Mid-State Truck Service, Inc.
Mid-State Truck Service, Inc. (dba Ascendance Truck Centers) is a multi-state US commercial truck dealership group founded in 1965, selling and servicing heavy- and medium-duty trucks, trailers, parts, and full-service lease/rental across diversified commercial, bus, and specialty hauling customer segments.
- Company typePrivate
- Founded1965
- HeadquartersMarshfield, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Mid-State Truck Service, Inc. does
Mid-State Truck Service, Inc., doing business as Ascendance Truck Centers, is a US-based, private commercial truck dealership group founded in 1965 and headquartered in Marshfield, with an employee base in the 251-500 range and operations spanning multiple states. The company runs a multi-brand retail footprint selling new and pre-owned heavy- and medium-duty trucks from International (its primary line), Hino, Isuzu, IC Bus, Collins Bus, Diamond Coach, Dennis Eagle, and Ford, alongside new and pre-owned trailers from Wabash, Side Dump Industries, and Neville-Built. The core technology stack is conventional dealer operations software — an inventory browsing site, parts ordering via Order Parts Online and an eBay storefront, a truck configurator, and online service scheduling — with no proprietary AI or platform product disclosed.
Revenue is generated across seven streams: new and pre-owned truck sales (one-time), new and pre-owned trailer sales (one-time), parts sales (one-time, including Fleetrite, A.X.L., and Diamond Partners brands), service and repair including collision work, mobile truck repair, and DPF cleaning (professional services), full-service truck lease and rental through Idealease (subscription/recurring), and financial services via International Financial and service contracts (managed services). The go-to-market is direct and physical-first through multi-state retail locations, complemented by mobile service units that travel to fleet customer sites and digital parts commerce. Customer segmentation is vertical-led, prioritizing commercial trucking businesses with secondary focus on bus fleet operators, specialty hauling, refrigerated transport, and national-account fleet managers served through a coordinated procurement and maintenance program.
The value proposition is a one-stop commercial vehicle solution: a single dealer relationship covers truck/trailer procurement, financing or full-service lease, parts, certified maintenance, collision repair, mobile service, and 24/7 roadside assistance via Idealease. Pricing is not publicly disclosed; vehicles, parts, and service are quote-based, consistent with the B2B dealership model. Authorized dealer relationships with multiple OEMs and the Idealease lease partnership function as the primary channel and ecosystem anchors, while dedicated National Accounts and dedicated maintenance programs extend lock-in beyond the initial sale.
Mid-State Truck Service, Inc. firmographics
Firmographics- Name
- Mid-State Truck Service, Inc.
- Website
- https://midstatetruck.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Mid-State Truck Service, Inc. (dba Ascendance Truck Centers) is a multi-state US commercial truck dealership group founded in 1965, selling and servicing heavy- and medium-duty trucks, trailers, parts, and full-service lease/rental across diversified commercial, bus, and specialty hauling customer segments.
- Ownership category
- akta.pro rank
Mid-State Truck Service, Inc. industry classification
Industry- Product category
- Commercial Truck Dealership
- NAICS
- Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212), Truck Trailer Manufacturing (336212), Support Activities for Road Transportation (4884)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013), Truck & Bus Bodies (3713)
- akta.pro primary industry
- Vocational/Work Truck Manufacturing (Dump/Refuse/Mixer/Utility) (IMACABAF)
- akta.pro secondary industries
- Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ), Utility/Service Body Trucks (Service Bodies/Tool Trucks) Leasing & Rental (TLABAEAE), Specialty Truck Manufacturing (Fire/Rescue/Military-Commercial/Expedition) (IMACABAG)
Keywords
Where Mid-State Truck Service, Inc. is headquartered
LocationHeadquarters
- HQ city
- Marshfield
- HQ country
- United States
- HQ region
- North America
Markets served
Mid-State Truck Service, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New Truck Sales: Sale of new commercial trucks from International, Isuzu, IC Bus, Diamond Coach, Collins Bus, and Dennis Eagle brands
- Pre-Owned Truck Sales: Sale of used commercial trucks and buses
- Parts Sales: Sale of truck parts through Parts Department, online ordering via eBay and Order Parts Online, including Fleetrite and A.X.L. Truck Parts brands
- Service and Repair: Vehicle maintenance, repairs, collision services, mobile service, DPF cleaning, and accelerated service
- Truck Lease and Rental: Full-service lease, full-service equity lease, and daily truck rentals through Idealease partnership covering various truck types including sleeper tractors, day cabs, box trucks, reefer trucks, and flatbeds
- Trailer Sales: Sale of new and used trailers from Wabash, Side Dump Industries, and Neville-Built brands
- Financial Services: Financing options through International Financial, service contracts, and credit applications
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Mid-State Truck Service, Inc. product offering
Product offeringCore offering
Mid-State Truck Service, Inc. (dba Ascendance Truck Centers) is a multi-brand commercial truck and trailer dealership providing new and pre-owned vehicle sales, OEM and aftermarket parts, certified maintenance and repair, collision and paint/body service, mobile truck repair, and full-service truck leasing and rentals through the Idealease program. The company supports commercial fleet operators, owner-operators, and bus fleet buyers across multiple U.S. states with authorized dealer status for International, Hino, Isuzu, IC Bus, Diamond Coach, Collins Bus, Dennis Eagle, Wabash, Side Dump Industries, and Neville-Built.
