Equine.com

What Equine.com does

Equine.com is a US-based online classifieds marketplace that connects individual horse buyers and sellers across the United States, having operated continuously since 1995 with a cumulative footprint of more than 130,000 horses sold. The platform serves two primary customer sets: individual consumers listing horses for personal use, breeding, sport, or companionship, and equine rescue organizations listing horses for adoption through a partnership with A Home For Every Horse that integrates 40+ named rescue entities as discoverable listing sources. The site supports 32+ breed categories plus donkeys and mules, and listings span roughly 30+ US states including California, New York, Michigan, Texas, and Florida.

The core product is a self-serve, web-based classified listings platform built on standard CMS infrastructure (WordPress/Elementor), featuring search filters by location, breed, price band, and keyword, plus dedicated modules for listing creation ("List Your Horse"), account management ("My Account"), and an editorial "Tips & Buying Guides" section covering documentation requirements, scam avoidance, and horse-care topics. The platform does not operate a native mobile app, exposes no public API or SDK, and discloses no AI, data, or advanced integration capabilities beyond referral partnerships.

The business model is a flat-rate, pay-as-you-go classifieds model: sellers pay a one-time $20 fee for a 120-day listing, with no subscription tier, no transaction fee, and no disclosed advertising or premium-placement revenue stream. Go-to-market is purely self-serve and organic, reliant on SEO for horse-buying keywords, a Facebook brand presence (facebook.com/equinecom), and referral traffic from a content partnership with My New Horse (a property of Equus Magazine). The company is private, headquartered in Albuquerque, New Mexico, operates with 1–10 employees, and discloses no funding, ownership, or revenue figures.

Name

Equine.com

Legal name

Equine.com

Website

https://equine.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Equine.com is a US online classifieds marketplace, founded in 1995, that connects individual horse buyers and sellers nationwide through a flat-rate $20 per 120-day listing model, with over 130,000 horses sold cumulatively.

Ownership category

akta.pro rank

Product category

Online Horse Classifieds Marketplace

NAICS

Livestock Merchant Wholesalers (42452)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Equine Sales, Auctions & Bloodstock Agencies (AFAEAGAH)

Keywords

• Online horse marketplace
• Equine classified listings
• Horse sales platform
• Rescue horse adoption
• Horse buyer seller directory

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Listing Fees: Sellers pay a flat rate of $20 for a 120-day listing on the platform. This is a one-time listing fee that allows sellers to list horses for sale or adoption during the specified period.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Equine.com operates an online horse classifieds marketplace where individual sellers pay a flat $20 fee to list a horse for sale over a 120-day period, and prospective buyers browse and search listings across the United States by breed, location, discipline, and price. The platform also features rescue horses through a partnership with A Home For Every Horse, and offers buyers educational content and buying guides via a referral link to My New Horse. Transactions are conducted directly between buyers and sellers; the platform does not intermediate the sale.

Product overview

Equine.com operates as a single-platform online marketplace connecting horse buyers and sellers across the United States. The core product is the Equine.com Marketplace, a classified listings platform where users can browse and list horses for sale. Supporting features include List Your Horse (listing creation tool), My Account (user management), and Tips & Buying Guides (educational content). The platform also features rescue horses through its partnership with A Home For Every Horse. With over 130,000 horses sold since 1995, the platform operates on a flat-rate pricing model ($20 for 120-day listings) and covers 32 horse breeds plus donkeys and mules.

Differentiator

Problem solved

Functional benefit

Products and services

• Equine.com Marketplace (Horse Classifieds Platform) Online classified listings platform connecting individual horse buyers and sellers across the United States, with search and filtering by breed, location, discipline, price range, and rescue status. The platform has facilitated over 130,000 horse sales since 1995.
• List Your Horse (Paid 120-Day Listing) Self-serve listing creation service that lets individual horse owners publish a for-sale or adoption listing with photos, videos, descriptions, and pricing for a flat $20 fee covering a 120-day listing period.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• A Home For Every HorsecoreStrategic or Co-development PartnerEquine.com partners with A Home For Every Horse to feature rescue horses on its platform. The partnership aims to help horses in rescue situations find their perfect homes, reflecting the company's belief that every horse deserves a loving home regardless of their rescue circumstances.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• DreamHorse.com: DreamHorse.com is one of the largest online classifieds platforms for horses in the US, offering breed, discipline, and location filters and a similar self-serve listing model to Equine.com. It is the most direct head-to-head competitor in equine sales marketplaces.
• HorseClicks: HorseClicks is an online equine classifieds marketplace with listings for horses, tack, trailers, and real estate, serving a similar buyer/seller base to Equine.com across multiple US states.
• EquineNow.com: EquineNow.com operates an online horse classifieds marketplace serving US and Canadian buyers and sellers with breed, state, and discipline-based search. It directly competes with Equine.com for individual buyers and sellers of horses.
• HorseWeb: HorseWeb is a US-based online horse classifieds site offering breed and discipline filtering with a self-serve listing flow comparable to Equine.com. It is a direct marketplace competitor targeting the same equestrian buyer and seller audience.

Broad incumbents

• Craigslist: Craigslist hosts free horse-for-sale listings under its farm-and-garden and community sections across US cities. It competes with Equine.com primarily on price (free vs $20 listing fee) and on local buyer reach.
• Facebook Marketplace: Facebook Marketplace is a general-purpose, free classifieds platform that includes a substantial horse and livestock category in the US, drawing sellers away from paid niche marketplaces like Equine.com due to zero listing fees and built-in social distribution.

Others

• Equus Magazine / My New Horse: My New Horse is Equine.com's content partner for buyer-education material and is part of the Equus magazine ecosystem. It is not a direct marketplace competitor but is adjacent, providing the audience and content layer that Equine.com leans on for SEO and educational content.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/equinecom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equine.com