Beck und Consorten

What Beck und Consorten does

BECK UND CONSORTEN GmbH is a Wuppertal, Germany-based marketing and sales consulting firm founded in 1991/1992 by Managing Director Joachim Beck. The firm develops strategies, organisations and personnel for German mid-sized companies, operating in the intersection of consulting, implementation, coaching, and training. Its core differentiators are three proprietary methodologies developed in-house: Markteinführungsmanagement (market launch management), Value Based Selling, and the Kundenzufriedenheitsprofil (a customer satisfaction measurement instrument used since 1993). The firm complements these with an Employer Branding practice, an in-house training academy (dreipunktnull Weiterbildungsakademie), the personalentwicklung.plus continuing-education portal, the Escape-Center for career orientation, and the Marketing Kompakt training programme. Joachim Beck's book 'In 90 Tagen auf die Straße' documents the market-launch methodology.\n\nThe business model is project-based professional services, with revenue from tailored consulting engagements (with optional success-based compensation), in-house training programmes, and open seminars priced at publicly disclosed rates ranging from free workshops (EUR 0–50) to EUR 1,000 for the 2-day Intensiv-Seminar and EUR 3,800 for the Startpaket Employer Branding. A significant and growing share of activity comes from publicly funded projects (ESF, ESF Plus, EFRE, BMAS) including 'Expertise sichern' (2025–2028), 'WeBeWa' (2024–2027), 'NEXT LEVEL LEARNING' (2024–2027), and bergisch.kompertenz, executed with consortium partners such as proPerson GmbH, Bergische Universität, and Wuppertal Institut. Distribution is regional across NRW (Wuppertal, Solingen, Bergisches Land, Märkischer Kreis, Sauerland, Südwestfalen) via direct consulting, seminars, keynotes, and collaborative projects.\n\nThe team is small (1–10 employees, with ~5–7 named professionals including Joachim Beck, Diana Schlemmer, Finn Schröder, Sascha Grundmann, Jonah Beck) and the firm is currently hiring 3 additional project staff to support funded projects. Ownership is fully founder-controlled with no external investors disclosed, and the company has been continuously operating since 1992.

Name

Beck und Consorten

Legal name

BECK UND CONSORTEN GmbH

Website

https://consorten.de

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

BECK UND CONSORTEN GmbH is a Wuppertal-based marketing and sales consultancy founded in 1992 that serves German mid-sized companies with proprietary methodologies in market launch management, Value Based Selling, customer satisfaction, and employer branding, alongside training programmes and publicly funded personnel-development projects across NRW.

Ownership category

akta.pro rank

Headquarters

HQ city

Wuppertal

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Consulting Services: Tailored consulting and advisory services in marketing and sales, including strategy development, organizational development, HR development, process optimization, and change management. Offered as project-based engagements.
2. Training and Seminars: Open seminars (Employer Branding Intensiv-Seminar EUR 1,000 + VAT, Startpaket EUR 3,800 + VAT) and in-house trainings on marketing and sales topics. Also Value Based Selling seminars at dreipunktnull academy.
3. Success-Based Compensation Models: Optional success-dependent compensation models for consulting engagements, reflecting their confidence in the value of their services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

BECK UND CONSORTEN GmbH is a Wuppertal-based marketing and sales consulting firm that advises mid-sized German companies on developing strategies, organizations, and personnel around marketing and sales. Its core services revolve around proprietary methodologies—Value Based Selling, Markteinführungsmanagement (market launch management), Kundenzufriedenheitsprofil (customer satisfaction profiling), and Employer Branding—delivered via tailored consulting, coaching, in-house and open seminars (including the dreipunktnull Weiterbildungsakademie), keynote lectures, and supported by sub-brands for personnel development (personalentwicklung.plus), career orientation (Escape-Center), and compact marketing training (Marketing Kompakt).

Product overview

Beck und Consorten is a marketing and sales consulting company offering a portfolio of proprietary consulting methodologies and training programs. The core offerings include Value Based Selling (VBS) for customer-centric sales approaches, Markteinführungsmanagement for market launch acceleration, Kundenzufriedenheitsprofil for customer satisfaction analysis, and Employer Branding services. These are complemented by subsidiary brands including personalentwicklung.plus (continuing education), dreipunktnull (inter-company personnel development program), the Escape-Center (career orientation through escape rooms), and Marketing Kompakt (compact marketing training). The company also publishes the book 'In 90 Tagen auf die Straße' documenting its market launch methodology. The portfolio operates as an integrated consulting and training ecosystem rather than a unified software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Value Based Selling (VBS) Consulting methodology that places customer needs at the center of proposals to create unique selling arguments. Includes a practical toolkit enabling companies and sales representatives to articulate customer value rather than technical specifications, yielding competitive advantages in bids.
• Markteinführungsmanagement (Market Launch Management) Comprehensive market launch management consulting that shortens time-to-market and reduces product launch failure risk. Includes a tested process model, project management, product management committee organization, infrastructure setup, and outsourcing of partial services in the launch process.
• Kundenzufriedenheitsprofil (Customer Satisfaction Profile) Structured customer satisfaction measurement method providing detailed 2-dimensional analysis of customer perspectives: satisfaction levels for individual product/service components plotted against their relative importance, enabling identification of strengths, weaknesses, and positioning opportunities.
• Employer Branding Employer branding consulting addressing positioning of companies as attractive employers. Includes workshops, intensiv-seminars (2-day), and Startpaket packages covering target definition, reputation research, analysis, and strategy implementation.
• dreipunktnull (Weiterbildungsakademie) Inter-company personnel development program offering high-quality training modules, coaching, and project work for young professionals. Operates as a continuing education academy under personalentwicklung.plus.
• personalentwicklung.plus Business division offering continuing education programs, internal corporate academies, and new training formats to support SMEs in attracting, retaining, and developing talented employees.
• Escape-Center Career orientation facility with 8 escape rooms where students learn about different companies and their apprenticeship professions through interactive problem-solving experiences.
• Marketing Kompakt Compact marketing knowledge training program offered as open seminars at the dreipunktnull Academy, providing marketing knowledge on-the-go.
• Open Seminars (dreipunktnull Akademie) Open enrollment seminars including Employer Branding workshops (Basisworkshop Solingen, Intensiv-Seminar Wuppertal EUR 1,000+VAT, Startpaket EUR 3,800+VAT), Value Based Selling, and Marketing Kompakt courses.
• Customized In-house Training and Coaching Customized in-house seminars, workshops, coaching, and impulse/keynote lectures (30–120 minutes) developed and delivered to individual client companies on marketing, sales, employer branding, value-based selling, and market launch management.