Differentiator
Problem solved
Functional benefit
Products and services
- New Commercial Truck Sales Sale of new commercial trucks from multiple OEMs for commercial fleet operators and owner-operators.
- Pre-Owned Commercial Truck Sales Sale of pre-owned commercial trucks and buses to fleet operators and owner-operators.
- New and Used Trailer Sales Sale of new and pre-owned trailers including dry vans, side dump trailers, and custom trailers for commercial hauling.
- Truck Parts Sales Sale of OEM, Fleetrite, A.X.L., and Diamond Partners aftermarket truck parts through dealership parts counters, online ordering, and eBay storefront.
- Commercial Truck Service and Repair Certified maintenance, diagnostics, and repair services for commercial trucks delivered by industry-certified mechanics at physical service centers.
- Collision, Paint and Body Repair Collision repair, painting, and bodywork services for commercial trucks and trailers.
- Mobile Truck Repair Service On-site mobile truck repair and maintenance delivered at customer locations to reduce vehicle downtime.
- DPF Cleaning Service Specialized diesel particulate filter cleaning service to maintain emissions compliance and engine performance.
- Accelerated Service Program Expedited maintenance and repair program that prioritizes quick turnaround to maximize fleet uptime.
- Idealease Full-Service Truck Lease and Rental Full-service lease, full-service equity lease, and daily rental programs for commercial trucks through Idealease, including sleeper tractors, day cabs, box trucks, reefer trucks, flatbeds, and light duty box trucks.
- Dedicated Maintenance and Fleet Services Dedicated maintenance, fleet management, safety compliance, and refrigeration service programs for commercial fleet customers including National Accounts support.
- Idealease 24/7 Roadside Assistance (Idealnet) Round-the-clock roadside assistance and emergency support for Idealease lease and rental customers.
- Vehicle Financing and Service Contracts Vehicle financing solutions through International Financial, credit application processing, and International Service Contracts for extended vehicle coverage.
- Truck Configurator (Build My Truck) Online configuration tool enabling buyers to customize new trucks with OEM options before purchase.
Companies that use Mid-State Truck Service, Inc.
Customer profileSegments5 records
Ideal customer profiles3 records
Mid-State Truck Service, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mid-State Truck Service, Inc. partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major and minor.
- International TruckscoreAuthorized dealer for International trucks, offering new and pre-owned sales, service, and International Financial services and service contracts. International is the primary truck brand carried by Ascendance.
- IsuzucoreAuthorized dealer for Isuzu commercial vehicles including trucks and commercial vehicles (CV).
- IdealeasecoreIdealease is a full-service truck leasing and rental provider. Ascendance offers Idealease truck rentals, full-service lease, full-service equity lease, and various truck types including sleeper tractors, day cabs, box trucks, reefer trucks, flatbeds, and light duty box trucks. Idealease 24/7 Roadside Assistance (Idealnet) is also offered.
- WabashmajorAuthorized dealer for Wabash trailers including new and used inventory. Wabash is a leading trailer manufacturer.
- IC BusmajorAuthorized dealer for IC Bus commercial and school buses.
- Side Dump IndustriesmajorAuthorized dealer for Side Dump Industries side dump trailers.
- Neville-BuiltminorAuthorized dealer for Neville-Built custom trailers.
- Collins BusmajorAuthorized dealer for Collins Bus commercial and shuttle buses.
- Diamond CoachminorAuthorized dealer for Diamond Coach buses.
- Dennis EagleminorAuthorized dealer for Dennis Eagle commercial trucks.
