Ayurcann
Ayurcann Inc. was a Canadian cannabis post-harvest solution provider offering extraction, refinement, white-label manufacturing, and proprietary consumer brands (Fuego, Xplor, Happy & Stoned) to licensed producers and provincial cannabis boards across Canada. Operations were based at a Health Canada-licensed facility in Pickering, Ontario, until its 2026 CCAA-driven acquisition by Emblem Cannabis Corporation.
- Company typePublic
- Founded2018
- HeadquartersPickering, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Ayurcann does
Ayurcann Inc. is a Canadian cannabis post-harvest solution provider founded in 2018 and headquartered in Pickering, Ontario. The company operated a Health Canada-licensed manufacturing facility focused on extraction, refinement, formulation, packaging, and distribution services for licensed cannabis producers and brand partners. Its core technology stack consists of ethanol extraction, winterization, fractional distillation, and co-fill/co-packaging lines, with annualized extraction capacity of up to 300,000 kg of biomass and co-fill capability of up to 3 million products after its Phase-2 expansion. Ayurcann also maintained a standing inventory of more than 300 kg of THC and CBD distillate and held Standard Processing, sales-amendment, and R&D licenses from Health Canada.
The business operated a hybrid model: B2B extraction and refinement services for licensed producers, bulk oil sales, white-label and co-manufacturing for brands such as Innocan Pharma, Her Highness, Green Bee Botanicals, Bazelet, Bravo6, Oy Vapes, and Lucky Dragon, and proprietary consumer brands (Fuego, Xplor, Happy & Stoned, Vida, Glow) plus acquired brands (Joints, Hustle & Shake). Proprietary brands were distributed through provincial cannabis boards (OCS, AGLC, Saskatchewan, Manitoba, New Brunswick, and others) to approximately 2,500 retail stores across Canada, including over 1,500 in Ontario. Ayurcann reached Top 3 vape producer status in Ontario with 5% national and 7% Ontario vape market share and was recognized with 2021 GrowUp awards for Extraction Facility and Toll Processing Facility of the Year.
Revenue was generated through professional services (extraction/refinement contracts), bulk inventory sales, managed services (white-label manufacturing), and product unit sales through provincial retail channels. FY2025 gross revenue reached $55,446,352 (21% YoY growth) with Adjusted EBITDA of $507,570, but Q1 FY2026 revenue was flat YoY. In 2026, Ayurcann entered court-supervised insolvency proceedings under the Companies' Creditors Arrangement Act; its manufacturing operations and brands were acquired by Emblem Cannabis Corporation, a subsidiary of Red White & Bloom Brands Inc., for CDN$5,501,311.
Ayurcann firmographics
Firmographics- Name
- Ayurcann
- Legal name
- Ayurcann Inc.
- Website
- https://ayurcann.com
- Company type
- Public
- Founded year
- 2018
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Ayurcann Inc. was a Canadian cannabis post-harvest solution provider offering extraction, refinement, white-label manufacturing, and proprietary consumer brands (Fuego, Xplor, Happy & Stoned) to licensed producers and provincial cannabis boards across Canada. Operations were based at a Health Canada-licensed facility in Pickering, Ontario, until its 2026 CCAA-driven acquisition by Emblem Cannabis Corporation.
- Ownership category
- akta.pro rank
Ayurcann industry classification
Industry- Product category
- Cannabis Processing and Manufacturing
- NAICS
- Medicinal and Botanical Manufacturing (325411), Postharvest Crop Activities (except Cotton Ginning) (115114)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Cannabis Wholesale Distribution (Flower, Extracts, Edibles) (CRAOAIAF)
- akta.pro secondary industry
- Cannabis Accessories & Ancillary Products Wholesale (Vapes, Packaging, Hardware) (CRAOAIAH)
Keywords
Where Ayurcann is headquartered
LocationHeadquarters
- HQ city
- Pickering
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Ayurcann business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Extraction & Refinement Services: Provides extraction and refinement services to licensed cannabis producers including bulk extraction, winterization, and fractional distillation. Services are provided on a contract/manufacturing basis.
- Bulk Oil Sales: Maintains consistent inventory of over 300 kg of THC and CBD distillate available for sale to licensed producers, manufacturers, and brands in medical and recreational cannabis space.
- White Label / Co-Manufacturing: Works with multiple national and international brands for product development and commercialization, providing formulation, packaging, and manufacturing services under client brands.
