Bob Martin
Bob Martin is a UK-based pet healthcare brand, founded 1892, offering VMD-regulated flea, tick, worm treatments and health supplements for dogs, cats, and ferrets. Products are sold through major UK supermarkets, Pets at Home, Amazon, and a direct subscription e-commerce channel.
- Company typePrivate
- Founded1892
- HeadquartersLeeds, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bob Martin does
Bob Martin is a UK-based pet healthcare brand, founded in 1892 and operated by parent company Pets Choice Limited (headquartered in Blackburn, UK), focused on parasite control and general pet wellness for dogs, cats, and ferrets. The product portfolio spans topical spot-on treatments (Clear and Clear Plus ranges), oral flea tablets (nitenpyram-based), flea and tick repellent collars, home treatment sprays and flea bombs, grooming shampoos, worm control treatments, health supplements (Joint Care, Stress Relief, Skin & Coat, Wellbeing), and cat litter accessories. Core technical differentiation centres on the Clear Plus dual-action formula combining fipronil with the insect growth regulator (S)-methoprene to break the flea life cycle, alongside a pesticide-free natural range using margosa extract, IR3535, and a dimethicone-based physical barrier mechanism that immobilises parasites on contact. All pharmaceutical products are manufactured in the UK and approved by the Veterinary Medicines Directorate (VMD).
The business operates a multi-channel go-to-market: mass-market accessibility through major UK grocery chains (Asda, Tesco, Morrisons), the pet specialty leader (Pets at Home), Amazon UK, and a direct-to-consumer e-commerce storefront at bobmartin.co.uk powered by WooCommerce, Stripe, and Klaviyo. A Subscribe & Save subscription programme offers 20% discounts on recurring deliveries across flexible cadences, providing a recurring revenue layer atop the predominantly transactional retail model. Pricing is positioned for supermarket-grade accessibility at £3.40–£16.75 per SKU, deliberately undercutting vet-channel-only competitors such as Frontline, Advantage, and Johnson's. The brand targets cost-conscious UK pet owners seeking effective, vet-strength parasite protection without the friction of a veterinary prescription or appointment.
Commercially, Bob Martin sits within a diversified pet product group — Pets Choice Limited also owns Webbox, TastyBone, Vitakraft, aniMate, and several other pet and wild animal brands, and exports to 32 countries globally, providing manufacturing scale and international distribution infrastructure that the Bob Martin brand can leverage. The company's stated leadership is Tony Raeburn as CEO of Pets Choice Limited. Modern Slavery Act compliance is maintained through Sedex membership, and the brand emphasises its UK manufacturing provenance and VMD regulatory approval as core trust signals in marketing. No revenue, headcount, or financial performance figures are publicly disclosed.
Bob Martin firmographics
Firmographics- Name
- Bob Martin
- Legal name
- Pets Choice Ltd
- Website
- https://bobmartin.co.uk
- Company type
- Private
- Founded year
- 1892
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bob Martin is a UK-based pet healthcare brand, founded 1892, offering VMD-regulated flea, tick, worm treatments and health supplements for dogs, cats, and ferrets. Products are sold through major UK supermarkets, Pets at Home, Amazon, and a direct subscription e-commerce channel.
- Ownership category
- akta.pro rank
Bob Martin industry classification
Industry- Product category
- Pet Healthcare Products
- NAICS
- Pet and Pet Supplies Retailers (459910), Pet and Pet Supplies Retailers (45991)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ)
- akta.pro secondary industries
- Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Pet Health & Wellness Distribution (Supplements, OTC, Preventives) (CRAOAKAC), Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO)
Keywords
Where Bob Martin is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Bob Martin business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Direct Product Sales: One-time purchase model for individual pet treatment products including spot-ons, collars, sprays, shampoos, tablets, and home fumigation products. Products sold in single units and multi-pack configurations at retail price points ranging from £3.40 to £16.75.
