Independent Television

What Independent Television does

Independent Television Limited is a privately held Bangladeshi media company headquartered in Dhaka that operates the itvbd.com Bangla-language news portal alongside a 24/7 Independent Television broadcast channel. The portal serves mass-market Bangla-speaking audiences in Bangladesh and the global diaspora across more than 20 editorial categories, including national, politics, economy (with corporate and share-market sub-sections), world (with country desks for India, Pakistan, China, the Middle East, Europe, America, Asia, and Africa), sports (cricket and football emphasis), entertainment, lifestyle, science and technology, education, health, and a dedicated expatriate (প্রবাস) section. Content is distributed through the owned portal, a live TV stream (itvbd.com/tv), an on-demand video section, a segmented multi-channel YouTube network (@IndependentTelevision, @IndependentWorld, @IndependentSports), and active presences on Facebook, X/Twitter, Instagram, TikTok, Threads, and Google News.

The technology stack is a CMS-based publishing platform served via CDN (cdn.itvbd.net), supporting article publishing, photo galleries, video embedding, live TV streaming, and category/archival browsing. Display advertising is integrated both programmatically (multiple Google Ads iframes) and via direct-sold rich-media campaigns with UTM tracking (notably from bKash and Grameenphone). No public API, SDK, or proprietary AI features are documented.

The business model is entirely ad-supported and free to end users: revenue is generated from direct-sold display and rich-media advertising on itvbd.com plus broadcast and on-demand video ad inventory across the TV channel and YouTube network. There are no subscription tiers, paid plans, or transactional pricing. The leadership team is headed by M. Shamsur Rahman as Editor-in-Chief & CEO, and the company maintains branded sub-properties (Independent World, Independent Sports) as YouTube distribution extensions of the core news brand.

Name

Independent Television

Legal name

Independent Television Limited

Website

https://itvbd.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Independent Television Limited is a private Bangladeshi media company operating the itvbd.com Bangla news portal, a 24/7 television broadcast, and a multi-channel YouTube network, delivering national, political, economic, sports, and international news to mass-market Bangla-speaking audiences in Bangladesh and the diaspora.

Ownership category

akta.pro rank

Product category

Digital News Media

NAICS

Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

24/7 National & International News Channels (MPABAIAA)

akta.pro secondary industries

International News & Current Affairs Broadcasters (MPABAEAD), Multilingual/Diaspora News Channels (MPABAIAJ)

Keywords

• Bangla news portal
• Live TV streaming
• Digital news media
• Video news content
• Breaking news coverage

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Display Advertising: Primary revenue stream from banner and rich-media ads served on itvbd.com, including direct-sold campaigns (e.g., bKash 'charge-free-4-bills' with utm_source=Local_Publisher; Grameenphone MyGP LTP Monthly Plan with utm_source=IndependentTV) and programmatic Google Ads.
2. Video & TV Broadcast Advertising: Live TV stream and video content (YouTube channels: @IndependentTelevision, @IndependentWorld, @IndependentSports) generate advertising revenue tied to broadcast and on-demand video inventory.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels12 records

Core offering

Independent Television operates the itvbd.com Bangla news portal and an associated 24/7 Independent TV broadcast channel, delivering national, political, economic, international, sports, entertainment, lifestyle, science-tech, education, and expatriate news to Bangla-speaking audiences in Bangladesh and the diaspora. The portal integrates category-based editorial sections, a date-indexed archive, an on-demand video section, and live TV streaming, monetized through display advertising (programmatic Google Ads and direct-sold campaigns such as bKash and Grameenphone/MyGP).

Product overview

Independent Television (itvbd.com) operates a single unified online news platform rather than a platform-plus-modules SaaS architecture: the core offering is the itvbd.com Bangla news portal, which integrates category-based news verticals (national, politics, economy, world, sports, entertainment, lifestyle, science & tech), live and on-demand video via TV Live Streaming and the Video Section, and a date-indexed News Archive. The same brand is extended through social and video sub-channels — Independent Television, Independent World, and Independent Sports on YouTube — which function as distribution extensions of the core news portal rather than independent products.