- Proprietary Brand Sales: Sells proprietary cannabis brands including Fuego (vapes), Xplor (vapes/tinctures), Happy & Stoned (vapes/pre-rolls), Vida (tinctures), and Glow (topicals) through provincial retail channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Vida CBD 50:0 Tincture |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Ayurcann product offering
Product offeringCore offering
Ayurcann provides Canadian cannabis post-harvest production services covering biomass extraction, refinement, processing, packaging, distribution, white-label manufacturing, and bulk oil sales. It also sells branded cannabis consumer products through licensed retail channels.
Product overview
Ayurcann is a Canadian cannabis post-harvest solution provider operating as both a product company and a service provider. The company owns three core consumer brands (Fuego, Xplor, Happy & Stoned) producing high-potency cannabis vapes, flower, pre-rolls, and infused pre-rolls, along with sub-brands for topicals (Glow) and tinctures (Vida, Xplor Tinctures). Additionally, Ayurcann provides B2B services including extraction and refinement (up to 300,000 kg annual capacity), bulk oil sales (300+ kg inventory), and white label manufacturing for partner brands. The company operates a Health Canada-licensed manufacturing facility in Pickering, Ontario.
Differentiator
Problem solved
Functional benefit
Brands
- Fuego: High potency THC vape brand featuring products including vapes, flower, pre-rolls, and distillate infused pre-rolls with flavors like Cherry Blossom OG, Berry Nice, Peachy Lychee, Tropic Monster, Purple Rocket OG, Electric Black Cherry, Blue Venom, Wondermelon Slush
- Xplor
- Happy & Stoned (H&S)
- Vida
- Glow
- Xplor Tinctures
- Bravo6
- Joints
- Hustle & Shake
Products and services
- Cannabis post-harvest production services Provides cannabis post-harvest production services covering biomass extraction, refinement, processing, packaging, and distribution for business customers.
- White-label manufacturing Manufactures cannabis products under customer brands for business customers.
- Bulk oil sales Sells bulk cannabis oil to business customers.
- Fuego Ayurcann-branded cannabis product offering for consumers.
- Xplor Ayurcann-branded cannabis product offering for consumers.
- Happy & Stoned vapes Cannabis vape products in Ayurcann's consumer portfolio.
- Glow topicals Topical cannabis products in Ayurcann's consumer portfolio.
- Vida tinctures Tincture products in Ayurcann's consumer portfolio.
- Xplor tinctures Tincture products in Ayurcann's consumer portfolio.
- Joints Cannabis joint products in Ayurcann's consumer portfolio.
- Hustle & Shake Ayurcann-branded cannabis product offering for consumers.
Quantifiable outcome
- Extraction capacity of 300,000 kg biomass annually
- +4 more outcomes
Companies that use Ayurcann
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Ayurcann technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ayurcann partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Green Bee BotanicalscoreCalifornia-based brand partnership for manufacturing and distribution of THC and CBD Green Bee Botanicals products in the Canadian market.
- Her HighnesscoreNYC-based cannabis brand partnership for intimacy-focused pleasure oils. Ayurcann manufactures and distributes Her Highness products in Canada.
- Innocan PharmacoreIsraeli-based pharmaceutical cannabis company partnership for manufacturing and distribution of cannabis products in Canada.
- BazeletminorIsraeli-based brand partnership for pharmaceutical grade cannabis products in Canadian market.
- Kindred PartnerscorePartnership agreement to enter Canadian recreational cannabis market with distribution services for Ayurcann branded products.
- CannmartminorDistribution partnership for cannabis products in Canadian market.
- Patient ChoiceminorDistribution partnership for medical cannabis products.
- Bravo6minorGaming-focused highly potent THC vape brand with specific indica and sativa SKUs.
- Oy VapesminorCulture-specific highly potent white label THC vape brand partnership.
- Lucky DragonminorWhite label brand partnership for cannabis products.
Scale indicators10 records
Recent moves9 records
Expansion highlights5 records
Ayurcann competitors and assessment
Company assessmentEmerging players
- High Tide Inc. High Tide is a Canadian cannabis retailer and consumer products company with both retail storefronts and proprietary branded products including vapes and accessories. Comparable to Ayurcann as a Canadian cannabis company with branded products sold through retail channels, with a stronger retail/consumer-facing focus.