- Subscribe & Save Programme: Recurring subscription delivery model offering 20% discount on regular deliveries. Customers select delivery frequency (monthly, bi-monthly, quarterly) for automatic replenishment of parasite protection products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Spot-On Treatments for Dogs |
| Unit Pricing | Pay-as-you-go | Clear Plus Spot-On for Dogs |
| Unit Pricing | Pay-as-you-go | Spot-On Treatments for Cats |
| Unit Pricing | Pay-as-you-go | Pesticide-Free Spot-On Range |
| Unit Pricing | Pay-as-you-go | Flea & Tick Repellent Collars |
| Unit Pricing | Pay-as-you-go | Home Treatment Products |
| Subscription | Monthly | Subscribe & Save Programme |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Bob Martin product offering
Product offeringCore offering
Bob Martin manufactures and sells a comprehensive range of pet healthcare products focused on flea, tick, and worm control for dogs, cats, and ferrets. The product portfolio includes topical spot-on treatments (Clear and Clear Plus variants containing fipronil and (S)-methoprene), oral flea tablets, home and pet spray products, repellent collars, shampoo, and flea bombs, complemented by worming treatments, health supplements, and cat care accessories. All products are manufactured in the UK under Pets Choice Limited and are approved and regulated by the Veterinary Medicines Directorate (VMD).
Product overview
Bob Martin is a UK-based pet health brand (manufactured by Pets Choice Limited) offering a comprehensive portfolio of flea, tick, and worm control products for dogs and cats, alongside health supplements and cat care accessories. The product line is organized primarily under the Bob Martin Clear and Clear Plus sub-brands. The core offering consists of topical spot-on treatments (Clear and Clear Plus variants), oral flea tablets, home spray products (Clear Home Spray, Clear Home Spray Plus), repellent sprays, flea collars, flea shampoo, and flea bombs. The Clear Plus line is differentiated by incorporating (S)-methoprene as an insect growth regulator to break the flea life cycle. Bob Martin also offers pesticide-free repellent alternatives using natural ingredients like margosa extract and lavandin oil. The range is completed by worming treatments for dogs and cats, health supplements (Joint Care, Stress Relief, Skin & Coat, Wellbeing), and cat litter accessories. All products are manufactured in the UK and regulated by the VMD (Veterinary Medicines Directorate).
Differentiator
Problem solved
Functional benefit
Brands
- Bob Martin Clear: Flea and tick control products including spot-ons, collars, sprays, and tablets for dogs and cats.
- Bob Martin Clear Plus
Products and services
- Bob Martin Clear Spot-On for Dogs
Quantifiable outcome
- Kills 100% of fleas within 24 hours (Clear Flea Tablets)
- +3 more outcomes
Companies that use Bob Martin
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Bob Martin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bob Martin partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and supporting.
- WooCommercecoreE-commerce platform used for webshop management, enabling product listings, shopping cart functionality, and online transactions on bobmartin.co.uk.
- KlaviyocoreCustomer Relationship Management platform powering email marketing, newsletter subscriptions, and the Subscribe & Save programme communications.
- StripecorePayment processing provider enabling secure credit card transactions for online purchases on the Bob Martin e-commerce website.
- Google AnalyticssupportingWebsite analytics platform providing insights into website traffic, user behavior, and marketing performance metrics.
- Google reCAPTCHAsupportingSpam prevention and bot protection service for the website forms and contact submissions.
- WordPresssupportingWebsite development platform powering the bobmartin.co.uk content management system and e-commerce functionality.
- WordfencesupportingSecurity and fraud prevention plugin protecting the WordPress website from hackers and malicious attacks.
- SedexcoreMembership organization helping audit and assess supply chain ethical standards. Pets Choice uses Sedex to conduct supply chain due diligence and ensure compliance with ethical employment standards.
- Pets Choice LimitedcoreParent company of Bob Martin brand. UK-based manufacturer of high-quality food and treats for pets and wild animals. Operates manufacturing facilities in the UK and exports to 32 countries. Owns brands including Webbox, Bob Martin, TastyBone, Feathers & Beaky, Spike's Hedgehog Food, WildThings, The Original Davies, Oceanic, aniMate and Vitakraft.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Bob Martin competitors and assessment
Company assessmentBroad incumbents
- Beaphar: Large established European OTC pet health manufacturer offering parasite control, supplements, hygiene and behavior products. Overlaps with Bob Martin across nearly every category and represents a broader incumbent competitor in UK and continental retail.