Differentiator

Problem solved

Functional benefit

Brands

• Independent World: Branded YouTube channel for world news operated by Independent Television.
• Independent Sports

Products and services

• itvbd.com Bangla News Portal Flagship online news portal of Independent Television delivering Bangla-language news, analysis, opinion and multimedia coverage across national, politics, economy, world, sports, entertainment, lifestyle, science & tech, education, and environment categories, operated by Independent Television Limited from Dhaka, Bangladesh.
• TV Live Streaming (টিভি লাইভ) Live television broadcast streaming service accessible from itvbd.com/tv, allowing viewers to watch Independent Television's 24/7 broadcast feed online alongside the news portal.
• Video Section (ভিডিও) On-demand video content section of the news portal that aggregates video news and clips alongside written articles, complementing the TV Live broadcast offering.
• News Archive Date-based archive of published news articles accessible via the /archive URL, allowing readers to browse past stories by day (e.g., /archive/2026-06-24).

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered major recurring advertiser, core distribution channel and core monetization infrastructure.

• bKashmajor recurring advertiserGTM or Marketing PartnerbKash runs direct-sold display advertising campaigns on itvbd.com promoting the 'charge-free-4-bills' campaign, with creatives tagged utm_source=Local_Publisher, utm_medium=Display, utm_campaign=UBP_4paybillfree, utm_term=CPM, utm_content=GIF. Multiple banner and rich-media ad units appear on the home page.
• Grameenphone (MyGP)major recurring advertiserGTM or Marketing PartnerGrameenphone runs direct-sold rich-media display campaigns on itvbd.com driving users to MyGP internet package activation, with creatives tagged utm_source=IndependentTV, utm_medium=Display, utm_campaign=GPDM_LTP_MonthlyPlan, utm_term=CPM, utm_content=Richmedia. Multiple ad units (Front, Back, Right, Left, Top, Bottom) are deployed.
• Google Newscore distribution channelChannel Partner/ Reseller/ DistributorIndependent Television is published as a Google News source (publication ID CAAqBwgKMO3O0gswrOrpAw, hl=bn, gl=BD), enabling Bangla-language content to be surfaced in Google News discovery for readers in Bangladesh.
• Google AdSense / Google Adscore monetization infrastructureChannel Partner/ Reseller/ DistributorProgrammatic Google Ads are served across itvbd.com pages via multiple google_ads_frame iframes (google_ads_frame0 through google_ads_frame3), providing ongoing display ad inventory monetization.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Channel 24 (Bangladesh): Bangladeshi Bangla TV channel with a companion digital news site. Same broadcast-plus-digital-portal model, same Bangla news audience, same display and video advertising monetization.
• NTV (Bangladesh): One of Bangladesh's established Bangla TV channels with a long-running news portal (ntvbd.com). Comparable as a Bangladeshi broadcaster operating an integrated TV + digital news destination.
• Somoy TV: Bangla TV news channel in Bangladesh with a digital news portal. Competes for the same Bangla-speaking news audience and the same Bangladeshi advertiser base (telecom, fintech, FMCG, political).
• ATN Bangla: Bangladeshi Bangla television channel with a digital news presence. Comparable as a competing Bangla broadcaster serving the same Dhaka-centric advertising market.
• Jamuna Television: Bangla-language 24/7 television channel and digital news portal based in Dhaka. Directly comparable as a Bangladeshi TV broadcaster with an integrated news website, multi-platform social presence, and advertising-led revenue model.

Broad incumbents

• Dhaka Tribune: English-language Bangladeshi digital news outlet covering national, political, business, and international news. Comparable as a Bangladesh-focused digital news publisher competing for the same advertiser pool.
• BDNews24: One of Bangladesh's largest English-language digital news portals. Comparable as a multi-vertical, multi-platform Bangladeshi news destination competing for both audience and ad revenue.
• Prothom Alo: Bangladesh's highest-circulation Bangla newspaper with a large digital news portal. Operates the dominant Bangla news destination online, competing with itvbd.com for both readers and digital ad budgets.
• The Daily Star (Bangladesh): Leading English-language newspaper in Bangladesh with a major digital news site. Competes for premium advertiser attention and serves as a broader incumbent in the Bangladesh digital news and media market.

Regional players

• Daily Sun (Bangladesh): Bangladeshi English-language daily with a digital portal. Comparable as a Bangladesh-based multi-vertical news publisher targeting both domestic and diaspora audiences with advertising-led monetization.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/highlights
• YouTubeyoutube.com/independent24tube
• Facebookfacebook.com/itvbdofficial
• Instagraminstagram.com/independent.television
• TikToktiktok.com/@independent.television
• LinkedInlinkedin.com/company/itvofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Independent Television