plasterboard

What plasterboard does

Pladur Gypsum, S.A.U. is a Spanish manufacturer of laminated gypsum plasterboard systems, founded around 1990 and headquartered in Valdemoro, Madrid, with a second production facility in Gelsa (Zaragoza) operational since February 2019. The company is a wholly owned subsidiary of Belgian building materials conglomerate Etex Group and is structured as a Sociedad Anónima Unipersonal under Spanish law. Pladur operates under two primary brands — Pladur® for plasterboards and integrated systems, and Algiss® for plasters and mastics — and serves architects, distributors, installers, contractors, and end customers across Spain, Portugal, the UK, Ireland, France, and Italy.

The core product is gypsum plasterboard panels (Placas Pladur®), sold alongside steel framing profiles, joint compounds (Pastas, including the slow-drying Pladur® JS), accessories, tools, and a family of specialty systems: Pladur® EXO lightweight facades, WAB high-humidity ceilings, NEO click ceilings, OMNIA universal boards, and MAGNA fire-protection products. Technology differentiation is anchored in certified performance (fire, humidity, acoustic), a complete BIM object library (Revit and Archicad, 40,000+ annual downloads from 160+ countries), and sustainability infrastructure including 100% renewable electricity since 2021, 7,258 kWp of rooftop solar, on-site recycling, zero-landfill production at Gelsa, and a committed green hydrogen deployment from H2 2024. The company holds first-in-sector AENOR NS certification and IAC Gold indoor air quality certification from Eurofins.

Pladur generates revenue through B2B hardware sales of construction systems, monetized via an extensive distributor network across Spain and Portugal, a regional direct sales force (Red Comercial), a B2B2C e-commerce store at pladur.com, and direct exports from the Gelsa factory. Pricing is set through published distributor tariffs rather than bespoke enterprise contracts. Reported revenue exceeded €215 million in FY2022, with Gelsa contributing 25% of total company revenue and the broader business recording 30% revenue growth in 2022. The company pursues eight primary vertical segments — hotels, residential, healthcare, education, commercial, offices, restaurants, and industrial — and supports specification-stage demand through BIM, training platforms, and an annual architecture competition engaging students from 36 universities across Spain and Portugal.

Name

plasterboard

Legal name

Pladur Gypsum, S.A.U.

Website

https://corporativo.pladur.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

Pladur is a Spanish manufacturer of laminated gypsum plasterboard systems and an Etex Group subsidiary, selling plasterboards, ceilings, profiles, facades, and finishing products through distributors, a direct sales force, and e-commerce across Iberia, the UK, Ireland, France, and Italy.

Ownership category

akta.pro rank

Product category

Building Materials

NAICS

Gypsum Product Manufacturing (327420)

SIC

Concrete, Gypsum & Plaster Products (3270)

akta.pro primary industry

Ceiling Boards, Plasterboard Tiles & Suspension-Compatible Gypsum Products (IMADAEAM)

akta.pro secondary industries

Plaster (Gypsum/Lime/Cement) & Basecoat Systems (IMADAEAC), Gypsum Plasters & Specialty Additives/Modifiers (IMADAEAG), Prefabricated Gypsum/Plaster Architectural Elements (Cornices, Ceiling Medallions, Moldings) (IMADAEAL)

Keywords

• Gypsum plasterboard systems
• Drywall construction materials
• Acoustic ceiling systems
• Fire protection plasterboard
• Steel framing profiles

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Building Materials Manufacturing and Sales: Pladur generates revenue through manufacturing and selling laminated gypsum plasterboard systems, profiles, accessories, pastes, plasters, and tools for the construction industry. Products are sold through distributors, commercial network, and e-commerce channel.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Pladur manufactures and sells laminated gypsum plasterboard systems (placas, profiles, pastes, accessories, plasters, tools) and integrated construction system solutions for interior partitions, ceilings, wall linings, and exterior facades. Products serve residential, commercial, healthcare, education, hospitality, and industrial building segments across Spain, Portugal, France, Italy, UK, and Ireland through a distributor network, commercial sales force, and e-commerce channel.

Product overview

Pladur® is a leading manufacturer of laminated gypsum plasterboard systems and solutions in Spain and Portugal. The product portfolio centers on gypsum plasterboard panels (Placas Pladur®) as the core product, complemented by complementary product lines including acoustic and decorative ceiling systems, steel framing profiles (Perfilería), joint compounds and pastes (Pastas), accessories, Algiss® branded plasters and mastics, and tools. The company also offers specialized facade systems (Pladur® EXO), universal boards (Placa Omnia), high-humidity ceiling systems (WAB), click ceiling systems (NEO), and Magna fire protection products. These products are offered both individually and as integrated system solutions including separation walls, wall linings, distribution walls, ceilings, special systems, and passive fire protection. Digital offerings include BIM objects for Revit and Archicad, an online system selector tool, and B2B2C e-commerce. Pladur also runs an annual architecture competition (Concurso de Soluciones Constructivas) for students across Spain and Portugal.