Direct peers
- Frontline (Boehringer Ingelheim): Market-leading fipronil-based spot-on and flea/tick brand from Boehringer Ingelheim. Directly competes with Bob Martin Clear and Clear Plus in UK supermarkets and veterinary channels; explicitly named in Bob Martin's own product comparison table.
- Seresto (Elanco): Long-duration flea and tick collar from Elanco/Bayer. Direct substitute for Bob Martin's repellent and active collars and competes in the same supermarket and pet specialty channels.
- Johnson's Veterinary: UK mass-market pet health brand offering OTC flea, tick and worm treatments. Listed in Bob Martin's own competitive comparison table and competes for the same supermarket fixture space and price-sensitive pet owner.
- Advantage (Elanco): Elanco's imidacloprid-based OTC spot-on flea treatment for cats and dogs. Sold in UK supermarkets and competes for the same grocery-channel customer; explicitly listed in Bob Martin's own product comparison table.
- Fiprotec (Beaphar): Beaphar's fipronil-based OTC spot-on range, distributed through UK supermarkets and pet stores. Head-to-head direct competitor for fipronil-only shoppers and named in Bob Martin's comparison table.
Emerging players
- Bravecto (MSD Animal Health / Intervet): Fluralaner-based oral and spot-on flea/tick treatment with 12-week dosing intervals from MSD. A prescription/vet-channel product competing on convenience; threatens to migrate OTC customers back to vet channels.
- NexGard (Boehringer Ingelheim): Afoxolaner oral chewable flea/tick treatment from Boehringer Ingelheim. Competes with Bob Martin's Clear Flea Tablets (nitenpyram) and represents the broader shift toward prescription oral parasite control.
- Itch (Itchpet): UK DTC subscription-based pet health brand offering personalized parasite prevention delivered to the door. Direct subscription model overlap with Bob Martin's Subscribe & Save and targets the same digital-first UK pet owner segment.
Regional players
- Vet's Best (Sinclair Pharma / pet care division): Natural and plant-based OTC flea/tick and wellness brand distributed in select European and US markets. Competes most directly with Bob Martin's pesticide-free Margosa and lavandin oil range in the natural segment.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Customer concentration
Bob Martin social profiles
Digital presenceBob Martin compliance and trust
Trust signalCompliance1 record
Bob Martin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bob Martin leadership team
Management profileNumber of profiles
Profiles1 record
Bob Martin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bob Martin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bob Martin
What does Bob Martin do?
Bob Martin manufactures and sells a comprehensive range of pet healthcare products focused on flea, tick, and worm control for dogs, cats, and ferrets. The product portfolio includes topical spot-on treatments (Clear and Clear Plus variants containing fipronil and (S)-methoprene), oral flea tablets, home and pet spray products, repellent collars, shampoo, and flea bombs, complemented by worming treatments, health supplements, and cat care accessories. All products are manufactured in the UK under Pets Choice Limited and are approved and regulated by the Veterinary Medicines Directorate (VMD).
Is Bob Martin a public or private company?
Bob Martin is a private company. It is classified as corporate owned and is currently operating.
When was Bob Martin founded?
Bob Martin was founded in 1892. It employs 1 to 10 people.
Where is Bob Martin based?
Bob Martin is headquartered in Leeds, United Kingdom, in the Europe region.
How does Bob Martin make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are subscribe & Save Programme.
Who are Bob Martin's main competitors?
Beaphar is listed as a broad incumbent. Direct peers are Frontline (Boehringer Ingelheim), Seresto (Elanco), Johnson's Veterinary, Advantage (Elanco) and Fiprotec (Beaphar). Emerging players are Bravecto (MSD Animal Health / Intervet), NexGard (Boehringer Ingelheim) and Itch (Itchpet). Vet's Best (Sinclair Pharma / pet care division) is listed as a regional player.
Does Bob Martin have an API?
No public API is recorded for Bob Martin.
What industry is Bob Martin in?
Bob Martin's product category is Pet Healthcare Products. Its primary akta.pro industry code is HLAMAIAJ, Animal Health OTC Retail (Parasite Control, Basic Care), with a secondary code of CRALAHAC, Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick). Its NAICS code is 459910 and its SIC code is 5122.