- Decibel Cannabis Company: Decibel Cannabis is a Canadian cannabis producer focused on premium flower, pre-rolls, and vape products sold through provincial boards. Comparable to Ayurcann as a Canadian cannabis company with branded recreational products distributed nationally, though at a smaller scale.
Broad incumbents
- OrganiGram Holdings: OrganiGram is a Canadian licensed cannabis producer with national recreational and medical brands plus in-house processing infrastructure. Comparable to Ayurcann as a Canadian cannabis operator with branded vapes and pre-rolls distributed through provincial boards, though at significantly larger scale.
- Aurora Cannabis: Aurora Cannabis is a Canadian licensed producer with national recreational and medical cannabis operations including extraction and derivative products. Comparable to Ayurcann as a Canadian cannabis company with both cultivation and processing capability, with overlapping presence in provincial board distribution channels.
- Tilray Brands: Tilray is a global cannabis and CPG company with Canadian cultivation, processing, and branded product distribution across flower, vapes, pre-rolls, and edibles. Comparable to Ayurcann as a Canadian cannabis operator with vape and pre-roll brands distributed through provincial boards, but at significant scale and with broader international footprint.
- Canopy Growth Corporation: Canopy Growth is a Canadian-headquartered global cannabis company with branded recreational, medical, and CBD products across multiple categories. Comparable as a Canadian cannabis operator with broad SKU portfolio distributed through provincial boards; serves as a useful reference point for at-scale Canadian cannabis distribution.
Others
- Red White & Bloom Brands: Red White & Bloom Brands is a Canadian cannabis operator with multi-state/province cultivation and branded products. Acquired Ayurcann's manufacturing operations and brands through the CCAA process, making it the relevant acquirer/comparator for the underlying assets.
Direct peers
- The Valens Company: Valens Company operates a Canadian cannabis extraction and product manufacturing platform producing vapes, beverages, edibles, and topicals for white-label and branded customers. Highly comparable to Ayurcann's core extraction and co-manufacturing model with similar B2B and consumer product mix.
- MediPharm Labs: MediPharm Labs is a Canadian cannabis extraction specialist that produces cannabis concentrates and derivative products for B2B customers and white-label partners under GMP-like conditions. Directly comparable to Ayurcann's bulk extraction, refinement, and white-label manufacturing business, with similar customer base and technology stack.
- Auxly Cannabis Group: Auxly Cannabis Group is a Canadian cannabis products company engaged in cultivation, processing, and branded product development across dried flower, pre-rolls, vapes, and oils. Comparable to Ayurcann as a vertically integrated cannabis processor with branded product portfolio; Auxly was the stalking horse bidder and DIP lender in Ayurcann's CCAA proceedings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Ayurcann social profiles
Digital presenceAyurcann financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ayurcann leadership team
Management profileNumber of profiles
Profiles3 records
Ayurcann subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ayurcann funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ayurcann M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ayurcann
What does Ayurcann do?
Ayurcann provides Canadian cannabis post-harvest production services covering biomass extraction, refinement, processing, packaging, distribution, white-label manufacturing, and bulk oil sales. It also sells branded cannabis consumer products through licensed retail channels.
Is Ayurcann a public or private company?
Ayurcann is a public company. It is classified as corporate owned and is currently acquired.
When was Ayurcann founded?
Ayurcann was founded in 2018. It employs 11 to 50 people.
Where is Ayurcann based?
Ayurcann is headquartered in Pickering, Canada, in the North America region.
How does Ayurcann make money?
Four revenue lines are on record. Extraction & Refinement Services are the primary driver. The others are bulk Oil Sales, white Label / Co-Manufacturing and proprietary Brand Sales.
Who are Ayurcann's main competitors?
Emerging players on record are High Tide Inc. and Decibel Cannabis Company. Broad incumbents are OrganiGram Holdings, Aurora Cannabis, Tilray Brands and Canopy Growth Corporation. Red White & Bloom Brands is listed as an others. Direct peers are The Valens Company, MediPharm Labs and Auxly Cannabis Group.
Does Ayurcann have an API?
No public API is recorded for Ayurcann.
What industry is Ayurcann in?
Ayurcann's product category is Cannabis Processing and Manufacturing. Its primary akta.pro industry code is CRAOAIAF, Cannabis Wholesale Distribution (Flower, Extracts, Edibles), with a secondary code of CRAOAIAH, Cannabis Accessories & Ancillary Products Wholesale (Vapes, Packaging, Hardware). Its NAICS code is 325411 and its SIC code is 2833.