- FleetriteminorAftermarket parts brand offered through Ascendance parts department.
- A.X.L. Truck PartsminorAftermarket truck parts brand with dedicated parts section on Ascendance website.
- Diamond PartnersminorParts partner brand carried in Ascendance parts department.
- HinocoreMentioned on About page as a truck brand offered. Authorized dealer for Hino trucks.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Mid-State Truck Service, Inc. competitors and assessment
Company assessmentDirect peers
- Hubler Truck Center Group: Multi-brand commercial truck dealer (Freightliner, Western Star, Isuzu) with full-service locations in Indiana and surrounding region; comparable mid-market dealer business.
- Velocity Vehicle Group: Largest Daimler (Freightliner, Western Star) dealer network in North America; multi-brand commercial truck, bus and service operation across multiple states offering comparable product mix.
- M&K Truck Centers: Multi-brand commercial truck dealer (Volvo, Mack, Hino, Isuzu) with parts, service and Idealease rental partnerships in several Midwestern and Southern states; very similar dealer profile.
- Rush Enterprises: Largest Peterbilt and International dealer network in North America with similar multi-brand commercial truck sales, parts, service and Idealease lease/rental offerings; most directly comparable scaled multi-state dealer.
- Premier Truck Group: Multi-brand commercial truck and trailer dealer with full-service (sales, parts, service, lease/rental) operations across several US states; directly comparable truck dealer business.
- Nuss Truck & Equipment: Multi-state commercial truck dealer group with parts, service and rental operations; comparable regional dealership footprint.
- Truck Country: Regional multi-brand commercial truck dealer operating across the Midwest selling Freightliner, Western Star and other brands; comparable sales/service/parts offering.
- Summit Truck Group: Authorized dealer for International, Isuzu and Hino with multiple full-service commercial truck locations across Texas and surrounding states — overlapping brand portfolio with subject company.
Broad incumbents
- Ryder System: Major full-service truck leasing, rental and fleet management company and direct competitor to Idealease; represents the larger incumbent in the lease/rental subset of the subject's offering.
- Penske Transportation Solutions: One of the largest commercial truck leasing and rental operators globally; represents scaled incumbent competition to the subject's Idealease-backed lease/rental business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mid-State Truck Service, Inc. social profiles
Digital presenceMid-State Truck Service, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mid-State Truck Service, Inc. leadership team
Management profileNumber of profiles
Mid-State Truck Service, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mid-State Truck Service, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mid-State Truck Service, Inc.
What does Mid-State Truck Service, Inc. do?
Mid-State Truck Service, Inc. (dba Ascendance Truck Centers) is a multi-brand commercial truck and trailer dealership providing new and pre-owned vehicle sales, OEM and aftermarket parts, certified maintenance and repair, collision and paint/body service, mobile truck repair, and full-service truck leasing and rentals through the Idealease program. The company supports commercial fleet operators, owner-operators, and bus fleet buyers across multiple U.S. states with authorized dealer status for International, Hino, Isuzu, IC Bus, Diamond Coach, Collins Bus, Dennis Eagle, Wabash, Side Dump Industries, and Neville-Built.
When was Mid-State Truck Service, Inc. founded?
Mid-State Truck Service, Inc. was founded in 1965. It employs 251 to 500 people.
Where is Mid-State Truck Service, Inc. based?
Mid-State Truck Service, Inc. is headquartered in Marshfield, United States, in the North America region.
How does Mid-State Truck Service, Inc. make money?
Seven revenue lines are on record. New Truck Sales are the primary driver. The others are pre-Owned Truck Sales, parts Sales, service and Repair, truck Lease and Rental, trailer Sales and financial Services.
Who are Mid-State Truck Service, Inc.'s main competitors?
Direct peers on record are Hubler Truck Center Group, Velocity Vehicle Group, M&K Truck Centers, Rush Enterprises, Premier Truck Group, Nuss Truck & Equipment, Truck Country and Summit Truck Group. Broad incumbents are Ryder System and Penske Transportation Solutions.
Does Mid-State Truck Service, Inc. have an API?
No public API is recorded for Mid-State Truck Service, Inc..
What industry is Mid-State Truck Service, Inc. in?
Mid-State Truck Service, Inc.'s product category is Commercial Truck Dealership. Its primary akta.pro industry code is IMACABAF, Vocational/Work Truck Manufacturing (Dump/Refuse/Mixer/Utility), with a secondary code of TLABABAJ, Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power). Its NAICS code is 53212 and its SIC code is 7510.