GPO Vallas

What GPO Vallas does

GPO Vallas (legal entity G.I.V.Y.G., S.A. DE C.V.) is a Mexico-based sustainable advertising company founded in 2000 that designs and operates eco-advertising platforms combining digital out-of-home (DOOH) advertising with environmental remediation technologies. The company's product portfolio includes four core platforms: Vía Verde, which features vertical garden columns with 23+ plant species that absorb CO2, NO2, SO2, VOCs, and benzene from urban air; Biobox, a smart recycling system with a mobile app that rewards users for recycling while collecting engagement data; SOMO, a network of 4,000+ digital screens across 2,000+ New York City yellow taxis; and Ecovallas, environmental purification billboards. The company has developed eco-patented technologies for air purification and operates across 7-8 countries including the United States, Mexico, Guatemala, Costa Rica, Honduras, Peru, Argentina, and Panama.

The company generates revenue through three primary streams: digital out-of-home advertising on its owned and operated platforms, big data services derived from Biobox user engagement data, and public-private partnership services with local governments for sustainable urban infrastructure projects. GPO Vallas serves enterprise brands seeking sustainable advertising alternatives (with 1,000+ brands reportedly investing in the platforms), local governments pursuing urban sustainability initiatives, and urban communities benefiting from improved air quality and green spaces. Pricing is not publicly disclosed; all brand partnerships are managed through direct enterprise field sales with dedicated commercial account managers in each country office. The company employs 51-100 people across its regional operations and is led by founding partner Pablo Martos. It operates as a privately held entity with no disclosed parent company, private equity backing, or venture capital investment.

Name

GPO Vallas

Legal name

G.I.V.Y.G., S.A. DE C.V.

Website

https://gpovallas.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

GPO Vallas is a Mexico-based sustainable advertising company operating eco-advertising platforms (Vía Verde, Biobox, SOMO, Ecovallas) across 7-8 countries. It serves enterprise brands and local governments with digital out-of-home advertising integrated with air purification and environmental remediation technologies.

Ownership category

akta.pro rank

Headquarters

HQ city

Miguel Hidalgo

HQ country

Mexico

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Out-of-Home Advertising: Revenue from high-impact digital advertising on Via Verde platforms in Mexico City's green corridor, SOMO taxi networks in NYC, and vertical digital billboard screens. Brands receive segmented audience targeting and favorable CPM rates.
2. Big Data Services: Collection and analysis of user engagement data through BIOBOX app and smart furniture, enabling collaboration with sponsor brands on data-driven marketing projects.
3. Public-Private Partnership Services: Forging alliances with local governments for sustainable urban projects backed by private sector investment, combining advertising revenue with environmental remediation services.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

GPO Vallas operates a portfolio of sustainable, eco-friendly outdoor advertising platforms, including Vía Verde vertical gardens used as advertising surfaces, Biobox recycling machines that reward consumers for recycling with brand-sponsored coupons, SOMO digital screens mounted in New York City taxis, and Ecovallas eco-billboards. The company sells advertising space and environmental media solutions to brands across Latin America and the United States.

Product overview

GPO Vallas is a sustainable advertising platform company that designs and develops technological platforms to improve quality of life for citizens while addressing urban pollution. The company operates a multi-platform portfolio consisting of: (1) Vía Verde — urban naturization infrastructure with vertical plant columns and urban furniture using rainwater; (2) Biobox — a recycling reward system combining mobile app technology with smart urban furniture; (3) SOMO — an intelligent mobility and digital advertising network operating in NYC taxis; and (4) Ecovallas — environmental purification billboards that absorb pollutants (CO2, NO2, SO2, VOCs, benzene). The platforms are interconnected through shared sustainability goals, advertising monetization, and data collection capabilities, with presence across Mexico, the US, and Latin America.

Differentiator

Problem solved

Functional benefit

Brands

• Vía Verde: Vertical green columns and urban furniture platform - an oasis of living nature in urban environments, featuring over 23 plant species coexisting in one location using rainwater.
• Biobox
• SOMO
• Ecovallas

Products and services

• Vía Verde Vía Verde is a network of vertical gardens that double as advertising surfaces, providing brands with eco-friendly outdoor media placements in urban environments. Targeted at brands seeking sustainable advertising visibility in Latin America.
• Biobox Biobox is a recycling machine that accepts used bottles and containers in exchange for discount coupons from sponsoring brands. It enables brands to engage consumers through sustainability-linked promotional campaigns.
• SOMO SOMO is a digital advertising network comprising over 4,000 screens installed on 2,000+ taxis in New York City, offering brands high-visibility urban advertising. Targeted at brands seeking premium transit advertising exposure in the U.S. market.
• Ecovallas Ecovallas is an eco-billboard advertising format that integrates sustainability features into traditional out-of-home advertising structures. Targeted at brands seeking environmentally responsible billboard placements.

