Cali Fabrics

What Cali Fabrics does

Cali Fabrics is a private direct-to-consumer e-commerce retailer specializing in specialty textiles, headquartered in Modesto, California. The company sells knit fabrics, sequin fabrics, denim, twill, and faux furs, with its primary differentiator being a "Designer Deadstock" assortment — surplus inventory from fashion designers — of more than 1,406 SKUs, retailed at 30-70% below comparable first-run designer pricing. The catalog and assortment strategy target individual sewists, hobbyists, indie fashion designers, and costume designers.

The storefront is built on the BigCommerce SaaS platform and supports multi-currency transactions in USD, CAD, GBP, EUR, and AUD, indicating infrastructure for cross-border sales without separately disclosed localized operations. The merchandising engine is built around a weekly drop cadence, with each release accompanied by video content distributed across YouTube, Instagram, and TikTok, supplemented by a curated influencer-style selection program ("Taylor's Picks"). The company has also established a branded partnership with Art Gallery Fabrics as part of its assortment.

The revenue model is standard unit-level e-commerce retail to individual consumers; no subscription, wholesale, or B2B contract channels are disclosed, and no institutional funding, acquisitions, or financial figures have been publicly reported. The deadstock sourcing model also provides a sustainability positioning around waste reduction in fashion production, which the company's content and brand communications appear to leverage.

Name

Cali Fabrics

Legal name

Cali Fabrics

Website

https://califabrics.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cali Fabrics is a private direct-to-consumer e-commerce retailer based in Modesto, California, selling specialty textiles — including knit, sequin, denim, twill, and faux fur fabrics, plus designer deadstock at 30-70% below retail — to sewists, hobbyists, indie fashion designers, and costume designers.

Ownership category

akta.pro rank

Product category

Online Fabric Retail

NAICS

Sewing, Needlework, and Piece Goods Retailers (45913)

SIC

Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

General Fabric & Textile Stores (CRALADAA)

akta.pro secondary industry

Quilting & Patchwork Shops (CRALADAB)

Keywords

• Designer fabrics retail
• Knit fabric store
• Deadstock textiles
• Sewing notions
• Online fabric shop

Headquarters

HQ city

Modesto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Fabric and Notions Retail: Direct-to-consumer e-commerce sales of designer fabrics, deadstock textiles, and sewing notions. Products are sold by the yard at varying price points. Revenue is generated through one-time transactional purchases with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Cali Fabrics is an online direct-to-consumer retailer of designer and deadstock textiles sold by the yard. The catalog spans knit fabrics, woven fabrics (including linen, cotton, denim, silk, and wool suitings), costume and specialty fabrics (sequins, lace, faux fur, velvet), and sewing notions and trims. Inventory of 1,406+ SKUs in the Designer Deadstock category is refreshed weekly, sourced from European and American fashion houses.

Product overview

Cali Fabrics operates as an e-commerce fabric retailer offering a diverse portfolio of textiles and sewing supplies. The core offerings are organized into four main product categories: Knit Fabrics (including jersey knits, double brushed poly spandex, fleece, and sweater knits), Woven Fabrics (spanning linen, cotton, denim, silk, and wool suitings), Costume & Fancy Fabrics (including lace, sequins, velvet, and theatrical fabrics), and Notions & Trims (buttons, thread, elastic, interfacing, and other sewing essentials). The company distinguishes itself through its Designer Deadstock collection, featuring limited-quantity overstock from high-end fashion houses. All products are sold through the company's BigCommerce-powered e-commerce platform with free shipping on orders over $99.

