Pallacanestro Brescia

What Pallacanestro Brescia does

Pallacanestro Brescia SRL is a privately held Italian professional basketball club headquartered in Brescia, Lombardy, that competes in Lega Basket Serie A (LBA), the top tier of Italian basketball, under the brand name 'Germani Brescia.' The legal entity has €400,000 of fully paid-up share capital and the club plays its home games at PalaLeonessa A2A, a restructured arena at Via Caprera 5 in Brescia that has been named under a multi-year A2A partnership since summer 2019. The team reached the historic Scudetto Finals in the 2024/2025 season and is competing in the 2025-2026 LBA playoff semifinals against EA7 Emporio Armani Milano, with prior EuroCup participation referenced in the value proposition.

The club's product surface is layered across a senior professional team and a vertically integrated youth development system. The Settore Giovanile runs competitive teams from Under 12 through Under 19 (Eccellenza and Silver tiers), the Pallacanestro Brescia Academy provides an elite development pathway, and entry-level Minibasket and Baby Basket programs operate across seven Brescia locations (Canossi, Centro Sportivo San Filippo, LAAS Lonati Anglo-American School, PalaLeonessa A2A, Polivalente, Ugolini, Verrocchio). The core technology is conventional sports operations and event management, with no proprietary software, AI/ML capabilities, or developer-facing platform disclosed; digital infrastructure is limited to a VivaTicket ticketing integration, LBATV streaming, and content distribution via YouTube, Flickr, and Spotify.

Revenue is generated through four streams: ticket and season-pass sales (VivaTicket, plus box office at PalaLeonessa A2A), sponsorship and naming-rights revenue (Germani as title sponsor, A2A as arena naming-rights partner, plus secondary sponsors Bonera Group, Banca del Territorio Lombardo, Centrale Latte Brescia, FAP Investments, and Fernova Srl), online merchandising via pallacanestrobrescia.check-point.it, and a more recent match-worn jersey auction program (Aste Match Worn) launched in the 2025/2026 cycle. Specific ticket pricing is not publicly disclosed; arena parking is priced at €4.00. The customer base is regional (Lombardy), with three primary segments: basketball fans and spectators, youth athletes and families participating in the academy/minibasket pipeline, and corporate sponsors seeking brand visibility.

Name

Pallacanestro Brescia

Legal name

PALLACANESTRO BRESCIA SRL

Website

https://pallacanestrobrescia.it

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Pallacanestro Brescia SRL is a private Italian professional basketball club in Brescia, Lombardy, competing in Lega Basket Serie A as 'Germani Brescia.' It operates a senior team, a multi-tiered youth academy, minibasket programs across seven locations, and earns revenue from ticketing, sponsorships, and merchandise.

Ownership category

akta.pro rank

Product category

Professional Basketball Club

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Professional basketball team
• Youth basketball development
• Basketball training programs
• Sports entertainment services
• Basketball match ticketing

Headquarters

HQ city

San Zeno

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales: Revenue generated from selling tickets and season passes for home games at PalaLeonessa A2A arena through VivaTicket platform
2. Sponsorship Revenue: Main sponsor Germani and multiple corporate sponsors including A2A (venue naming rights), Bonera Group, Banca del Territorio Lombardo, and others provide commercial partnerships
3. Merchandising: Online merchandise store selling team apparel and collectibles
4. Match Worn Auctions: Auctions of game-worn jerseys from players, selling exclusive memorabilia to collectors and fans

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Pallacanestro Brescia is a professional Italian basketball club that fields a senior team (Prima Squadra) competing in Lega Basket Serie A (LBA), Italy's top-tier basketball league, with home games played at PalaLeonessa A2A arena in Brescia. The club also operates a comprehensive youth development program (Settore Giovanile) with age-based teams from Baby Basket and Minibasket through Under 19, plus an elite Academy program, and generates additional revenue through ticketing, merchandise, and sponsorship partnerships.

Product overview

Pallacanestro Brescia is a professional Italian basketball club operating as a unified sports organization with multiple interconnected divisions. The core offering is the Prima Squadra competing in Serie A, supported by a comprehensive Settore Giovanile (Youth Sector) that develops players through age-based teams from Minibasket (entry-level) through Under 19. The Pallacanestro Brescia Academy provides elite youth development as an advanced pathway. The club operates match ticketing services and merchandise sales, with home games played at PalaLeonessa A2A arena. Special services like Aste Match Worn offer collectibles to fans.

Differentiator

Problem solved

Functional benefit

Products and services

• Prima Squadra (Professional Basketball Team) The senior men's professional basketball team that competes in Lega Basket Serie A, Italy's top-tier professional basketball league, with home games played at PalaLeonessa A2A arena in Brescia. Targeted at basketball fans, regional spectators, and corporate sponsors.
• Settore Giovanile (Youth Sector) Competitive youth basketball teams across multiple age categories (Under 12 through Under 19, in Eccellenza and Silver tiers) participating in regional and national youth championships. Targeted at youth athletes and their families.
• Minibasket Program Entry-level basketball program for young children, offered at seven locations across Brescia (Canossi, Centro Sportivo San Filippo, LAAS Lonati Anglo-American School, PalaLeonessa A2A, Polivalente, Ugolini, Verrocchio). Targeted at children and parents seeking introductory basketball training.
• Baby Basket Pre-minibasket introductory program for the youngest children, providing fundamental basketball skills at Polivalente and Ugolini venues. Targeted at toddlers and pre-school children and their parents.
• Pallacanestro Brescia Academy Elite youth development program providing specialized training and mentorship to develop future professional basketball players, with defined vision and project components. Targeted at promising young athletes in the region.
• Match Ticketing Service Sale of individual match tickets and season passes for all home games at PalaLeonessa A2A, distributed online through the Vivaticket platform and at the arena box office, with disability access accommodations. Targeted at basketball fans and spectators.
• Official Merchandise Store Official online store selling team apparel, merchandise, and collectibles. Targeted at fans, supporters, and collectors of Pallacanestro Brescia / Germani Brescia memorabilia.
• Match Worn Jersey Auctions (Aste Match Worn) Auctions of game-worn jerseys and memorabilia from official Pallacanestro Brescia matches, offering exclusive collectibles to fans and collectors.

Quantifiable outcome

• 82 appearances with biancoblu colors
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• A2AflagshipStrategic or Co-development Partner · 1 June 2019A2A holds naming rights for PalaLeonessa A2A arena since summer 2019. The arena, originally PalaEIB, was restructured and renamed following partnership agreement. A2A is a major Italian multi-utility company based in Brescia.
• GermaniflagshipStrategic or Co-development PartnerMain title sponsor of Pallacanestro Brescia, with team competing as Germani Brescia. Germani Trasporti is also listed as a sponsor. Multi-year partnership providing primary commercial backing.
• VivaTicketcoreChannel Partner/ Reseller/ DistributorOfficial ticketing platform partner for selling game tickets and season passes. Provides digital ticketing infrastructure for all home games.
• Bonera GroupminorOthersSponsor partner listed among Serie A sponsors.
• Banca del Territorio LombardominorOthersRegional banking sponsor partner listed among Serie A sponsors.
• Centrale Latte BresciaminorOthersLocal dairy company sponsor partner.
• Fernova SrlminorOthersMatch sponsor for LBA Playoff 2026 Semifinal Game 2.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@PallacanestroBrescia
• Xx.com/leonessabrescia
• Facebookfacebook.com/pallacanestrobrescia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pallacanestro Brescia