Quantifiable outcome

• Absorbs CO2, NO2, SO2, Volatile Organic Compounds (VOCs), and Benzene from urban environments
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Vía Verde (viaverde.world)coreOthersVía Verde is GPO Vallas's flagship sustainable urban naturation platform featuring vertical columns and urban furniture with over 23 plant species fed by rainwater. Located in Mexico City's green corridor, it provides high-end digital advertising screens while purifying urban air.
• Biobox (biobox.com.mx)coreOthersBiobox is GPO Vallas's smart recycling innovation created by Mexican developers. It rewards users for recycling solid and flexible waste through a mobile app connected to urban furniture at strategic locations. The platform collects user data for brand 'BIG DATA' projects.
• SOMO (somo.world)coreOthersSOMO provides smart mobility solutions for sustainable cities through advertising networks on NYC taxis. With over 4,000 digital screens in 2,000+ taxis, it offers brands high-impact visibility while promoting low-emission advertising options.
• Local GovernmentscoreStrategic or Co-development PartnerGPO Vallas forges alliances with local governments for sustainable urban projects backed by private sector investment. These public-private partnerships enable deployment of eco-patented technologies and sustainable urban solutions.
• 1,000+ Brand SponsorsmajorGTM or Marketing PartnerPrivate initiative investment from over 1,000 brands supports the sustainable advertising platforms. Brands gain access to high-impact digital advertising in strategic urban locations with audience segmentation and favorable CPM rates while demonstrating environmental commitment.
• Academic InstitutionsminorStrategic or Co-development PartnerCollaboration with academic institutions to measure environmental and social impact of GPO Vallas sustainable initiatives, providing scientific validation of platform effectiveness.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Clear Channel Outdoor Holdings: Clear Channel Outdoor operates one of the world's largest outdoor advertising networks across the Americas, Europe, and Asia-Pacific, with a growing digital out-of-home portfolio. They are directly comparable to GPO Vallas as a major DOOH operator with significant transit and billboard assets, though at substantially larger global scale.
• JCDecaux: JCDecaux is the world's largest outdoor advertising company, operating street furniture, transit, and digital billboards across 80+ countries including extensive Latin American presence. They directly compare to GPO Vallas as both companies monetize urban public infrastructure (bus stops, benches, billboards) for advertising while increasingly integrating sustainability features such as eco-designed street furniture.
• Ströer SE: Ströer is a major German-based digital out-of-home advertising operator with thousands of digital screens across transit, retail, and street furniture in Germany and broader Europe. They are directly comparable to GPO Vallas in operating large-scale digital DOOH networks integrated with public infrastructure, though with a European rather than Latin American footprint.

Regional players

• Grupo TelevisaUnivision: TelevisaUnivision is the largest Spanish-language media company in the world, headquartered in Mexico with operations across Latin America. They overlap with GPO Vallas as a major Latin American media platform serving the same enterprise brand customers with advertising inventory, primarily in broadcast/streaming rather than OOH.
• CIE (Corporación Interamericana de Entretenimiento): CIE is a leading Mexican entertainment, media, and live-events company with significant advertising and sponsorship operations across Mexico and Latin America. Comparable to GPO Vallas in serving enterprise brands seeking out-of-home and live-event advertising in the same Latin American markets and customer base.

Broad incumbents

• Lamar Advertising: Lamar Advertising is one of the largest US outdoor advertising operators with over 350,000 displays across the US and Canada, transitioning heavily into digital billboards. They overlap with GPO Vallas in operating display advertising networks, though focused on the US market and without a comparable Latin American or eco-platform positioning.
• Outfront Media: Outfront Media is a leading US-based out-of-home advertising company operating billboards, transit displays, and digital signage across more than 200 markets. They share GPO Vallas's core business of monetizing urban and transit advertising space, though focused on the US/Canadian footprint with a broader portfolio of formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gpo-vallas-latam
• Instagraminstagram.com/gpo.vallas
• Xx.com/gpo_vallas
• Facebookfacebook.com/GPOVallasOficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GPO Vallas