Name

Missoula Family YMCA

Legal name

Greater Missoula Family YMCA

Website

https://ymcamissoula.org

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Community Recreation and Fitness Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

akta.pro secondary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

Keywords

• Community fitness center
• Youth development programs
• Swim lessons training
• Child care services
• Adult sports leagues

Headquarters

HQ city

Missoula

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership dues: Recurring membership fees across individual, family, and household tiers; includes nationwide membership reciprocity and access to in-person and Virtual Y classes. Recurring revenue stream.
2. Program and class fees: Per-program and per-class fees for swim lessons (private/semi-private packages, group lessons, parent-tot), youth/teen clubs (Cooking Club, LEGO Club, Leaders Club, Mask Making), UNITE Team Training, fitness classes, climbing clubs, youth sports leagues, and Personal Training. Discounts available for active Y members.
3. Facility and event rentals: Birthday party and group rental fees for Airnasium, Child Watch Treehouse, Climbing Wall (1–10 climbers $265, 11–20 climbers $295), Pool ($265/$295), and Youth Gym ($245/$295). Deposit of 25% required; tiered by group size and equipment add-ons.
4. Day and month passes: Non-member access via day and month passes, enabling trial use of facilities, classes, and Family Fun Time for guests.
5. Virtual Y Impact Membership: Standalone $19/month digital-only membership providing access to the Virtual Y Studio livestream and on-demand classes; includes two facility visits per year. No enrollment fee, no contract.
6. Donations and fundraising events: Charitable contributions via online Daxko giving portal plus proceeds from annual Riverbank Run and capital campaign for Russell Street campus renovation.
7. Charitable grants: Grants from corporate foundations such as Republic Services' National Neighborhood Promise grants for facility repairs, environmental efforts, and educational programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Missoula Family YMCA is a 501(c)(3) nonprofit community organization that sells YMCA memberships (individual, family, household, and a $19/mo Virtual Y Impact digital tier) granting access to its single Russell Street facility, which houses a 25-yard indoor pool, a 28-foot climbing wall, the Health & Wellness Center, multiple gyms, and child care. It sells standalone programs including swim lessons, the MYST competitive swim team, masters swimming, water fitness, personal training, UNITE Team Training, youth and adult sports leagues (basketball, soccer, volleyball, climbing), youth sports clinics, summer and school-year camps, child care (School Age Care, Child Watch, Infant/Toddler, Preschool), teen programs (Active 6, Babysitting 101, Youth & Teen Clubs), Parents Night Out, Family Fun Time, birthday party rentals, and CPR/First Aid/Lifeguard certifications, plus the Virtual Y Studio livestream/on-demand classes. Revenue is supplemented by donations, grants, and sponsorships supporting the facility renovation and Active 6 free membership program.

Product overview

Missoula Family YMCA operates a single community-based organization that delivers its offerings as a unified YMCA membership platform with multiple program modules rather than a single software product. The core YMCA Membership unlocks access to a 25-yard indoor pool, the Health & Wellness Center, and a portfolio of in-person and digital modules including Swimming Programs (Swim Lessons, MYST Swim Team, Masters Swimming, Water Fitness, SPLASH! Swim Program, Life Jacket Loaner), Health & Wellness (Fitness Classes, Personal Training, Adaptive Programs, CPR/First Aid/Lifeguard Certifications, the Virtual Y Studio, and UNITE Team Training), Sports (Youth Basketball, Youth Soccer, Climbing on a 28-foot wall, Adult Pickup Sports, Adult Basketball League, Youth Volleyball, and Youth Sports Clinics), Camps (Week-Long Summer Day Camp, Month-Long Summer Learning Camps, Junior Counselors, School's Out Day Camp), Child Care (School Age Care, Child Watch, Infant/Toddler Care, Preschool, USDA CACFP-participating new Child Care Center), Teen Programs (Active 6, Babysitting 101, Youth & Teen Clubs), Family Fun Time, Parents Night Out, Birthday Party rentals (Airnasium, Treehouse, Climbing Wall, Pool, Youth Gym), and the annual Riverbank Run fundraiser.