Quantifiable outcome

• In analysis of 30+ bids, zero cases where technical-only offers resulted in contracts - all successful bids placed customer needs and value at center
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• proPerson GmbHcoreStrategic or Co-development Partner · 1 July 2024Consortium partner in multiple funded projects including NEXT LEVEL LEARNING (2024-2027) developing innovative learning formats, and WeBeWa (2024-2027) for strategic HR management. Also project lead in GEWIN project (2021-2024) for personnel development in manufacturing companies.
• d–ialogominorStrategic or Co-development PartnerProject partner in the exploratory project developing approaches for cooperation consulting as add-on to NRW potential consulting. Project ran 02/2022 - 03/2023, focused on cooperative elements and agile approaches with focus on talent management.
• Kist e.V.minorStrategic or Co-development PartnerProject partner in GEWIN project (2021-2024) focused on personnel development for companies in automotive sector transition.
• Neue Effizienz gGmbHcoreStrategic or Co-development PartnerProject leader for bergisch.kompetenz project (EFRE-funded, 3-year duration) promoting circular economy in Bergisches Städtedreieck. Beck und Consorten contributes to development and implementation of new educational formats.
• Bergische Universität WuppertalcoreStrategic or Co-development PartnerResearch partner in bergisch.kompetenz project. Contributes expertise in psychology, manufacturing technologies, product innovation, and startup support through UniService Transfer and Start-Up Center.
• Wuppertal InstitutcoreStrategic or Co-development PartnerResearch partner in bergisch.kompetenz project, contributing expertise in climate, environment, and energy sustainability.
• Technische Akademie Wuppertal e.V.coreStrategic or Co-development PartnerEducation partner in bergisch.kompetenz project, collaborating on development of new educational formats for competency development.
• Fraunhofer-Institut UMSICHTminorStrategic or Co-development PartnerResearch partner in bergisch.kompetenz project, contributing to accompanying research on sustainable economy.
• FGW Forschungsgemeinschaft Werkzeuge und Werkstoffe e.V.minorStrategic or Co-development PartnerResearch partner in bergisch.kompetenz project based in Remscheid.
• Collaborating Centre on Sustainable Consumption and Production gGmbHminorStrategic or Co-development PartnerResearch partner in bergisch.kompetenz project.
• Bundesministerium für Arbeit und Soziales (BMAS)coreOthersFunding source for multiple projects: Expertise sichern (ESF Plus, 2025-2028), NEXT LEVEL LEARNING (ESF, 2024-2027), WeBeWa (ESF Sozialpartnerrichtlinie, 2024-2027). Also supports Escape-Center project financially.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Simon-Kucher & Partners: Global consulting leader in pricing, sales, and marketing strategy. Operates in the same marketing/sales consulting space with overlapping methodologies (e.g., value-based selling), but at significantly greater scale and geographic reach than Beck und Consorten.
• Kienbaum Consultants International GmbH: German HR and management consulting firm. Comparable on employer branding and HR development consulting, though substantially larger with broader service portfolio.
• Staufen AG: German operational and transformation consultancy serving manufacturing mid-market. Comparable in targeting German Mittelstand and addressing sales/marketing process improvement, though broader in scope.

Direct peers

• ROI Management Consulting AG: German transformation consultancy operating in similar mid-market consulting space. Overlaps with Beck und Consorten on change management and performance improvement engagements.
• Promerit AG: German consultancy focused on HR transformation and personnel development. Directly comparable to Beck und Consorten's employer branding and personnel development offerings.
• h&z Unternehmensberatung AG: German management consulting firm focused on sales, marketing, and service excellence transformations. Directly comparable to Beck und Consorten's core offerings in marketing/sales strategy and sales structure design.

Regional players

• T.A. Cook Consultants: German-rooted operations and asset management consultancy. Adjacent peer in mid-market operational consulting with similar service depth and Mittelstand focus.
• UNITY Consulting & Innovation: German management and innovation consultancy. Comparable on management consulting for Mittelstand clients with similar regional focus on German industrial firms.
• Zeb Consulting: European strategy and management consultancy with strong German presence. Comparable as a German-rooted consultancy serving corporate and institutional clients in transformation engagements.

Emerging players

• promotion C&C GmbH: German sales and marketing consulting boutique focused on B2B mid-market. Comparable in scale and offering — specialized sales/marketing consulting for German Mittelstand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/beck-und-consoten-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beck und Consorten