Vivaticket
Vivaticket is an Italy-based, privately held provider of integrated B2B and B2C ticketing software and access control systems for venues, event organizers, and cultural institutions, operating across 50 countries via 21 offices and processing roughly 850 million tickets annually.
- Company typePrivate
- Founded1999
- HeadquartersBologna, Italy
- Headcount251–500
- GTM typeB2B and B2C
- OfferingSoftware
What Vivaticket does
Vivaticket S.p.A. is an Italy-headquartered, privately held ticketing software company founded in 1999 that provides integrated ticketing and access control solutions to the global leisure and entertainment industry. The company operates two principal platforms: a B2C consumer-facing storefront (vivaticket.com) localized for Italy, Spain, France, Mexico, and the UAE that sells tickets to concerts, sports, theater, museums, parks, and exhibitions, and a B2B enterprise platform delivering ticketing systems, access control, and venue integrations to event organizers and cultural institutions. Supporting products include Vivacard (digital gift e-cards), ticket resale, ownership transfer, and cancellation/postponement modules. The technology stack is built around NFC-based digital ticket issuance with Apple Wallet and Google Wallet integration for venue entry.
The company monetizes through a combination of transaction fees on consumer ticket sales and recurring B2B platform fees from venues and event organizers. Customer segments span enterprise venues (including marquee sports and cultural clients such as Coppa Italia matches for Inter Milan and Lazio, and major European museums and monuments), SMB venue operators, and individual consumers purchasing tickets. Its go-to-market combines enterprise field sales targeting venues and event organizers with direct-to-consumer e-commerce. Vivaticket reports processing approximately 850 million tickets annually across 50 countries through 21 offices, serving roughly 3,500 museums, monuments, and cultural sites.
Vivaticket has pursued geographic expansion through both organic buildout and acquisitions, including Impronta Soluciones (Spain, November 2023) and Tecteltic Online (July 2024). Legal entities include VIVATICKET IBERICA S.L. (Spain), VIVATICKET SAS (France), and VIVATICKET DMCC Dubai Branch (UAE). The company is led by co-founder Luana Sabattini, who serves as Co-CEO and CHRO. In March 2026, Vivaticket's French subsidiary Irec SAS was targeted by a RansomHouse ransomware attack that disrupted online reservations for the Louvre, Eiffel Tower, and Notre-Dame de Paris, representing a material operational and reputational event.
Vivaticket firmographics
Firmographics- Name
- Vivaticket
- Legal name
- VIVATICKET S.p.A.
- Website
- https://vivaticket.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Vivaticket is an Italy-based, privately held provider of integrated B2B and B2C ticketing software and access control systems for venues, event organizers, and cultural institutions, operating across 50 countries via 21 offices and processing roughly 850 million tickets annually.
- Ownership category
- akta.pro rank
Vivaticket industry classification
Industry- Product category
- Ticketing Software & Access Control
- NAICS
- Spectator Sports (7112)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industries
- Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF), Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG)
Keywords
Where Vivaticket is headquartered
LocationHeadquarters
- HQ city
- Bologna
- HQ country
- Italy
- HQ region
- Europe
Offices4 records
Markets served
Vivaticket business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Ticket Transaction Fees: Revenue generated from ticket sales across sports events, concerts, theatre, museums and cultural sites
- B2B Platform Services: Ticketing and access control systems sold to venues and event organizers as enterprise solutions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Variable ticket pricing based on event type and seating category |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Vivaticket product offering
Product offeringCore offering
Vivaticket provides integrated ticketing software and access control systems to venues, event organizers, and cultural institutions, complemented by a consumer-facing ticket purchase platform. The B2B offering delivers ticketing platforms and integrations for venues and event organizers across 50 countries, while the B2C storefront (vivaticket.com) enables consumers to buy NFC-format mobile-wallet tickets for concerts, sports, theatre, museums, fairs and parks. Supporting offerings include the Vivacard digital gift voucher, ticket resale and cancellation services.
Product overview
Vivaticket operates as a unified ticketing ecosystem consisting of two primary platforms: a B2C consumer store for purchasing event tickets (concerts, sports, theater, museums, parks, fairs) and a B2B corporate platform offering ticketing and access control systems with integration services for venues and event organizers. The portfolio includes supporting modules such as Vivacard (gift e-cards), user change functionality for ticket transfers, cancellation/postponement handling, ticket resale marketplace, NFC digital ticket delivery via mobile wallets, and COVID-19 voucher processing. The company serves clients across 50 countries through 21 international offices, processing approximately 850 million tickets annually.