Differentiator

Problem solved

Functional benefit

Products and services

• Knit Fabrics A range of knit fabrics including jersey knits, double brushed poly spandex, swim and athletic fabrics, fleece and terry, double knits (ponte de Roma, scuba, crepe), and sweater knits (rib, waffle), sold by the yard for apparel applications from casual wear to activewear.
• Woven Fabrics Selection of woven textiles including natural classics (linen, cotton lawn, cotton sateen, eyelet, seersucker, cotton gauze, flannel, quilter's cottons), cotton bottomweights (canvas, denim, twill, corduroy), dressmaking fabrics (lining, poly wovens, rayon wovens, silk), suitings and coatings (wool and non-wool), and outdoor and utility fabrics.
• Costume & Fancy Fabrics Special occasion and theatrical fabrics including brocades, faux fur, lace, tulle and netting, pleather, ruffles and rosettes, suede, sequin and metallic fabrics (glued-on, stretch metallic, sewn-on sequins), and velvet and velour fabrics.
• Notions & Trims Sewing supplies and accessories including trims, appliques, buttons and closures, cutting tools, elastic, fusible tapes, interfacing, measuring and marking tools, needles, pins, ribbon, thread, and other sewing supplies.
• Designer Deadstock Fabrics Curated collection of over 1,406 overstock and end-of-roll designer fabrics from fashion houses, featuring European linens, designer deadstock cotton lawns and gauzes, high-end silks and rayons, and luxury denims (e.g., Jacob Cohen). These limited-stock items are sustainably sourced and offered at competitive prices.
• Clearance Discounted fabric and sewing supplies offered at reduced prices for budget-conscious sewists.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Art Gallery FabricsminorStrategic or Co-development PartnerArt Gallery Fabrics is featured prominently on the Cali Fabrics website with a dedicated collection of Art Gallery Pure Solids cotton poplins and Art Gallery jersey knits. The partnership provides curated designer fabric collections to Cali Fabrics customers.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• B&J Fabrics: NYC-based multi-generational fabric store selling designer and couture fabrics to fashion designers, sewists, and the garment district. Comparable in designer-fabric assortment and customer mix.
• Stonemountain & Daughter Fabrics: Berkeley, CA-based indie fabric store with a strong online channel and curated selection of designer and natural-fiber fabrics. Comparable in assortment, indie positioning, and California sewist customer base.
• Mood Fabrics: Iconic NYC-based fabric retailer (also famous from Project Runway) selling designer and specialty fabrics to sewists, designers, and costumers via DTC e-commerce and a flagship store. Directly comparable in assortment, target customer, and deadstock/designer sourcing model.
• Hawthorne Supply Co. Online fabric retailer specializing in curated designer knit fabrics with strong social media presence and weekly drops. Closely mirrors Cali Fabrics' knit-focused, content-driven DTC model targeting home sewists.
• Blackbird Fabrics: Canadian online fabric retailer offering curated designer fabrics and deadstock to a global sewist audience with multi-currency support. Similar DTC deadstock-designer model with comparable international reach.

Broad incumbents

• Joann: Large US chain of fabric and craft stores operating both physical and e-commerce channels, serving hobbyist sewists and crafters. Overlaps in customer base and broad fabric/notions assortment, though with mass-market rather than designer-deadstock positioning.
• Fabric.com (Amazon): Amazon-owned broadline fabric and sewing supplies storefront with deep selection and Prime shipping. Competes for the same sewist customer on convenience and price, though with mass-market rather than curated designer positioning.

Others

• Etsy: Global marketplace where independent sellers offer fabric, deadstock, and sewing supplies. A competing channel for the same sewist buyer and a route for small fabric shops to reach buyers; not a direct retail competitor but shapes discovery and pricing.

Regional players

• The Fabric Store: New Zealand-origin specialty fabric retailer with stores in Australia and the US, focusing on designer and deadstock fabrics. Comparable in product mix and designer-deadstock positioning, with primary geographic focus on Australasia.
• Tissura: Online retailer of luxury European designer fabrics with international shipping. Comparable in designer-fabric assortment and deadstock-style sourcing, with primary geographic focus on European mills.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/califabrics
• YouTubeyoutube.com/@califabrics
• Facebookfacebook.com/califabrics
• Instagraminstagram.com/califabrics
• Pinterestpinterest.com/fabricoutletsf
• LinkedInlinkedin.com/company/cali-fabrics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cali Fabrics