The Art of Automotive

What The Art of Automotive does

L'art de l'automobile is a Paris-based luxury pre-owned car dealership founded in 2015 by Arthur Kar. The company operates from a single showroom in the Paris 1st arrondissement and specializes in the sale of second-hand luxury and prestige vehicles, including Porsche, Ferrari, Aston Martin, Bugatti, and Mercedes-Benz. It serves a single primary customer segment — wealthy individuals and collectors seeking curated, authenticated high-end automobiles — and runs an appointment-only, high-touch sales model with no e-commerce checkout for vehicles.

Revenue is generated primarily through transaction-based sales of individual vehicles, with pricing quoted per inquiry rather than publicly listed. The business does not operate a proprietary technology platform; it is a traditional luxury dealership supported by a website, an Instagram/Facebook presence, and a blog at blog.lartdelautomobile.fr. Distribution is direct: showroom visits by appointment, phone inquiries (+33 1 42 18 48 97), and online contact forms. The company also maintains a separate e-commerce platform (lartlart.com) for branded merchandise, extending the brand beyond vehicle transactions.

The business has expanded into adjacent brand activities, most notably a series of collaborations with Porsche — the 2023 Porsche 968 L'ART special edition and the 2025 Carrera GT 25th anniversary capsule collection, for which founder Arthur Kar served as Creative Director. Marketing is anchored on organic social media, lifestyle and automotive press coverage (VOGUE, Hypebeast, Classic Driver, Interview Magazine), and participation in events such as Art & Élégance at Château de Chantilly. The company is privately held, founder-owned, with no disclosed institutional investors or funding rounds.

Name

The Art of Automotive

Legal name

L'art de l'automobile

Website

https://lartdelautomobile.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

L'art de l'automobile is a Paris-based luxury pre-owned car dealership founded by Arthur Kar in 2015, serving wealthy collectors through an appointment-only showroom offering curated Porsche, Ferrari, Aston Martin, and other prestige vehicles.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Luxury Vehicle Sales: Sale of second-hand luxury and prestige automobiles including Porsche, Ferrari, Aston Martin, Bugatti, and other high-end brands. Revenue generated through transaction-based sales of individual vehicles with no specific pricing publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

L'art de l'automobile is a Paris-based boutique dealership that curates and sells pre-owned luxury and prestige automobiles from brands such as Porsche, Ferrari, Aston Martin, Bugatti, and Mercedes-Benz. The company operates an appointment-only showroom in the Paris 1st arrondissement and complements vehicle sales with tailor-made automotive services including assistance buying or selling luxury second-hand cars.

Product overview

L'art de l'automobile is a Paris-based luxury pre-owned automobile dealership offering a curated selection of high-end sports and prestige cars. The business operates as a single unified offering centered on car sales with a dedicated showroom in Paris's 1st arrondissement. The company also provides tailor-made automobile services and has developed a branded product line including the Porsche 968 L'ART collaboration vehicle. Additional offerings include a blog featuring automotive news and editorial content.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• PorschecoreStrategic or Co-development Partner · 1 September 2025Arthur Kar, founder of L'Art de l'Automobile, serves as Creative Director for Porsche's limited-edition capsule collection celebrating the 25th anniversary of the Carrera GT. Launching September 2025. This builds on previous successful collaborations including the Porsche 968 L'ART project for the 30th anniversary of the 968 model.
• PorschecoreStrategic or Co-development PartnerTwo-year collaboration with Porsche to create the Porsche 968 L'ART special edition, celebrating the 30th anniversary of the 968 model. Featured in Porsche official stories and marketing materials.
• VOGUE FranceminorGTM or Marketing PartnerInterview feature in VOGUE France mode section profiling founder Arthur Kar and his approach to automobiles as art and fashion.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bonhams: International auction house with a significant Motoring department handling rare and collector vehicles. Broad incumbent adjacent to the luxury/collector car sales channel L'art de l'automobile serves.
• RM Sotheby's: Global collector car auction house handling high-end and investment-grade automobiles. Broader incumbent competing for the same collector/ultra-wealthy buyer pool through auction rather than fixed-price sales.

Emerging players

• Curated: Online luxury car marketplace offering a concierge-style digital buying experience for premium and exotic vehicles. Emerging digital-native competitor to traditional boutique luxury dealers.
• Collecting Cars: Global online auction and marketplace platform focused on enthusiast and collector vehicles. Represents the digital-first model that competes with appointment-only dealerships for HNW buyers.
• Bring a Trailer: Online auction platform for enthusiast and collector cars with a strong community and editorial layer. Relevant adjacent disruptor in the curated-luxury/collector space.

Direct peers

• Romans International: UK luxury and sports car dealership offering pre-owned and new exotic and supercars. Comparable boutique high-end dealer with similar marque breadth and personalization focus.
• Marshall Goldman Motor Sales: Cleveland, Ohio-based dealer of pre-owned luxury, exotic, and collectible vehicles. Comparable US counterpart in the multi-brand luxury pre-owned space with similar curated-inventory approach.
• Manhattan Motorcars: New York-based luxury and exotic vehicle dealership group (Rolls-Royce, Bentley, Lamborghini, Bugatti pre-owned). Comparable urban, premium-location luxury retailer.
• Tom Hartley: Long-established UK boutique dealer specializing in pre-owned and new ultra-luxury and supercars (Ferrari, Lamborghini, Bentley, Rolls-Royce). Closely comparable boutique luxury-pre-owned model with personal, high-touch service.
• Joe Macari Performance Cars: London-based performance and exotic car dealer carrying pre-owned and new Ferrari, Lamborghini, McLaren, and classic Alfa Romeo. Directly comparable as a curated, expertise-led exotic pre-owned dealer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LArtDeLautomobile
• Instagraminstagram.com/lartdelautomobile
• Xx.com/lartdelauto

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Art of Automotive