Differentiator

Problem solved

Functional benefit

Brands

• Pladur EXO: Lightweight facade system for exterior building envelope
• Pladur WAB
• Pladur NEO
• Pladur OMNIA
• Pladur MAGNA

Products and services

• Placas Pladur Gypsum plasterboard panels (drywall) for walls, ceilings, and partitions. Available in multiple variants for different performance requirements including fire resistance, moisture resistance, and acoustic insulation. For construction professionals, installers, and contractors.
• Techos acústicos y decorativos Pladur Acoustic and decorative ceiling systems designed for sound absorption and aesthetic finishes in interior spaces. For architects, specifiers, and contractors working on commercial, education, and office buildings.
• Perfilería Pladur Steel framing profiles and structural components for constructing drywall partition systems, both walls and ceiling frameworks. For installers and contractors building Pladur systems.
• Pastas Pladur Joint compounds and finishing pastes for treating seams, corners, and surfaces of plasterboard installations. Includes Pladur JS (Junta Suave) for easy sanding. For installers and applicators finishing plasterboard installations.
• Accesorios Pladur Accessories for plasterboard installation including tapes, screws, corner beads, and other finishing components. For installers completing Pladur partition and ceiling systems.
• Yesos y masillas Algíss Plaster and mastic product line under Algiss brand for interior wall and ceiling finishing. Includes manual plasters (JADE, NÁCAR, PERLA, DIAMANTE) and projection plasters with AENOR quality certification. For installers, contractors, and applicators.
• Herramientas Pladur Tools for plasterboard installation and finishing, supporting professional applicators and installers in construction projects.
• Pladur EXO Lightweight facade system for building exteriors. Provides weather resistance, energy efficiency, and rapid installation as an alternative to traditional exterior finishes. For architects, specifiers, and contractors on residential and commercial building projects.
• Placa Omnia Universal plasterboard panel for all construction applications with certified load-bearing capacity, replacing multiple specialized boards. For contractors and installers seeking a versatile single-product solution.
• Sistemas Pladur WAB Semi-exposed ceiling system designed for high humidity environments, offering weather resistance and durability. For architects and contractors working on semi-outdoor and high-humidity architectural applications.
• Techo Pladur NEO Click-clack ceiling system for quick and easy installation without specialized tools. For installers and contractors seeking efficient ceiling installation solutions.
• Pladur Magna Fire protection system providing safety and protection against fire for buildings. For architects, specifiers, and contractors requiring certified passive fire protection in commercial, healthcare, education, and public buildings.
• Sistemas de Tabiques de separación Pladur Separation wall systems for creating interior partitions with acoustic, thermal, and fire performance ratings. For contractors and developers building separating walls between units in residential, commercial, and hospitality buildings.
• Sistemas de Trasdosados Pladur Wall lining systems applied over existing surfaces for thermal and acoustic insulation improvement. For contractors and renovation specialists improving existing wall performance.
• Sistemas de Tabiques de distribución Pladur Interior distribution wall systems for dividing internal spaces in residential and commercial buildings. For contractors and developers creating internal layouts in new construction and renovation projects.
• Sistemas de Techos Pladur Ceiling systems including standard, acoustic, and decorative options for various building applications. For architects, specifiers, and contractors across commercial, education, healthcare, and residential projects.
• Sistemas especiales Pladur Specialized systems for specific construction requirements beyond standard applications, including high-performance and custom construction solutions. For contractors working on projects with specialized performance requirements.
• Protección pasiva Pladur Passive fire protection systems that prevent, contain, or slow the spread of fire through building structures. For architects, specifiers, and contractors requiring certified fire-rated assemblies in commercial, public, and high-occupancy buildings.
• Sistema de Fachada Pladur Complete facade systems using lightweight construction techniques for building exteriors, including the Pladur EXO range. For architects, specifiers, and contractors on residential, commercial, and industrial building projects requiring efficient exterior envelopes.
• BIM Objects Pladur Building Information Modeling objects for Pladur systems available in Revit and Archicad formats for architectural design software integration. For architects, BIM coordinators, and specifiers designing with Pladur systems.
• Selector de sistemas Pladur Online system selector tool helping users choose the appropriate Pladur system for their construction project requirements. For architects, contractors, and installers selecting appropriate plasterboard systems.
• Tienda online Pladur B2B2C online store integrating manufacturer, distribution chain, and end customer for purchasing Pladur products. For installers, contractors, and end consumers purchasing Pladur systems directly.
• Yeso Algíss JADE Quick-setting manual plaster (B1, YG) for masonry work and small repairs. Features rapid setting and coarse granulometry. For installers and applicators performing masonry repairs and small-scale plastering.
• Yeso Algíss NÁCAR Controlled-setting manual plaster (B1, YG/L) for interior wall and ceiling finishing with progressive setting and regular product quality. For installers and applicators finishing interior walls and ceilings.
• Yeso Algíss PERLA / PERLA PLUS Lightened manual plaster with perlite (B4, YA) for interior wall and ceiling finishing. Improves applicator yield, workability, whiteness, and surface hardness with better thermal and acoustic insulation. For installers seeking high-performance plaster finishes.
• Yeso Algíss DIAMANTE High-hardness manual plaster (B7, YD) for interior walls and ceilings in high-traffic buildings such as schools, hospitals, and restaurants. For installers and contractors working on high-durability commercial, healthcare, and education projects.

