What Owzat-cricket does

Owzat-Cricket is a UK-based, family-run specialty retailer focused exclusively on cricket equipment, founded around 1998-1999 and trading for approximately 27 years. The company positions itself as the "Midland's biggest cricket equipment specialist" and operates as a single-vertical e-tailer with physical retail. Its product catalogue covers bats, bags, batting pads and gloves, helmets, batting clothing, cricket shoes, wicket-keeping gear, junior equipment, coaching and training aids, balls, and umpire equipment, sourced from premium authorised brands including Gray-Nicolls, Kookaburra, Gunn & Moore, New Balance, adidas, and Masuri.

The business operates a hybrid distribution model. The e-commerce website serves as the primary channel, shipping domestically within the UK and internationally to Europe, the USA, Canada, South Africa, the UAE, Australia, and New Zealand, with approximately 95% of orders dispatched within 24-48 hours from held stock. Physical retail is anchored by two showrooms: the headquarters in Alfreton (relocated to a larger site in October 2024) and a second showroom in Scarborough opened in partnership with Scarborough Cricket Club. Value-added services include bespoke bat customisation, club-shop supply for cricket clubs, and a 4-lane indoor cricket centre with bowling machines at the Alfreton site, which introduces a usage-based revenue stream alongside equipment sales.

The revenue model is unit-based retail pricing for one-time purchases by individual cricketers (senior and junior) and cricket clubs, supplemented by indoor-net pay-and-play and customisation services. The company is privately held by the founding family with no disclosed external investors, and no financial figures (revenue, headcount, or profitability) are publicly available.

Name

Owzat-cricket

Legal name

Owzat-Cricket

Website

https://owzat-cricket.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Owzat-Cricket is a UK-based specialty cricket equipment retailer serving individual cricketers and cricket clubs. It operates an e-commerce site shipping internationally alongside two physical showrooms in Alfreton and Scarborough, stocking premium brands including Gray-Nicolls, Kookaburra, and Gunn & Moore.

Ownership category

akta.pro rank

Product category

Cricket Equipment Retail

NAICS

Sporting Goods Retailers (459110)

akta.pro primary industry

Cricket Equipment Retail (CRAMAEAH)

Keywords

• Cricket equipment retail
• Cricket bats
• Protective cricket gear
• Cricket apparel
• Sports equipment specialist

Headquarters

HQ city

South Normanton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales: Direct retail sales of cricket equipment and apparel through e-commerce website and physical showrooms. Products include cricket bats, protective gear, clothing, shoes, bags, and accessories from multiple brands. Revenue generated from one-time product purchases by consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Owzat-Cricket is a UK-based cricket equipment specialist that retails branded cricket bats, protective gear, clothing, footwear, bags, balls, coaching equipment and umpire equipment through its e-commerce website and two physical showrooms in Alfreton and Scarborough. The company also delivers value-added services including bespoke club shops, indoor net lane hire with bowling machines, and in-house bat preparation (face fitting, grip fitting and spiking). Its offering is exclusively cricket-focused year-round, with stock physically held in-house rather than drop-shipped.

Product overview

Owzat-cricket is a UK-based online cricket equipment retailer and e-commerce specialist offering a comprehensive range of cricket bats, bags, batting equipment, clothing, shoes, wicket keeping gear, and coaching equipment across multiple international brands. The company operates as a pure e-commerce platform with physical showroom locations in Alfreton and Scarborough, featuring 4 indoor net lanes for customer use. Their product portfolio spans from entry-level junior equipment to professional-grade gear, with brands including Gray-Nicolls, Kookaburra, New Balance, Gunn & Moore, adidas, Masuri, and others. Additional services include club shop programmes, bat customisation (face fitting, grip fitting), and an indoor net booking facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Cricket Bats Senior and junior cricket bats from Gray-Nicolls, Kookaburra, New Balance, Gunn & Moore, adidas, DSC and Chase. Available in English willow and Kashmir willow across various price points and grades, for cricketers from beginners through to professionals.
• Cricket Bags Wheelie bags, duffle bags and backpacks for transporting cricket equipment, sourced from Gray-Nicolls, Kookaburra, New Balance, Gunn & Moore, DSC and Aero.
• Batting Equipment Comprehensive batting protection including batting gloves, batting pads, arm guards, chest guards, abdo guards, thigh pads, inner thigh pads and batting shorts from multiple brands.
• Cricket Helmets Protective helmets for batsmen and wicketkeepers meeting BS7928:2013 safety standards, from Masuri, Gray-Nicolls, Kookaburra and Gunn & Moore, in senior and junior sizes.
• Cricket Clothing Full range of cricket apparel including replica teamwear (England, Australia, India, etc.), customised teamwear, playing wear, training wear, baselayer, headwear, socks and undergarments.
• Cricket Shoes Cricket-specific footwear including bowling shoes, batting shoes and all-rounder options from adidas, New Balance, Gray-Nicolls, Gunn & Moore, Kookaburra, DSC, Newbery and ME+U.
• Wicket Keeping Equipment Specialist wicket keeping gloves, pads and inners from Gray-Nicolls, Gunn & Moore, Kookaburra, Newbery, Aero, DSC, adidas and Optimax.
• Junior Cricket Equipment Complete range of junior-sized cricket equipment including bats, bags, batting gloves, pads, helmets, shoes, body protection, clothing and wicket keeping gear, including junior cricket sets for beginners.
• Coaching & Training Equipment Training equipment including bowling machines, batting practice aids, fielding practice equipment, stumps, bails and rebound nets for cricketers and coaches.
• Cricket Balls Match and practice cricket balls from various manufacturers.
• Umpire Equipment Specialist equipment for cricket umpires.
• Club Shop Services Bespoke club shop service for cricket clubs to purchase teamwear and equipment in bulk.
• Indoor Net Facility Four modern indoor cricket net lanes with bowling machines available for hire at the Alfreton showroom location.
• Bat Customisation Services Face fitting and grip fitting services performed in-house on cricket bats purchased from Owzat-Cricket.
• Spiking Service Specialist service to add cricket spikes to trainers; currently temporarily suspended.