Differentiator

Problem solved

Functional benefit

Brands

• Missoula YMCA Swim Team (MYST): The competitive swim program of the Missoula Family YMCA for swimmers ages 5–18, including pre-competitive, Littles, Middles, Bigs Swim Crews, and Angel Sharks (for neurodivergent/cognitively disabled swimmers). Led by Head Coach Kirby Beierle, the 2017 YMCA National Swim Coach of the Year.
• Active 6
• SPLASH! Swim Program
• Riverbank Run
• The YMCA Treehouse
• Virtual Y Studio
• UNITE Team Training

Products and services

• YMCA Membership Recurring membership tiers (individual, family, household) granting access to the Russell Street facility, group fitness classes, swim, sports, youth programs, and the Virtual Y Studio; includes nationwide membership reciprocity and member discounts on most fee-based programs.
• Swim Lessons Swim instruction for ages 6 months and up (parent-tot, group, private, semi-private) including private/semi-private lesson packages ($110/$89 Y member for four 30-min privates) and single sessions, with member discounts and a three-consecutive-session cap per participant.
• Missoula YMCA Swim Team (MYST) Competitive swim program for ages 5–18 of all skill levels, with tiered crews (Pre-Comp, Littles 5–11, Middles 11–14, Bigs 14–18) plus an adaptive Angel Sharks crew for neurodivergent/cognitively disabled swimmers; led by Head Coach Kirby Beierle, the 2017 YMCA National Swim Coach of the Year; all competitive swimmers must be registered with USA Swimming.
• SPLASH! Swim Program Annual spring swim program (Swim, Play, and Learn Aquatic Safety Habits) for Missoula County 3rd grade classrooms; $20 per student; covers swimming, rescue, boating, and diving water safety topics with transportation provided.
• Masters Swimming Coached 60–90 minute lap swim workouts for adults ages 18+ at intermediate to advanced levels, taught by Coach Nikki Gerhart; offered September–May on Mondays and Wednesdays from 7:00–8:00 p.m.
• Life Jacket Loaner Program Free life jacket lending service operated as a Montana Fish, Wildlife and Parks loaner site, providing infant, child, youth, and adult sizes to Missoula community members at no charge; requests submitted 48 hours in advance through the Y website.
• Health & Wellness Center On-site fitness facility with a cardio deck, weight machines, free weights, and functional training spaces available to members in grades 6 and older, included with Y membership.
• Personal Training Individual and group personal training options delivered by certified trainers (e.g., Missy Adams, Meighan Hanich), with customized one-on-one sessions to meet specific fitness, rehabilitation, or athletic goals; discounted for Y members.
• Group Fitness Classes Group fitness classes including yoga, cycling, BODYPUMP, Zumba, barre, OULA, SilverSneakers, Sound Strength, HIIT, and Active Older Adults sessions; included with Y membership and available on the class schedule.
• Adaptive Programs

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core partnership, program partner, required program dependency, community venue partner and adjacent training partner.