Differentiator
Problem solved
Functional benefit
Brands
- Vivacard: Gift e-card for purchasing tickets to events sold on Vivaticket.com
- Vivaticket.com
Products and services
- Vivaticket B2C Store
Companies that use Vivaticket
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Vivaticket technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Vivaticket partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Impronta SolucionescoreVivaticket acquired Spanish ticketing company Impronta Soluciones to expand its presence in Spain and internationally. The deal includes Impronta's affiliated companies and aims to boost VivaTicket's growth in new geographies and verticals.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Vivaticket competitors and assessment
Company assessmentEmerging players
- Dice: Mobile-first ticketing platform focused on music events with anti-scalping and fan-discovery features. Comparable as an emerging primary ticketing alternative competing for the same live music and cultural event customer base.
- Tito: Modern event ticketing platform serving cultural events, festivals, and conferences globally. Comparable as a software-led ticketing solution targeting cultural institutions and event organizers with similar SMB-to-mid-market profile.
- Fever: Global experiences marketplace for concerts, immersive events, and cultural activities. Comparable as a B2C ticketing layer for experiences and cultural attractions, increasingly competing for the same museum and event customer wallet.
Direct peers
- CTS Eventim: Europe's largest publicly-listed ticketing and live entertainment platform, headquartered in Germany. Closest direct peer to Vivaticket given overlapping European cultural and sports venue footprint, primary ticketing software, and access-control capabilities.
- Eventbrite: Global self-service event ticketing platform serving concerts, festivals, and cultural events with similar B2B/B2C hybrid model. Comparable in product category and target market, though more SMB-leaning than Vivaticket's enterprise venue focus.
- Ticketmaster (Live Nation Entertainment): The dominant global primary ticketing platform serving venues, sports, and concerts with similar B2B SaaS-plus-transaction-fee economics. Directly comparable to Vivaticket's core ticketing and access-control offerings, though at materially larger scale.
- AXS (AEG): Primary ticketing platform owned by AEG, serving major North American and European sports and concert venues. Comparable as a B2B ticketing software with mobile/NFC wallet integration for stadium access — directly overlapping Vivaticket's enterprise offering.
- See Tickets: European-focused primary ticketing platform serving concerts, festivals, and cultural events across multiple countries. Directly comparable to Vivaticket's multi-country B2B/B2C ticketing model and geographic footprint.
Regional players
- BookMyShow: India's largest ticketing platform for movies, events, sports, and cultural activities. Comparable in product (multi-vertical ticketing) and dual B2B/B2C model, though operating primarily in a different geography.
Broad incumbents
- Cvent: Enterprise event management software platform with registration, ticketing, and venue management capabilities. Comparable as a broader event technology incumbent that competes for the same venue and organizer software budgets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
Vivaticket social profiles
Digital presenceVivaticket financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vivaticket leadership team
Management profileNumber of profiles
Profiles1 record
Vivaticket subsidiaries and ownership
Company hierarchySubsidiaries2 records
Vivaticket funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vivaticket M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vivaticket
What does Vivaticket do?
Vivaticket provides integrated ticketing software and access control systems to venues, event organizers, and cultural institutions, complemented by a consumer-facing ticket purchase platform. The B2B offering delivers ticketing platforms and integrations for venues and event organizers across 50 countries, while the B2C storefront (vivaticket.com) enables consumers to buy NFC-format mobile-wallet tickets for concerts, sports, theatre, museums, fairs and parks. Supporting offerings include the Vivacard digital gift voucher, ticket resale and cancellation services.
Is Vivaticket a public or private company?
Vivaticket is a private company. It is classified as unknown and is currently operating.
When was Vivaticket founded?
Vivaticket was founded in 1999. It employs 251 to 500 people.
Where is Vivaticket based?
Vivaticket is headquartered in Bologna, Italy, in the Europe region.
How does Vivaticket make money?
Two revenue lines are on record. Ticket Transaction Fees are the primary driver. The others are B2B Platform Services.
Who are Vivaticket's main competitors?
Emerging players on record are Dice, Tito and Fever. Direct peers are CTS Eventim, Eventbrite, Ticketmaster (Live Nation Entertainment), AXS (AEG) and See Tickets. BookMyShow is listed as a regional player. Cvent is listed as a broad incumbent.
Does Vivaticket have an API?
No public API is recorded for Vivaticket.
What industry is Vivaticket in?
Vivaticket's product category is Ticketing Software & Access Control. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of MPAGAJAF, Ticketing Technology & Integrations (APIs, Plugins, Webhooks). Its NAICS code is 7112 and its SIC code is 7990.