Quantifiable outcome

• 30% production growth at Gelsa factory in 2021, 10% additional growth in 2022
• +3 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Fundación Vicente FerrerflagshipStrategic or Co-development Partner · 1 May 2025Strategic collaboration through the 'Transformemos el barro en esperanza' (Transform mud into hope) initiative to support communities affected by the DANA in Valencia. Partnership focuses on infrastructure rehabilitation, psychosocial support, and community revitalization through three axes.
• AENORcoreStrategic or Co-development Partner · 1 November 2023AENOR awarded Pladur the NS certification, making it the first company in the gypsum sector to receive this recognition, demonstrating compliance with sustainability and quality standards.
• Berry Superfos PamplonacoreStrategic or Co-development Partner · 1 May 2023Partnership with Berry Superfos Pamplona, a packaging transformer and manufacturer, to develop sustainable packaging for paste products made from 100% recovered material. This collaboration achieved an 84% reduction in plastic consumption (18 tonnes) compared to 2022.
• EurofinscoreStrategic or Co-development Partner · 1 March 2023Eurofins issued the Indoor Air Comfort (IAC) Gold certification to Pladur products, recognizing quality and contribution to healthy indoor environments with low VOC emissions.
• GreenPulsecoreStrategic or Co-development Partner · 1 July 2022Collaboration with GreenPulse, a specialized company in developing, constructing, and managing photovoltaic plants on large surfaces, to install solar panels on factory rooftops. This partnership enabled one of Spain's largest rooftop solar installations, totaling 7,258 kWp capacity and reducing CO2 emissions by 38,991 tonnes over 20 years.

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Gypfor: Portuguese manufacturer of laminated gypsum plasterboard, competing directly with Pladur in the Iberian market. Operates a similar product range and is a comparable regional competitor in Portugal.
• Yoshino Gypsum: Japan's largest gypsum plasterboard manufacturer with similar product range (boards, plasters, ceiling systems). Operates in an isolated geography but is structurally comparable in scale and product mix to Pladur.

Direct peers

• Saint-Gobain Placo: Saint-Gobain's plasterboard and interior systems division and the largest direct competitor to Pladur in Spain and across Europe. Competes head-to-head in gypsum plasterboard panels, ceilings, and specification-driven projects.
• Knauf: Global leader in gypsum building materials and one of the largest direct competitors to Pladur. Operates plasterboard production and offers comparable systems for partitions, ceilings, and facades across Europe.
• British Gypsum (Saint-Gobain): Saint-Gobain's UK plasterboard brand, one of Pladur Gelsa factory's main export targets. Operates the same gypsum plasterboard, ceiling, and partition system categories with similar sustainability and certification focus.
• Siniat: Sister company under Etex Group, producing plasterboard and drywall systems across Europe. Same parent group means shared R&D and product platforms, making it a direct peer whose performance and strategy directly inform Pladur's positioning.
• Gyproc (Saint-Gobain): Saint-Gobain's pan-European plasterboard brand active in Iberia, France, and Italy. Directly competes with Pladur in plasterboard panels and ceiling systems across all of Pladur's primary markets.

Emerging players

• Fermacell (James Hardie): Manufactures fiber gypsum and cement boards as drywall alternatives. Competes with Pladur in high-performance partition and ceiling applications, particularly where fire and moisture resistance are specified.

Broad incumbents

• CertainTeed (Saint-Gobain): Saint-Gobain's North American gypsum division producing plasterboard and ceiling systems. Comparable technology and product mix to Pladur, though operating primarily in the US rather than European markets.
• National Gypsum: One of the largest gypsum plasterboard manufacturers globally, with comparable product lines across wallboard, ceiling, and specialty applications. Useful as a structural peer despite primarily US-centric operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Pladur_ES
• LinkedInlinkedin.com/company/pladur-algiss

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about plasterboard