• Washington Middle School (Missoula County Public Schools)core partnershipGTM or Marketing PartnerPartnered with the Y's senior director of youth programs Eli Catton and Director of Member Services Delaney Wells to organize Active 6 field trips; in 2023–24 school year, two field trips served 240 6th graders; 361 students signed up for Active 6 generating 1,653 visits.
• Hellgate Middle School (Missoula County Public Schools)core partnershipGTM or Marketing PartnerRecently signed up for its own Active 6 field trip, expanding the Active 6 middle school reach beyond Washington Middle School.
• Montana Fish, Wildlife and Parkscore partnershipStrategic or Co-development PartnerOperates as a Montana Fish, Wildlife and Parks Life Jacket Loaner Program site, providing infant, child, youth, and adult life jackets free of charge to families; requests submitted 48 hours in advance through the Y website.
• Championship Training Taekwondoprogram partnerStrategic or Co-development PartnerDelivers the Y's Taekwondo clinic program for ages 6–12, covering balance, coordination, strength, blocks, strikes, kicks, self-defense, and martial arts life skills (courtesy, integrity, perseverance, self-control, indomitable spirit).
• Missoula Wild Lacrosseprogram partnerStrategic or Co-development PartnerCo-delivers an introductory Lacrosse clinic for grades K–2 held Sundays in the YMCA Big Gym; teaches basic stick and ball handling, scrimmages, and game rules.
• USA Swimmingrequired program dependencyOthersAll MYST competitive team swimmers must register with USA Swimming; the MYST Head Coach emails the registration link to families; non-compliance risks team disqualification.
• Westside Lanes (bowling alley)community venue partnerStrategic or Co-development PartnerHosts the Y's adaptive bowling program every Thursday; members Megan Shepard and Joyce Shepard, among others, participate in the program through this venue.
• Iron Pile (strongman/powerlifting-specific gym)adjacent training partnerImplementation/ SI/ Consulting PartnerCoaches members Mara Parks, Kara Tuttle, and Shane Tuttle on a multi-week powerlifting program that they supplement with workouts at the Y.

Scale indicators9 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Planet Fitness: National low-cost commercial fitness chain with a Missoula-area location. Competes directly for adult fitness memberships and group classes, though it does not offer pools, climbing walls, child care, or youth-development programs.
• Boys & Girls Clubs of America: National youth-development nonprofit network offering after-school programming, sports leagues, and teen leadership in communities across the U.S. Highly comparable in mission (youth development, social responsibility) and donor-funded nonprofit model.
• YMCA of the USA: The national federation that the Missoula Family YMCA is affiliated with, providing brand standards, nationwide membership reciprocity, and program frameworks. As the umbrella organization, it is the broadest incumbent peer in the same mission category.
• The Salvation Army: Multi-service nonprofit operating community centers, youth programs, fitness/recreation activities, and family services nationally. Comparable as a faith-rooted, multi-program community organization that combines social services with recreation.
• Life Time Fitness: Premium multi-purpose fitness club offering pools, group fitness, child care, camps, and youth programming — a feature set that overlaps substantially with the Y's portfolio at a higher price point, serving as a commercial benchmark for amenity breadth.
• Jewish Community Centers (JCC Association): Network of community centers offering fitness, aquatics, child care, camps, and cultural programming comparable to the Y's portfolio. Comparable membership-and-program business model in a single physical facility serving multi-generational members.

Others

• Daxko (fitness/Y software platform): Operations platform the Y uses for member registration, program enrollment, billing, and donations. As an enabling technology vendor, it is a structural peer for the Y's digital backbone and CRM, though not a direct competitor.
• USA Swimming (Missoula-area member clubs): Governing body and competitive pipeline that the Y's MYST program depends on for registration and competition. Other Montana Swimming-registered clubs (e.g., Bozeman Barracudas, Peak Swim Club) compete with MYST for competitive age-group swimmers in the same regional talent pool.

Regional players

• Missoula Parks and Recreation: Municipal provider of pools, sports leagues, and recreation programming in the same Missoula service area. Competes on a low/no-cost basis for swim lessons, youth leagues, and adult recreation, with overlapping target segments.

Direct peers

• Boys & Girls Club of Western Montana: A direct local peer serving Missoula-area youth with after-school programs, sports, and summer camps. It competes with the Y for the same youth-development, family, and out-of-school-time segments and accepts Best Beginnings scholarships, mirroring the Y's community access model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC1swFcEwOHz8GZ6EE3SNJwg
• Facebookfacebook.com/MissoulaYMCA
• Instagraminstagram.com/ymcamissoula

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Missoula Family YMCA