Quantifiable outcome

• 95% of orders dispatched within 24-48 hours

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Gray-NicollscoreOthersMajor cricket equipment brand supplier. Owzat-Cricket stocks the full range including bats, bags, shoes, helmets, and clothing. Gray-Nicolls products are highlighted prominently on the website with dedicated category pages.
• KookaburracoreOthersAustralian cricket equipment manufacturer supplying bats, gloves, pads, helmets, shoes, and balls. Featured brand with dedicated product categories.
• Gunn & MoorecoreOthersUK-based cricket equipment brand supplying bats, shoes, bags, and clothing. Prominently featured with dedicated category pages and blog content.
• New BalancecoreOthersSports equipment brand with cricket range including bats, shoes, and clothing. Featured brand with dedicated product sections and blog content.
• adidasmajorOthersGlobal sportswear brand supplying cricket equipment including bats, shoes, gloves, pads, and teamwear.
• MasurimajorOthersUK cricket equipment specialist known for helmets and protective gear. Stocked with dedicated teamwear and helmet category pages.
• Scarborough Cricket ClubminorStrategic or Co-development PartnerPartnership for Scarborough showroom location at Scarborough Cricket Club Ground, 118 North Marine Road.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pro:Direct Sport: UK-based specialist sports retailer with a dedicated cricket category, stocking major brands (adidas, New Balance, Kookaburra, Gray-Nicolls) and competing head-on with Owzat for cricket-only consumers in the British market. Closest direct UK retail competitor with overlapping brand portfolio and category depth.

Broad incumbents

• Decathlon UK: Global sporting goods retailer with growing UK store and online footprint, including an in-house cricket range (cricket bats, pads, gloves, shoes). Competes with Owzat on price for entry-level and mid-range cricket equipment as part of a much broader catalogue.
• adidas Cricket: Global sportswear giant operating a dedicated UK cricket category on its flagship site selling shoes, gloves, pads, bats and teamwear. A major Owzat supplier across cricket, and competes for end-customer demand through its own direct, brand-driven channel.
• Sports Direct (Frasers Group): UK's largest multi-category sporting goods retailer, stocking cricket equipment from brands like Slazenger, Kookaburra and adidas at scale and aggressive price points. Not a cricket specialist, but its scale and discount positioning pressure cricket retail pricing.

Emerging players

• Masuri: UK cricket specialist brand focused on helmets and protective gear, with its own direct-retail website and a strong teamwear offering. Comparable to Owzat in its cricket-specialist focus, but narrower in product range, capturing helmet-driven demand that may otherwise flow to Owzat.

Others

• Gunn & Moore (GM Cricket): UK-based premium cricket bat and equipment manufacturer with a direct e-commerce site offering bats, shoes, pads and apparel. Owzat treats GM as a core supplier while GM maintains its own retail front, presenting a partial D2C overlap.
• Gray-Nicolls: Historic English cricket equipment brand and one of Owzat's headline suppliers, with its own retail site selling bats, bags, helmets, gloves, pads and clothing. Comparable as a brand owner that competes for end-customer attention alongside Owzat's specialist retail positioning.
• Kookaburra Sport: Australian cricket equipment manufacturer that also sells direct via its own retail site, carrying bats, gloves, pads, helmets and balls. Functions as one of Owzat's key suppliers while operating a parallel D2C channel that can divert customers.
• New Balance Cricket: Global athletic brand with a UK cricket range (bats, shoes, clothing) sold through its own site and Owzat's range. Operates as one of Owzat's core equipment brand suppliers while also maintaining its own D2C cricket channel that competes at the high end.

Regional players

• Direct Cricket: Australia-based specialist cricket retailer stocking major brands (Kookaburra, Gray-Nicolls, Gunn & Moore, New Balance, Masuri) and shipping globally. Operates in the same cricket-specialist retail model as Owzat but in a different geography, with overlapping brand set and customer type.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/owzatcricket
• Facebookfacebook.com/144007809027165
• Instagraminstagram.com/owzatcricket
• LinkedInlinkedin.com/company/owzat-cricket

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Owzat-cricket