Fitness: Australia's leading women-only fitness chain offering group fitness, personal training, and weight management programs. Comparable as a regional fitness peer overlapping in the women's wellness and PT segments.
Emerging players
- F45 Training: Global boutique-style functional training franchise with multiple NZ studios. Competes in the group fitness and high-intensity segment overlapping with CityFitness HITT and Premium tier offerings.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CityFitness social profiles
Digital presenceCityFitness financial estimates
Financial estimateRevenue estimate
Valuation estimate
CityFitness leadership team
Management profileNumber of profiles
CityFitness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CityFitness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CityFitness
What does CityFitness do?
CityFitness operates a network of 60+ fitness clubs across New Zealand, selling tiered weekly gym memberships (Basic at $7.99/week, Black Card at $14.99/week, and Premium at $18.99/week) that grant access to equipment, group fitness classes, yoga and Pilates studios, personal training, and recovery amenities. The company also offers casual day passes, in-house personal training services, and a mobile app for class bookings, PT matching, and on-demand workout casting.
Is CityFitness a public or private company?
CityFitness is a private company. It is classified as unknown and is currently operating.
When was CityFitness founded?
CityFitness was founded in -1. It employs 501 to 1,000 people.
Where is CityFitness based?
CityFitness is headquartered in Wellington, New Zealand, in the Oceania region.
How does CityFitness make money?
Four revenue lines are on record. Membership Subscriptions are the primary driver. The others are personal Training Services, casual Day Passes and advertising Partnership.
Who are CityFitness's main competitors?
Direct peers on record are Fitness First, Anytime Fitness, Jetts Fitness, Snap Fitness and Les Mills International. Broad incumbents are GoodLife Fitness and Planet Fitness. Regional players are Plus Fitness and Fernwood Fitness. F45 Training is listed as an emerging player.
Does CityFitness have an API?
No public API is recorded for CityFitness.
What industry is CityFitness in?
CityFitness's product category is Fitness Clubs. Its primary akta.pro industry code is EDALAIAE, Group Fitness, Personal Training & Wellness Coaching, with a secondary code of HSADABAB, Strength & Conditioning Bootcamps. Its NAICS code is 713940 and its SIC code is 7997.