Johnson’s Veterinary Products
Johnson's Veterinary Products is a UK-based, privately held pet care company founded in 1921 that provides animal health and safety products, operating with 1-10 employees from Sutton Coldfield.
- Company typePrivate
- Founded1921
- HeadquartersSutton Coldfield, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Johnson’s Veterinary Products does
Johnson's Veterinary Products is a privately held pet care company founded in 1921 and headquartered in Sutton Coldfield, United Kingdom. The firm provides animal health and safety products, operating within the UK veterinary and companion-animal care segment. With a reported headcount of 1-10 employees, the company is structured as a small, niche operator rather than a scaled enterprise, and it has remained privately held for over a century.
The company's product portfolio is described at a category level as animal health and safety products, but specific SKUs, formulation details, distribution channels, pricing structures, and customer segmentation are not disclosed in the available source material. The primary web source (johnsons-vet.com) does not render substantive company information at the time of capture — it returns a verification/loading page — which limits visibility into current product lines, go-to-market mechanics, and revenue model. No partnerships, certifications, awards, patents, leadership disclosures, or technology stack data are present in the input.
The combination of a 1921 founding date, private ownership, a very small employee base, and the absence of disclosed growth signals suggests Johnson's Veterinary Products operates as a legacy niche brand serving a defined subset of the UK pet care or veterinary channel rather than as a growth-stage or scaled business. Source material provides no evidence of recent strategic activity, expansion, or capital events, and all downstream analytical conclusions should be treated accordingly.
Johnson’s Veterinary Products firmographics
Firmographics- Name
- Johnson’s Veterinary Products
- Website
- https://johnsons-vet.com
- Company type
- Private
- Founded year
- 1921
- Headcount range
- 1–10 employees
- Short description
- Johnson's Veterinary Products is a UK-based, privately held pet care company founded in 1921 that provides animal health and safety products, operating with 1-10 employees from Sutton Coldfield.
- Ownership category
- akta.pro rank
Johnson’s Veterinary Products industry classification
Industry- Product category
- Veterinary Pharmaceuticals
- NAICS
- Pet and Pet Supplies Retailers (45991)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ)
Keywords
Where Johnson’s Veterinary Products is headquartered
LocationHeadquarters
- HQ city
- Sutton Coldfield
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Johnson’s Veterinary Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel
Johnson’s Veterinary Products product offering
Product offeringCore offering
Johnson's Veterinary Products is a pet care company that supplies animal health and safety products. The firm is based in Sutton Coldfield, United Kingdom, and has been operating since 1921, focusing on products intended for animal welfare and veterinary use.
Differentiator
Problem solved
Functional benefit
Companies that use Johnson’s Veterinary Products
Customer profileIdeal customer profiles1 record
Johnson’s Veterinary Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Johnson’s Veterinary Products competitors and assessment
Company assessmentBroad incumbents
- Vetoquinol: Vetoquinol is a global animal health company with both prescription and OTC companion animal offerings. Comparable as an incumbent in the animal health and hygiene categories relevant to Johnson's product set.
- Waltham Petcare Science Institute (Mars Petcare): Mars Petcare is the dominant global pet care conglomerate, with a wide range of OTC pet wellness and hygiene brands. Comparable as the largest incumbent ecosystem in which small OTC pet health brands like Johnson's compete.
- Ceva Santé Animale: Ceva is a global animal health company with companion animal OTC and wellness product lines. Comparable as a broader incumbent operating in categories that overlap with Johnson's OTC pet health offering.
- Virbac: Virbac is a global animal health company with a significant OTC and companion animal product portfolio. Comparable as a broader incumbent in companion animal health and hygiene categories that overlap with Johnson's product focus.
- Frontline (Boehringer Ingelheim Animal Health): Frontline is the leading global OTC flea/tick brand owned by Boehringer Ingelheim Animal Health. Comparable as the dominant incumbent in exactly the OTC parasiticide category where Johnson's Veterinary Products operates.
- Advantage / Advantix (Elanco Animal Health): Advantage and Advantix are major OTC parasiticide brands owned by Elanco Animal Health. Comparable as large incumbents competing directly with smaller OTC pet health brands like Johnson's in flea, tick, and parasite control.
Others
- Pets at Home: Pets at Home is the UK's largest pet specialty retailer. Listed as a key channel partner / potential customer for a UK-based OTC pet care brand like Johnson's Veterinary Products rather than as a direct product competitor.
- Johnson's Baby (Kao Corporation): Johnson's Baby is owned by Kao Corporation and trades on the shared 'Johnson's' heritage and consumer trust signals in personal care. Listed because of the potential brand-name confusion or co-equity considerations relevant to Johnson's Veterinary Products' positioning in the UK market.
Direct peers
- Beaphar: Beaphar is a European (Dutch) manufacturer and supplier of OTC pet health products including parasite control, vitamins, and hygiene. Directly comparable as a privately-held, niche OTC animal health brand operating in overlapping product categories to Johnson's Veterinary Products.
- Bob Martin: Bob Martin is a well-known UK-based OTC pet care brand specializing in flea, tick, and worm treatments plus general pet wellness. Closely comparable to Johnson's in geography (UK), category (OTC pet health), and target customer (mass-market pet owners).
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks4 records
Key highlights4 records
Customer concentration
Johnson’s Veterinary Products social profiles
Digital presenceJohnson’s Veterinary Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Johnson’s Veterinary Products leadership team
Management profileNumber of profiles
Johnson’s Veterinary Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Johnson’s Veterinary Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Johnson’s Veterinary Products
What does Johnson’s Veterinary Products do?
Johnson's Veterinary Products is a pet care company that supplies animal health and safety products. The firm is based in Sutton Coldfield, United Kingdom, and has been operating since 1921, focusing on products intended for animal welfare and veterinary use.
When was Johnson’s Veterinary Products founded?
Johnson’s Veterinary Products was founded in 1921. It employs 1 to 10 people.
Where is Johnson’s Veterinary Products based?
Johnson’s Veterinary Products is headquartered in Sutton Coldfield, United Kingdom, in the Europe region.
Who are Johnson’s Veterinary Products's main competitors?
Broad incumbents on record are Vetoquinol, Waltham Petcare Science Institute (Mars Petcare), Ceva Santé Animale, Virbac, Frontline (Boehringer Ingelheim Animal Health) and Advantage / Advantix (Elanco Animal Health). Others are Pets at Home and Johnson's Baby (Kao Corporation). Direct peers are Beaphar and Bob Martin.
Does Johnson’s Veterinary Products have an API?
No public API is recorded for Johnson’s Veterinary Products.
What industry is Johnson’s Veterinary Products in?
Johnson’s Veterinary Products's product category is Veterinary Pharmaceuticals. Its primary akta.pro industry code is HLAMAIAJ, Animal Health OTC Retail (Parasite Control, Basic Care). Its NAICS code is 45991 and its SIC code is 200.